CD
Chetan D.
Associate, Strategy & Growth
Small-Business (50 or fewer emp.)
"Streamlined Newsletter Campaigns with Room for Improvement"
4.5/5
What do you like best about Zoho Campaigns?

I like that Zoho Campaigns is a free platform initially, which allows me to utilize its features without any initial investment and, impressively, without any watermarks that might compromise the professionalism of my content. The simple and minimalist design is something I truly appreciate as it ensures a user-friendly experience, which is vital for efficiency and ease of use. The easy setup experience when transitioning from another service like HubSpot was a significant benefit, making the switch hassle-free. This simplicity in the initial steps of using Zoho Campaigns reflects the thoughtful design and execution behind the platform. Overall, Zoho Campaigns serves as a robust solution for sending newsletters on a weekly basis, matching my needs effectively. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

I find the editor in Zoho Campaigns could be improved significantly. After inputting the HTML code, there is no preview available, which makes it difficult to verify how the email will actually appear to recipients. This lack of a preview feature can lead to issues with formatting and design, requiring additional steps and tools to ensure emails look as intended before sending. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
UE
Verified User in Electrical/Electronic Manufacturing
Mid-Market (51-1000 emp.)
"Powerful Scheduling, but Zoho Campaigns’ UX Makes Settings Hard to Find"
2.5/5
What do you like best about Zoho Campaigns?

I appreciate how Zoho campaigns allows us to send scheduled emails to different groups of people. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

I don't appreciate the actual UX of Zoho Campaigns. It isn't that intuitive in terms of using the site. It took me a while to understand all that it could do and even then I find myself having trouble finding options and settings that I need. Review collected by and hosted on G2.com.

Olayinka A.
OA
Olayinka A.
Mid-Market (51-1000 emp.)
"Enhances Outreach with Effective Segmentation"
4/5
What do you like best about Zoho Campaigns?

I like the segmentation feature in Zoho Campaigns, which helps us group our audience into different segments because we have different types of audiences we are targeting. Also, the initial setup was quite simple for us as we have specialists familiar with Zoho, making the integration very easy. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

none Review collected by and hosted on G2.com.

SA
Shivam A.
Social Media Marketing Specialist
Small-Business (50 or fewer emp.)
"Streamlined Email Marketing with Effortless Automation"
5/5
What do you like best about Zoho Campaigns?

I like Zoho Campaigns' easy automation, simple interface, and clear email tracking. The automation saves us time, the interface is easy to use, and tracking helps us measure email performance clearly. It also integrates well with other Zoho tools like CRM and other marketing and business software, which enhances our workflow. The initial setup was pretty easy and not as complicated as others. We switched to Zoho Campaigns from another email marketing tool for these benefits. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

The interface could be more intuitive, and some advanced features can be simpler to use. Review collected by and hosted on G2.com.

Aman K.
AK
Aman K.
Supplier of equipment
Business Supplies and Equipment
Small-Business (50 or fewer emp.)
"Efficient Automation, But Needs Simplification"
3/5
What do you like best about Zoho Campaigns?

I use Zoho Campaigns for personal email and SMS marketing for my business. I appreciate how it helps me send bulk emails and SMS to customers and the automation of email and SMS marketing. The email automation feature is especially helpful, as it significantly reduces my workload for email sending, cutting it down from two hours to just ten minutes. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

Email abandoned cart email have many problems and bugs. The initial setup was pretty difficult. Review collected by and hosted on G2.com.

MS
Maysa S.
Marketing Executive
Small-Business (50 or fewer emp.)
"Easy-to-Use Email Campaigns with Great Zoho Integration and Automation"
4.5/5
What do you like best about Zoho Campaigns?

Zoho campaigns is easy to use and integrates well with other zoho tools. it helps manage email campaigns smoothly with good automation tools, Templates and clear performance report. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

Email editor has some limited feature which could be more advanced and flexible. Review collected by and hosted on G2.com.

Nagendra G.
NG
Nagendra G.
Administrative Manager
Apparel & Fashion
Small-Business (50 or fewer emp.)
"Great Value for Small Businesses, Especially with Zoho CRM Integration"
5/5
What do you like best about Zoho Campaigns?

It's a good choice for small and mid-sized businesses because it does a lot for the price. if you're already using Zoho CRM, Zoho Campaigns works well with it, so syncing stuff is simple. The way it looks and how things work are easy to get the hang of, mainly if you're doing basic newsletters. It has what you need: ways to sort your contacts, manage lists, plan when campaigns go out, look at stats, use premade designs, and automate some things. So, if you don't need anything too fancy, like really complicated customer paths, Zoho Campaigns is a great option. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

People say that emails sometimes go to spam or bounce if you're not careful with your domain, authentication, and list cleaning. For really tricky marketing automation with complex workflows, dynamic stuff, and multi-step plans, a lot of people think Zoho Campaigns isn't as good as the top-tier programs. Some users think the email template editor isn't very flexible, doesn't have many design options, and can be a pain, especially for mobile layouts or custom designs. The Zoho-to-Zoho hookup is good, but if you're using a bunch of different outside tools, you might think the number or depth of hookups isn't as good as what some of the specialists offer. Some reviews say the interface looks old or clumsy, setting it up at first is hard, and support could be slower for technical problems. For campaign attribution, multi-channel ROI, and dynamic dashboards you might find some limits. Review collected by and hosted on G2.com.

Vijay C.
VC
Vijay C.
Sr.Software engineer
Enterprise (> 1000 emp.)
"A Nimble Email Marketing Tool with Room to Grow"
4.5/5
What do you like best about Zoho Campaigns?

Creating responsive emails is simple, even for those without a design background. The platform also provides both pre-built and customizable workflows for tasks like welcome emails, follow-ups, and re-engagement. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

When compared to competitors such as Mailchimp or ActiveCampaign, I find the template library to be rather limited. Although handling basic tasks is straightforward, it does require some time to fully grasp the automation features and integrations. Review collected by and hosted on G2.com.

Bala T.
BT
Bala T.
"Great Onboarding, Needs Better Automation"
4/5
What do you like best about Zoho Campaigns?

I really like that Zoho Campaigns solves my main concern by ensuring users do not receive emails as 'spam' thanks to its authenticity. It's easy to adapt to and has a quick onboarding process, needing only one Zoho account. I find it very easy to select user groups for sending emails, and the integration with the Zoho Suite is a plus. The initial setup was very easy, with an easy UX, great design, and authentic setup. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

I find Zoho Campaigns has limited automation and personalization options. We can send emails, but its competitors like Salesforce do a good job on these two. Review collected by and hosted on G2.com.

BV
Bernardo V.
CRM, CX Head
Mid-Market (51-1000 emp.)
"a great tool for your small or mid size business"
4.5/5
What do you like best about Zoho Campaigns?

The pricing is affordable, making it a great value for startups and small teams. The drag-and-drop email editor is intuitive and straightforward, which makes designing emails easy. Pre-built templates and responsive designs help streamline the process of creating campaigns. The platform also supports automated workflows, autoresponders, and behavioral triggers, which adds to its versatility. Features like GDPR and CAN-SPAM compliance, spam testing, and email previews are very useful. Additionally, the inclusion of SMS campaign capabilities alongside email is impressive, especially considering the price. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

The user interface feels outdated when compared to other products on the market. Setting up complex automations can be challenging, and the platform is missing features like dynamic content, in-depth reporting, and advanced A/B testing that are available in higher-end tools. Additionally, the support experience leaves room for improvement. Review collected by and hosted on G2.com.