I like the seamless integration with Zoho CRM that eliminates manual data entry by automatically syncing contacts, keeping lists up-to-date. The affordability of Zoho Campaigns offers enterprise-level features like automation and A/B testing at a much lower cost compared to competitors like Mailchimp or HubSpot. The user-friendliness stands out to me as the intuitive interface means I don't need technical skills or HTML knowledge to build professional-looking emails. Additionally, the simple drag-and-drop editor makes it very user-friendly. Review collected by and hosted on G2.com.

Customer Support: Response times can be slow or inconsistent. Design Rigidity: The email templates can be hard to customize fully if you want a very specific look. Interface: The UI can feel a bit outdated or 'clunky' compared to newer tools. Deliverability: Some users report occasional issues with emails landing in the 'Promotions' or spam folders. Review collected by and hosted on G2.com.

I use Zoho Campaigns for sending out cold emails to my prospects and I've found it to be cheaper in cost than other alternatives like Smartlead or Instantly, which makes it easier for our organization to use. I like that the UI/UX is really clean and easy to use, and the campaign setup is very easy and intuitive. The initial setup was straightforward and quick, taking just two days. I would rate my likelihood of recommending Zoho Campaigns to a friend or colleague as a 10. Review collected by and hosted on G2.com.

Zoho could improve its CRM linking. Review collected by and hosted on G2.com.

I like the ease to design, create and run email marketing campaigns with this tool and it enhances great email deliverability and also it provides me with complete and detailed insights about how campaigns are performing. Review collected by and hosted on G2.com.

I don’t have anything that I can complain about this is a great email marketing solution since it suites all our objectives. Review collected by and hosted on G2.com.

Zoho Campaign is very useful for us when it comes to managing our email marketing. Not just email, with Zoho, I automated all the website forms (leads are getting instant email replies after any form submission through automation). It has detailed analytics for the emails sent through which we analyze the performance easily. The form customization is very useful because we use custom CSS to match our brand design. We can add custom tags and lists which help to organize multiple initiatives. For the EU region, it has built-in strict user data privacy and consent features. Their live customer support is good (quick response time). We integrated the whole platform and set it up within a few days. Review collected by and hosted on G2.com.

The UI of the platform is slightly oldish. User experience could be better since they have so many features; it gets overwhelming to find through multiple clicks. Also, sometimes their default integrations won't be sufficient and it's complex to use the API with this platform. Lack of AI features is the major con; you can't leverage the latest LLMs or Generative AI to create email content or workflow. Review collected by and hosted on G2.com.

Affordability is a big plus. Compared to many other email marketing platforms, Zoho Campaigns feels accessible for institutions like ours that need professional-grade tools but have to be conscious about costs. It delivers all the essentials — templates, list segmentation, basic automation, and analytics — at a fraction of the price of some better-known competitors. Review collected by and hosted on G2.com.

The template editor, while serviceable, sometimes feels dated and inflexible. Creating emails that match our branding perfectly can be a bit frustrating, and the customization options don’t always feel as smooth or modern as we’d like. Similarly, while the analytics dashboard covers the basics, it doesn’t offer the level of depth or visual insight that would help us fully understand audience behaviour or measure long-term engagement. For example, it’s difficult to connect campaign results directly with enrolment or donation outcomes without exporting data to another tool. Review collected by and hosted on G2.com.

I appreciate Zoho Campaigns for its reliability as a day-to-day marketing tool. It's really useful for smaller teams, and the drag and drop email builder is a feature I value a lot. The initial setup was smooth and easy to navigate. Review collected by and hosted on G2.com.

I find the limited templates in Zoho Campaigns a bit restricting. More templates to work with could enhance the experience. Additionally, a greater focus on advanced automation would be a welcome improvement. Review collected by and hosted on G2.com.

I like the drag and drop builder for email campaigns and landing pages that has made customizing emails for different audience groups easy and it delivers in-depth analytics on email performance. Review collected by and hosted on G2.com.

Nothing that I liked the least the platform is great and it is efficient to use for email marketing. Review collected by and hosted on G2.com.

I use Zoho Campaigns to send emails and promotions to customers easily and track results. It saves time by sending bulk emails at once and helps manage contacts without confusion. I like that it is easy to use. Creating emails, managing contacts, and sending campaigns does not take much time, even for beginners or professionals. I mostly use email templates and contact management. They make it easy to create emails fast and keep everything organized without much effort. I also use Zoho Campaigns with other Zoho tools like Zoho CRM, which helps me manage contacts and send campaigns more easily from one place. Zoho Campaigns is simpler and easier to use than Adobe Campaign. The initial setup was too easy, and I would recommend all beginners to use it. Review collected by and hosted on G2.com.

Sometimes it feels a bit slow and the design options are limited. I think it could be faster and give more flexibility while editing emails. The design section should have more templates and easier drag-and-drop options so I can customize emails without much effort. Review collected by and hosted on G2.com.

user-friendly interface made it very easy to use Review collected by and hosted on G2.com.

It's a pain to get reports because you need a different download for every metric like 'sent' or 'delivered. Review collected by and hosted on G2.com.

I feel the integration of Zoho Campaigns with Zoho CRM and other apps like G Suite really helps us to sync the data and automate the tasks however we want. I would say it was fairly easy to set up. The problem of flows were well defined and we didn't really come across any major disruptions or hiccups. We got a fair amount of support from the Zoho team as well. Mostly from the perspective that it is easy to set up and easy to use, and I would say as a new user, it doesn't really overwhelm you. Review collected by and hosted on G2.com.

I feel that primarily, Zoho Campaigns needs to be improved from a user experience perspective. I would say the A/B testing, where we test different email versions to see which one performs best, could use more enhancements. Review collected by and hosted on G2.com.