1. [Home](https://www.g2.com/) 2. ... 3. [Email Marketing Software](https://www.g2.com/categories/email-marketing) 4. [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) 5. [Zoho Campaigns Claims vs Evidence](https://www.g2.com/products/zoho-campaigns/claims-vs-evidence) # Zoho Campaigns Claims vs Evidence ## Claim: “With Zoho Campaigns, you can set up email automation workflows, nurture leads based on their actions, and show your subscribers how well you know them through personalization—while you sit back, relax, and watch as your engagement rate skyrockets.” ##### Mixed support from reviews. Reviewers commonly report usable automation, personalization, and lead-nurturing workflows, but others describe limited automation and personalization or difficulty creating workflows and segments. The reviews support these capabilities unevenly and do not establish the claimed magnitude that engagement rates will “skyrocket.” - “I love the automation workflow in Zoho Campaigns. It's like setting it and forgetting it, which means I never miss a touchpoint. It personalizes campaigns and scales effortlessly” [Read Full Review](https://www.g2.com/survey_responses/12809464) - “I use Zoho Campaigns to create and send email newsletters, set up automated drip sequences, and track open and click rates. I like the easy drag-and-drop editor paired with solid automation workflows, which lets me build targeted emails quickly and put lead nurturing on autopilot.” [Read Full Review](https://www.g2.com/survey_responses/12269059) - “I find Zoho Campaigns has limited automation and personalization options. We can send emails, but its competitors like Salesforce do a good job on these two.” [Read Full Review](https://www.g2.com/survey_responses/12046870) - “Not able to create workflows and segments like we can in tools like Drip.” [Read Full Review](https://www.g2.com/survey_responses/11746519) Last updated Sep 30, 2026 Source: [https://www.zoho.com/campaigns/marketing-automation/](https://www.zoho.com/campaigns/marketing-automation/) ## Claim: “Send bulk SMS and WhatsApp campaigns with simplified setup, automated workflows, and dedicated dashboards tracking delivery rates, read receipts, and engagement—all in one platform.” ##### Mixed support from reviews. Reviews support bulk SMS alongside email and automated workflows, but other reviewers describe setup as difficult and reporting dashboards as basic rather than deeply tracking engagement. The reviews do not meaningfully establish WhatsApp campaigns or read-receipt tracking. - “The platform also supports automated workflows, autoresponders, and behavioral triggers, which adds to its versatility. Features like GDPR and CAN-SPAM compliance, spam testing, and email previews are very useful. Additionally, the inclusion of SMS campaign capabilities alongside email is impressive, especially...” [Read Full Review](https://www.g2.com/survey_responses/11754565) - “I appreciate how it helps me send bulk emails and SMS to customers and the automation of email and SMS marketing.” [Read Full Review](https://www.g2.com/survey_responses/12291763) - “Email abandoned cart email have many problems and bugs. The initial setup was pretty difficult.” [Read Full Review](https://www.g2.com/survey_responses/12291763) - “The template editor, while serviceable, sometimes feels dated and inflexible. Creating emails that match our branding perfectly can be a bit frustrating, and the customization options don’t always feel as smooth or modern as we’d like. Similarly, while the analytics dashboard covers the basics, it doesn’t offer the level of depth or visual insight that would help us fully understand audience behaviour or measure long-term engagement.” [Read Full Review](https://www.g2.com/survey_responses/11881264) Last updated Sep 30, 2026 Source: [https://www.zoho.com/campaigns/features.html?src=hd](https://www.zoho.com/campaigns/features.html?src=hd) ## Claim: “Trigger messages based on real recipient behavior, whether it’s onboarding, lead nurturing, or customer engagement.” ##### Supported by reviews. Relevant reviewers consistently describe behavior-based targeting, follow-ups triggered by opens or clicks, and workflows for welcome, follow-up, and re-engagement messages. Some reviewers report that automation and personalization options are limited, but this is opposing evidence about breadth rather than a rejection of the behavior-triggering capability. - “helps us send targeted emails based on customer behavior and buying history” [Read Full Review](https://www.g2.com/survey_responses/12957278) - “Automated tasks, follow ups scheduled when an email is opened, clicked etc.” [Read Full Review](https://www.g2.com/survey_responses/12301581) - “The platform also provides both pre-built and customizable workflows for tasks like welcome emails, follow-ups, and re-engagement.” [Read Full Review](https://www.g2.com/survey_responses/11799933) - “I find Zoho Campaigns has limited automation and personalization options.” [Read Full Review](https://www.g2.com/survey_responses/12046870) Last updated Sep 30, 2026 Source: [https://www.zoho.com/campaigns/features.html?src=hd](https://www.zoho.com/campaigns/features.html?src=hd) ## Claim: “Edit live workflows without disrupting ongoing journeys, re-enroll contacts automatically as conditions change, and also track performance and spot drop-offs in real time.” ##### Mixed support from reviews. Reviewers report automation and campaign performance tracking, including behavior-triggered follow-ups and visibility into opens, clicks, and unsubscribes. However, another reviewer reports being unable to create comparable workflows and segments, and the reviews do not specifically establish live workflow editing without disruption, automatic re-enrollment as conditions change, or real-time drop-off detection. - “The email campaigns, performance tracking, and automation really save time on repetitive tasks and keep everything organized, removing confusion from campaigns.” [Read Full Review](https://www.g2.com/survey_responses/12809464) - “Automated tasks, follow ups scheduled when an email is opened, clicked etc.” [Read Full Review](https://www.g2.com/survey_responses/12301581) - “Not able to create workflows and segments like we can in tools like Drip.” [Read Full Review](https://www.g2.com/survey_responses/11746519) - “The built-in analytics are great because I can instantly see opens, clicks, and unsubscribes by campaign, making it way faster to tweak subject lines and content.” [Read Full Review](https://www.g2.com/survey_responses/12269059) Last updated Sep 30, 2026 Source: [https://www.zoho.com/campaigns/features.html?src=hd](https://www.zoho.com/campaigns/features.html?src=hd) ## Claim: “Intuitive reports cover clicks, opens, unsubscribes, bounces, and more, with minute-level delivery stats and deferred email statuses that explain precisely why an email is queued and when it will land.” ##### Mixed support from reviews. Reviewers support coverage of basic metrics such as opens, clicks, unsubscribes, delivery, and bounces, but others describe cumbersome reporting and challenges with customized report generation. No reviewer specifically addresses minute-level delivery statistics or deferred statuses explaining queue reasons and landing times. - “valuable metrics helps monitor vital metrics like open rates, successful delivery and bounce rates.” [Read Full Review](https://www.g2.com/survey_responses/12957278) - “The built-in analytics are great because I can instantly see opens, clicks, and unsubscribes by campaign” [Read Full Review](https://www.g2.com/survey_responses/12269059) - “It's a pain to get reports because you need a different download for every metric like 'sent' or 'delivered.” [Read Full Review](https://www.g2.com/survey_responses/12077788) - “Email validation, and customized report generation stays as a challenge” [Read Full Review](https://www.g2.com/survey_responses/7348740) Last updated Sep 30, 2026 Source: [https://www.zoho.com/campaigns/features.html?src=hd](https://www.zoho.com/campaigns/features.html?src=hd) ## Claim: “From thoughtfully designed welcome emails that begin at lead generation to crucial abandoned cart recovery and customer re-engagement workflows, leverage our pre-existing automated email templates or build your own custom workflows that run on automation.” ##### Mixed support from reviews. Reviewers report support for pre-built and customizable welcome, follow-up, re-engagement, and abandoned-cart automations. However, others describe limitations in creating advanced workflows and significant abandoned-cart bugs, so the claim is supported for some use cases but not consistently. - “The platform also provides both pre-built and customizable workflows for tasks like welcome emails, follow-ups, and re-engagement.” [Read Full Review](https://www.g2.com/survey_responses/11799933) - “I am using Zoho Campaigns with my Shopify to automate my mail campaigns, like for instances when items are left in the cart” [Read Full Review](https://www.g2.com/survey_responses/12726268) - “Not able to create workflows and segments like we can in tools like Drip.” [Read Full Review](https://www.g2.com/survey_responses/11746519) - “Email abandoned cart email have many problems and bugs.” [Read Full Review](https://www.g2.com/survey_responses/12291763) Last updated Sep 30, 2026 Source: [https://www.zoho.com/campaigns/marketing-automation/](https://www.zoho.com/campaigns/marketing-automation/) ## Claim: “Set up automated promotional emails, purchase follow-ups, feedback requests, and abandoned cart triggers, all from Zoho Campaigns.” ##### Mixed support from reviews. Reviewers report automated workflows, follow-ups, and abandoned-cart campaigns, but another reviewer describes abandoned-cart emails as having many problems and bugs. The reviews therefore provide both supporting and contradictory evidence for the full set of claimed automated triggers. - “I am using Zoho Campaigns with my Shopify to automate my mail campaigns, like for instances when items are left in the cart, which makes it very convenient for managing my customer communication.” [Read Full Review](https://www.g2.com/survey_responses/12726268) - “Email abandoned cart email have many problems and bugs.” [Read Full Review](https://www.g2.com/survey_responses/12291763) - “Automated tasks, follow ups scheduled when an email is opened, clicked etc.” [Read Full Review](https://www.g2.com/survey_responses/12301581) - “The platform also provides both pre-built and customizable workflows for tasks like welcome emails, follow-ups, and re-engagement.” [Read Full Review](https://www.g2.com/survey_responses/11799933) Last updated Sep 30, 2026 Source: [https://www.zoho.com/campaigns/features.html?src=hd](https://www.zoho.com/campaigns/features.html?src=hd) ## Claim: “Enable information to flow between your favorite applications through integrations while running complex automated workflows that span the entire customer journey.” ##### Mixed support from reviews. Reviewers are split, with many reporting useful integrations, automated workflows, and customer journeys while others describe limitations with complex, multi-step automation and unreliable CRM workflows. - “I like the API integrations and workflow automation a lot.” [Read Full Review](https://www.g2.com/survey_responses/12834533) - “It helps segment lists and build journeys, easyily integrates with the CRM so that the leads are pushed automatically.” [Read Full Review](https://www.g2.com/survey_responses/12301581) - “For really tricky marketing automation with complex workflows, dynamic stuff, and multi-step plans, a lot of people think Zoho Campaigns isn't as good as the top-tier programs.” [Read Full Review](https://www.g2.com/survey_responses/11859627) - “I've set up workflows, but it's difficult to use and it still doesn't work.” [Read Full Review](https://www.g2.com/survey_responses/12703561) Last updated Sep 30, 2026 Source: [https://www.zoho.com/campaigns/marketing-automation/](https://www.zoho.com/campaigns/marketing-automation/) ## Claim: “Automatically track lead actions, assign scores, and customize email content to maximize impact and increase conversions.” ##### Mixed support from reviews. Reviewers describe lead-action tracking, contact scoring, automation, and behavior-based targeting, but others report limited automation and personalization, including missing dynamic content. The reviews do not directly establish that these capabilities maximize impact or increase conversions. - “Contact scoring is a good options that helps to rate the recipient.” [Read Full Review](https://www.g2.com/survey_responses/2362800) - “Automated tasks, follow ups scheduled when an email is opened, clicked etc.” [Read Full Review](https://www.g2.com/survey_responses/12301581) - “I find Zoho Campaigns has limited automation and personalization options.” [Read Full Review](https://www.g2.com/survey_responses/12046870) - “the platform is missing features like dynamic content, in-depth reporting, and advanced A/B testing” [Read Full Review](https://www.g2.com/survey_responses/11754565) Last updated Sep 30, 2026 Source: [https://www.zoho.com/campaigns/marketing-automation/](https://www.zoho.com/campaigns/marketing-automation/)