--- title: Zillow Premier Agent Reviews meta_title: 'Zillow Premier Agent Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 55 reviews by the users' company size, role or industry to find out how Zillow Premier Agent works for a business like yours. aggregate_rating: rating_value: 2.2 review_count: 55 scale: '5' date_modified: '2026-08-07' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Zillow Premier Agent Reviews **Vendor:** Zillow **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 2.2/5.0 **Total Reviews:** 55 ## About Zillow Premier Agent Zillow Premier Agent is a comprehensive platform designed to empower real estate professionals by connecting them with active home buyers and sellers. By leveraging Zillow's extensive network, agents can enhance their online presence, manage client relationships effectively, and close more transactions. Key Features and Functionality: - Lead Generation: Receive live connections with motivated buyers through phone calls, emails, and tour requests. Zillow verifies buyer intent, ensuring high-quality leads. - Client Management Tools: Utilize the Zillow Premier Agent CRM to track lead sources, engagement history, and communications. The mobile-optimized app allows agents to respond promptly to leads, manage tasks, and set reminders on the go. - Brand Building: Enhance your professional profile with My Agent, which provides exclusive branding across Zillow and Trulia listings. This feature ensures that your clients see you as their primary point of contact throughout their home search. - Training and Development: Access resources and support to improve your skills and stay updated with industry trends. Primary Value and Solutions Provided: Zillow Premier Agent addresses the challenge of connecting real estate professionals with serious buyers and sellers. By offering targeted advertising, verified leads, and robust client management tools, the platform enables agents to streamline their workflow, enhance client relationships, and increase transaction volume. The integration of mobile capabilities ensures that agents can manage their business efficiently, regardless of location. ## Zillow Premier Agent Pros & Cons **What users like:** - Users find Zillow Premier Agent to be **easy to use** , greatly enhancing lead generation and buyer connections in real estate. (1 reviews) - Users benefit from Zillow Premier Agent's **effective lead generation capabilities** , connecting them with motivated buyers quickly. (1 reviews) **What users dislike:** - Users report **poor lead quality** on Zillow Premier Agent, with leads often requiring further qualification and lacking loyalty. (2 reviews) - Users find the **high lead costs** of Zillow Premier Agent a barrier, particularly for smaller agents in competitive markets. (1 reviews) ## Zillow Premier Agent Discussions - [An Open Letter for Real Estate Agents by Norman Szobotka](https://www.g2.com/discussions/37913-an-open-letter-for-real-estate-agents-by-norman-szobotka) - 3 comments, 1 upvote - [Do Zillow leads work?](https://www.g2.com/discussions/do-zillow-leads-work) - 2 comments - [Is Zillow Premier Agent worth it?](https://www.g2.com/discussions/is-zillow-premier-agent-worth-it) - 1 comment - [View Zillow Premier Agent pricing details and edition comparison](https://www.g2.com/products/zillow-premier-agent/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-08+15%3A49%3A44+-0500&secure%5Bsession_id%5D=569aa57a-65cf-4549-aab7-f625c8c21542&secure%5Btoken%5D=61cd9440def4f051e82dacd3cdd92b5591f25607faf55076868ea32dc1439283&format=llm_user) ## Zillow Premier Agent Features **Client Management** - Lead Scoring - Contact Management - Lead Generation **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards - Workflow Management - Template Management - Appointment Management - Client Management - Campaign Management - Commission Management - Calendar Management **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Additional Functionality** - Reporting/Analytics - Interaction Tracking - Access Controls/Permissions - Real-Time Data - Segmentation - Data Import/Export - Alerts/Notifications - Lead Qualification - Mobile Access - Customer Database - Contact Database - Lead Distribution - Lead Capture - Property Database - AI Copilot - Reminders - For Real Estate - Client/Property Matching - Email Templates - Drag & Drop - Data Synchronization - Lead Nurturing - Generative AI - API - Referral Tracking - Customizable Fields - Email Tracking - Activity Tracking - Omnichannel Outreach ## Top Zillow Premier Agent Alternatives - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [Market Leader](https://www.g2.com/products/market-leader/reviews) - 3.2/5.0 (255 reviews) - [CINC](https://www.g2.com/products/cinc/reviews) - 4.4/5.0 (193 reviews)