--- title: Unifyr Reviews meta_title: 'Unifyr Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 505 reviews by the users' company size, role or industry to find out how Unifyr works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 505 scale: '5' date_modified: '2026-07-18' parent_category: name: Partnerships Management url: https://www.g2.com/categories/partnerships-management --- # Unifyr Reviews **Vendor:** Unifyr **Category:** [Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm) **Average Rating:** 4.4/5.0 **Total Reviews:** 505 ## About Unifyr Unifyr One is a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) solution designed to give channel managers everything they need to build and scale a partner channel program. Unifyr (originally Zift Solutions, est. 2006) is dedicated to building products that serve the needs of all participants in the channel, including suppliers, partners, and agencies. Unifyr One integrates with all the platforms you already use. It's easy to onboard, train, and maintain channel partnerships. Build your portal, content library, deal registration workflows, market development fund initiatives, and more. Leverage the power of modern AI to assist you in accelerating your channel program. Learn more about why Unifyr One is the leader in PRM here. ## Unifyr Pros & Cons **What users like:** - Users appreciate the **intuitive interface and user-friendliness** of Unifyr, streamlining their experience effectively. (18 reviews) - Users value the **wide variety of integration options** and the responsive customer service of Unifyr. (10 reviews) - Users praise the **helpful and quick customer support** of Unifyr, ensuring satisfaction and timely issue resolution. (8 reviews) - Users appreciate the **seamless integrations** offered by Unifyr, enhancing usability and support for diverse operational needs. (8 reviews) - Users appreciate the **navigation ease** of Unifyr, making it easy to move through various sections effortlessly. (6 reviews) - Users value the **comprehensive Partner Engagement Dashboard** of Unifyr One, enhancing partner collaboration and performance tracking. (6 reviews) - Easy Access (5 reviews) - Users find the **support helpful and quick** , enhancing their experience and satisfaction with Unifyr's solutions. (5 reviews) - Integration Capabilities (5 reviews) - Solution-Oriented (5 reviews) **What users dislike:** - Users note the **feature limitations** of Unifyr, finding it complex and limited in customization for specific needs. (8 reviews) - Users find **limited customization options** frustrating, as advanced configurations require significant effort and may not be agile. (6 reviews) - Users find the **difficult setup** of Unifyr frustrating, often requiring extensive workarounds and additional education. (5 reviews) - Users find **slow implementation** challenging, especially for smaller businesses, impacting overall adoption and efficiency. (5 reviews) - Users find the **complex setup** of Unifyr challenging, as it requires time and effort to navigate effectively. (4 reviews) - Missing Features (4 reviews) - Users find Zift One **not user-friendly** , struggling with a clunky interface and lack of self-service options. (4 reviews) - Slow Performance (4 reviews) - Steep Learning Curve (4 reviews) - UX Improvement (4 reviews) ## Unifyr Reviews ### 1. Content control and distribution **Rating:** 4.0/5.0 stars **Reviewed by:** Dawn Christine J. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Unifyr?** Used to control a library of assets for channel partners to use while selling on my company's behalf. Super easy to load content and tag it so they understand what to use when. The ability to load a URL for content lets us maintain a single source of content truth in Hubspot that farms out across website and Zift so content doesn't have to be uploaded multiple places. Also use Zift to provide a library of social media posts partners can use. Just love the "one stop shop" for marketing resources! **What do you dislike about Unifyr?** I wish there was a way to automatically pull a thumbnail of the piece of content based on what you've uploaded. It's time-consuming to stop and create a thumbnail for a piece of content, and sometimes that means content gets uploaded without a thumbnail. **What problems is Unifyr solving and how is that benefiting you?** Gives partners a single source of truth when looking for supporting material to aid in selling our products. The co-branding function is awesome for partners that don't have a marketing team and just want to add their logo to our collateral for visibility. ### 2. Zift has really helped streamline and optimize our marketing campaigns and efforts for my partners. **Rating:** 4.5/5.0 stars **Reviewed by:** Saad A. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Unifyr?** I like Zift Solutions for its user-friendly interface and comprehensive features. The platform offers a wide range of tools for lead management, email marketing, social media management, and more, all within a single platform. Additionally, it provides real-time reporting and analytics to help me measure the effectiveness of my campaigns and make data-driven decisions. **What do you dislike about Unifyr?** The platform can be a little complex and difficult to navigate, especially for those who are new to marketing automation. Also, sometimes it can be difficult to get a prompt response from customer support. However, it's still a great solution that I would certainly recommend. **What problems is Unifyr solving and how is that benefiting you?** Zift solves a variety of problems. The platform offers a range of tools to help my partners streamline and optimize their marketing campaigns, making it easier for them to reach their target audience and measure the success of their efforts. 1. Streamlining marketing processes: Zift Solutions provides a single platform for my partners to manage all of their marketing efforts, including lead management, email marketing, social media management, and more. 2. Better lead management: The platform's lead management tools helps my partners identify, nurture, and qualify leads more effectively, resulting in better conversion rates. 3. Improved measurement and reporting: Zift Solutions provides real-time reporting and analytics, giving my partners greater visibility into the performance of their campaigns and allowing them to make more informed decisions. 4. Increased efficiency: By automating many of the repetitive and time-consuming tasks associated with marketing, my partners can allocate their resources more effectively and become more efficient. ### 3. Zift Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2022 **What do you like best about Unifyr?** The platform is easy to use and *most of the platform is easy to customize. The user intuitiveness is good. It seems easy for our partners to go into the portal and cobrand **What do you dislike about Unifyr?** Our experience with relying on Zift to conduct trainings to our internal and agency audiences has gone poorly - which I've heard is not normal and most clients are happy. So F5 is confused why our experience is not great. I dislike how many emails we get from Zendesk every time we respond to an email. It floods my inbox and seems unnecessary to receive so many emails, if any, every time I respond to an email. **What problems is Unifyr solving and how is that benefiting you?** Still working on Zift to solve our agency training issue. To solve our internal training issue, they created short how-to videos for our internal stakeholders to reference. ### 4. Easy to use and set up a portal for partner success **Rating:** 3.5/5.0 stars **Reviewed by:** Paige F. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2023 **What do you like best about Unifyr?** I enjoy how easy it is to use the platform's capabilities. I learned how to use ZiftOne quite quickly, and I got content loaded and pages designed in our partner portal within a few weeks. Maintaining the portal has been going smoothly as well. It's super easy to add and remove partners, content, and pages. **What do you dislike about Unifyr?** The setup process was a bit tedious because our company was in a unique situation where we were trying to connect multiple salesforce instances to our portal for lead registration purposes. However, we have found some workarounds to get this to work. **What problems is Unifyr solving and how is that benefiting you?** Before ZiftOne, we had to send all of our partner collateral via email and set it up on a landing page on our site. It's nice to have all of our collateral in one library that can be easily updated on an ongoing basis. We also had to communicate updates via email only. Using the portal posts feature has been great to have an ongoing newsfeed in the portal. Also, using the LMS tools has been great for training existing and new partners about how to sell our product and add-ons to their clients. ### 5. A fantastic and easy to use marketing platform for all! **Rating:** 5.0/5.0 stars **Reviewed by:** Shannon C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2023 **What do you like best about Unifyr?** We started using Zift through a manufacturer we partner with several years ago and now have three manufacturers that utilize Zift. My favorite part as a VAR, is that we only have one login and can access material and campaigns from each of them. Zift offers an easy-to-use platform; I have the ability to toggle between manufacturers. Their reporting tool gives you the information needed, and email customization is simple. They also integrate with corporate social media accounts, which also offers reporting. Their support team is readily available through chat and has helped me on a few occasions. With patience and training, anyone can use it. **What do you dislike about Unifyr?** I have not found anything I dislike; the platform has done what I needed so far. **What problems is Unifyr solving and how is that benefiting you?** When I reached out to support, it was due to my inability to add my logo and the text being entered backward. It took Zift's team a few minutes to fix. ### 6. Receiving help from support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Unifyr?** They were quick to respond and were informative of the issue I was facing. **What do you dislike about Unifyr?** I had issues submitting a request through Intermedia All Access the first few times until one went through on Zift itself. **What problems is Unifyr solving and how is that benefiting you?** I had issues on Intermedia All Access and didn't know how to solve it, so I submitted a request. I wanted to send out emails through the email campaigns but my emails kept bouncing, and they were able to help explain what the problem was. ### 7. All the information in one place **Rating:** 3.5/5.0 stars **Reviewed by:** Valerio F. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about Unifyr?** You can easily organize your documents and have an oerview of the status while doing a peer review. **What do you dislike about Unifyr?** Sometimes is not so immediate to share toughts with the coworkers. **What problems is Unifyr solving and how is that benefiting you?** Sharing the stotuboard and the related content had a boost since using Zift ### 8. Excellent marketing solution for IT companies **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando S. | Regional Solution Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2021 **What do you like best about Unifyr?** The posting of information on social networks **What do you dislike about Unifyr?** Nothing for now, all the functions they use work correctly **Recommendations to others considering Unifyr:** If you are an IT company it is the best solution **What problems is Unifyr solving and how is that benefiting you?** Having a constant presence on social media and sharing updated information with my clients and prospects ### 9. Competent portal with a certain quirks **Rating:** 4.0/5.0 stars **Reviewed by:** Rich F. | Salesforce Principal System Administrator , Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2022 **What do you like best about Unifyr?** We find that the Zift portal works admirably to register deals and sync them to our Salesforce system. Sync was originally once-a-day, but now it is near-real-time. We like the two-way sync and the flexibility of the sync: we pick which fields sync with which, and, for each field, we decide whether sync is one-way or two-way. All in all, we like the Zift Portal and our partners like it. **What do you dislike about Unifyr?** It took a long time to hammer out the original setup and bring it up. It doesn't help our Texas-based company that their team is in the United Kingdom so the workdays do not overlap much. It can take a long time to make changes to the data entry screens - the changes are only made by Zift's Tech Support personnel. Of course, they suffer employee turnover like anyone. Picklist dependencies in the input screens require special-purpose coding, also by the Tech Support team. The sync does not handle Unicode or special characters, it's basic ASCII, which can prevent a deal from sync'ing, or require workarounds, since many companies' names and place-names have accented characters. When a deal does not sync, again the only alternative is the Zift Tech Support team, because our admins cannot even see the error messages. So resolving problems is often slow. **What problems is Unifyr solving and how is that benefiting you?** Zift One gives us the benefit of a partner portal without the hassle of maintaining a portal. ### 10. Great platform helping with marketing activities **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Unifyr?** Easy to work with and it helps to save a lot of time organizing marketing campaigns **What do you dislike about Unifyr?** would be good to have more personalization and customization options **What problems is Unifyr solving and how is that benefiting you?** Go-to-market acctivities ### 11. Quick fix for login issue **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Unifyr?** Zift Solutions was quick to fix my login issue that I was having for awhile. I reached out to support and immediately was able to log into my account that was having issues due to our parent company associated with the account. **What do you dislike about Unifyr?** I haven't worked with Zift Solutions long enough, but so far no issues. **What problems is Unifyr solving and how is that benefiting you?** I needed to use Zift Solutions to fix my issue with logging into our marketing portal through our vendor Cisco. They were able to let me log in so I can see all of our marketing activities with Cisco. ### 12. Fantastic Customer Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Katie W. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Unifyr?** The team at Zift was very professional and assisted with my issue in an extremely prompt manner. They were friendly, helpful, and completely resolved my issue in a short amount of time. Thank you! **What do you dislike about Unifyr?** At this time, I don't have any dislikes or complaints! I really enjoyed working with Zift and look forward to any future interactions. I trust that Zift is receptive to any feedback. **What problems is Unifyr solving and how is that benefiting you?** I had an issue where my email campaign was limited due to a set number of monthly contacts. I reached out and requested an increase, and the team at Zift quickly reviewed my account and assisted me with increasing the amount of monthly contacts. This allowed me to continue executing my campaign. ### 13. ZIFT a great solution **Rating:** 5.0/5.0 stars **Reviewed by:** Gavin G. | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2023 **What do you like best about Unifyr?** David Lane, he is the best. Also, the platform is really user-friendly and will be very helpful in taking the load off of our current team. This will be a very useful tool for Carlisle. **What do you dislike about Unifyr?** Nothing at all, maybe just that david doesnt like the eagles as much as me **What problems is Unifyr solving and how is that benefiting you?** When John got started with Zift Solutions, he was quickly amazed by how efficient and effective the system was. The software was able to automate many of his tedious manual tasks, freeing up more time for John to focus on growing his business instead of getting bogged down in paperwork. It also provided him with powerful insights into his operation, giving him an unprecedented level of visibility into key metrics like customer churn rate and revenue growth. John’s experience with Zift Solutions had been so positive that he decided to recommend it to some of his colleagues. He took them on a virtual tour of the platform and showed them how they could benefit ### 14. Fantastic experience **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew G. | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2023 **What do you like best about Unifyr?** The tool has enormous capabilities that will no doubt have a major impact for our channel business. The team at Zift have been wonderful in helping us with our implementation. Can't wait to roll out Zift to our partners! **What do you dislike about Unifyr?** So far there hasn't been any downsides to using zift, we just need to upskill our team so that everyone can get the most out of it! **What problems is Unifyr solving and how is that benefiting you?** Zift is helping us enable partners to do better marketing and improve communication while maintaining our brand consistency. The objective is to make it easy for partners to run go-to-market activities, all with the support of a powerful tool they can leverage to ensure success. ### 15. The Zift Team has been responsive and proactive. **Rating:** 4.5/5.0 stars **Reviewed by:** Erika B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Unifyr?** The Zift Team has built a comprehensive Partner Engagement Dashboard that allows Partner Marketing and Channel Sales to quickly drill down into specific geographies or partners across a multitude of engagement stats. This type of dashboard is not something I've experienced with other PRM providers, and it positively impacts our ability to drive action with our partners and measure their engagement. **What do you dislike about Unifyr?** We've had some challenges with integrations with other platforms, but we are not sure that the issues have been on the Zift side. If Zift allowed for SPIFF/MDF payments, that would be a significant enhancement. **What problems is Unifyr solving and how is that benefiting you?** Partner Engagement and Partner Enablement. ### 16. Access to Marketing portal information **Rating:** 5.0/5.0 stars **Reviewed by:** David S. | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2023 **What do you like best about Unifyr?** They responded immediately to need to access the system **What do you dislike about Unifyr?** nothing was least helpful.. they worked on and granted access quickly **What problems is Unifyr solving and how is that benefiting you?** Gaining access to the portal information ### 17. Very friendly customer service and training program **Rating:** 5.0/5.0 stars **Reviewed by:** Malia F. | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2023 **What do you like best about Unifyr?** the best part of zift was the weekly trainings to make sure we were creating a valuable customer portal **What do you dislike about Unifyr?** I can't think of anything! everyone was super helpful and responded to questions quickly **What problems is Unifyr solving and how is that benefiting you?** They helped us create a customer portal that accesses our marketing materials. we no longer have to individually send them to partners ### 18. GREAT SOFTWARE **Rating:** 5.0/5.0 stars **Reviewed by:** Dulce E. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Unifyr?** It provides contact updates and response is really quick. **What do you dislike about Unifyr?** It enjoy it so far. I have not faced any trouble with it. **What problems is Unifyr solving and how is that benefiting you?** It gives support to partners which helps them get a resolution to their problem and keep track of info provided. ### 19. I started to use Ziftone for mktg campaign **Rating:** 3.5/5.0 stars **Reviewed by:** PHANITA D. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Unifyr?** It's super fast and easy to understand. Full of interesting topics **What do you dislike about Unifyr?** When i create a campaign sometimes i find it hard to go back and choose the right botton **What problems is Unifyr solving and how is that benefiting you?** It can help me in creating new interesting campaigns ### 20. A Five Star (No) Ten Star Solution for Through Partner Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa R. | Director, Field Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Unifyr?** ZiftONE (Solutions) is easy to use and customizable, if you're looking to have different content shown to different audiences, you can set that up! It is customizable as well (within their structure). It is also functional and getting set up is so easy. You barely have to think to get the tool set up. We also love our project manager, Laura, she is prompt, honest and keeps things moving in a good direction. The whole implementation team is awesome, too! **What do you dislike about Unifyr?** I wish we could put HTML code in for emails and landing pages instead of doing new templates. Other than that, everything is incredible! **What problems is Unifyr solving and how is that benefiting you?** Before we were using THREE different solutions to create a through partner marketing automation tool. They were all relatively clunky and created a very disjointed experience for the customer. ### 21. Amazing product, even better team **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew D. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Unifyr?** The customization options for our industry are limitless. The team we worked with for implementation was extremely thorough and easy to work with at every step of the process. **What do you dislike about Unifyr?** The downside of Zift isn't really specific to them, but our organization is a hubspot org, and most integrations are with Salesforce. As a result, things took a little bit longer to implement. Ultimately, the onboarding team worked through some of hubspot's shortcomings and got us working. **What problems is Unifyr solving and how is that benefiting you?** Zift is solving our partner management and communication struggles. We've historically had no way of letting partners see the status of deals and registrations. It also allows our partners to communicate from the platform and use it as their own. ### 22. nice, easy to use, easy to navigate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Unifyr?** many campaigns to choose from, great way to monitor email traffic. **What do you dislike about Unifyr?** he lack of dark theme is not very welcome for my eyes ;) **What problems is Unifyr solving and how is that benefiting you?** Zift help me manage my email and social campaign, saving a lot of time. ### 23. Great Tool with a Great Potential **Rating:** 4.0/5.0 stars **Reviewed by:** Oscar P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2023 **What do you like best about Unifyr?** Ziftone is a flexible and customizable tool that has helped us to scale and improve our capability to support our partners and reduce our operational burden. The integration and implementation team has been very supportive and receptive to our needs and requirements. **What do you dislike about Unifyr?** There are still some missing features that should match the standard features in Salesforce. Sometimes is a little frustrating as we need to find a workaround from our side to cover the things that Ziftone nowadays cant do. **What problems is Unifyr solving and how is that benefiting you?** - Zift is helping us to streamline the process for our partners and reduce the operational burden for our operations team through a simple and functional tool; that allows us to connect and interact with all the actors at the precise level of detail ### 24. Saving time... **Rating:** 4.5/5.0 stars **Reviewed by:** Mark M. | Senior Compliance Consultant/PM, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Unifyr?** I like the fact that I can save time by setting my preferences **What do you dislike about Unifyr?** The ability to track when a customer clicks on a link in an article posted would be nice... **What problems is Unifyr solving and how is that benefiting you?** It helps faciliate the education of our customers ### 25. Simplicity **Rating:** 4.0/5.0 stars **Reviewed by:** Elizabeth T. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2023 **What do you like best about Unifyr?** The portal I use is easy to navigate with a straight-forward site structure. I can go right to the marketing/collateral area and find the assets I need to execute campaigns. The search bar in the top right is handy too. **What do you dislike about Unifyr?** So far nothing jumps out as an issue for me as a user. **What problems is Unifyr solving and how is that benefiting you?** As a partner using the portal, it puts information at my fingertips. I can search for what I need, download it, share it with my teammates, and even run campaigns through it. ### 26. Zift Solutions is a friendly and efficient platform to manage marketing campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Ximena R. | Marketing Assitant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Unifyr?** My team found Zift Solutions an innovative platform with accessible content to fuel our marketing campaigns. The support team has been very helpful in solving our requests on time. **What do you dislike about Unifyr?** Access to user settings can be enhanced to provide a better user experience. My team is satisfied with the follow-up of our request. **What problems is Unifyr solving and how is that benefiting you?** Our marketing team was looking for an efficient way to manage marketing campaigns in-a-box, Zift Solutions has been a convenient platform to keep track of the content and results of our marketing campaigns. ### 27. Feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Emilli M. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2022 **What do you like best about Unifyr?** The load of campaigns is extremely detailed and simple to be carried out, the distributor can have a vision of what exactly we are transmitting of content and it is possible to view all information when extracting reports. **What do you dislike about Unifyr?** Load of emails: It is not possible to paste texts with formatting, which takes more time to leave the content the same as the original I also have difficulties in adding images directly to the text out of the format because it is not possible to move them; Reports: It is not possible to have a metric of how many emails or posts are being uploaded by a specific person because this data is not included when extracting data to excel and for posts it is not even possible to extract the data; Posts: It is necessary to fill in all the information again when we have different posts for the same campaign (because it is not possible to copy posts). **What problems is Unifyr solving and how is that benefiting you?** I'm not clear about which issues are currently being resolved within the platform, but in general my activities have been impacted by the issues presented in the previous question ### 28. Marketing Content for Partners **Rating:** 4.0/5.0 stars **Reviewed by:** Dawn Christine J. | Content Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Unifyr?** In my role, I interact with Zift to provide marketing collateral to all our channel partners. The upload process is quick, easy, and intuitive. It took me about 2 hours total to upload all of our collateral for partner use, and the ability to add expiration dates means you can "set it and forget it" with time-sensitive pieces. **What do you dislike about Unifyr?** Uploading a separate thumbnail image for each piece of collateral was time-consuming, and I didn't always have a thumbnail to add. It would be great if the solution could automatically fetch a thumbnail based on the first page of your doc, and then provide the option to edit if needed. **What problems is Unifyr solving and how is that benefiting you?** One-stop shop for our partners to access all the necessary collateral to sell our solutions. Plus, Zift provides the option to upload co-brandable pieces that let partners add their logos and contact info to collateral we've already designed. ### 29. A solid solution for partner marketing campaign management **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony J. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Unifyr?** I like the simplistic nature of the platform. It has a very minimal UI and workflow, making it easy to pick up and understand even for people who may not be digital natives. **What do you dislike about Unifyr?** The email content editor is clunky, making the email creation process a bit tedious at times, especially when uploading custom themes, fonts, images, etc. But it's no more clunky than other email editors used by large companies such as Eloqua and some of the other major tools out there. **What problems is Unifyr solving and how is that benefiting you?** It provides us with a space to house marketing campaign content for our partners (resellers) to execute at the click of the button, with options to auto schedule emails and social media posts, and even the ability to create custom landing pages starting from a Siemens template. ### 30. Marketing processes become easier tasks with Zift **Rating:** 4.0/5.0 stars **Reviewed by:** Melanie M. | Marketing Coordinator Associate , Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Unifyr?** I use Zift for email marketing and social media. It's pretty helpful and friendly to have it all in one place; this allows you to schedule complete campaigns in the same task. The filters make it easier for you to find your campaigns of social media posts. I love the overview on the main page, as it allows you to get reliable data you will need to make decisions. **What do you dislike about Unifyr?** It becomes a bit tedious when cloning email campaigns as you will need to create separate emails and then add them to the one you're working on, as they are linked to the original, and you might overwrite the other campaigns. Zift Marcom platform is a bit different from ZiftONE, so it can be tricky to find things the first time. **What problems is Unifyr solving and how is that benefiting you?** Marketing automation. It's easier for partners to access Zift and have it all there: from email campaigns and branded templates to scheduled posts for social media. ### 31. One of the best (if not, the best) systems have use for marketing automation **Rating:** 4.5/5.0 stars **Reviewed by:** Manuel W. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Unifyr?** It is so easy to use, and when help is needed their responses are very quick and succinct. It's like driving a car, you just watch the dashboard and drive in the system does everything else. **What do you dislike about Unifyr?** The things I dislike them more than likely out of their control, but I will give feedback that I wish the lead scoring system would automatically remove "do not contact" leads. **What problems is Unifyr solving and how is that benefiting you?** This platform provides me with great marketing automation, all the tools, resources, and workflow are perfect for my type of business. It does not require a lot of effort on my end which is great for me since I'm really busy focusing on gaining new clients. ### 32. Great PRM and customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Adel H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2023 **What do you like best about Unifyr?** The PRM features are great and allow vendors to manage the end-to-end channel partner life cycle. The Zift Solutions team is well experienced in the development and execution of channel programs. This helps a lot in the implementation of best practices and driving high channel engagement. **What do you dislike about Unifyr?** The bandwidth to customize features is very narrow **What problems is Unifyr solving and how is that benefiting you?** Launching and executing a global channel program by engaging partners and enabling them to gain mindshare and drive profitable business **Official Response from Demar Amacker:** > Thanks Adel! We love having you as a customer! ### 33. Amazing support and open to suggestions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Unifyr?** Absolutely love the team you are provided for setting up your portal, both admin and partner facing. They are very open to suggestions and work with you to customize your best fit solution based off of your needs for your partners. **What do you dislike about Unifyr?** The onboarding process is a work in progress. Some calls are not necessary or should be ordered in a different way to make sure that you are provided basic information first before diving into the build of your platform. There are multiple contacts given the solution area you are working within therefore having all throw at you on an initial call can be overwhelming. **What problems is Unifyr solving and how is that benefiting you?** Zift Solutions is providing us as a company access to see a full overview of each partner, broken down by order type, partner type, customize campaigns, etc. It hits every area of our organization from sales, channel, marketing, operations and more. ### 34. Zift for channel partner management **Rating:** 5.0/5.0 stars **Reviewed by:** Elvita C. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Unifyr?** I like the focus of the whole platform targeted at corporate channel needs, from a hub to contain info on promos, corp news, up to necessary collateral and login customization **What do you dislike about Unifyr?** In terms of collateral, I don't like that if you want to update a piece of collateral, it creates a secondary URL when you upload the new file. This causes all URLs to need to be updated instead of getting automatically refreshed to point to the newly replaced file **What problems is Unifyr solving and how is that benefiting you?** Consolidated partner portal and collateral hub, with proper categorization customized to your needs. You get a place to list all current promos and partner benefits. Before we used to have several places for partner content, and Zift makes our life easier ### 35. ZiftONE, smarter than the average PRM! **Rating:** 4.5/5.0 stars **Reviewed by:** Mark C. | Global Partner Marketing, Centreon, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Unifyr?** As an Enterprise Channel Management (ECM) solution Zift provides substantially more features and functionality and does a lot more than the traditional PRM (Partner Relationship Management) system (and it is very straightforward for partners to use this functionality.) The Zift platform supplies a single, self-serve GO-TO resource for all Centreon partner sales, marketing, training, technical and support requirements. **What do you dislike about Unifyr?** Not a lot to dislike. As with all systems, there are some odd foibles and the multi-lingual /multi-currency could be better, but it is constantly growing and expanding functionality. **What problems is Unifyr solving and how is that benefiting you?** Centreon is a partner first organisation and the continued investment with things like the new ZIFT partner portal helps support channel growth and sales success. Zift helps increase channel sales and boost partner marketing impact via this superior technology platform in combination with our global channel support. Via Zift Centreon partners can leverage our partner portal to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. This makes it quick and easy for all our partners to work with us and grow their Centreon business ### 36. Zift Support Chat **Rating:** 5.0/5.0 stars **Reviewed by:** Tony R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2023 **What do you like best about Unifyr?** It was quick, concise and easy to use. I really like the ability to chat, followed by the follow up email and the ability to send chat to any email address. Thanks! **What do you dislike about Unifyr?** I didnt really run into any product issue that caused me to mistrust or find the Zift solution difficult to utilize. Overall it was a great experience. Thanks! **What problems is Unifyr solving and how is that benefiting you?** I use it mostly to connect with partners or customers through chat and email followups. The product makes us all more productive. ### 37. Kelsey @ Zift Solutions **Rating:** 4.5/5.0 stars **Reviewed by:** K K. | Channel Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2022 **What do you like best about Unifyr?** It's User Friendly compared to Relayware & there are lot of information/Documents to Get Hands Experience on Nutanix Solutions as well how, Channel Business Works **What do you dislike about Unifyr?** Just a concern, Zift T&C which needs to be accepted for Each Account - Administrator As it is Nutanix Associated Accounts Available(Already Nutanix Terms and Conditions - NIRA accepted) - Is that something Zift Legal can Consider and Exempt? Multiple times Users are getting to a conclusion already Partnership activated with Nutanix, but still they have to re-accept T &C when they Launch Zift - Any thoughts **What problems is Unifyr solving and how is that benefiting you?** Multiple Scenarios as we handle Channel Operations/Partner Help Team, All Changes to Actve Partner Records Enabling Admin Privileges Partner Locator User Access Issue All Users Activities View on Admin - Manage Users/Certifications/Partnership Certificate/Multiple Locations update for Locator/Badge etc ### 38. Great Marketing Tool but Development Needed for a True PRM **Rating:** 3.0/5.0 stars **Reviewed by:** Jessica L. | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Unifyr?** I appreciate the ease of creating campaigns and making them available to the partners. Zift is a strong marketing platform with other capabilities to tie to the sales process. **What do you dislike about Unifyr?** I struggled at implementation time for the Zift team to understand our business and how we utilize resellers that sell our products to end users. Many solution gaps were present, and some were not even on their roadmap, which seemed like channel 101 solutions. They are a strong marketing platform but need development to be a proper PRM. **What problems is Unifyr solving and how is that benefiting you?** Co-branding tools and maintaining campaigns that are readily available to our partners. ### 39. Feature Rich, customizable and exceptional professional services **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos A. | Assoc. Vice President of Product Marketing, Enterprise Solutions, Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Unifyr?** ZiftONE is a flexible platform that allows us to select the components and modules that we need at an affordable price. Their customer success team guided us through the entire onboarding process, working with our IT teams to do all the required integrations (SSO, Salesforce, etc.) **What do you dislike about Unifyr?** The contract is paid annually and has a minimum of 3 years commitment. It is possible to upgrade the number of partners but not to downgrade so you have to be conservative when you dimension your setup. **What problems is Unifyr solving and how is that benefiting you?** Provides a one-stop shop for all our partner portal needs, including marketing collateral repository, bid registration, customer outreach and many other capabilities. Without their tool, we would have to hire a lot of people to manage our partner program, nowt we can run it with a small team. ### 40. Easy portal for Channel **Rating:** 4.0/5.0 stars **Reviewed by:** N W. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Unifyr?** ZiftOne offered a more streamlined approach to getting partners into our channel and for us to empower them with resources, communication and point them to a central location. **What do you dislike about Unifyr?** ZiftOne provided challenges for our sales operations-- we work heavily with Salesforce, and their sync with our custom fields was more challenging then they made it out to be. **What problems is Unifyr solving and how is that benefiting you?** Due to budget constraints this tool got eliminated last year after implementation, but if we were to have it still, I bet we'd see benefits through the tracking of our channel partners and the benefits of a centralized system. ### 41. New Zift User **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2023 **What do you like best about Unifyr?** The ability to leverage campaign materials across email and social platforms. **What do you dislike about Unifyr?** A comprehensive environment for customer and prospect communications **What problems is Unifyr solving and how is that benefiting you?** Relevant communication streams with customers and prospects. ### 42. On site partner training tool **Rating:** 4.0/5.0 stars **Reviewed by:** Liz F. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Unifyr?** Zift helped my team and me organize training for partners that we hosted. The customized portals for each partner was my favorite feature. **What do you dislike about Unifyr?** There was a small learning curve but it wasn't enough to discourage me from using the platform. **What problems is Unifyr solving and how is that benefiting you?** It better helps our partners who needed support in educating customers on our products. ### 43. Great experience with Zift Support Services! **Rating:** 5.0/5.0 stars **Reviewed by:** Matej F. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Unifyr?** The time period required to process my inquiry was only a few hours! I expected that the processing of the request would take at least 24 hours, but Zift delighted me with the speed of the response and with the speed of solving problem. **What do you dislike about Unifyr?** For my experience with Zift so far, there is nothing that I didn't like that I would change, just keep it as it is and I will gladly contact Zift. Of course I hope there won't be any problems, but if there are, I know Zift will solve them with ease! **What problems is Unifyr solving and how is that benefiting you?** Zift solved my problem with accessing the user account very quickly, and at that moment access to that account was extremely useful for me. My benefit from this was that the work did not wait and I could continue to perform my work tasks without any interruption. ### 44. it took a while but my issue got solved eventually **Rating:** 3.5/5.0 stars **Reviewed by:** Raz A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Unifyr?** approachable for any issue regarding support or anything. **What do you dislike about Unifyr?** it lags sometimes. the campaigns always start later than usual **What problems is Unifyr solving and how is that benefiting you?** marketing material is readily available on their platform so which cuts the marketing costs on our end for any specific product. Also the platform is quite user friendly. ### 45. Great Tech Support **Rating:** 5.0/5.0 stars **Reviewed by:** Vincent E. | Sr. Anaylst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2022 **What do you like best about Unifyr?** Support Is Awesome for handling our issues and like the timing for response. **What do you dislike about Unifyr?** Nothing that I dislike about Zift. Honestly believe that we get everything we need. **Recommendations to others considering Unifyr:** Great Solution and very easy to use. **What problems is Unifyr solving and how is that benefiting you?** Solving duplicates that have been created from our Up stream system. ### 46. Good experience so far! **Rating:** 4.0/5.0 stars **Reviewed by:** Julianne P. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2023 **What do you like best about Unifyr?** Zift has a very user friendly and easy to use platform. It is customizable and looks good! **What do you dislike about Unifyr?** The implementation side can seem lengthy at times! **What problems is Unifyr solving and how is that benefiting you?** We are able to have our marketing suite on one platform and load in-a-box campaigns to the platform which is very beneficial! **Official Response from Demar Amacker:** > Thanks Julianne! We love having you as a customer! ### 47. Channel Marketing review **Rating:** 4.0/5.0 stars **Reviewed by:** Lisa B. | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Unifyr?** Zift Solutions works well for our GTM channel marketing, offering dealers options of simple asset repository right through to using as a full CRM and email contact provider. **What do you dislike about Unifyr?** Inability to bulk amend collateral, bulk download (outside of an excel spreadsheet). There could be more regular office open hours to enable questions from channel partners to be answered **What problems is Unifyr solving and how is that benefiting you?** Enabling us to give our channel partners easy access to collateral, campaigns, email templates as well as customisable documents. It also offers CRM and MDF monitoring functionality. ### 48. A platform that is buildable, manageable and action/data oriented **Rating:** 4.5/5.0 stars **Reviewed by:** Lauren B. | Channel Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Unifyr?** Zift is helpful on both the front and back-end usage. THis platform was built custom for our intranet of sorts for our partner base. It is so easy to navigate and also very easy to review the data and engagement on the backend platform (ZiftOne). **What do you dislike about Unifyr?** The support service is definitely something that needs to be worked out and optimized. Its the response time that lags and the method of communication (email) that slows down the turnaround time to fix relevtively easy problems or troubleshooting bugs. **What problems is Unifyr solving and how is that benefiting you?** They are solving custom platforms and content hubs. They can greatly benefit from email campaigns, content syndication, and social connectivity. I mean, it's vast that you can do so much in one platform versus using tons of different services that cost more. ### 49. Quick Response **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2023 **What do you like best about Unifyr?** Easy to navigate, was able to detail my issue **What do you dislike about Unifyr?** NA. 1st time user, so no real issues at present **What problems is Unifyr solving and how is that benefiting you?** Responses to my ticket quickly ### 50. Great platform for scheduling posts and sending emails **Rating:** 5.0/5.0 stars **Reviewed by:** Jorge D. | Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Unifyr?** Elaboration of targeted email campaigns for contact lists and ranking of leads based on their engagement in the contents. In addition to standardized header and footer automation. **What do you dislike about Unifyr?** Even though the platform does not allow you to post videos on social media, that would be a huge improvement. Support for short videos and subtitles could also be a plus. **What problems is Unifyr solving and how is that benefiting you?** Zift helps me schedule different posts on my company's social networks, it has a vast library of ready-made content from my segment and I just choose the dates to publish. **Official Response from April Samuelson:** > Hi Jorge, Thank you so much for the great review! With the update to ZiftONE social this past summer, you now can upload videos and post them to social media. So if you have a video you'd like to share on LinkedIn or Facebook, ZiftONE totally empowers you to do that. ## Unifyr Discussions - [What partner portal software allows me to customize the experience without developers?](https://www.g2.com/discussions/what-partner-portal-software-allows-me-to-customize-the-experience-without-developers) - 2 comments, 2 upvotes - [What PRM supports multiple partner types like VARs, MSPs, referral partners, and affiliates?](https://www.g2.com/discussions/what-prm-supports-multiple-partner-types-like-vars-msps-referral-partners-and-affiliates) - 1 comment, 1 upvote - [Can I start with a basic PRM and expand to enterprise capabilities without migrating platforms?](https://www.g2.com/discussions/can-i-start-with-a-basic-prm-and-expand-to-enterprise-capabilities-without-migrating-platforms) - 1 comment, 1 upvote - [What PRM is right for mid-market companies scaling their channel program?](https://www.g2.com/discussions/what-prm-is-right-for-mid-market-companies-scaling-their-channel-program) - 1 comment, 1 upvote - [What PRM platforms use AI to improve partner management?](https://www.g2.com/discussions/what-prm-platforms-use-ai-to-improve-partner-management) - 1 comment, 1 upvote - [View Unifyr pricing details and edition comparison](https://www.g2.com/products/unifyr-unifyr/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+03%3A16%3A58+-0500&secure%5Bsession_id%5D=e04df829-ee3a-487b-868f-d07af3e33573&secure%5Btoken%5D=6c32ec8c0aee82986b8d8c53a5de6e3545275bc4f3ab96279183f78a084b032f&format=llm_user) ## Unifyr Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) ## Unifyr Features **Control** - Role-Based Permissions - Opportunity Management - Recognized Escalation **Platform Basics** - Lead Management - Content Management - Group and User Management **Incentives Management** - Analytics/Reporting - Customization - Gamification - Design & Creation **Campaign Execution** - Email Marketing - Search Marketing - Web Syndication Management - Social Media Management - Events - Microsite Management **Incentive Types** - Rewards - SPIFs - Discounts - MDF Management - Rebate Management - Other Incentive Programs **Agentic AI - Secure Email Gateway** - Proactive Assistance **Reporting** - Campaign Performance - Partner Performance - Fund Tracking **Platform - Partner Relationship Management (PRM)** - Individual Portals - Content Repository - Revenue Tracking - Cross-System Integration - Workflow Automation & Notifications - Onboarding, Training & Certifications - Payouts & Global Compliance - Incentive Management - Recognized Escalation - Dashboards & Reporting - Marketing Tools - Deal Management **Agentic AI - Partner Relationship Management (PRM)** - Adaptive Learning - Autonomous Task Execution - Proactive Assistance - Natural Language Interaction **Additional Features** - Partner Engagement ## Top Unifyr Alternatives - [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) - 4.9/5.0 (700 reviews) - [Impartner PRM](https://www.g2.com/products/impartner-prm/reviews) - 4.5/5.0 (555 reviews) - [Channelscaler](https://www.g2.com/products/channelscaler/reviews) - 4.4/5.0 (462 reviews)