It's still one of the top programmatic platforms for performance-driven display campaigns, specifically for hitting conversion and target CPA goals. Review collected by and hosted on G2.com.

The tool’s lack of updates when integrating with new features or second-party data providers. Review collected by and hosted on G2.com.

I find Zeta Marketing Platform easy to use and appreciate that it's clear and concise. Logging in was straightforward, and I wouldn't change anything since it works well for me. Review collected by and hosted on G2.com.

nothing that I can think of Review collected by and hosted on G2.com.

It has a clear interface where it is easy to see what is going on and what I am working on Review collected by and hosted on G2.com.

The loading times can be a little long and it can take a while to input lots of individual values Review collected by and hosted on G2.com.

It's very intuitive and user friendly to use. When we want to implement somehting it's fast and easy. Review collected by and hosted on G2.com.

To be honest, I don't have anything I dislike, I like using it and never thought about something I would change. Review collected by and hosted on G2.com.

I like the Zeta Marketing Platform because the UI is good, and we've not encountered any technical issues. Review collected by and hosted on G2.com.

The reporting piece is something that can be improved slightly. Review collected by and hosted on G2.com.

Our account reps are very informative & know the best process to help answer any questions or provide resolutions to existing problems. The UI is very user-friendly which makes m day-to-day so much easier. Integration between third-party vendors is very seamless & if they do not support they look into future options internally to update on their end. Review collected by and hosted on G2.com.

Sometimes the platform tweaks out on me and I have to refresh my browser, this may also be a network error on my end though. One other area to improve would be the query segment logic. We have had multiple times where an intended audience/segment 'zero's out' which prevents or delays an email from being sent out of caution. Review collected by and hosted on G2.com.

I find the platform's library feature incredibly useful. It allows me to easily browse and view the usability scores of various tools, saving me significant time by eliminating the need for manual research. Having all the options right in front of me with a comprehensive list of top software simplifies my search for the right tools. Review collected by and hosted on G2.com.

I find the Zeta Marketing Platform a bit overwhelming due to the sheer volume of information presented at once. The user interface could use some improvements, as there's too much text and not enough visual cues like icons. This makes navigation more challenging than it needs to be. I end up having to scroll excessively to get through sections, which disrupts the user experience. I'd prefer a cleaner layout where I can click to explore more information rather than having it all displayed upfront. Review collected by and hosted on G2.com.

I've used most ESP's available in the market, and generally it's with an independent CDP which has often led to issues with data discrepancies and having extra moving parts that tends to lead to issues. We use Zeta's CDP and ESP functionality and having it all within one instance has been extremely helpful. Implementing it was very smooth and it's opened a door to enable easier use of customer data for our performance marketing teams. It's helped democratise data in an organisation that was historically siloed. The platform feels intuitive, and from an email marketing perspective the WYSIWYG campaign builder is without doubt the best available in the market. Above all else the team that we work with on a day to day adopting the platform and driving CRM growth for my organisation is Zeta's biggest selling point. Compared to other marketing cloud providers I've worked with, the Zeta team are driven by joint KPI's and feel like an extension of my own team in the business. They truly understand that relationship building is the key to long term partnerships that lead to success. Review collected by and hosted on G2.com.

Lack of folder structure for campaigns and audiences can be a challenge if you're not au fait with the tagging. The coupon code functionality is quite black box compared to other marketing cloud tools which has created challenges with visibility on code usages. It's also lacking the option to create an host web pages within the tool, which would be very helpful for data capture. Review collected by and hosted on G2.com.

Builder flow options to help onboard and retain individual email accounts. Review collected by and hosted on G2.com.

Often time reporting is skewed and no alert is made to known issues. Review collected by and hosted on G2.com.

Easy to use User Interface. Visually pleasing Review collected by and hosted on G2.com.

The price is a little high and wish it would lower Review collected by and hosted on G2.com.