The user interface has improved since we first started using it, which makes it easy to onboard and teach new members of the team. All of our systems and filters have been implemented very well. Its processing speed is fast, so we’re able to provide feedback to clients ASAP. Hence we are definitely getting our money's worth! Review collected by and hosted on G2.com.

Nothing too major. We’re still getting to grips with using the AI systems, so a bit more help and guidance on how to use them would be appreciated. Review collected by and hosted on G2.com.

The Visual Editor is intuitive and easy to use.

The Reporting feature is simple but effective

The general layout of the site is easy to navigate

The snippets section has helped us to build a library of reusable content that has sped up the campaign building process Review collected by and hosted on G2.com.

The platform does suffer from slow loading speeds in some areas, especially for calculating query sizes

Working with multiple child orgs can become difficult when you need to compare audiences and data from two separate orgs

Not having a folder structure in the campaigns section can make it difficult to locate campaigns quickly and sometimes the search functions lags

The 'Send Test' option for campaigns pulls a random customer ID and not your own, which can cause complications when trying to test dynamic/personalised content Review collected by and hosted on G2.com.

I like that Zeta Marketing Platform is pretty quick and organized in collecting our leads. It helps us know and test if our landing pages are working by the leads that are coming in. This way, we can see if we entered all the data correctly on the landing pages. Review collected by and hosted on G2.com.

I'm not sure I like how every field says true or false. Review collected by and hosted on G2.com.

Overall, I’m happy with the performance and with how we’ve been able to integrate it into our database. Review collected by and hosted on G2.com.

The main pain point have is that the platform is character sensitive Review collected by and hosted on G2.com.

What I appreciate most about the Zeta Marketing Platform is its excellent support team, who are always responsive and truly helpful whenever I encounter issues or have questions. The user interface stands out for being well-designed and intuitive, which makes navigating the platform and running campaigns straightforward and efficient. Another significant advantage is the platform’s seamless execution of omnichannel campaigns across various touchpoints, enabling a unified and consistent customer experience. In summary, Zeta brings together ease of use, reliable support, and robust omnichannel features to create a highly effective marketing solution. Review collected by and hosted on G2.com.

One aspect where the Zeta Marketing Platform could be enhanced is in its approach to dynamic content. The process of creating and managing dynamic elements is not as straightforward as it should be, often demanding additional effort or the use of workarounds to reach the preferred level of personalization. Simplifying and streamlining this process would greatly improve the overall user experience, making dynamic content easier to develop and maintain. Review collected by and hosted on G2.com.

Zeta has broad reach and is a very powerful DSP that has all of the audience data signals to run any size campaign. Review collected by and hosted on G2.com.

Reporting is not as transparent as I would hope. I often have to wait for days to receive audience performance data that needs to be requested through the analytics team. I wish I had the information readily available at my fingertips. Review collected by and hosted on G2.com.

I like that Zeta Marketing Platform provides an easy way to look at our audience list and subscriber numbers. It also helps us send out emails on a daily and weekly basis to our specific audience targeted list. Review collected by and hosted on G2.com.

Sorting audience emails into different interests is a little bit difficult right now. Review collected by and hosted on G2.com.

I really enjoy how easy it is to create email campaigns and send them to the key demographics that matter most to us. Review collected by and hosted on G2.com.

Given the number of users we have, it’s often difficult to quickly find the specific campaigns I’m running. The search function could be refined a bit more to make locating them easier. Review collected by and hosted on G2.com.

Easy to navigate and customize. Helpful to have all performance metrics on one platform. Review collected by and hosted on G2.com.

I don't like having to do a double login - once for the platform and once again for the customized Tableau data. Review collected by and hosted on G2.com.

I really appreciate that the people are great to work with and there's a good support team. The API works pretty well for me, especially when I use it to push resources to it. Review collected by and hosted on G2.com.

API documentation is a little bit off and could use an update. Review collected by and hosted on G2.com.