Ashwin M.
AM
Ashwin M.
Sr. Associate, SEO
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Useful tool for strategy development and marketing analytics"
4/5
What do you like best about Zeta Marketing Platform?

I like how the application integrates many streams of customer interaction into one software and presents it in a logical way where the analytics can be interpreted for future planning. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

Don't like how complicated some of the features can be and the lack of a tutorial/ lack of support from the team. Extremely hard to work with sometimes. Additionally, some of the information requested from our campaigns were missing. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Can do a lot, but has a lot of technical issues/quirks"
3/5
What do you like best about Zeta Marketing Platform?

That i can write a promotion, build the audience, send the promotion, export and more all in one place Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

Outdated design that can have issues, email designs sometimes get formatted differently than the preview Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Verified User in Market Research
Mid-Market (51-1000 emp.)
"Zeta Review for Email Marketing"
1.5/5
What do you like best about Zeta Marketing Platform?

Zeta allows us to store everything we need in one place for all our email marketing needs. From content creation, to list execution. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

Zeta can be very slow when loading a lot of different audiences. For creating content objects its hard to tell exactly how the email will be displayed in an email platform. Review collected by and hosted on G2.com.

Verified User in Insurance
CI
Verified User in Insurance
Mid-Market (51-1000 emp.)
"Really enjoy this product"
4.5/5
What do you like best about Zeta Marketing Platform?

It’s very user friendly and easy to use. I like the format of it Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

The adds that pop up when using it. I wish there was less advertisement Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Enterprise (> 1000 emp.)
"TERRIBLE! In a nutshell "
0/5
What do you like best about Zeta Marketing Platform?

Not a lot if I'm really honest. Nothing works the way it should and it's incredibly expensive even for a standard CRM & email platform. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

The amount of ongoing bugs within this system has gone beyond a joke. There is a clear issue of coding and they seem to not be bothered to address it, but to push you onto the new platform update for more money of course.

To give a specific example of a bug, I added an AB variant on a recurring campaign, it errored and the developers couldn't find out the problem for over a month. I was then told that the issue was the combination of an automated campaign together with an a/b test? Yes, that's right. It's not just this but the support and account management is slow to respond and don't have a level of attention to detail I'd expect from a standard platform (let alone one that costs so much). I'm constantly having to chase for updates, proposals, fixes - NIGHTMARE! Please just don't! Review collected by and hosted on G2.com.

Olivia S.
OS
Olivia S.
Promotions Coordinator
Broadcast Media
Enterprise (> 1000 emp.)
"Awesome "
4.5/5
What do you like best about Zeta Marketing Platform?

Very easy to navigate people are finding new things on it Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

I wish more people would use it. Maybe advertise it more. Review collected by and hosted on G2.com.

Verified User in Internet
CI
Verified User in Internet
Mid-Market (51-1000 emp.)
"Very easy to navigate like the features, "
5/5
What do you like best about Zeta Marketing Platform?

I like the features, you can easily navigate your way around. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

There is not anything that I can think of Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Awesome"
5/5
What do you like best about Zeta Marketing Platform?

Ease of customer service and visually pleasing emails Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

Nothing, really. Only had positive experience working with Zeta Review collected by and hosted on G2.com.

Jane L.
JL
Jane L.
Senior Associate Brand Manager
Consumer Goods
Enterprise (> 1000 emp.)
"omni channel platform"
4/5
What do you like best about Zeta Marketing Platform?

Ability to target ads across devices making it truly omni channel Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

not much. i thought it was good overall. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great to work with"
5/5
What do you like best about Zeta Marketing Platform?

They are helpful and easy to use. have not had any issues with them. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

nothing. everything is great thus far. Review collected by and hosted on G2.com.