--- title: Zeta Marketing Platform Reviews meta\_title: 'Zeta Marketing Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 117 reviews by the users' company size, role or industry to find out how Zeta Marketing Platform works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 117 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Zeta Marketing Platform Reviews & Product Details Visit Website Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. * * * Product Website Zeta Marketing Platform Seller [Zeta Global](https://www.g2.com/sellers/zeta-global) Discussions [Zeta Marketing Platform Community](https://www.g2.com/products/zeta-marketing-platform/discuss) Languages Supported English Solution Type All-in-One Overview by Stacy Fleming Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/zeta-marketing-platform/pricing) ## Zeta Marketing Platform Integrations (16) What do users say about integrations? Verified by Zeta Marketing Platform [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Airship ](https://www.g2.com/products/airship/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amperity Customer Data Platform ](https://www.g2.com/products/amperity-customer-data-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Internal ](https://www.g2.com/products/internal/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kobie Alchemy Loyalty Cloud ](https://www.g2.com/products/kobie-alchemy-loyalty-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Movable Ink ](https://www.g2.com/products/movable-ink/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Redshift ](https://www.g2.com/products/redshift/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ShopX ](https://www.g2.com/products/shopx/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Sinch ](https://www.g2.com/products/sinch/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tableau ](https://www.g2.com/products/tableau/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Talon.One ](https://www.g2.com/products/talon-one/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Vibes ](https://www.g2.com/products/vibes/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Wunderkind ](https://www.g2.com/products/wunderkind/reviews) Show More ![Krista A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krista A.") KA Krista A. Head of Strategy Small-Business (50 or fewer emp.) 6/16/2025 "Great Account Service and Proven Results" 5/5 What do you like best about Zeta Marketing Platform? Zeta's platform and data behind it really works to get customers. The 1:1 delivery and match back proves performance. Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? Minimum level spend is creeping up as the platform grows, making it more difficult for smaller advertisers to benefit from the it. Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? New customer acquisition via email. Review collected by and hosted on G2.com. Show More Response from Stacy Fleming of Zeta Marketing Platform [Editedit](https://www.g2.com/survey_responses/zeta-marketing-platform-review-11299684/official_response/edit) Thank you for the glowing review, Krista! We're thrilled to hear the platform’s performance and 1:1 delivery are driving real performance for you. We appreciate your note on minimum spend. It’s valuable feedback as we work to make Zeta accessible and effective for advertisers of all sizes. Stacy Fleming, Zeta Customer Community Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/6/2025 "A years-long partner that delivers every time" 5/5 What do you like best about Zeta Marketing Platform? Zeta has given us some of the best performance results of any display campaign/partner I've used, across agencies, for years. The team is on it, they're easy going, but they work their tail off for us. Nothing but good things to say! Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? I am required to provide an answer, but the truth is, nothing. Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? Primarily performance marketing across a number of channels, integrated together and often needing meaningful testing to determine impact. So, we do brand lift and store traffic studies, as well. And every campaign has delivered. Review collected by and hosted on G2.com. Show More Response from Stacy Fleming of Zeta Marketing Platform [Editedit](https://www.g2.com/survey_responses/zeta-marketing-platform-review-11269490/official_response/edit) Thank you for the incredible review. We're honored to be a long-standing partner and to consistently deliver strong results across your campaigns. It means a lot to hear such high praise for both our performance and our team. We're proud to support your multi-channel strategy and look forward to driving even more success together! Stacy Fleming, Zeta Customer Community Validated ReviewerSource: Organic KS K S. Lead and Analyst Enterprise (\> 1000 emp.) 7/16/2025 "Overall good; with some caveat" 2.5/5 What do you like best about Zeta Marketing Platform? Campaigns are good. Feedback look is nice. Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? API needs to be improved which can substantially improve the performance. Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? Marketing Automation Email campaigns Review collected by and hosted on G2.com. Show More Response from Stacy Fleming of Zeta Marketing Platform [Editedit](https://www.g2.com/survey_responses/zeta-marketing-platform-review-11403483/official_response/edit) Thanks for your feedback! We're glad to hear you’re finding value in our campaign tools. We appreciate your note on the API, performance improvements are a priority, and your input helps. Great to know Zeta is supporting your marketing automation and email campaigns. Stacy Fleming, Zeta Customer Community Validated ReviewerSource: Organic ![Verified User in Fine Art](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Fine Art") EF Verified User in Fine Art Mid-Market (51-1000 emp.) 6/27/2025 "Terrible experience and user support" 0/5 What do you like best about Zeta Marketing Platform? Not applicable, the best was the misrepresentations made during the initial sales discussions. The gap was painful. Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? Zeta proved to be cumbersome, requiring our team to invest significant time and resources just to execute standard email campaigns. Nearly an entire summer was spent by our product and engineering teams simply trying to make the platform meet our basic operational needs. Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? Email but it is not benefitting the team. Review collected by and hosted on G2.com. Show More Response from Stacy Fleming of Zeta Marketing Platform [Editedit](https://www.g2.com/survey_responses/zeta-marketing-platform-review-11340648/official_response/edit) We’re very sorry to hear about your experience. It’s clear we missed the mark during sales, onboarding, and support, and we appreciate your candid feedback. We welcome the chance to reconnect if you're open to it. Stacy Fleming, Zeta Customer Community Validated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 9/9/2025 "Very positive" 5/5 What do you like best about Zeta Marketing Platform? lots of insights and 3rd party data - clean integration between CDP and ESP Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? difficulty extracting data to other databases Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? figuring out who our customer is Review collected by and hosted on G2.com. Show More Response from Stacy Fleming of Zeta Marketing Platform [Editedit](https://www.g2.com/survey_responses/zeta-marketing-platform-review-11660465/official_response/edit) Thanks so much for the 5 stars! We’re thrilled you’re loving the insights, data, and integration. Appreciate the feedback on data extraction, we’re always working to make things easier. Stacy Fleming, Zeta Customer Community Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 6/11/2025 "Zeta is the next best platform for continued scale and growth for brands." 5/5 What do you like best about Zeta Marketing Platform? Sophisticated measurement and amazing people Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? Nothing, overall fantastic platform and people Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? They are creating more growth in a world where there are are not that many growth platforms Review collected by and hosted on G2.com. Show More Response from Stacy Fleming of Zeta Marketing Platform [Editedit](https://www.g2.com/survey_responses/zeta-marketing-platform-review-11284283/official_response/edit) Thank you for the fantastic review. We're thrilled to hear that our measurement capabilities and our team are helping fuel your growth. It’s incredibly rewarding to be part of your success. We appreciate your trust in Zeta. Stacy Fleming, Zeta Customer Community Current UserValidated ReviewerSource: Organic ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Mid-Market (51-1000 emp.) 6/5/2025 "A partnership committed to client success" 4.5/5 What do you like best about Zeta Marketing Platform? Our account management team and campaign ops team always work to ensure we have a solution that fits our exact need. Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? Some of the reporting capabilities aren't very easy to set up, sometimes have to rely on the Zeta team to pull certain information. Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? ZMP gives us the ability to personalize our emails at scale, which is crucial when sending emails to almost 3M customers. Review collected by and hosted on G2.com. Show More Response from Stacy Fleming of Zeta Marketing Platform [Editedit](https://www.g2.com/survey_responses/zeta-marketing-platform-review-11263486/official_response/edit) Thanks for being a valued partner! We're so glad to hear that your account and campaign ops teams are delivering the support and flexibility you need. Personalizing at scale for 3 million customers is no small feat, we’re proud to help make that possible. Stacy Fleming, Zeta Global Community Validated ReviewerSource: Organic ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Small-Business (50 or fewer emp.) 6/5/2025 "Zeta Global - Responsive/Helpful and Insightful" 4.5/5 What do you like best about Zeta Marketing Platform? My reps are extremely helpful, kind, and insightful. I always feel confident that my campaigns with Zeta will Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? No dashboard capabilities. Wish there was a place we could access data real time Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? We want to have display ads with geofencing and Zeta Global assists with that. Review collected by and hosted on G2.com. Show More Response from Stacy Fleming of Zeta Marketing Platform [Editedit](https://www.g2.com/survey_responses/zeta-marketing-platform-review-11264555/official_response/edit) Thank you for the kind words. We're thrilled to hear our team’s support has given you confidence in your campaigns. We appreciate your feedback on the need for real-time dashboard access and have shared it with our product team. Stacy Fleming, Zeta Customer Community Validated ReviewerSource: Organic ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Mid-Market (51-1000 emp.) 6/5/2025 "Profile creation and search" 4.5/5 What do you like best about Zeta Marketing Platform? profile user search and journey of the event flow and search Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? sometime the events search is little hard. I had to give the full user id to search the profiles and events. Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? running the campaign email and sending text consents to the customers. Review collected by and hosted on G2.com. Show More Response from Stacy Fleming of Zeta Marketing Platform [Editedit](https://www.g2.com/survey_responses/zeta-marketing-platform-review-11263385/official_response/edit) Thanks so much for the review. It's great to hear you're finding value in profile user search and event flow tracking to support your campaigns and customer outreach. We understand how requiring full user IDs can slow things down, your feedback is noted as we continue to enhance the search experience. We appreciate your partnership! Stacy Fleming, Zeta Customer Community Validated ReviewerSource: Organic ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") AA Verified User in Automotive Mid-Market (51-1000 emp.) 6/5/2025 "Zeta Marketing Platform Review" 4/5 What do you like best about Zeta Marketing Platform? Ease of use and friendly reps to help troubleshoot/customize when needed Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? Features could be more enhanced. Don't use often as frequently Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? It allows my team to view trends by markets for our campaigns easier Review collected by and hosted on G2.com. Show More Response from Stacy Fleming of Zeta Marketing Platform [Editedit](https://www.g2.com/survey_responses/zeta-marketing-platform-review-11263483/official_response/edit) We appreciate your feedback and are glad Zeta is making it easier for your team to analyze market trends across campaigns. It's great to hear our reps have been helpful along the way! We hear your point about enhancing features and we’re continuously working to make the platform more impactful and engaging for teams like yours. Stacy Fleming, Zeta Customer Community Validated ReviewerSource: Organic ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 11 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/zeta-marketing-platform/pricing) Zeta Marketing Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") Braze 4.5/5(1,689) [ Compare Now ](https://www.g2.com/compare/braze-vs-zeta-marketing-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image") The Trade Desk 4.4/5(184) [ Compare Now ](https://www.g2.com/compare/the-trade-desk-vs-zeta-marketing-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-zeta-marketing-platform) ##### ##### Zeta Marketing Platform Features Integration Data Import & Export Tools Platform Performance and Reliability Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Dynamic Content A/B Testing Mobile Optimized [ View More Features ](https://www.g2.com/products/zeta-marketing-platform/features) ## 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