--- title: Zeta Marketing Platform Reviews meta\_title: 'Zeta Marketing Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 117 reviews by the users' company size, role or industry to find out how Zeta Marketing Platform works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 117 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Zeta Marketing Platform Reviews & Product Details Visit Website Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. * * * Product Website Zeta Marketing Platform Seller [Zeta Global](https://www.g2.com/sellers/zeta-global) Discussions [Zeta Marketing Platform Community](https://www.g2.com/products/zeta-marketing-platform/discuss) Languages Supported English Solution Type All-in-One Overview by Stacy Fleming Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/zeta-marketing-platform/pricing) ## Zeta Marketing Platform Integrations (16) What do users say about integrations? Verified by Zeta Marketing Platform [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Airship ](https://www.g2.com/products/airship/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amperity Customer Data Platform ](https://www.g2.com/products/amperity-customer-data-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Internal ](https://www.g2.com/products/internal/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kobie Alchemy Loyalty Cloud ](https://www.g2.com/products/kobie-alchemy-loyalty-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Movable Ink ](https://www.g2.com/products/movable-ink/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Redshift ](https://www.g2.com/products/redshift/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ShopX ](https://www.g2.com/products/shopx/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Sinch ](https://www.g2.com/products/sinch/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tableau ](https://www.g2.com/products/tableau/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Talon.One ](https://www.g2.com/products/talon-one/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Vibes ](https://www.g2.com/products/vibes/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Wunderkind ](https://www.g2.com/products/wunderkind/reviews) Show More ![Ashwin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashwin M.") AM Ashwin M. Sr. Associate, SEO Enterprise (\> 1000 emp.) 7/26/2018 Business partner of the seller or seller's competitor, not included in G2 scores. "Useful tool for strategy development and marketing analytics" 4/5 What do you like best about Zeta Marketing Platform? I like how the application integrates many streams of customer interaction into one software and presents it in a logical way where the analytics can be interpreted for future planning. Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? Don't like how complicated some of the features can be and the lack of a tutorial/ lack of support from the team. Extremely hard to work with sometimes. Additionally, some of the information requested from our campaigns were missing. Review collected by and hosted on G2.com. Recommendations to others considering Zeta Marketing Platform: Use it if you need the services which they specialize in (mobile/video advertising is their specialty I think) Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? It helps identify the customer and provides data on certain aspects of your service/ product offered. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 9/14/2018 "Can do a lot, but has a lot of technical issues/quirks" 3/5 What do you like best about Zeta Marketing Platform? That i can write a promotion, build the audience, send the promotion, export and more all in one place Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? Outdated design that can have issues, email designs sometimes get formatted differently than the preview Review collected by and hosted on G2.com. Recommendations to others considering Zeta Marketing Platform: Create thorough training guides Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? Sending to our large audience and being able to fatigue one promotion against another. There are a lot of hidden features included in Zeta that allow you to do your promotion all in one place Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") UM Verified User in Market Research Mid-Market (51-1000 emp.) 9/17/2018 "Zeta Review for Email Marketing" 1.5/5 What do you like best about Zeta Marketing Platform? Zeta allows us to store everything we need in one place for all our email marketing needs. From content creation, to list execution. Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? Zeta can be very slow when loading a lot of different audiences. For creating content objects its hard to tell exactly how the email will be displayed in an email platform. Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? We use Zeta for automated email marketing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") CI Verified User in Insurance Mid-Market (51-1000 emp.) 12/17/2018 "Really enjoy this product" 4.5/5 What do you like best about Zeta Marketing Platform? It’s very user friendly and easy to use. I like the format of it Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? The adds that pop up when using it. I wish there was less advertisement Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? Reaching more clients instantly. It allow some direct communication with a large group very easily Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 2/22/2018 "TERRIBLE! In a nutshell " 0/5 What do you like best about Zeta Marketing Platform? Not a lot if I'm really honest. Nothing works the way it should and it's incredibly expensive even for a standard CRM & email platform. Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? The amount of ongoing bugs within this system has gone beyond a joke. There is a clear issue of coding and they seem to not be bothered to address it, but to push you onto the new platform update for more money of course. To give a specific example of a bug, I added an AB variant on a recurring campaign, it errored and the developers couldn't find out the problem for over a month. I was then told that the issue was the combination of an automated campaign together with an a/b test? Yes, that's right. It's not just this but the support and account management is slow to respond and don't have a level of attention to detail I'd expect from a standard platform (let alone one that costs so much). I'm constantly having to chase for updates, proposals, fixes - NIGHTMARE! Please just don't! Review collected by and hosted on G2.com. Recommendations to others considering Zeta Marketing Platform: Don't do it! Simple. I really don't give feedback like this usually but I've had such a painful time with them I really wouldn't want anyone to spend money and time with this platform. Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? None, seriously...I cannot think of any! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Olivia S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olivia S.") OS Olivia S. Promotions Coordinator Broadcast Media Enterprise (\> 1000 emp.) 9/28/2018 "Awesome " 4.5/5 What do you like best about Zeta Marketing Platform? Very easy to navigate people are finding new things on it Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? I wish more people would use it. Maybe advertise it more. Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? Trying to get people to understand how many people are using there site Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") CI Verified User in Internet Mid-Market (51-1000 emp.) 5/4/2018 "Very easy to navigate like the features, " 5/5 What do you like best about Zeta Marketing Platform? I like the features, you can easily navigate your way around. Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? There is not anything that I can think of Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? The business problems that I solve using this software are display advertising Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 3/22/2018 "Awesome" 5/5 What do you like best about Zeta Marketing Platform? Ease of customer service and visually pleasing emails Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? Nothing, really. Only had positive experience working with Zeta Review collected by and hosted on G2.com. Recommendations to others considering Zeta Marketing Platform: Leverage their customer service--they're very responsive and helpful. Very knowlegable Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? Clients wanted DR efforts to supplement digital display advertising campaign Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jane L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jane L.") JL Jane L. Senior Associate Brand Manager Consumer Goods Enterprise (\> 1000 emp.) 1/3/2018 "omni channel platform" 4/5 What do you like best about Zeta Marketing Platform? Ability to target ads across devices making it truly omni channel Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? not much. i thought it was good overall. Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? Increasing penetration of product Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 3/6/2018 "Great to work with" 5/5 What do you like best about Zeta Marketing Platform? They are helpful and easy to use. have not had any issues with them. Review collected by and hosted on G2.com. What do you dislike about Zeta Marketing Platform? nothing. everything is great thus far. Review collected by and hosted on G2.com. What problems is Zeta Marketing Platform solving and how is that benefiting you? working on different problems with the company Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 11 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/zeta-marketing-platform/pricing) Zeta Marketing Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") Braze 4.5/5(1,689) [ Compare Now ](https://www.g2.com/compare/braze-vs-zeta-marketing-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image") The Trade Desk 4.4/5(184) [ Compare Now ](https://www.g2.com/compare/the-trade-desk-vs-zeta-marketing-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-zeta-marketing-platform) ##### ##### Zeta Marketing Platform Features Integration Data Import & Export Tools Platform Performance and Reliability Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Dynamic Content A/B Testing Mobile Optimized [ View More Features ](https://www.g2.com/products/zeta-marketing-platform/features) ## 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