1. [Home](https://www.g2.com/) 2. ... 3. [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) 4. [ZEPIC Discussions](https://www.g2.com/products/zepic/discuss) [ ![ZEPIC](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e335c6943883baeab5be88a9272eed2/zepic.png "ZEPIC") ](/products/zepic/reviews) # ZEPIC Discussions ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers. ![ZEPIC](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e335c6943883baeab5be88a9272eed2/zepic.png "ZEPIC") ZEPIC Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Mahesh R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mahesh R.") MR Loading... [Mahesh R.](https://www.g2.com/users/sriglobalestates "Mahesh R.") • 4 months ago Managing Director at Sri Global Estates More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=We%E2%80%99ve+found+ZEPIC%E2%80%99s+WhatsApp+Coexistence%2C+smart+segmentation%2C+and+list+management+make+it+easy+to+reach+a+large+audience+without+disrupting+our+existing+setu...&title=How+are+you+turning+WhatsApp+broadcasts+into+two-way+lead+qualification+with+ZEPIC%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fhow-are-you-turning-whatsapp-broadcasts-into-two-way-lead-qualification-with-zepic) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=How+are+you+turning+WhatsApp+broadcasts+into+two-way+lead+qualification+with+ZEPIC%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fhow-are-you-turning-whatsapp-broadcasts-into-two-way-lead-qualification-with-zepic&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fhow-are-you-turning-whatsapp-broadcasts-into-two-way-lead-qualification-with-zepic) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=How+are+you+turning+WhatsApp+broadcasts+into+two-way+lead+qualification+with+ZEPIC%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fhow-are-you-turning-whatsapp-broadcasts-into-two-way-lead-qualification-with-zepic%0aWe%E2%80%99ve+found+ZEPIC%E2%80%99s+WhatsApp+Coexistence%2C+smart+segmentation%2C+and+list+management+make+it+easy+to+reach+a+large+audience+without+disrupting+our+existing+setu...) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=How+are+you+turning+WhatsApp+broadcasts+into+two-way+lead+qualification+with+ZEPIC%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fhow-are-you-turning-whatsapp-broadcasts-into-two-way-lead-qualification-with-zepic%0aWe%E2%80%99ve+found+ZEPIC%E2%80%99s+WhatsApp+Coexistence%2C+smart+segmentation%2C+and+list+management+make+it+easy+to+reach+a+large+audience+without+disrupting+our+existing+setu...) - Copy link - [ ## How are you turning WhatsApp broadcasts into two-way lead qualification with ZEPIC? ](/discussions/how-are-you-turning-whatsapp-broadcasts-into-two-way-lead-qualification-with-zepic) We’ve found ZEPIC’s WhatsApp Coexistence, smart segmentation, and list management make it easy to reach a large audience without disrupting our existing setup. Smart retries have helped improve delivery, and the platform is easy to navigate with very responsive support. The biggest win is... 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