Superbly Evolved Platform with a complete solution for all current needs of a marketer as well as for the future digital world. A nice clean and intuitive interface with multiple ways to understand your own data and activate it in the platforms of your choice. Review collected by and hosted on G2.com.

Sometimes, timelines dont get adhered to but then it also depends on cleanliness of the data being fed. Review collected by and hosted on G2.com.

Unity, Zeotap's Platform to launch personalized clusters Review collected by and hosted on G2.com.

Not very accurate forecasts (by gender, by region, by age...) Review collected by and hosted on G2.com.

Zeotap helps augment the reach with the help of first-party identifiers and is one of the leading providers in the market to onboard offline data. Review collected by and hosted on G2.com.

Currently, the data is highly skewed towards MAIDs and first-party data is limited with respect to the audience universe in our market. Review collected by and hosted on G2.com.

The ability to enrich the 1st Party Data with high-quality deterministic data, and as well as having the ability to directly activate it a wide variety of advertising and marketing channels. Review collected by and hosted on G2.com.

In order to optimize the investment in advertising in the cookieless future, the Adtech industry (not only Zeotap) has not yet resolved some use cases such as omnichannel attribution, frequency capping, etc. Review collected by and hosted on G2.com.

Clean UI makes it easy to use . Review collected by and hosted on G2.com.

Long integration process . Review collected by and hosted on G2.com.

The ability to build your own segments based in the data suits you best Review collected by and hosted on G2.com.

To be able to do overlaps and exclusion rules Review collected by and hosted on G2.com.

app targeting, intent targeting, TELCO data Review collected by and hosted on G2.com.

it's difficult to exclude single apps when you start from app category as the manu is not UX optimized Review collected by and hosted on G2.com.

It has a fairly simple and easy-to-use interface, the fact that its design is quite intuitive allows me to learn to use this application quite quickly and easily, the fact that it allows me to improve my sales process has been great for me. It helps to attract new clients in a much easier way than the advertising methods that I used in the past, not to mention that it has also helped me a lot with the entire process of creating my company's branding, by allowing me to plan, design and create a large number of strategies in a fairly fast, simple and simple way, the speed with which the customer service team answers practically any question is something really impressive and that in fact it is of great help to us to carry out a great variety of innovative designs and eye-catching. Review collected by and hosted on G2.com.

Very little information is obtained regarding its use on the internet, so if we have any doubt or inconvenience, no matter how much we want to solve it on our own, it will be practically impossible, so we will be obliged to contact the customer service team to solve our problem. Review collected by and hosted on G2.com.

super user-friendly, quick interface, and great support team Review collected by and hosted on G2.com.

lack of feasibility of a user guide at hand Review collected by and hosted on G2.com.

Throughout our partnership, Zeotap has always showen transparency both in terms of the source of their data and in its delivery on our server. Their reactivity is another strength of the company, showing concern for the added value that their data generates to our business. Thus, they position themselves more as collaborators than partners, ensuring that the partnership is beneficial to both parties. Review collected by and hosted on G2.com.

As the online advertising market is constantly changing, it would be useful if Zeotap would have more options for the anonymous user identification. Cookie based data starts to become risky, important insights about online consumers are lost, the cross-device identification is problematic and list can continue. Obtaining hashed emails for example would be a better option to replace the 3rd party cookies. Review collected by and hosted on G2.com.