AC

Alix C.

Enterprise (> 1000 emp.)

3/16/2023

"Zeotap is an easy to use platform"

4/5

What do you like best about Zeotap CDP?

Friendly user interface, conveniently unifies all sources of data. Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

The implementation of the tool has been going on for 7 months and we still have not been able to fully test the tool. Review collected by and hosted on G2.com.

IA

Verified User in Automotive

Enterprise (> 1000 emp.)

11/16/2022

"Handy CDP Solution under continuous development"

3.5/5

What do you like best about Zeotap CDP?

During the USE of Zeotap, we liked to easy to use interface, and the great personal support, if things are not working out as expected. Additionally, the third party graph is usefull in big EU markets. Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

Somtimes it feels like the solution is not yet ready for huge datasets and companies that have a demand on handling segementation projects in an effizient amount of time (bulk creation). Review collected by and hosted on G2.com.

FJ

Florian J.

Enterprise (> 1000 emp.)

3/17/2023

"Versatile, good Integration, decent business value"

4/5

What do you like best about Zeotap CDP?

Innovative, well integrated.

Many different applications. Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

Best practive guiding, APP SDK management Review collected by and hosted on G2.com.

AL

Verified User in Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

5/6/2022

"Powerful Tool, Future ready. Customer Friendly Team"

4.5/5

What do you like best about Zeotap CDP?

Identity Resolution with ID+, Data Enrichment, Great Variety of Ad-Destinations Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

No insights why ingested data failed

Some features at UX Review collected by and hosted on G2.com.

AL

Verified User in Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

11/9/2022

"Powerful Tool, Great Customer Support (Christoph Moll!)"

4.5/5

What do you like best about Zeotap CDP?

Identity ID+, Segmentation, Push Destinations. Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

Some features at UX are not easy to understand. Review collected by and hosted on G2.com.

MC

Matteo C.

Head of Digital Sales

Small-Business (50 or fewer emp.)

8/3/2021

"Best in Class CDP Solution"

5/5

What do you like best about Zeotap CDP?

Service and Support is amazing and the tech is state of the art. We have been using zeotap's data to target our campaigns and store clients' first party data. We found that the platform is easy to use and very intuitive. They are on the forefront of innovation with a solution that will help brands and agencies to go beyond cookies. Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

Price is in the upper end, and several less expensive solutions offer a similar service for less. The company is not discounting their prices even for clients that have been with them for a long time and contract lenght is fixed to at least one year. I would have liked a trial period before committing to their solution, but the sales team did not offer the trial, instead asked to commit at least for a year. Review collected by and hosted on G2.com.

Recommendations to others considering Zeotap CDP:

I would suggest choosing zeotap if you are looking for a complete solution on the market. You will get the Ferrari of next-gen CDPs and amazing technology evolving everyday with an amazing team.

However, if you have a low budget or don't want to commit long term, this is not the solution for you. Review collected by and hosted on G2.com.

What problems is Zeotap CDP solving and how is that benefiting you?

We can get the best 3rd party data in the world, analyze and store 1st party data. Thanks to this solution, we are able to collect data from several sources and in different ways. This means we can create a unified view of the customers. This tool enhances targeting capabilities and allows for very specific segmentations. Without a solution like this one, we were unable to understand customers' behavior completely. The tool that zeotap offers allows to use only one platform to address all the marketing needs on the data side without the need to get multiple solutions. Review collected by and hosted on G2.com.

EC

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

4/28/2022

"A digital native data company with room for improvement"

3/5

What do you like best about Zeotap CDP?

Digital native, cloud & elastic tech, strong data partnerships Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

It's not an end to end solution yet- the activation pillar is missing and also privacy dilligence needs to be done Review collected by and hosted on G2.com.

JC

Jamie C.

Data Analyst

Enterprise (> 1000 emp.)

8/4/2021

"Quick and easy to use! Great long term capabilities for increasing audience reach/efficacy"

5/5

What do you like best about Zeotap CDP?

How easy it is upload data and match with Zeotap's records! Easier than Facebook/Google/LinkedIn with better results. Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

I'm yet to find anything on Zeotap I dislike :) Maybe.. the one thing I would say is there isn't any documentation that's made immediately available. There's likely a reason for this, though.. Review collected by and hosted on G2.com.

Recommendations to others considering Zeotap CDP:

have a chat with them, they're super approachable and will tell you honestly what they think they can bring to the table. Review collected by and hosted on G2.com.

What problems is Zeotap CDP solving and how is that benefiting you?

Audience size! Zeotap have been able to increase our audience sizes significantly making some projects more viable than previously assumed! Review collected by and hosted on G2.com.

AA

Alejandro A.

Head of Data

Enterprise (> 1000 emp.)

11/5/2020

"Powerful data"

4.5/5

What do you like best about Zeotap CDP?

The quality of the data and the easy of activation in the tool Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

The integrations with the activation platforms are good but not fast enough Review collected by and hosted on G2.com.

CO

Carlos O.

Head of Data & Technology

Enterprise (> 1000 emp.)

8/12/2021

"CDP"

4/5

What do you like best about Zeotap CDP?

Zeotap's CDP enables brands to organize their first-party data and third-party data under one view. Under this unique vision, Brands can have greater knowledge about customers and improve their activation strategies.

All this data management, knowledge extraction and connection to activation can be done directly from a single platform. Review collected by and hosted on G2.com.

What do you dislike about Zeotap CDP?

Being a new CDP in the market, it has a little more work in the initial integrations (implementation of pixels, etc ...) Review collected by and hosted on G2.com.