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Zelthy-Promotional Review (PRC/MLR)

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What is this product? Zelthy Promotional Review is an application for pharmaceutical medical, legal, and regulatory (MLR) review teams managing the approval of promotional materials. It provides AI-powered claims validation against approved labeling, fair balance assessment, reference library management with verification, and structured PRC/MLR review workflows with version control — accelerating the review cycle while improving compliance accuracy. Key Features & Functionalities - AI-powered claims validation against approved labeling - Fair balance assessment for promotional materials - Reference library management and verification - Structured PRC/MLR review workflows with role-based access - Version management and approval audit trail Primary Solution & Value Promotional material review is one of the most time-consuming compliance processes in pharma — materials cycle through medical, legal, and regulatory reviewers multiple times, often taking weeks for approval. This application accelerates the review cycle by using AI to pre-validate claims and references, catching issues before human reviewers begin their assessment.

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