Zappi is straightforward and and allows us to test with consumers faster than most solutions Review collected by and hosted on G2.com.

It’s not as robust as quantitative syndicated research methods Review collected by and hosted on G2.com.

The agility in reporting and its ability to deliver fast, actionable insights Review collected by and hosted on G2.com.

We need to build historical data in Excel to track performance over time. Review collected by and hosted on G2.com.

I like Zappi for its good product portfolio and strong benchmarks. It offers easy analysis and has good creative analysis tools. I also value how Zappi provides rigor to a fast research approach. Review collected by and hosted on G2.com.

I wish Zappi covered more markets and industries Review collected by and hosted on G2.com.

I like that Zappi is very quick, super intuitive to use, and offers good value. Everything being contained in a single online platform is really convenient. It saves us time and is really easy to use. Review collected by and hosted on G2.com.

The AI reporting tool is a bit basic and doesn't consider the stim that is being tested - it works off the metrics only from what I can see. The exporting of content can be a bit clunky. Review collected by and hosted on G2.com.

It has a fairly simple and easy-to-use interface, which makes it pleasant for the user, in addition, it has an excellent option for issuing reports, which contain information of interest for decision-making within our organization. Additionally, the customer service team is wonderful, it quickly and efficiently provides answers to the different problems that arose during the use of this system, we have also used zappi to obtain better information from customers without them feeling pressured and thus improve all our products based on your criticism Review collected by and hosted on G2.com.

what I don't like about Happay is that it has many restrictions compared to others in the same industry when it comes to customizing its settings and it is a bit difficult to have so many restrictions Review collected by and hosted on G2.com.

While Zappi may not be right for every single project a market research professional is tackling, it provides an amazing solution for quick turnaround, reasonably priced test such as monadic concept testing, naming and even TURF. The quality of the data is always excellent and the client team that supports you throughout the project is responsive and extremely helpful. Review collected by and hosted on G2.com.

The only downsides to Zappi are the whole reason they can do the studies as quickly and as economically as they can - the lack of complete customization. There are things that I have tried to do that simply aren't possible due to the standardized nature of their testing tools - which I understand. Additionally, with only a dashboard deliverable it requires the researcher to allot time for analysis and reporting. Review collected by and hosted on G2.com.

Easily customizable, excellent reporting tools. I love the instant slides and ease of exporting decks or raw data as needed. The breadth of tools they offer right now is great, and they are only adding more by the day. Review collected by and hosted on G2.com.

Could use a few more features, but the team is very responsive, and all suggestions I have made are in the works. Review collected by and hosted on G2.com.

Zappi works in a marvelous way bringing all the solutions that I need everytime a project needs to be started. It provides wonderful insights that are supported by methods that are trustable. I think that what I like best is being able to collect data fastly instead of having to wait. It displays data beautifully, giving me all the possible outcomes and helps me make a final decision; and it shows both the negative and the positive, which I love. Review collected by and hosted on G2.com.

In my opinion, Zappi has marked all the right boxes when it comes to offering a solution to getting insight. Of course, the price ranges vary depending on complexity, but it is still a great software that is worth the money. Review collected by and hosted on G2.com.

I like that Zappi unlike many other tools is an automated survey platform. IT is easy to use and an all in one product. Helps deliver important consumer insights. Review collected by and hosted on G2.com.

I disliked that they were located in London, made communication with them challenging, and they just have an overall different method to resolving things. Review collected by and hosted on G2.com.

Zappi is easy to use and helps answer a lot of basic questions very quickly. Getting consumer input early and often can be hard, Zappi makes that very easy. It is especially helpful in informing throughout the innovation process. Review collected by and hosted on G2.com.

There isn't much I dislike about Zappi... maybe that not all products can be customized in similar ways. Review collected by and hosted on G2.com.