What I love most about Zapier is how easy it makes it to create automations. I also really like its databases, and I’ve tried the MCP as well—it’s been incredible. I’ve experimented with other automation platforms, but Zapier is always the one I come back to because it feels so simple and intuitive to use. Overall, it’s genuinely amazing. Review collected by and hosted on G2.com.

The one thing I’m not a huge fan of is the pricing model, especially how usage is calculated based on each step. With our current plan, we don’t usually use up all of our monthly usage, but knowing that every additional step counts sometimes makes us hesitate before creating a new flow. I’d personally prefer a pricing model that gives us a bit more freedom to experiment and build automations without having to think as much about usage. Review collected by and hosted on G2.com.

I didn’t have to spend weeks designing complicated workflows. My first Zap took less than fifteen minutes to set up, and from that moment it started eliminating manual tasks we were doing every day. We had several processes that weren’t particularly difficult, just repetitive. With Zapier, we connected everything and the whole workflow became automatic. Processes that required multiple human actions now happen in seconds, and more importantly, the interface is user-friendly. The Trigger → Action logic is so straightforward that even people without a technical background can pick it up quickly. What surprised me even more is how much the platform has evolved over the years. What started as a simple automation tool now includes Tables, Interfaces, Canvas, Chatbots, AI Agents, and Copilot. Review collected by and hosted on G2.com.

Zapier feels like a bargain because you're only automating a few things here and there. Then a couple of months go by, you check your usage, and suddenly you realize your automations have been working a lot harder than you thought. I still remember looking at my task count one month and thinking, "Wait... did all of these really run?" The good news is that it usually means the automations are doing their job. The bad news is that your bill tends to notice it too. Review collected by and hosted on G2.com.

What I like best about Zapier is how easy it is to connect different platforms and automate workflows without needing custom development. We use it to connect marketing tools, CRMs, AI agents, lead generation systems, and communication channels, which saves a significant amount of time and reduces manual work. The large number of integrations and the reliability of the automations make it an essential part of our operations. Review collected by and hosted on G2.com.

The main drawback for us is the pricing. As our automation volume grows, the costs can increase quite quickly, especially for businesses managing multiple clients and complex workflows. With more competitors entering the market and offering similar capabilities at lower price points, it would be great to see Zapier introduce more competitive pricing tiers or higher task limits within existing plans. The platform itself is excellent, but the cost can become a significant factor when scaling operations. Review collected by and hosted on G2.com.

What I find most impressive about Zapier is how quickly repetitive tasks seem to vanish once I automate them with it. I use Zapier to integrate my forms, CRMs, spreadsheets, and notifications, and this has saved me from a ton of manual work every week. Review collected by and hosted on G2.com.

What impressed me most about Zapier was how many repetitive tasks it started handling automatically as soon as I began using it. I’ve set up connections between different forms, CRMs, spreadsheets, and notification apps in Zapier, and it has saved me hours by eliminating the need to do the same work over and over again. Review collected by and hosted on G2.com.

What is most useful about Zapier is the fact that it allows regular users to create an automation process without needing to become a full-fledged software engineer or create some kind of horrifying spreadsheet creation by dawn. Essentially, it connects apps you might use and enables them to communicate with each other so repetitive processes could be automated, thus saving a lot of time.

The best thing about Zapier is the time and effort that it saves. Instead of going through repetitive tasks all day long, it automates them, so the user doesn’t need to put any effort into them at all. Additionally, the app is very useful in business settings, as it allows you to automate such things as forms, emails, spreadsheets, CRM, calendar appointments, project management, and notifications without needing a personalized software solution created from scratch. Review collected by and hosted on G2.com.

The most negative aspect of using Zapier is that after you use it for the first time and experience the magic of automating anything without having to code anything yourself, it quickly becomes a weird automation box where no one knows why a certain automation triggered twice or why a client received a letter written in 2018.

As for negative features, there are three primary issues with this tool: price, complexity, and lack of control. After getting used to the service, you'll likely pay more due to the number of tasks, and some of the automations may fail if a particular application's API changes or the log-in fails. In essence, even if the program offers convenient automation, there will still be a need for constant monitoring. As such, Zapier is useful when you need to connect different tools quickly; however, it is definitely not the best long-term solution. Review collected by and hosted on G2.com.

Something I love about Zapier is that it is easy to use. It's not a complicated automation tool. You can easily use it to automate tools with the help of the AI built in it, which is great whenever you get stuck. The initial setup is very easy because it's well explained from the trigger part to the action button. And when you get stuck, the AI in Zapier helps to solve the problem. I also appreciate that it makes work easier and saves time by automating tasks and reducing errors, especially those caused by fatigue when doing manual tasks. Review collected by and hosted on G2.com.

When you are using the advanced part of Zapier, like the 'code by Zapier' and other features, it can get hard. I wish they would create a course to teach people how to use these advanced features. Also, when they make updates, like in the formatter and utility parts, it can cause issues with the past setup and cause confusion about what you already know about it. Review collected by and hosted on G2.com.

What I like most is how easy it is to connect tools that normally don't work well together without needing engineering support every time. We mainly use it for automating sales and ops workflows between Salesforce, Slack, Jira and a few internal reporting tools.

And the setup for simple automations is pretty quick and the UI is easy enough for non-developers too. It saves a lot of repetitive manual work especially around lead updates, notifications, task creation and syncing data across teams.

The huge integration library is probably the biggest advantage. Even when a direct integration is missing there's usually some workaround using webhooks or APIs which is pretty useful. Review collected by and hosted on G2.com.

The task limits can get used up pretty fast especially if you have multiple automations running across systems, debugging more complex workflows can also be a little messy sometimes. For basic automations it's super straightforward, but once you start adding filters, paths, webhooks or multi-step logic it takes some time to properly troubleshoot failed runs.

Some integrations also feel slightly limited unless you use custom APIs or webhook based workarounds, though that's not a huge issue if you're comfortable working with technical teams. Review collected by and hosted on G2.com.

It's a reliable platform and they're growing in creative directions. Review collected by and hosted on G2.com.

I'm annoyed by the way the free tier works. I think small/solopreneurs need more steps like everyone else, but need less runs. It would be so much more fair to just limit the total number of calls or something rather than number of steps.

I will say that I have experience with Zapier as a paid tool as well as a free tool. Review collected by and hosted on G2.com.

hands down, the best tool for a non-tech person for connecting to 1000+ tools. me, being a marketer, have stopped relying on my tech team for integrations. be it connecting to any ads platforms or CRM or any marketing tool, zapier has integration with pretty much any tool you ask for.

the recent feature of the table is extensively being used by our team to setup reports and other tabular work. Review collected by and hosted on G2.com.

apart from the cost, i havent come across any use case that Zapier couldn't solve for me, from the marketing POV.

the price can be a big challenge for smaller organisations, as the cost can quickly add up if you arent careful with the amount of zaps youre running. Review collected by and hosted on G2.com.

What I like best about Zapier is how seamlessly it connects the different platforms we use across marketing, events, and operations without requiring technical development support. As Head of Marketing at AOK Events, automation is essential for keeping campaigns, lead management, reporting, and event workflows running efficiently. Zapier has allowed us to eliminate repetitive manual tasks, improve data accuracy between systems, and create faster internal processes. The platform is easy to set up, highly flexible, and integrates with a wide range of tools, making it incredibly valuable for scaling marketing operations efficiently. Review collected by and hosted on G2.com.

One drawback of Zapier is that more advanced automations can become difficult to manage and troubleshoot as workflows grow in complexity. While the platform is excellent for simple integrations, larger multi-step Zaps sometimes require significant testing and ongoing maintenance. Pricing can also increase quickly when managing high volumes of tasks across multiple departments. Additionally, occasional delays or failed automations can impact time-sensitive workflows, particularly when coordinating event registrations, lead routing, or campaign reporting. Review collected by and hosted on G2.com.