Allison D.
AD
Allison D.
Development Manager
Small-Business (50 or fewer emp.)
"Zapier Automations Cut Reporting Time With Integration"
4/5
What do you like best about Zapier?

Zapiers automations make my workflows way shorter. I am able to count on the google integration with donorbox to pull reports that used to take hours to sort through. I wish Zapier was more affordable for my organization as we would benefit from the extended usage of data, but it works as needed with the limited budget our nonprofit has. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Zapier can get confusing if you are unfamiliar with the software. I think the help questions assist when needed, but I have relied on external AI to answer questions I can't find Review collected by and hosted on G2.com.

Carlos E.
CE
Carlos E.
Marketing Assistant
Small-Business (50 or fewer emp.)
"Zapier Powers Our Digital Distribution with Seamless Automation"
5/5
What do you like best about Zapier?

Zapier is at the core of our distribution across all our digital platforms. It enables our website to “talk” to our CRM, automates our spreadsheets, populates reports, and triggers email sequences. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Complexity. Zapier is a reliable sandbox tool with almost limitless possibilities, but that also means you should expect added complexity and a fairly long learning curve. Review collected by and hosted on G2.com.

Tamiera G.
TG
Tamiera G.
Senior product support
Small-Business (50 or fewer emp.)
"Simple Setup That Makes Business Automation Easy"
5/5
What do you like best about Zapier?

I enjoy the ease of how simple it is to set up. Many softwares are very intimidating, however Zapier makes it easy to get your business needs address. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

I don’t have any dislikes. They do offer tiered plans at affordable prices, & again I enjoy the product throughly. Whenever I need to setup intake forms, I set up using Zapier each time. Review collected by and hosted on G2.com.

Rafael A.
RA
Rafael A.
Sales Manager
Small-Business (50 or fewer emp.)
"Time saver with versatile integrations"
5/5
What do you like best about Zapier?

I use Zapier to automate recurring tasks and create custom workflows. It saves me a lot of time because it integrates with almost all other tools and allows me to automate truly custom processes. This way, I can focus on tasks that demand more from me than the repetitive ones. The initial setup of Zapier was very easy. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

That more complex tasks quickly become confusing or are not executed the way I want them to be. A detailed error message indicating what is not working would be helpful, or a better illustration of the more complex workflows. Review collected by and hosted on G2.com.

John-Thomas B.
JB
John-Thomas B.
Director of Client Services
Mid-Market (51-1000 emp.)
"Zapier Makes APIs Feel Simple for Everyone"
5/5
What do you like best about Zapier?

The ease of use. The term "API" is intimidating to a lot of people who do not have experience with them at all, but I've taught many people within my company to use Zapier. They are all shocked at how simple it is. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

This is not the worst but at times there could be a little more information and guidance as to what is making a zap fail. It would be helpful if there was more insight as to what each error code may mean. Review collected by and hosted on G2.com.

CW
Carrie W.
Content & Communication Manager
Insurance
Small-Business (50 or fewer emp.)
"Streamlines Automation with Seamless Integrations"
5/5
What do you like best about Zapier?

I use Zapier to automate marketing and customer journey processes across multiple platforms, which removes repetitive manual work and means I don't have to rely on our in-house dev team to create custom APIs. What I like most is that it frees up my time by removing manual tasks that shouldn't really require human intervention, allowing me to focus on activities with a higher ROI. Zapier's ability to connect different systems means information flows more smoothly across teams and platforms without duplicated work. The initial setup was very easy, making it even more convenient to use. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

It can be difficult to keep track of dependencies, logic paths, and where failures are happening once you have a lot of interconnected Zaps. Troubleshooting can sometimes feel reactive rather than proactive, especially when errors happen intermittently or because of issues in third-party apps. Review collected by and hosted on G2.com.

Arlo I.
AI
Arlo I.
Customer Experience
Small-Business (50 or fewer emp.)
"Effortless Tool Connections That Streamline Workflows"
5/5
What do you like best about Zapier?

It's relatively easy to connect various work tools that otherwise wouldn't "talk" to each other to streamline workflows and processes, eliminating manual work. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Over time, the interface has gotten clunkier and poorly designed. A few years ago it was fantastic, and now it's blocky, clunky, more confusing than it used to be. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"Powerful Automations, But UI, AI, and Support Need Major Improvements"
2.5/5
What do you like best about Zapier?

I think that Zapier makes it easy to connect different products and services together in a detailed and complex manner. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

I find that the user interface and user experience is difficult to use. As someone who has tried to get it to work several different times, I find a hard time when connecting uncanny items together. The AI offering within Zapier is not very intelligent, and has led me down many rabbit holes. There was also no support and no onboarding for the service. Even an intro email leading me to product support guides or more instructions would have been helpful. I also found that the performance was not the strongest. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Automates Lead Integration, Needs More Reliable Connectivity"
3.5/5
What do you like best about Zapier?

I use Zapier for marketing lead integration, specifically for channels like Meta and LinkedIn to easily route lead generation forms from platform to CRM. It helps save time by automating the lead transfer from marketing channels into CRM, which previously required manual downloading, editing, and sending to our marketing operations team. Once Zapier was set up with the actual logic and workflow, it turned out to be a pretty simple setup. The return on investment is profound given the man hours it took to complete the work Zapier does in seconds. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

There are times when the integrations get disabled for some reason, specifically with LinkedIn. Every thirty or sixty days or such, we see a break in the actual integration, and leads do not route into our CRM. I wish that wasn't the case and that Zaps did not need to be re enabled, this is specific to LinkedIn automation however. Performance wise this really kills our time to first touch rate, which is a bummer. Review collected by and hosted on G2.com.

Roy S.
RS
Roy S.
Customer Service Representative
Real Estate
Mid-Market (51-1000 emp.)
"Simple Way to Automate Everyday Tasks Across Apps"
5/5
What do you like best about Zapier?

What I really like best about this awesome tool is the flexibility of the automations. We use it with PropertyRadar to automatically organize leads and update contact data, which saves a lot of time compared to doing everything manually. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

One small downside is that some advanced workflows take a little time to set up properly at first, especially when using multiple apps together. But once everything is configured, the automation runs reliably and saves a lot of time. Review collected by and hosted on G2.com.