Zapier has saved me a ton of time and sanity! I'm a one-person marketing department for a company with 7 locations, 100+ employees and 650+ clients. I have a lot on my plate, and Zapier has helped me set up automations for things that I otherwise wouldn't be able to keep track of. The most helpful integration is with Google Ads, specifically for transferring over information from form completions into my CRM. It's super user-friendly and easy to set up, and I find the "duplicate zap" feature to be especially helpful as I often need to run the same automations for multiple campaigns. It's very reliable and I rarely encounter technical issues with it, but if I ever have questions or need assistance their customer service team is really helpful and responsive. Review collected by and hosted on G2.com.

The main thing I dislike about Zapier is that, while there are SO many platforms and softwares that it integrates with, the specific CRM I use (Intellikids) has very limited integration capabilities. The things I'm able to use Zapier for are extremely helpful, but I have encountered a few situations where the integration I'm looking for (from one software/platform into my CRM) isn't possible. I'm using a Zap that was created by the CRM company though, so I think this issue lies more with them than with Zapier. I'm not sure what the process was for the CRM to create their Zap integration, but perhaps Zapier could offer more support to companies making their own integrations? Review collected by and hosted on G2.com.

Zapier is one of the most practical tools for getting work done at scale. As a marketer, I use it to connect data sources, trigger real-time alerts across communication platforms, and streamline workflows that would otherwise require engineering support. More recently, it has become a key layer in supporting our AI-driven initiatives, enabling faster experimentation and operational efficiency without adding complexity. Review collected by and hosted on G2.com.

Zapier’s UI has become increasingly complex as new features have been added, which can make onboarding and navigation unintuitive at times. There’s a learning curve to understanding how different components fit together, especially for newer users. Once you’re familiar, it’s powerful, but the initial experience could be streamlined. I’d like to see more emphasis on user testing and simplification of core workflows to reduce friction and help users get to value faster. Review collected by and hosted on G2.com.

Zapier's drag and-drop workflow builder makes it easy to connect apps without touching code, which has saved real time on repetitive tasks. The integration library is massive, most tools we use day to day are supported out of the box. Performance is generally reliable once workflows are running, though occasionally a zap will need a manual trigger to get back on track. The UI is clean and intuitive, making onboarding new users straightforward. On the AI side, the newer automation suggestions are a nice touch, though still maturing. My main gripe is pricing, as your workflow complexity grows, so does the cost, and it can add up fast. Overall a solid platform that delivers ROI for most teams, just keep an eye on your task usage Review collected by and hosted on G2.com.

Pricing is the biggest pain point, task limits scale up quickly and you can find yourself bumping against your plan before you know it. Occasionally a zap will silently fail without a clear error message, making troubleshooting more time-consuming than it should be. The AI features feel more like a work in progress than a polished tool. Support response times can be slow on lower-tier plans, and the help documentation, while extensive, isn't always easy to navigate. For teams with advanced automation needs, the cost-to-value ratio starts to slip. Review collected by and hosted on G2.com.

It helps automate my business so that I can spend more time on what matters. I really appreciate the ability to test things out to ensure it's working well. I use the integrate with Honeybook, ClickUp, and Google Sheets frequently. I have no issues with performance and pricing is fair. Review collected by and hosted on G2.com.

It's not necessarily super intuitive as a user interface. I use Relay as well and prefer that more for how easy and intuitive it is to use as a non-tech person. I find Relay's AI interface easier to use as well. Review collected by and hosted on G2.com.

That it's intuitive and visually appealing. For me, it's important to be able to see flows visually and Zapier makes that easy - like a puzzle. Copilot is also a great tool for when I'm lazy, and the amount of integrations and apps it can connect to is very good. I recently automated it to add my new TypeForm leads to my CRM and no matter how many leads it gets, it does not lag or fail and they are quickly added to my to-do list. Review collected by and hosted on G2.com.

I don't think there are many downsides. I use the free version of it, and arguably at times I would like to have a few more steps included in the free version, but it's not a major setback. I would say, for some beginners, it can be a little cryptic if they don't onboard properly (most don't), so they may need some more help or they may give up on the product too soon. I personally have a coding background so I understand the flow, but I have had discerning opinions on how the language is used. Review collected by and hosted on G2.com.

Honestly, it feels like it has so many possibilities, and I’ve only scratched the surface. I’m not techy at all, and I’ve only just started researching what it can do. As my business grows, I think I’ll use it more to automate tasks in my piano studio. I stumbled upon it through MyMusicStaff.com. Right now, I just have it set up to respond automatically to inquiries, and I’m not confident I’ve done it right. Still, I’m excited to dig in and figure it out. Review collected by and hosted on G2.com.

The interface feels a little overwhelming to me. I think it could be more user-friendly overall. That said, I’ve noticed it has become easier to use since I first tried it. Still, the pages feel very busy, and at times it can be a bit too much and ends up feeling overwhelming. Review collected by and hosted on G2.com.

What I like best about Zapier is that it works as a practical automation layer inside my AARRR 2.0 Growth & Revenue Architecture framework.

As a Growth Architect, I use Zapier to connect the key parts of the customer journey — acquisition, activation, revenue, retention, expansion, and referral. It helps my B2B SaaS and startup clients connect fragmented tools, reduce manual work, and make GTM workflows easier to operate.

Zapier is especially useful because it supports the operational layer between marketing, sales, product, CRM, reporting, and client workflows. It allows teams to move faster, test processes, and improve handoffs without needing a heavy engineering build for every workflow. Review collected by and hosted on G2.com.

What I dislike is that Zapier is not always the right layer for every workflow. In some cases, my clients already have automation tools inside their CRM, marketing platform, product analytics, or internal systems, so the decision is about choosing the right architecture rather than adding another tool.

For more complex workflows, Zapier also requires good structure: naming, ownership, documentation, and regular review. Without that, automations can become harder to manage as the system grows. Review collected by and hosted on G2.com.

Zapier has made connecting our services together a breeze. Currently it is being used to manage our drip automation for e-commerce and communications. Piping people into the correct streams on our email marketing platform. We are currently hoping to implement it into our Sales stream as well with our CRM as we grow. Review collected by and hosted on G2.com.

The biggest issue we have noticed with Zapier is the pricing model. While we appreciate the pricing structure, we believe there should be a price tier in-between the Free and the Professional tier. This would allow perhaps a limited number of "steps" and a collection of premium apps to help startups like ourselves to benefit a bit more. Currently the jump from Free to $29.99/month ($19.99/month paid annually) is a bit steep for us. Review collected by and hosted on G2.com.

I love how Zapier expands the capabilities of Pipedrive with other software by filling in all the gaps where there are no native integrations. It solves everything from timing follow-ups and closing deals based on date fields to creating weekly digests. Sometimes, the possibilities feel endless. The support is always responsive and helpful, giving actual solutions to my problems. Zapier Agents have been fun to experiment with, and I use them to search the web to keep up to date on feature updates. Zapier is much more robust and has more applications compared to make.com. Although there was a learning curve, the support made it easy. Review collected by and hosted on G2.com.

needing up update API end points manually Review collected by and hosted on G2.com.

It's a great tool that allows many different types of software to talk to each other. The integrations have allowed me to create many automations for my company, and all of these mini tasks/automations have added up to a lot of time savings.

I've experienced very few outages/slowdowns, even with my 15+ step zaps.

The UI is intuitive, but even if you're having issues, the support is great, and there are a lot of resources to learn from.

The monetary investment is definitely worth it. Review collected by and hosted on G2.com.

I wish there were even more integrations, but it may not be Zapier's issue, it may be the other software's issue due to a lack of a public API Review collected by and hosted on G2.com.