--- title: Zapier Reviews meta\_title: 'Zapier Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2086 reviews by the users' company size, role or industry to find out how Zapier works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 2086 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- ### Zapier Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Zapier, effortlessly automating tasks with seamless integrations and a user-friendly interface. [(437 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934842&qs=pros-and-cons#reviews) Users appreciate the **seamless automation** offered by Zapier, effortlessly connecting tools and saving significant time on tasks. [(401 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934698&qs=pros-and-cons#reviews) Users love the **wide range of integrations** in Zapier, enhancing automation and improving productivity across various tools. [(337 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935024&qs=pros-and-cons#reviews) Users value the **easy integrations** of Zapier, enabling seamless automation across essential platforms like Google Workspace. [(294 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935143&qs=pros-and-cons#reviews) Users value the **wide range of integrations** in Zapier, enhancing task automation across various platforms effortlessly. [(261 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1932016&qs=pros-and-cons#reviews) Users find Zapier to be **expensive** for the features it offers, especially when scaling usage over time. [(183 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934883&qs=pros-and-cons#reviews) Users find that Zapier has **pricing issues** as costs surge with advanced workflows, limiting access to essential features. [(142 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1932631&qs=pros-and-cons#reviews) Users find the **setup complexity** of Zapier challenging, especially in error diagnosis and testing limitations. [(141 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934994&qs=pros-and-cons#reviews) Users experience a **steep learning curve** , particularly those without a coding background, making efficient usage challenging. [(85 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935422&qs=pros-and-cons#reviews) Users find Zapier's **limited features** in the free plan restrictive for growing workflows and advanced automations. [(77 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935213&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Zapier ##### 1. Ease of Use Users appreciate the **ease of use** of Zapier, effortlessly automating tasks with seamless integrations and a user-friendly interface. [ See 437 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934842&qs=pros-and-cons#reviews) See Related User Reviews ![Hammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hammad A.") HA Hammad A. Mid-Market (51-1000 emp.) 4.0/5 "Streamlined Automation with User-Friendly Builder" What do you like about Zapier? I use Zapier for automating my day-to-day tasks, which removes the manual efforts required to move things around. I like the drag and drop builder bec ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ##### 2. Automation Users appreciate the **seamless automation** offered by Zapier, effortlessly connecting tools and saving significant time on tasks. [ See 401 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934698&qs=pros-and-cons#reviews) See Related User Reviews ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ![Paul J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul J.") PJ Paul J. Small-Business (50 or fewer emp.) 4.5/5 "Makes Small Tasks Simple and Easy to Maintain" What do you like about Zapier? Zapier makes small tasks simple to spin up and easy to maintain over time. We use it for all the minutia that isn't worth bothering the dev team for, ##### 3. Integrations Users love the **wide range of integrations** in Zapier, enhancing automation and improving productivity across various tools. [ See 337 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935024&qs=pros-and-cons#reviews) See Related User Reviews ![Hammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hammad A.") HA Hammad A. Mid-Market (51-1000 emp.) 4.0/5 "Streamlined Automation with User-Friendly Builder" What do you like about Zapier? I use Zapier for automating my day-to-day tasks, which removes the manual efforts required to move things around. I like the drag and drop builder bec ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ##### 4. Easy Integrations Users value the **easy integrations** of Zapier, enabling seamless automation across essential platforms like Google Workspace. [ See 294 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935143&qs=pros-and-cons#reviews) See Related User Reviews ![Hammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hammad A.") HA Hammad A. Mid-Market (51-1000 emp.) 4.0/5 "Streamlined Automation with User-Friendly Builder" What do you like about Zapier? I use Zapier for automating my day-to-day tasks, which removes the manual efforts required to move things around. I like the drag and drop builder bec ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ##### 5. Integration Capabilities Users value the **wide range of integrations** in Zapier, enhancing task automation across various platforms effortlessly. [ See 261 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1932016&qs=pros-and-cons#reviews) See Related User Reviews ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ![Jacqueline G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacqueline G.") JG Jacqueline G. Small-Business (50 or fewer emp.) 4.5/5 "Dynamic Integrations, Slight Learning Curve" What do you like about Zapier? I love how Zapier simplifies integrations across platforms, making it easy to share information and ensure it's automatically where we need it. The so ### 5 Cons or Disadvantages of Zapier ##### 1. Expensive Users find Zapier to be **expensive** for the features it offers, especially when scaling usage over time. [ See 183 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934883&qs=pros-and-cons#reviews) See Related User Reviews ![Hammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hammad A.") HA Hammad A. Mid-Market (51-1000 emp.) 4.0/5 "Streamlined Automation with User-Friendly Builder" What do you dislike about Zapier? I think the costs could be a tad lower. ![Berry Swift C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Berry Swift C.") BC Berry Swift C. Small-Business (50 or fewer emp.) 5.0/5 "Automates Repetitive Tasks Effortlessly" What do you dislike about Zapier? I don’t dislike anything besides the fact that price increases based on the amount of zaps you need ##### 2. Pricing Issues Users find that Zapier has **pricing issues** as costs surge with advanced workflows, limiting access to essential features. [ See 142 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1932631&qs=pros-and-cons#reviews) See Related User Reviews ![Berry Swift C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Berry Swift C.") BC Berry Swift C. Small-Business (50 or fewer emp.) 5.0/5 "Automates Repetitive Tasks Effortlessly" What do you dislike about Zapier? I don’t dislike anything besides the fact that price increases based on the amount of zaps you need KG Kanta G. Small-Business (50 or fewer emp.) 4.5/5 "Zapier Effortlessly Connects Forms to Google Sheets, Email, and Social DMs" What do you dislike about Zapier? Tasks get used up quickly with multi-step Zaps, which impacts cost. Also, clearer error messages are needed when an automation fails so it’s easier to ##### 3. Complexity Users find the **setup complexity** of Zapier challenging, especially in error diagnosis and testing limitations. [ See 141 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934994&qs=pros-and-cons#reviews) See Related User Reviews ![Jacqueline G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacqueline G.") JG Jacqueline G. Small-Business (50 or fewer emp.) 4.5/5 "Dynamic Integrations, Slight Learning Curve" What do you dislike about Zapier? It's a bit tricky to get the hang of. I think just more FAQs or support availability. There are just so many options, sometimes it's hard to know how ![Paul J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul J.") PJ Paul J. Small-Business (50 or fewer emp.) 4.5/5 "Makes Small Tasks Simple and Easy to Maintain" What do you dislike about Zapier? Zapier falls victim the same faults as all no code platforms. when branching and looping gets gnarly, things get ugly fast. for straight forward linea ##### 4. Learning Curve Users experience a **steep learning curve** , particularly those without a coding background, making efficient usage challenging. [ See 85 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935422&qs=pros-and-cons#reviews) See Related User Reviews ![Jacqueline G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacqueline G.") JG Jacqueline G. Small-Business (50 or fewer emp.) 4.5/5 "Dynamic Integrations, Slight Learning Curve" What do you dislike about Zapier? It's a bit tricky to get the hang of. I think just more FAQs or support availability. There are just so many options, sometimes it's hard to know how ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.0/5 "All in one automation multi-tool with wide array of seamless integration" What do you dislike about Zapier? Getting used to Zapier can be challenging for some people. It can feel heavy or overwhelming at the beginning, especially if you’re not very familiar ##### 5. Limited Features Users find Zapier's **limited features** in the free plan restrictive for growing workflows and advanced automations. [ See 77 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935213&qs=pros-and-cons#reviews) See Related User Reviews ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you dislike about Zapier? The automations are only as good as the APIs that the various platforms use. If the developer of the tool or software's API lack featured then the amo ![Harjoth S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harjoth S.") HS Harjoth S. Mid-Market (51-1000 emp.) 4.0/5 "Zapier Makes Repetitive Workflows Effortless and Consistent" What do you dislike about Zapier? The free plan comes with a lot of limitations, and it doesn’t support more complex workflows. ![Sydney v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sydney v.") SV Sydney v. Owner Small-Business (50 or fewer emp.) 3/19/2026 "Zapier Automates Day-to-Day Tasks and Elevates Customer Care" 5/5 What do you like best about Zapier? Zapier does the day to day tasks that I don’t have the capacity to do myself, allowing me to offer a high standard of customer care. This includes communication with my customers before, during, and after their stay. It’s resulted in more happy customers and more 5 star reviews for my company. Review collected by and hosted on G2.com. What do you dislike about Zapier? I think I could use the tool to do more workflows, but I’m not very tech savvy and don’t know how to use all the functions. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? I own a business that requires frequent guest communication (and frankly I don’t have capacity to offer the level of customer attention that I want to offer doing it myself). Zapier handles this daily with automated workflows. When a guest makes a reservation, Zapier sends an email with all of their reservation details. On the day of their arrival, Zapier re-sends that information along with a nice welcome message. We send one more email after their first night to ensure their stay is going smoothly, and finally one more message after they depart asking about their experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic TC Tisagh C. IT Consultant Information Technology and Services Small-Business (50 or fewer emp.) 5/6/2026 "Seamless Integrations and AI-Powered Automations Made Easy" 5/5 What do you like best about Zapier? Zapier integrates seamlessly with most major platforms. Chances are, if there is a software you use, there is a way to automate it using Zapier. Now, with their AI implementation, it is even easier to create automation workflows efficiently and effectively. The user experience is fantastic, and it is priced fairly for what it does. You can set up multiple integrations in one sitting, making onboarding a breeze. Review collected by and hosted on G2.com. What do you dislike about Zapier? At times, it can be difficult to estimate how much you will use a specific flow. This could cause you to go over budget if you don't take careful consideration beforehand. This leaves you in a situation where either you break your workflow or expand your budget. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Automation saves time for the staff and me on menial tasks. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite RP Ralph P. Senior Director of IT Mid-Market (51-1000 emp.) 4/5/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Zapier: Amazing Automation Glue That Extends What Your Apps Can Do" 4.5/5 What do you like best about Zapier? Zapier is amazing. It extends the functionality of some software and is a glue between software so you can expand the functionality and tasks between one or more different products and have it do things that weren't even possible before. Review collected by and hosted on G2.com. What do you dislike about Zapier? The only thing I dislike about Zapier is that all tasks are counted as a zap, regardless of how many steps are in the zap. You may have a zap with 10, 15 steps or a zap with two steps and they're both counted the same way. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? We have several Zaps running in our company but the one that truly gave us a benefit is connecting Zapier up to our AMS and our Circle community and being able to assign badges as the AMS is updated. We don't have to do a manual update or CSV import into the Circle community. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Priya Darshini D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Priya Darshini D.") PD Priya Darshini D. Marketing Operations Analyst Mid-Market (51-1000 emp.) 4/25/2026 "Effortlessly Bridges and Automates Workflows" 5/5 What do you like best about Zapier? I use Zapier for creating integrations and building workflows. It helps me automate repetitive tasks, like moving leads from HubSpot to Salesforce and setting up Slack notifications for MQL to SQL. I like that Zapier acts as a bridge for marketing tools that don't integrate well, and I find it quick and easy to understand and test workflows. The initial setup was very easy and the support was good too. Review collected by and hosted on G2.com. What do you dislike about Zapier? I would like the AI chatbots to be more efficient. It would be helpful if AI could build workflows after we give prompts. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? I use Zapier to automate repetitive tasks and create workflows, acting as a bridge for tools that don't integrate well, making it quick and easy to build and test integrations. Review collected by and hosted on G2.com. Show More 5/11/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Javier O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Javier O.") JO Javier O. Senior Manager, Training & Quality Mid-Market (51-1000 emp.) 5/27/2026 "Zapier is an automation powerhouse" 4.5/5 What do you like best about Zapier? I used Zapier to automate sentiment analysis for different clients by transforming data and moving it into spreadsheets for human interaction. I've automated weekly reports and put together a website that was updated with Zapier events. What I really like is the ability to integrate to pretty much anything. The tools available within Zapier to transform data are great, and it's easy to work with the Zap creator. Zapier made it easier to communicate with the clients' Google suite, mine data from hundreds of thousands of rows to focus only on what's important, reduce manual input, and auto-update Asana with project updates, reassigning next steps to owners. The initial setup was as straightforward as it gets, and it was easy to understand how to create Zaps and use the tools. Review collected by and hosted on G2.com. What do you dislike about Zapier? I would have loved more API availability to connect to the company’s developed LLM, which would keep us using it. We had to remove it due to security concerns. Clearly state GDP compliance and ISO best practices, open the ability to connect to private LLMs and not just to direct platforms would allow to scale within my business cases. The only difficult part was connecting it to OpenAI. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? I use Zapier to automate tasks, saving me about 20 hours per week. It reduces manual work, integrates easily with tools like Google Suite, Asana, and Excel, and helps in optimizing workflows and providing project visibility. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Francesca A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Francesca A.") FA Francesca A. Quality Assurance Analyst III Internet Mid-Market (51-1000 emp.) 5/26/2026 "Powerful Automations and Integrations, but the UI Has a Steep Learning Curve" 3.5/5 What do you like best about Zapier? What I found most useful about Zapier was it's innate connections to other platforms - especially prior to the adoption of Chat GPT And or Claude. Zapier enabled me to have automatic executive updates curated from one input into Jira Premium that then triggered a slack update for real time conversations. This saved a lot of back and forth in meetings. It helped a lot with manual coordination work. Zapier also was more technical than other products - it enabled the MCP use prior to make.com and other competitors - and was appealing to al ot of engineers I previously worked with. It isn't however, HIPAA compliant, so I am no longer able touse Zapier without a BAA at my current company. Review collected by and hosted on G2.com. What do you dislike about Zapier? I have never liked Zapier's UI. IT is not intuitive, and for those in a product or less technical mindset - it really was hard to navigate and learn on my own. I even know internal employees at Zapier who claim not to like it. I preferred Make.com - it was much more inviting to non-technical users and was easier to adopt. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Right now I haven't used Zapier as much anymore. I use claude - it has memory of all my conversations in specific projects, and it has enough connectors and MCP connections to other platforms that I use that I no longer have Zapier in my daily use of platforms. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Tushar P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tushar P.") TP Tushar P. Owner Marketing and Advertising Small-Business (50 or fewer emp.) 5/26/2026 "Zapier Unifies Our Tech Stack with Reliable, No-Code Automations" 5/5 What do you like best about Zapier? The platform functions like a universal translator for our entire B2B tech stack, with a broad library of native app connections that require absolutely zero custom code. For our operations, the clear standout is the reliability of multi-step Zaps combined with conditional logic paths. That combination lets us build sophisticated automated workflows that don’t just move data from point A to point B, but also filter and transform it according to specific business rules. Onboarding is extremely intuitive, so team members can start building operational automations within minutes of logging in. From a performance perspective, webhook execution feels virtually instantaneous, which matters a lot when routing urgent local SEO leads or triggering client review alerts. Overall, Zapier helps turn isolated software tools into a unified ecosystem, delivering a strong return on investment by giving us back hours of manual administrative work every single week. Review collected by and hosted on G2.com. What do you dislike about Zapier? The pricing structure escalates rapidly once you cross the threshold from simple, single-step automations into complex, multi-step business workflows. The transactional billing model counts every individual step in a workflow against your monthly task quota. This setup can make the system prohibitively expensive to scale for high-volume data loops, such as real-time tracking of massive regional business profile networks. While the AI features and conversational copilot are useful for basic logic setups, the intelligence engine occasionally struggles to parse deeply nested or poorly structured JSON payloads from custom webhooks. When this happens, you have to bypass the natural language interface and write custom JavaScript or Python steps to sanitize the data manually. Additionally, error tracking and debugging within complex, looping paths can be clunky. If a single task fails mid-workflow due to an external API timeout, finding the exact point of failure within the run history takes more time than it should. This occasionally causes data bottlenecks before the error can be resolved. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Zapier directly solves the operational bottleneck of data fragmentation and manual administrative work. Managing multiple local SEO campaigns requires constant monitoring of various Google Business Profiles. Native tracking forces our team to log into disparate platforms manually to check for new reviews or incoming chatbot leads, which creates a critical lag in reputation management and client communication. The platform eliminates these data silos by acting as an automated bridge across our tech stack. By connecting GMB Briefcase directly to our CRM and Slack workspace, we capture and route customer interactions instantly. If a negative review is posted, the automated workflow notifies our account managers in real-time. This structural efficiency completely removes manual data entry from our daily operations. It directly benefits our business by drastically improving response times and allowing us to focus on high-level SEO strategy rather than repetitive execution. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rehan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rehan A.") RA Rehan A. Artificial Intelligence Engineer Information Technology and Services Small-Business (50 or fewer emp.) 3/11/2026 "Top-Notch No-Code Automation Across Slack, Gmail, Sheets, and HubSpot" 4.5/5 What do you like best about Zapier? we can easily connect different apps (like Slack, Gmail, Google Sheets, HubSpot) and automate repetitive tasks between them, without needing to write any code I used Zapier by replacing Workato and its worth it . its automation work is top notch. my company asked me to automate our internal mail task assignemnt to redirect to slack as employee job and its working great. Now we mostly use Zapier for app collection and automation Review collected by and hosted on G2.com. What do you dislike about Zapier? complex to learn for a beginner , not much resource avaialable to learn about zapier . I think one commuity event in 6 month can bring awareness about Zapier . also it is costly as compared to other automation tools Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Its solved automation problem like my company asked me to automate our internal mail task assignemnt to redirect to slack as employee job and its working great.Its saves times to manually assign jobs and note down using pen and paper also it saves a lot of times as per its automation ability Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite JG Jordan G. Founder, Systems Saved Me Small-Business (50 or fewer emp.) 3/10/2026 "Automates Tedious Tasks for Solopreneurs Seamlessly" 4.5/5 What do you like best about Zapier? What I love most about Zapier is how widespread it is. Almost every tool I use has a Zapier integration or the ability to do webhooks, which Zapier allows for. This widespread integration capability means I can automate anything across all my tools, which really helps me as a solopreneur. It keeps me from getting overwhelmed by the small minutiae in my business. Additionally, setting up Zapier was extremely easy, further enhancing its usability. Review collected by and hosted on G2.com. What do you dislike about Zapier? Sometimes the AI can really help with troubleshooting, but it's hit or miss. I haven't found that it's reliable all the time. So then I have to go into my own chat with you or cloud account and ask the questions that I wish Zapier's AI Copilot could just help with itself. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? I use Zapier to automate tasks that would otherwise require hiring extra help. It integrates tools that don't naturally work together and handles essential but minor tasks in my workflow. Its widespread integration capabilities let me automate across all my tools, making me a more efficient solopreneur. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite NL Nashira L. Financial Therapist Small-Business (50 or fewer emp.) 3/26/2026 "Zapier Automates Stripe-to-Spreadsheet Updates and Saves Me Hours" 4/5 What do you like best about Zapier? I’ve been using Zapier to connect Stripe to my spreadsheets, and it has made a huge difference in how I run my business. Every time a payment comes in, it automatically updates my spreadsheet without me having to touch anything. As a small business owner, that kind of automation takes real pressure off. I don’t have to worry about missing transactions or spending extra time on manual tracking. It gives me more space to focus on my clients and actually running my business instead of managing data. Review collected by and hosted on G2.com. What do you dislike about Zapier? I feel like there is still so much I could do just haven't had the time to learn. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? The problem of manual data entry and disconnected systems. Before, I would have to manually track payments from Stripe and update my spreadsheets, which took time and left room for mistakes. Review collected by and hosted on G2.com. Show More 4/7/2026 Current UserValidated ReviewerSource: Organic ## Top-Rated Alternatives [ ![Workato](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Workato") Workato 4.7/5(777) ](https://www.g2.com/products/workato/reviews) [ ![UiPath Agentic Automation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "UiPath Agentic Automation") UiPath Agentic Automation 4.6/5(7,581) ](https://www.g2.com/products/uipath-agentic-automation/reviews) [ ![MuleSoft Anypoint Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MuleSoft Anypoint Platform") MuleSoft Anypoint Platform 4.5/5(775) ](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/zapier/competitors/alternatives) ##### Categories on G2 [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)[Workflow Management](https://www.g2.com/categories/workflow-management)[Online Form Builder](https://www.g2.com/categories/online-form-builder) [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)[Workflow Management](https://www.g2.com/categories/workflow-management)[Online Form Builder](https://www.g2.com/categories/online-form-builder)[AI Agent Builders](https://www.g2.com/categories/ai-agent-builders)[Productivity Bots](https://www.g2.com/categories/productivity-bots)[AI Chatbots](https://www.g2.com/categories/ai-chatbots)[No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms)[iPaaS](https://www.g2.com/categories/ipaas)[Robotic Process Automation (RPA)](https://www.g2.com/categories/robotic-process-automation-rpa)[AI Orchestration](https://www.g2.com/categories/ai-orchestration)[Business Process Management](https://www.g2.com/categories/business-process-management)[AI Governance Tools](https://www.g2.com/categories/ai-governance-tools)[API Marketplace](https://www.g2.com/categories/api-marketplace)[Embedded Integration Platforms](https://www.g2.com/categories/embedded-integration-platforms)[AI SDK](https://www.g2.com/categories/ai-sdk) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Streem vs TeamViewer Frontline vs SightCall for a field service organization comparing AR collaboration tools: which gives technicians and customers the most seamless remote visual guidance experience without requiring dedicated hardware?](https://www.g2.com/discussions/streem-vs-teamviewer-frontline-vs-sightcall-for-a-field-service-organization-comparing-ar-collaboration-tools-which-gives-technicians-and-customers-the-most-seamless-remote-visual-guidance-experience-without-requiring-dedicated-hardware)[Which sales gamification platform has the best real-time leaderboard and contest tracking dashboards so reps can actually see where they stand throughout the week?](https://www.g2.com/discussions/sales-gamification-which-sales-gamification-platform-has-the-best-real-time-leaderboard-and-contest-tracking-dashboards)[Best cloud-based compensation systems for medium business](https://www.g2.com/discussions/best-cloud-based-compensation-systems-for-medium-businesses) [Which construction collaboration tools integrated with Autodesk Construction Cloud eliminate email transmittals and create a single source of truth for project data?](https://www.g2.com/discussions/which-construction-collaboration-tools-integrated-with-autodesk-construction-cloud-eliminate-email-transmittals-and-create-a-single-source-of-truth-for-project-data)[Best tools for automating content creation workflows](https://www.g2.com/discussions/can-you-suggest-the-best-tools-for-automating-content-creation-workflows)[Pros and Cons Details](https://www.g2.com/products/zapier/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)