--- title: Zapier Reviews meta\_title: 'Zapier Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2086 reviews by the users' company size, role or industry to find out how Zapier works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 2086 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- ### Zapier Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Zapier, effortlessly automating tasks with seamless integrations and a user-friendly interface. [(437 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934842&qs=pros-and-cons#reviews) Users appreciate the **seamless automation** offered by Zapier, effortlessly connecting tools and saving significant time on tasks. [(401 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934698&qs=pros-and-cons#reviews) Users love the **wide range of integrations** in Zapier, enhancing automation and improving productivity across various tools. [(337 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935024&qs=pros-and-cons#reviews) Users value the **easy integrations** of Zapier, enabling seamless automation across essential platforms like Google Workspace. [(294 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935143&qs=pros-and-cons#reviews) Users value the **wide range of integrations** in Zapier, enhancing task automation across various platforms effortlessly. [(261 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1932016&qs=pros-and-cons#reviews) Users find Zapier to be **expensive** for the features it offers, especially when scaling usage over time. [(183 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934883&qs=pros-and-cons#reviews) Users find that Zapier has **pricing issues** as costs surge with advanced workflows, limiting access to essential features. [(142 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1932631&qs=pros-and-cons#reviews) Users find the **setup complexity** of Zapier challenging, especially in error diagnosis and testing limitations. [(141 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934994&qs=pros-and-cons#reviews) Users experience a **steep learning curve** , particularly those without a coding background, making efficient usage challenging. [(85 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935422&qs=pros-and-cons#reviews) Users find Zapier's **limited features** in the free plan restrictive for growing workflows and advanced automations. [(77 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935213&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Zapier ##### 1. Ease of Use Users appreciate the **ease of use** of Zapier, effortlessly automating tasks with seamless integrations and a user-friendly interface. [ See 437 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934842&qs=pros-and-cons#reviews) See Related User Reviews ![Hammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hammad A.") HA Hammad A. Mid-Market (51-1000 emp.) 4.0/5 "Streamlined Automation with User-Friendly Builder" What do you like about Zapier? I use Zapier for automating my day-to-day tasks, which removes the manual efforts required to move things around. I like the drag and drop builder bec ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ##### 2. Automation Users appreciate the **seamless automation** offered by Zapier, effortlessly connecting tools and saving significant time on tasks. [ See 401 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934698&qs=pros-and-cons#reviews) See Related User Reviews ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ![Paul J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul J.") PJ Paul J. Small-Business (50 or fewer emp.) 4.5/5 "Makes Small Tasks Simple and Easy to Maintain" What do you like about Zapier? Zapier makes small tasks simple to spin up and easy to maintain over time. We use it for all the minutia that isn't worth bothering the dev team for, ##### 3. Integrations Users love the **wide range of integrations** in Zapier, enhancing automation and improving productivity across various tools. [ See 337 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935024&qs=pros-and-cons#reviews) See Related User Reviews ![Hammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hammad A.") HA Hammad A. Mid-Market (51-1000 emp.) 4.0/5 "Streamlined Automation with User-Friendly Builder" What do you like about Zapier? I use Zapier for automating my day-to-day tasks, which removes the manual efforts required to move things around. I like the drag and drop builder bec ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ##### 4. Easy Integrations Users value the **easy integrations** of Zapier, enabling seamless automation across essential platforms like Google Workspace. [ See 294 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935143&qs=pros-and-cons#reviews) See Related User Reviews ![Hammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hammad A.") HA Hammad A. Mid-Market (51-1000 emp.) 4.0/5 "Streamlined Automation with User-Friendly Builder" What do you like about Zapier? I use Zapier for automating my day-to-day tasks, which removes the manual efforts required to move things around. I like the drag and drop builder bec ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ##### 5. Integration Capabilities Users value the **wide range of integrations** in Zapier, enhancing task automation across various platforms effortlessly. [ See 261 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1932016&qs=pros-and-cons#reviews) See Related User Reviews ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ![Jacqueline G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacqueline G.") JG Jacqueline G. Small-Business (50 or fewer emp.) 4.5/5 "Dynamic Integrations, Slight Learning Curve" What do you like about Zapier? I love how Zapier simplifies integrations across platforms, making it easy to share information and ensure it's automatically where we need it. The so ### 5 Cons or Disadvantages of Zapier ##### 1. Expensive Users find Zapier to be **expensive** for the features it offers, especially when scaling usage over time. [ See 183 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934883&qs=pros-and-cons#reviews) See Related User Reviews ![Hammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hammad A.") HA Hammad A. Mid-Market (51-1000 emp.) 4.0/5 "Streamlined Automation with User-Friendly Builder" What do you dislike about Zapier? I think the costs could be a tad lower. ![Berry Swift C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Berry Swift C.") BC Berry Swift C. Small-Business (50 or fewer emp.) 5.0/5 "Automates Repetitive Tasks Effortlessly" What do you dislike about Zapier? I don’t dislike anything besides the fact that price increases based on the amount of zaps you need ##### 2. Pricing Issues Users find that Zapier has **pricing issues** as costs surge with advanced workflows, limiting access to essential features. [ See 142 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1932631&qs=pros-and-cons#reviews) See Related User Reviews ![Berry Swift C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Berry Swift C.") BC Berry Swift C. Small-Business (50 or fewer emp.) 5.0/5 "Automates Repetitive Tasks Effortlessly" What do you dislike about Zapier? I don’t dislike anything besides the fact that price increases based on the amount of zaps you need KG Kanta G. Small-Business (50 or fewer emp.) 4.5/5 "Zapier Effortlessly Connects Forms to Google Sheets, Email, and Social DMs" What do you dislike about Zapier? Tasks get used up quickly with multi-step Zaps, which impacts cost. Also, clearer error messages are needed when an automation fails so it’s easier to ##### 3. Complexity Users find the **setup complexity** of Zapier challenging, especially in error diagnosis and testing limitations. [ See 141 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934994&qs=pros-and-cons#reviews) See Related User Reviews ![Jacqueline G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacqueline G.") JG Jacqueline G. Small-Business (50 or fewer emp.) 4.5/5 "Dynamic Integrations, Slight Learning Curve" What do you dislike about Zapier? It's a bit tricky to get the hang of. I think just more FAQs or support availability. There are just so many options, sometimes it's hard to know how ![Paul J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul J.") PJ Paul J. Small-Business (50 or fewer emp.) 4.5/5 "Makes Small Tasks Simple and Easy to Maintain" What do you dislike about Zapier? Zapier falls victim the same faults as all no code platforms. when branching and looping gets gnarly, things get ugly fast. for straight forward linea ##### 4. Learning Curve Users experience a **steep learning curve** , particularly those without a coding background, making efficient usage challenging. [ See 85 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935422&qs=pros-and-cons#reviews) See Related User Reviews ![Jacqueline G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacqueline G.") JG Jacqueline G. Small-Business (50 or fewer emp.) 4.5/5 "Dynamic Integrations, Slight Learning Curve" What do you dislike about Zapier? It's a bit tricky to get the hang of. I think just more FAQs or support availability. There are just so many options, sometimes it's hard to know how ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.0/5 "All in one automation multi-tool with wide array of seamless integration" What do you dislike about Zapier? Getting used to Zapier can be challenging for some people. It can feel heavy or overwhelming at the beginning, especially if you’re not very familiar ##### 5. Limited Features Users find Zapier's **limited features** in the free plan restrictive for growing workflows and advanced automations. [ See 77 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935213&qs=pros-and-cons#reviews) See Related User Reviews ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you dislike about Zapier? The automations are only as good as the APIs that the various platforms use. If the developer of the tool or software's API lack featured then the amo ![Harjoth S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harjoth S.") HS Harjoth S. Mid-Market (51-1000 emp.) 4.0/5 "Zapier Makes Repetitive Workflows Effortless and Consistent" What do you dislike about Zapier? The free plan comes with a lot of limitations, and it doesn’t support more complex workflows. ![Nick B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nick B.") NB Nick B. VP of Marketing Mid-Market (51-1000 emp.) 3/30/2026 "Zapier Makes Scalable Automation and AI Experimentation Easy" 5/5 What do you like best about Zapier? Zapier is one of the most practical tools for getting work done at scale. As a marketer, I use it to connect data sources, trigger real-time alerts across communication platforms, and streamline workflows that would otherwise require engineering support. More recently, it has become a key layer in supporting our AI-driven initiatives, enabling faster experimentation and operational efficiency without adding complexity. Review collected by and hosted on G2.com. What do you dislike about Zapier? Zapier’s UI has become increasingly complex as new features have been added, which can make onboarding and navigation unintuitive at times. There’s a learning curve to understanding how different components fit together, especially for newer users. Once you’re familiar, it’s powerful, but the initial experience could be streamlined. I’d like to see more emphasis on user testing and simplification of core workflows to reduce friction and help users get to value faster. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Zapier acts as the backbone of our AI-driven automation and GTM workflows. It connects our core systems, eliminates manual tasks, and enables real-time data movement across tools without requiring engineering resources. This allows our team to move faster, reduce operational overhead, and scale programs that would otherwise be too resource-intensive. We rely on it daily to power everything from lead routing and alerts to internal tooling and AI-based processes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Justin P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Justin P.") JP Justin P. Business Development Manager Small-Business (50 or fewer emp.) 3/30/2026 "Easy No-Code Automations, but Pricing Hold It Back" 4/5 What do you like best about Zapier? Zapier's drag and-drop workflow builder makes it easy to connect apps without touching code, which has saved real time on repetitive tasks. The integration library is massive, most tools we use day to day are supported out of the box. Performance is generally reliable once workflows are running, though occasionally a zap will need a manual trigger to get back on track. The UI is clean and intuitive, making onboarding new users straightforward. On the AI side, the newer automation suggestions are a nice touch, though still maturing. My main gripe is pricing, as your workflow complexity grows, so does the cost, and it can add up fast. Overall a solid platform that delivers ROI for most teams, just keep an eye on your task usage Review collected by and hosted on G2.com. What do you dislike about Zapier? Pricing is the biggest pain point, task limits scale up quickly and you can find yourself bumping against your plan before you know it. Occasionally a zap will silently fail without a clear error message, making troubleshooting more time-consuming than it should be. The AI features feel more like a work in progress than a polished tool. Support response times can be slow on lower-tier plans, and the help documentation, while extensive, isn't always easy to navigate. For teams with advanced automation needs, the cost-to-value ratio starts to slip. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Zapier eliminates the manual work of moving data between platforms. syncing leads, triggering follow-ups, updating records across tools without anyone touching it. That automation layer frees up time that used to go toward repetitive tasks and lets the team stay focused on higher value work. It's also bridged gaps between tools that don't natively integrate, which has been a real operational win. The visibility into workflow history helps with accountability and troubleshooting. Bottom line, it reduces human error and keeps processes running in the background consistently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Maggie F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maggie F.") MF Maggie F. Co-Founder Small-Business (50 or fewer emp.) 3/30/2026 "Powerful Automation For Two Small Business Owners with Other Full Time Jobs" 4/5 What do you like best about Zapier? It helps automate my business so that I can spend more time on what matters. I really appreciate the ability to test things out to ensure it's working well. I use the integrate with Honeybook, ClickUp, and Google Sheets frequently. I have no issues with performance and pricing is fair. Review collected by and hosted on G2.com. What do you dislike about Zapier? It's not necessarily super intuitive as a user interface. I use Relay as well and prefer that more for how easy and intuitive it is to use as a non-tech person. I find Relay's AI interface easier to use as well. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? My cofounder and I were spending way too much time on manual admin tasks that pulled us away from actually serving our students in our small college consulting business. Zapier has automated the workflows that used to fall through the cracks, like syncing new HoneyBook contracts directly into ClickUp so client onboarding tasks are created automatically, logging payments into our accounting spreadsheet without anyone having to touch it, and adding new appointments to MailerLite so our email list stays current. Before Zapier, these were all things we had to remember to do manually after a long day of work. Now they just happen. For two teachers running a business on the side, that kind of behind-the-scenes automation saves us hours every month and honestly just gives us peace of mind. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Lucia d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucia d.") LD Lucia d. Ambassador Small-Business (50 or fewer emp.) 3/30/2026 "Zapier is a Game Changer for Real Estate Agents" 4.5/5 What do you like best about Zapier? That it's intuitive and visually appealing. For me, it's important to be able to see flows visually and Zapier makes that easy - like a puzzle. Copilot is also a great tool for when I'm lazy, and the amount of integrations and apps it can connect to is very good. I recently automated it to add my new TypeForm leads to my CRM and no matter how many leads it gets, it does not lag or fail and they are quickly added to my to-do list. Review collected by and hosted on G2.com. What do you dislike about Zapier? I don't think there are many downsides. I use the free version of it, and arguably at times I would like to have a few more steps included in the free version, but it's not a major setback. I would say, for some beginners, it can be a little cryptic if they don't onboard properly (most don't), so they may need some more help or they may give up on the product too soon. I personally have a coding background so I understand the flow, but I have had discerning opinions on how the language is used. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? It helps me automate responses and gather data mainly. I work in the real estate sector as well as free lancing for web development and I help other real estate agents with tech solutions, but a lot of it is light work that can be automated, so I help agents actually use Zap and teach them how to use it to be better. I encourage them to use it like I do to integrate CRMs, get organized, and be able to handle larger workloads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JW Jenna W. Piano studio owner Small-Business (50 or fewer emp.) 3/29/2026 "So Many Possibilities—Excited to Automate My Piano Studio" 5/5 What do you like best about Zapier? Honestly, it feels like it has so many possibilities, and I’ve only scratched the surface. I’m not techy at all, and I’ve only just started researching what it can do. As my business grows, I think I’ll use it more to automate tasks in my piano studio. I stumbled upon it through MyMusicStaff.com. Right now, I just have it set up to respond automatically to inquiries, and I’m not confident I’ve done it right. Still, I’m excited to dig in and figure it out. Review collected by and hosted on G2.com. What do you dislike about Zapier? The interface feels a little overwhelming to me. I think it could be more user-friendly overall. That said, I’ve noticed it has become easier to use since I first tried it. Still, the pages feel very busy, and at times it can be a bit too much and ends up feeling overwhelming. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Right now, I’m trying to set up automatic responses for piano lesson inquiries. I’d also love to automate some of my other routine communication and scheduling tasks. I’m a single mom of four kids who homeschools and runs a piano studio with 25 students, so I need to save time everywhere I can. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Irina D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Irina D.") ID Irina D. Group Marketing Director Small-Business (50 or fewer emp.) 6/4/2026 "The Automation Layer Behind My AARRR 2.0 Growth & Revenue Architecture" 5/5 What do you like best about Zapier? What I like best about Zapier is that it works as a practical automation layer inside my AARRR 2.0 Growth & Revenue Architecture framework. As a Growth Architect, I use Zapier to connect the key parts of the customer journey — acquisition, activation, revenue, retention, expansion, and referral. It helps my B2B SaaS and startup clients connect fragmented tools, reduce manual work, and make GTM workflows easier to operate. Zapier is especially useful because it supports the operational layer between marketing, sales, product, CRM, reporting, and client workflows. It allows teams to move faster, test processes, and improve handoffs without needing a heavy engineering build for every workflow. Review collected by and hosted on G2.com. What do you dislike about Zapier? What I dislike is that Zapier is not always the right layer for every workflow. In some cases, my clients already have automation tools inside their CRM, marketing platform, product analytics, or internal systems, so the decision is about choosing the right architecture rather than adding another tool. For more complex workflows, Zapier also requires good structure: naming, ownership, documentation, and regular review. Without that, automations can become harder to manage as the system grows. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Zapier helps me and my clients reduce revenue leaks caused by disconnected tools, weak handoffs, and manual processes across the GTM funnel. In my AARRR 2.0 Growth & Revenue Architecture framework, I use Zapier as an automation layer to connect key workflows across acquisition, activation, revenue, retention, expansion, and referral. This is especially useful for B2B SaaS and startup teams where marketing, sales, product, CRM, reporting, and customer operations often sit in separate tools. The benefit is that teams can move faster and operate their funnel with better structure. Zapier helps connect lead capture, CRM updates, follow-ups, notifications, reporting, activation triggers, and retention workflows, so the growth system becomes easier to run day to day. Review collected by and hosted on G2.com. Show More 6/11/2026 Validated ReviewerSource: Organic RL Rob L. Founder / CEO Information Technology and Services Small-Business (50 or fewer emp.) 3/26/2026 "Zapier Makes Connecting Our Services and Automations a Breeze" 5/5 What do you like best about Zapier? Zapier has made connecting our services together a breeze. Currently it is being used to manage our drip automation for e-commerce and communications. Piping people into the correct streams on our email marketing platform. We are currently hoping to implement it into our Sales stream as well with our CRM as we grow. Review collected by and hosted on G2.com. What do you dislike about Zapier? The biggest issue we have noticed with Zapier is the pricing model. While we appreciate the pricing structure, we believe there should be a price tier in-between the Free and the Professional tier. This would allow perhaps a limited number of "steps" and a collection of premium apps to help startups like ourselves to benefit a bit more. Currently the jump from Free to $29.99/month ($19.99/month paid annually) is a bit steep for us. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? We get a broad spectrum of clients that don't always fit one single mold. Therefore we need to have a pipeline that is directly connected to our drip campaigns that allows us to feed people to the correct product and customer support. Zapier has helped in this area. A true set-and-forget tool. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Franki F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Franki F.") FF Franki F. Sales Representative Small-Business (50 or fewer emp.) 4/15/2026 "Endless Possibilities, Stellar Support" 5/5 What do you like best about Zapier? I love how Zapier expands the capabilities of Pipedrive with other software by filling in all the gaps where there are no native integrations. It solves everything from timing follow-ups and closing deals based on date fields to creating weekly digests. Sometimes, the possibilities feel endless. The support is always responsive and helpful, giving actual solutions to my problems. Zapier Agents have been fun to experiment with, and I use them to search the web to keep up to date on feature updates. Zapier is much more robust and has more applications compared to make.com. Although there was a learning curve, the support made it easy. Review collected by and hosted on G2.com. What do you dislike about Zapier? needing up update API end points manually Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? I use Zapier to expand Pipedrive capabilities with other software, timing follow-ups, closing deals based on date fields, and creating weekly digests where no native integrations exist. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Michelle G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle G.") MG Michelle G. Technology Director Mid-Market (51-1000 emp.) 5/5/2026 "Intuitive Automations and Powerful Integrations That Save Us Tons of Time" 5/5 What do you like best about Zapier? It's a great tool that allows many different types of software to talk to each other. The integrations have allowed me to create many automations for my company, and all of these mini tasks/automations have added up to a lot of time savings. I've experienced very few outages/slowdowns, even with my 15+ step zaps. The UI is intuitive, but even if you're having issues, the support is great, and there are a lot of resources to learn from. The monetary investment is definitely worth it. Review collected by and hosted on G2.com. What do you dislike about Zapier? I wish there were even more integrations, but it may not be Zapier's issue, it may be the other software's issue due to a lack of a public API Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? It solves repetitive, predictable tasks by allowing me to create/reuse automations for different scenarios. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") AH Verified User in Hospital & Health Care Small-Business (50 or fewer emp.) 6/4/2026 "Straightforward Automation That Clears Admin Tasks Fast" 4.5/5 What do you like best about Zapier? It just takes care of the annoying admin tasks that used to pile up on my desk. I don't have a tech background, so I was worried it would be too complicated, but it’s pretty straightforward once you get the hang of it. It reliably moves information between apps that normally don’t connect to each other. Review collected by and hosted on G2.com. What do you dislike about Zapier? The pricing can be a bit tough to swallow for a small practice. The free tier runs out of monthly tasks sort of quickly, and the jump to the paid plans feels a bit steep when you're really only using it for one or two basic workflows. Also, when a connection randomly breaks, the error notifications can be pretty intimidating and jargon-heavy. As a non-tech person, trying to decipher the troubleshooting logs to figure out why a Zap failed can be more work than I want to take on. Usually, I just have to turn it off and turn it back on again to fix it. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? I run a small private practice, and managing the intake process for free consultations was becoming a headache. People would submit their info through Google, and I’d have to manually copy everything over into Notion to track my schedule and client notes. Zapier automates that now. It just inputs the Google consult info straight into Notion without me touching it. I also started using Zapier’s MCP to link this setup to my AI assistant. Now, before a consultation call, I can just ask the AI to quickly summarize the client's main concerns based on what they submitted. It saves me from doing extra manual reading and digging around when I’m already low on time between sessions, meaning I can show up to the call completely prepped. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Top-Rated Alternatives [ ![Workato](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Workato") Workato 4.7/5(777) ](https://www.g2.com/products/workato/reviews) [ ![UiPath Agentic Automation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "UiPath Agentic Automation") UiPath Agentic Automation 4.6/5(7,581) ](https://www.g2.com/products/uipath-agentic-automation/reviews) [ ![MuleSoft Anypoint Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MuleSoft Anypoint Platform") MuleSoft Anypoint Platform 4.5/5(775) ](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/zapier/competitors/alternatives) ##### Categories on G2 [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)[Workflow Management](https://www.g2.com/categories/workflow-management)[Online Form Builder](https://www.g2.com/categories/online-form-builder) [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)[Workflow Management](https://www.g2.com/categories/workflow-management)[Online Form Builder](https://www.g2.com/categories/online-form-builder)[AI Agent Builders](https://www.g2.com/categories/ai-agent-builders)[Productivity Bots](https://www.g2.com/categories/productivity-bots)[AI Chatbots](https://www.g2.com/categories/ai-chatbots)[No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms)[iPaaS](https://www.g2.com/categories/ipaas)[Robotic Process Automation (RPA)](https://www.g2.com/categories/robotic-process-automation-rpa)[AI Orchestration](https://www.g2.com/categories/ai-orchestration)[Business Process Management](https://www.g2.com/categories/business-process-management)[AI Governance Tools](https://www.g2.com/categories/ai-governance-tools)[API Marketplace](https://www.g2.com/categories/api-marketplace)[Embedded Integration Platforms](https://www.g2.com/categories/embedded-integration-platforms)[AI SDK](https://www.g2.com/categories/ai-sdk) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is TrustArc worth it as a website privacy auditing tool for an enterprise team managing multi-regulation privacy compliance, or does Osano cover GDPR and CCPA requirements at lower cost and complexity?](https://www.g2.com/discussions/is-trustarc-worth-it-as-a-website-privacy-auditing-tool-for-an-enterprise-team-managing-multi-regulation-privacy-compliance-or-does-osano-cover-gdpr-and-ccpa-requirements-at-lower-cost-and-complexity)[Which cloud migration assessment tools are most accurate based on reviews from architects deploying assessments across complex retail and manufacturing environments?](https://www.g2.com/discussions/which-cloud-migration-assessment-tools-are-most-accurate-based-on-reviews-from-architects-deploying-assessments-across-complex-retail-and-manufacturing-environments)[Wipro vs Capgemini Services vs Fujitsu Consulting for a large enterprise selecting an Oracle E-Business Suite reseller: which brings the deepest EBS-specific implementation expertise with the strongest project delivery track record?](https://www.g2.com/discussions/wipro-vs-capgemini-services-vs-fujitsu-consulting-for-a-large-enterprise-selecting-an-oracle-e-business-suite-reseller-which-brings-the-deepest-ebs-specific-implementation-expertise-with-the-strongest-project-delivery-track-record) [Top-rated software for managing business expenses](https://www.g2.com/discussions/top-rated-software-for-managing-business-expenses)[What is the top-rated property management solution for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-property-management-solution-for-enterprises)[Pros and Cons Details](https://www.g2.com/products/zapier/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)