--- title: Zapier Reviews meta\_title: 'Zapier Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2086 reviews by the users' company size, role or industry to find out how Zapier works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 2086 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- ### Zapier Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Zapier, effortlessly automating tasks with seamless integrations and a user-friendly interface. [(437 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934842&qs=pros-and-cons#reviews) Users appreciate the **seamless automation** offered by Zapier, effortlessly connecting tools and saving significant time on tasks. [(401 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934698&qs=pros-and-cons#reviews) Users love the **wide range of integrations** in Zapier, enhancing automation and improving productivity across various tools. [(337 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935024&qs=pros-and-cons#reviews) Users value the **easy integrations** of Zapier, enabling seamless automation across essential platforms like Google Workspace. [(294 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935143&qs=pros-and-cons#reviews) Users value the **wide range of integrations** in Zapier, enhancing task automation across various platforms effortlessly. [(261 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1932016&qs=pros-and-cons#reviews) Users find Zapier to be **expensive** for the features it offers, especially when scaling usage over time. [(183 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934883&qs=pros-and-cons#reviews) Users find that Zapier has **pricing issues** as costs surge with advanced workflows, limiting access to essential features. [(142 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1932631&qs=pros-and-cons#reviews) Users find the **setup complexity** of Zapier challenging, especially in error diagnosis and testing limitations. [(141 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934994&qs=pros-and-cons#reviews) Users experience a **steep learning curve** , particularly those without a coding background, making efficient usage challenging. [(85 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935422&qs=pros-and-cons#reviews) Users find Zapier's **limited features** in the free plan restrictive for growing workflows and advanced automations. [(77 mentions)](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935213&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Zapier ##### 1. Ease of Use Users appreciate the **ease of use** of Zapier, effortlessly automating tasks with seamless integrations and a user-friendly interface. [ See 437 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934842&qs=pros-and-cons#reviews) See Related User Reviews ![Hammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hammad A.") HA Hammad A. Mid-Market (51-1000 emp.) 4.0/5 "Streamlined Automation with User-Friendly Builder" What do you like about Zapier? I use Zapier for automating my day-to-day tasks, which removes the manual efforts required to move things around. I like the drag and drop builder bec ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ##### 2. Automation Users appreciate the **seamless automation** offered by Zapier, effortlessly connecting tools and saving significant time on tasks. [ See 401 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934698&qs=pros-and-cons#reviews) See Related User Reviews ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ![Paul J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul J.") PJ Paul J. Small-Business (50 or fewer emp.) 4.5/5 "Makes Small Tasks Simple and Easy to Maintain" What do you like about Zapier? Zapier makes small tasks simple to spin up and easy to maintain over time. We use it for all the minutia that isn't worth bothering the dev team for, ##### 3. Integrations Users love the **wide range of integrations** in Zapier, enhancing automation and improving productivity across various tools. [ See 337 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935024&qs=pros-and-cons#reviews) See Related User Reviews ![Hammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hammad A.") HA Hammad A. Mid-Market (51-1000 emp.) 4.0/5 "Streamlined Automation with User-Friendly Builder" What do you like about Zapier? I use Zapier for automating my day-to-day tasks, which removes the manual efforts required to move things around. I like the drag and drop builder bec ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ##### 4. Easy Integrations Users value the **easy integrations** of Zapier, enabling seamless automation across essential platforms like Google Workspace. [ See 294 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935143&qs=pros-and-cons#reviews) See Related User Reviews ![Hammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hammad A.") HA Hammad A. Mid-Market (51-1000 emp.) 4.0/5 "Streamlined Automation with User-Friendly Builder" What do you like about Zapier? I use Zapier for automating my day-to-day tasks, which removes the manual efforts required to move things around. I like the drag and drop builder bec ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ##### 5. Integration Capabilities Users value the **wide range of integrations** in Zapier, enhancing task automation across various platforms effortlessly. [ See 261 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1932016&qs=pros-and-cons#reviews) See Related User Reviews ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you like about Zapier? Zapier allows us to connect multiple platforms and automate processes easily. It has a wide library of tools and platforms built in whit the option to ![Jacqueline G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacqueline G.") JG Jacqueline G. Small-Business (50 or fewer emp.) 4.5/5 "Dynamic Integrations, Slight Learning Curve" What do you like about Zapier? I love how Zapier simplifies integrations across platforms, making it easy to share information and ensure it's automatically where we need it. The so ### 5 Cons or Disadvantages of Zapier ##### 1. Expensive Users find Zapier to be **expensive** for the features it offers, especially when scaling usage over time. [ See 183 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934883&qs=pros-and-cons#reviews) See Related User Reviews ![Hammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hammad A.") HA Hammad A. Mid-Market (51-1000 emp.) 4.0/5 "Streamlined Automation with User-Friendly Builder" What do you dislike about Zapier? I think the costs could be a tad lower. ![Berry Swift C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Berry Swift C.") BC Berry Swift C. Small-Business (50 or fewer emp.) 5.0/5 "Automates Repetitive Tasks Effortlessly" What do you dislike about Zapier? I don’t dislike anything besides the fact that price increases based on the amount of zaps you need ##### 2. Pricing Issues Users find that Zapier has **pricing issues** as costs surge with advanced workflows, limiting access to essential features. [ See 142 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1932631&qs=pros-and-cons#reviews) See Related User Reviews ![Berry Swift C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Berry Swift C.") BC Berry Swift C. Small-Business (50 or fewer emp.) 5.0/5 "Automates Repetitive Tasks Effortlessly" What do you dislike about Zapier? I don’t dislike anything besides the fact that price increases based on the amount of zaps you need KG Kanta G. Small-Business (50 or fewer emp.) 4.5/5 "Zapier Effortlessly Connects Forms to Google Sheets, Email, and Social DMs" What do you dislike about Zapier? Tasks get used up quickly with multi-step Zaps, which impacts cost. Also, clearer error messages are needed when an automation fails so it’s easier to ##### 3. Complexity Users find the **setup complexity** of Zapier challenging, especially in error diagnosis and testing limitations. [ See 141 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1934994&qs=pros-and-cons#reviews) See Related User Reviews ![Jacqueline G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacqueline G.") JG Jacqueline G. Small-Business (50 or fewer emp.) 4.5/5 "Dynamic Integrations, Slight Learning Curve" What do you dislike about Zapier? It's a bit tricky to get the hang of. I think just more FAQs or support availability. There are just so many options, sometimes it's hard to know how ![Paul J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul J.") PJ Paul J. Small-Business (50 or fewer emp.) 4.5/5 "Makes Small Tasks Simple and Easy to Maintain" What do you dislike about Zapier? Zapier falls victim the same faults as all no code platforms. when branching and looping gets gnarly, things get ugly fast. for straight forward linea ##### 4. Learning Curve Users experience a **steep learning curve** , particularly those without a coding background, making efficient usage challenging. [ See 85 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935422&qs=pros-and-cons#reviews) See Related User Reviews ![Jacqueline G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacqueline G.") JG Jacqueline G. Small-Business (50 or fewer emp.) 4.5/5 "Dynamic Integrations, Slight Learning Curve" What do you dislike about Zapier? It's a bit tricky to get the hang of. I think just more FAQs or support availability. There are just so many options, sometimes it's hard to know how ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.0/5 "All in one automation multi-tool with wide array of seamless integration" What do you dislike about Zapier? Getting used to Zapier can be challenging for some people. It can feel heavy or overwhelming at the beginning, especially if you’re not very familiar ##### 5. Limited Features Users find Zapier's **limited features** in the free plan restrictive for growing workflows and advanced automations. [ See 77 mentions ](https://www.g2.com/products/zapier/reviews?filters%5Bsentiment_snippet%5D=1935213&qs=pros-and-cons#reviews) See Related User Reviews ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Mid-Market (51-1000 emp.) 4.0/5 "Zapier is a powerful automation tool that allows users to connect various web apps" What do you dislike about Zapier? The automations are only as good as the APIs that the various platforms use. If the developer of the tool or software's API lack featured then the amo ![Harjoth S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harjoth S.") HS Harjoth S. Mid-Market (51-1000 emp.) 4.0/5 "Zapier Makes Repetitive Workflows Effortless and Consistent" What do you dislike about Zapier? The free plan comes with a lot of limitations, and it doesn’t support more complex workflows. ![Verified User in Oil & Energy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Oil & Energy") UO Verified User in Oil & Energy Enterprise (\> 1000 emp.) 6/27/2026 "Zapier Makes Automation Effortless with Powerful No-Code Workflows" 4/5 What do you like best about Zapier? What I like most about Zapier is its ability to automate repetitive tasks without requiring custom code. It connects hundreds of applications and allows workflows to run automatically, saving significant time and reducing manual effort. Supports thousands of app integrations through a simple interface. Easy drag-and-drop workflow builder with minimal setup. Multi-step automations for handling complex business processes. Built-in filters, conditions, and formatting tools for flexible workflows. Reliable automation with task history and error monitoring. The most valuable feature is the ability to connect different tools without writing custom integrations. Whether it's syncing leads between applications, sending notifications, updating spreadsheets, or automating repetitive operational tasks, Zapier simplifies the entire process. The biggest benefit is increased productivity. By automating routine workflows, it reduces manual work, minimizes human errors, and allows the team to focus on higher-value activities instead of repetitive administrative tasks. Review collected by and hosted on G2.com. What do you dislike about Zapier? The biggest challenge is cost scalability. Zapier works extremely well for automating business processes, but as automation usage grows across multiple teams, the subscription cost can increase significantly. Certain app integrations have limitations based on the APIs they support. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Zapier solves the problem of repetitive manual work and disconnected applications. Instead of manually transferring data between tools or performing routine tasks, Zapier automates these workflows, ensuring information flows seamlessly across different systems. Automates repetitive tasks across multiple applications. Eliminates manual data entry and reduces human errors. Connects tools that don't have native integrations. Speeds up business processes and improves operational efficiency. Frees up time for higher-value work instead of routine administration. In my day-to-day work, I use Zapier to automate workflows such as lead management, notifications, CRM updates, spreadsheet synchronization, and task creation. These automations reduce manual effort and ensure that data stays consistent across different platforms. The biggest benefit is productivity. By automating routine processes, Zapier saves time, improves accuracy, and allows the team to focus on strategic work rather than repetitive operational tasks. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite MS Michael S. Director of Strategic Operations Small-Business (50 or fewer emp.) 4/9/2026 "Intuitive, Powerful Automations with Tons of Integrations" 4/5 What do you like best about Zapier? From my experience, Zapier stands out because it balances ease of use with a surprisingly powerful set of capabilities. The UI/UX is intuitive enough that I was able to start building workflows quickly without much ramp-up, and the sheer volume of integrations meant I could connect almost every tool I was using without needing custom development. Performance has generally been reliable for the types of automations I’ve run, especially for operational workflows that don’t require real-time precision. From a pricing and ROI perspective, it’s easy to justify when it replaces repetitive manual work, though you do have to be mindful as usage scales. I also found the onboarding experience straightforward, with plenty of templates and guidance to get started, and support resources that helped fill in gaps when needed. More recently, the addition of AI-driven features has made it even more useful, especially for adding logic, summarization, or smarter routing into workflows without adding complexity. Review collected by and hosted on G2.com. What do you dislike about Zapier? From my experience, the biggest downside of Zapier is how quickly the pricing can scale because it’s based on tasks. At first it feels inexpensive, but once you start building multi-step workflows or running automations at higher volume, each step counts as a task and costs can add up fast. It forces you to constantly think about efficiency instead of just building the best workflow. Along with that, debugging can be a bit clunky when something breaks, and performance isn’t always truly real-time for more time-sensitive use cases. While the UI is easy to use, more complex automations can become hard to manage and organize over time. Support is solid but not always fast unless you’re on higher tiers, and the AI features, while promising, still feel somewhat limited compared to what you might build natively. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Zapier is solving the problem of disconnected systems by making it easy to get different apps to communicate without custom development. Instead of needing to hire a developer or build and maintain APIs, we can quickly create automated workflows that connect tools like our CRM, support platform, and knowledge base. This has allowed us to move faster, reduce manual work, and experiment with new processes without being blocked by engineering resources. The biggest benefit is speed and flexibility. We can stand up solutions in hours instead of weeks, which is especially valuable when iterating on support workflows, AI use cases, and internal operations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Stacey B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stacey B.") SB Stacey B. Digital Media Consultant Small-Business (50 or fewer emp.) 4/8/2026 "Zapier Makes Connecting Tools and Automating Data Flow Simple" 5/5 What do you like best about Zapier? I have been using Zapier as my go-to tool for myself and my clients for over 10 years. I love how simple it is to learn, use and implement. It makes it so simple to be able to connect your tools and send data automatically where it needs to go and when. The interface is easy to navigate and connecting your day-to-day tools to it is super easy as well. Review collected by and hosted on G2.com. What do you dislike about Zapier? I don't love the limits on the number of paths you can have, although the limit has increased since it was first launched. The biggest thing I dislike is their pricing model. It's by far the most expensive out of all the no code automation platforms and can sometimes have a hard time justifying the cost to clients when other platforms are cheaper for double or more tasks/runs. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Zapier helps me connect and integrate tools that don't integrate with each other on their own. Business processes become far more powerful and much more effective when your tools can "talk" to each other and send data back and forth rather than having everything siloed and separate. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ryan C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan C.") RC Ryan C. GTM Engineer Small-Business (50 or fewer emp.) 4/8/2026 "Most User-Friendly iPaaS for Powerful, Creative Automations" 4.5/5 What do you like best about Zapier? Zapier is the most user-friendly iPaaS tool available on the market that can be used by both technical and non-technical people looking to automate both tasks and the general flow of data between their apps. The integrations are numerous and creativity is often the limiting factor on what you can create/connect. Review collected by and hosted on G2.com. What do you dislike about Zapier? Zapier your has a specific market as far as user base who their pricing makes most sense for. It can get a bit expensive for those who don't fit the target user, and to extremely technical users, sometimes the tool can be a bit rigid, but that's because in my opinion, they want to retain the ease of use that comes with the tool. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Zapier helps me eliminate the idea of siloed tools and reduces the need for me to app switch constantly. App switching causes a ton of friction and waste a ton of time in people's daily work lives and specifically mine. Now I am much more efficient. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kemeera N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kemeera N.") KN Kemeera N. Owner & CEO Small-Business (50 or fewer emp.) 4/7/2026 "Seamless Custom Automation for My Business with Zapier" 5/5 What do you like best about Zapier? I love that Zapier enables me to create the perfect custom experience for my business. Zapier allows me to use the programs I love and that work best for my business, and seamlessly creates an environment for them to communicate with one another in order to keep my business running efficiently. Review collected by and hosted on G2.com. What do you dislike about Zapier? Zapier can be a little tricky to set up. I hired a contractor to set it up for me and teach me how to use it. Once I was shown, it's been pretty straightforward. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? I utilize multiple programs and software for my business. Zapier allows each program to communicate with the next which allows me to have functioning systems that are customized to my business needs, a smooth customer experience, and dynamisim in the way I'm able to operate as I grow and my needs change. There are many all in one programs, but they don't fully address my business needs. Zapier makes it possible to use various programs and creates a custom solution that fits my business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Coach S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Coach S.") CS Coach S. Onboarding & Process Training Consultant Small-Business (50 or fewer emp.) 3/31/2026 "Zapier Makes Email Campaign Automation Simple, Fast, and Seamlessly Connected" 5/5 What do you like best about Zapier? What I like best about Zapier is how it makes automation simple and accessible, helping teams save time and work smarter without needing deep technical skills. I also appreciate how it connects so many tools together. When slightly tweaking my flows during the testing phase, I see the change immediately; there is no lag from Zapier's backend. It just makes the implementation and integration easier to create a smooth workflow. So much so, I applied to work as an Automation Strategist when it was available. Even though there was no offer, I hope to get the opportunity to work with such a great company. Review collected by and hosted on G2.com. What do you dislike about Zapier? Since my small business clients are not tech-savvy, they would need a plan that has customer support. As a consultant, the only con is the price categories, according to my past clients. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Email Campaigns automation solutions for sure! This takes away the manual tasks (or what I sometimes call pain points) for both my clients and my service. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Krystal R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krystal R.") KR Krystal R. Executive Assistant Executive Office Small-Business (50 or fewer emp.) 3/31/2026 "Seamless Automation with a Beginner-Friendly Interface and Great Pricing" 5/5 What do you like best about Zapier? Zapier has been great when it's come to helping me automate several parts of my business! The performance is seamless, the interface is great especially for a beginner like me, and the pricing is great! You can do a lot with the free version, but the paid is also worth it. Zapier is also very supportive and helpful if you have an issue, and they always have a lot of great educational resources and webinars! Review collected by and hosted on G2.com. What do you dislike about Zapier? Quite honestly, there hasn't been anything I've disliked about Zapier at all! Everything has been seamless to use. Of course, with all AI, it'll take just a bit of refining to get to your goal, but it doesn't require too much work! Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? I'm a small business owner who has been learning to do everything herself. When you are building, there are a lot of hats one must wear, and Zapier helps me to not have to worry about the mundane parts of my business and the ones that take me too much time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Safdar N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Safdar N.") SN Safdar N. QA Engineer Automated 3 Small-Business (50 or fewer emp.) 3/31/2026 "Practical, Powerful Automation That Feels Like an Extra Pair of Hands from Safdar" 5/5 What do you like best about Zapier? What I really like about Zapier is how practical it feels once you actually start using it. For me, it clicked when I used it to automate hiring interns on our website. Before that, everything was manual. People would apply, I’d check emails, move data around, send responses, it was messy and honestly kind of draining. With Zapier, I connected the form on our site to the rest of the workflow using APIs, so now when someone applies, it automatically captures their info, organizes it, and even triggers follow ups. It feels like the whole pipeline just runs on its own. That’s the part I like most. It’s not just automation for the sake of it, it actually removes real friction from your day. Also, once you go a bit deeper, the tools are actually pretty powerful. You can plug into APIs, structure data, and build workflows that feel more like systems than simple automations. And their Zapier AI is honestly kind of wild. It helps you build things faster and even handles parts of the logic for you, so you’re not stuck figuring out every step manually. Overall, it just feels like having an extra pair of hands quietly handling things in the background while you focus on the important stuff. Review collected by and hosted on G2.com. What do you dislike about Zapier? What I dislike about Zapier is that it gets expensive pretty quickly once you actually start using it seriously. At first it feels great and simple, but as your workflows grow and more things start running automatically, you realize every little action counts as a task, and the cost adds up fast. So the more useful it becomes, the more you end up paying. Also, once you try to build more advanced workflows, it can get a bit messy. Things that seem simple in your head sometimes require multiple steps or workarounds, and debugging those flows can be frustrating. Like advanced workflows with multiple agents and decision trees like what Langgraph can handle needs to be incorporated, but still a W platform Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Zapier is solving a very real problem I was facing, too much repetitive manual work in our HR process. Before, hiring interns and managing attendance was honestly messy. Applications would come in through the website, then I had to manually check them, copy details into Google Sheets, send emails, and coordinate Zoom meetings. Same with attendance, tracking everything manually in sheets and updating it again and again. It was time consuming and easy to mess up. What I did with Zapier was connect everything together using APIs. Now when someone applies on our website, their data automatically goes into Google Sheets, triggers a workflow, and even helps set up Zoom meetings for interviews. For attendance, data flows directly into sheets without me having to update it manually every time. So the problem it solved was all that repetitive, manual back and forth work. And the benefit for me is huge It saved hours every week, reduced errors, and made the whole hiring and attendance process feel smooth and structured instead of chaotic Now it just runs in the background, and I can focus on actually managing people and improving the system instead of doing admin work. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Traci O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Traci O.") TO Traci O. Business Operations Analyst Mid-Market (51-1000 emp.) 3/31/2026 "Easy, Low-Code Automations and a Simplified All-in-One Zapier Subscription" 4.5/5 What do you like best about Zapier? I really appreciate how Zapier makes setting up its different products easy to understand. Most of the time, little to no coding knowledge is needed, which expands the number of people at Koddi who can use Zapier’s products. I also like their recent change where a single subscription cost covers all of the products in their offering, and that made it much easier for us to decide to keep our Zapier subscription. They also are always adding connections to their program, and improving on connections that already exist. Even subscribing to their blog has been helpful in determining how to go about regular business use cases, and provides a valuable insight into the possibilities of the Zapier product as a whole. Review collected by and hosted on G2.com. What do you dislike about Zapier? I believe there should be a way to configure reusable Zaps or mini-Zaps across our Zapier ecosystem, so we don’t have to rebuild the same three or four steps each time—especially the steps required to set up case assignments in our automations. That said, they’ve recently released “sub-zaps” in beta, and I’ll be actively testing them to see whether this feature solves the problem. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Our teams have been able to automate reports at a very basic level. However, I think Zapier’s biggest impact on our company has come from using their Forms to set up a portal for our CS team to submit tickets to our Financial Operations team in a consistent, uniform format. This portal has significantly reduced the need for the FinOps team to reach back out to the CS team for missing details, and the end result has been much faster turnaround on financial tickets. Overall, our turnaround time decreased by almost two full working days (16 hours). As a result, our CS team has fully embraced the portal created for them. They’re seeing more positive interactions with their clients, and those clients have greater confidence in our company’s ability to manage their accounts. With that added confidence, the company’s expansion and scaling has increased year over year. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AH Aly H. Marketing Director Mid-Market (51-1000 emp.) 3/30/2026 "Zapier Saves Me Time with Reliable, User-Friendly Automations!" 4/5 What do you like best about Zapier? Zapier has saved me a ton of time and sanity! I'm a one-person marketing department for a company with 7 locations, 100+ employees and 650+ clients. I have a lot on my plate, and Zapier has helped me set up automations for things that I otherwise wouldn't be able to keep track of. The most helpful integration is with Google Ads, specifically for transferring over information from form completions into my CRM. It's super user-friendly and easy to set up, and I find the "duplicate zap" feature to be especially helpful as I often need to run the same automations for multiple campaigns. It's very reliable and I rarely encounter technical issues with it, but if I ever have questions or need assistance their customer service team is really helpful and responsive. Review collected by and hosted on G2.com. What do you dislike about Zapier? The main thing I dislike about Zapier is that, while there are SO many platforms and softwares that it integrates with, the specific CRM I use (Intellikids) has very limited integration capabilities. The things I'm able to use Zapier for are extremely helpful, but I have encountered a few situations where the integration I'm looking for (from one software/platform into my CRM) isn't possible. I'm using a Zap that was created by the CRM company though, so I think this issue lies more with them than with Zapier. I'm not sure what the process was for the CRM to create their Zap integration, but perhaps Zapier could offer more support to companies making their own integrations? Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? I'm the only marketer for a fairly large childcare company, and my job has many moving parts. I have a lot on my plate at all times, and the ability to automate things with Zapier has helped me expand my capabilities to a level I wouldn't otherwise have. The automated transfer of Google Ad form submissions going into my CRM as new leads has been SUCH a time saver, and has helped me capture leads and get conversions that otherwise would've been missed. As a one-person team I also have a limited budget for my department, so the free plan with Zapier has been such a lifesaver! It's the perfect amount of Zap runs that I need at this point, and without the free plan I wouldn't be able to use Zapier. Because of how successful I've been with the help of Zapier, once I get to the point where my usage needs surpass the free plan, I think I won't have an issue getting approval for a paid plan simply based on how much time Zapier has saved me! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Top-Rated Alternatives [ ![Workato](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Workato") Workato 4.7/5(777) ](https://www.g2.com/products/workato/reviews) [ ![UiPath Agentic Automation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "UiPath Agentic Automation") UiPath Agentic Automation 4.6/5(7,581) ](https://www.g2.com/products/uipath-agentic-automation/reviews) [ ![MuleSoft Anypoint Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MuleSoft Anypoint Platform") MuleSoft Anypoint Platform 4.5/5(775) ](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/zapier/competitors/alternatives) ##### Categories on G2 [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)[Workflow Management](https://www.g2.com/categories/workflow-management)[Online Form Builder](https://www.g2.com/categories/online-form-builder) [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)[Workflow Management](https://www.g2.com/categories/workflow-management)[Online Form Builder](https://www.g2.com/categories/online-form-builder)[AI Agent Builders](https://www.g2.com/categories/ai-agent-builders)[Productivity Bots](https://www.g2.com/categories/productivity-bots)[AI Chatbots](https://www.g2.com/categories/ai-chatbots)[No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms)[iPaaS](https://www.g2.com/categories/ipaas)[Robotic Process Automation (RPA)](https://www.g2.com/categories/robotic-process-automation-rpa)[AI Orchestration](https://www.g2.com/categories/ai-orchestration)[Business Process Management](https://www.g2.com/categories/business-process-management)[AI Governance Tools](https://www.g2.com/categories/ai-governance-tools)[API Marketplace](https://www.g2.com/categories/api-marketplace)[Embedded Integration Platforms](https://www.g2.com/categories/embedded-integration-platforms)[AI SDK](https://www.g2.com/categories/ai-sdk) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Streem vs TeamViewer Frontline vs SightCall for a field service organization comparing AR collaboration tools: which gives technicians and customers the most seamless remote visual guidance experience without requiring dedicated hardware?](https://www.g2.com/discussions/streem-vs-teamviewer-frontline-vs-sightcall-for-a-field-service-organization-comparing-ar-collaboration-tools-which-gives-technicians-and-customers-the-most-seamless-remote-visual-guidance-experience-without-requiring-dedicated-hardware)[Which sales gamification platform has the best real-time leaderboard and contest tracking dashboards so reps can actually see where they stand throughout the week?](https://www.g2.com/discussions/sales-gamification-which-sales-gamification-platform-has-the-best-real-time-leaderboard-and-contest-tracking-dashboards)[Best cloud-based compensation systems for medium business](https://www.g2.com/discussions/best-cloud-based-compensation-systems-for-medium-businesses) [Which construction collaboration tools integrated with Autodesk Construction Cloud eliminate email transmittals and create a single source of truth for project data?](https://www.g2.com/discussions/which-construction-collaboration-tools-integrated-with-autodesk-construction-cloud-eliminate-email-transmittals-and-create-a-single-source-of-truth-for-project-data)[Best tools for automating content creation workflows](https://www.g2.com/discussions/can-you-suggest-the-best-tools-for-automating-content-creation-workflows)[Pros and Cons Details](https://www.g2.com/products/zapier/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)