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Zapier Reviews & Product Details

Lior G.
LG
CEO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Zapier?

I've used Zapier to build systems and processes, workflows, and features in 8 companies. From early-stage startups to post-IPO. I've used Zapier for product, sales, marketing, operations, and much more. It's an invaluable tool that saved me months of work and millions of dollars. I use it a lot. It is easy and they have great customer support. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Nothing. Always a bit of room to improve but overall, I've built entire systems on top of zapier at a fraction of the development cost. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

Handling integrations, workflow automation, and much more. Review collected by and hosted on G2.com.

Zapier Overview

What is Zapier?

Zapier is the #1 workflow automation platform for businesses that want to grow faster by maximizing the efficiency of their teams, tools, and processes without relying on development teams. With our new visual editor, free Filter and Formatter tasks for more control, and reduced task-based pricing, you're going love automating with Zapier. It's free to sign up — no credit card required — and creating your first workflow, what we call a "Zap," is just a few clicks away. Since 2011, over 2 million business have turned to Zapier for their automation needs, including: lead management, sales pipeline, marketing campaigns, customer support, data management, project management, and tickets and incidents.

Zapier Details
Discussions
Zapier Community
Languages Supported
English
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Product Description

Zapier enables you to automate tasks between other online services (services like Salesforce, Basecamp, and Gmail). Connect hundreds of best-in-breed SaaS apps.

How do you position yourself against your competitors?

With more integrations than any other solution, Zapier is the easiest way to build time-saving automated workflows. We're the only workflow tool with built-in apps like Tables, Interfaces, and Chatbots that allow you to customer automations to fit your specific needs.

And we're here to help, whenever you need it. Our expert support team is happy to lend a hand, 24/7, no matter if your use case is large or small.


Seller Details
Seller
Zapier
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@zapier
86,181 Twitter followers
LinkedIn® Page
www.linkedin.com
1,170 employees on LinkedIn®
Description

Zapier is on a mission to make automation work for everyone. With Zapier, you can integrate apps like Salesforce, Intuit, Google, and Dropbox, to move data between them automatically, so you can focus on your most important work.


Joe S.
JS
Overview Provided by:

Recent Zapier Reviews

Pranav K.
PK
Pranav K.Small-Business (50 or fewer emp.)
5.0 out of 5
"My review for Zapier"
The things I like about Zapier is the apps that I can make by connecting two or more tools.
Sirajuddin H.
SH
Sirajuddin H.Mid-Market (51-1000 emp.)
4.5 out of 5
"for connecting the facebook lead with third party CRM"
Ease to use and integration with any CRM
Mittal P.
MP
Mittal P.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great tool for automating my tasks"
I used Zapier to integrate with cold email software. It is really easy to use and implement.
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Zapier Media

Zapier Demo - Automation made easy
Zapier moves info between your web apps automatically, so you can focus on your most important work.
Zapier Demo - Simple, build-it-yourself integrations
It's easy to connect your apps and get started in minutes.
Zapier Demo - Built-in guidance
Create the exact workflow you need without any sales calls or onboarding meetings.
Zapier Demo - Thousands of ready-made templates
Choose from a library of integrations that you can copy and connect your workflows.
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Video Reviews

1,327 out of 1,328 Total Reviews for Zapier

4.5 out of 5
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1,327 out of 1,328 Total Reviews for Zapier
4.5 out of 5
1,327 out of 1,328 Total Reviews for Zapier
4.5 out of 5

Zapier Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for ZapierQuestion

Time to Implement
<1 day
>12 months
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48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Jason M.
JM
President
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zapier?

I've been using Zapier to integrate other applications on Wordpress for a few years now. What I love about Zapier is the ease of use. Specifically, that even without coding skills, setting up "Zaps" (automated workflows) is intuitive and straightforward. The step-by-step guidance ensures a smooth setup for even complex automations. I also like being able to customize Zapier. I love the ability to tailor Zaps with filters, conditions, and multi-step actions allows for nuanced workflows that align perfectly with my needs. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The learning curve is pretty high for creating Zaps. I was able to get some help from a Zapier expert which worked out great for m.e Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

I found that Zapier is an exceptional tool that delivers on its promise of making my apps work better together. I needed to be able to help a law firm automatically record all leads and this worked great when I created the Zaps. Review collected by and hosted on G2.com.

Samuel S.
SS
Sales and Operations Analyst
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zapier?

I like Zapier because it connects with my open talent platform. Once it's connected, it helps us to identify new users on the platform, so they become leads for our commercial team to act on. Zapier also connects at our site; when integrated with Zapier at some landing pages, and when viewers become leads through signing forms, we are able to see wherever they came from. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

I dislike the fact that Zapier is in our technology's team hands.

Any kind of change I need to talk to them, I'd like if there were some kind of course about Zapier for non-tech people. If they have it, I'm sorry, I've never seen it before Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

Connect easily my platform and site to my CRM Pipedrive.

Through forms viewers become lead so our comercial team can act on. Review collected by and hosted on G2.com.

Open Discussions in Zapier
AR
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zapier?

It has options for us to connect different platforms we use together so that we can automate our tasks easily. We use it to collect information from customers, keep track of things in spreadsheets, automatically tag customers in our email database, and send automated email notifications internally. Great support also, if we ever have an issue, they usually help us resolve it promptly. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Sometimes it has issues with pulling certain fields when we take information from orders in our shop. I'm not sure, but I believe it has to do with international customer zip codes. We use Keap a lot to connect to our shop, and sometimes we have issues with getting it to tag customers, but with troubleshooting it usually gets resolved. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

We use Zapier to automatically collect information about our customers by connecting our website shop to our email marketing software and spreadsheets. We also use it to send automated emails internally once a certain goal is met. It makes everything so much easier because we don't have to enter this data by hand! Review collected by and hosted on G2.com.

Open Discussions in Zapier
CB
Digital Marketing Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zapier?

Zapier has allowed me to setup several automated flows from our range of systems, to bring everything together. The Zapier team are always helpful and onhand should you ever have questions. An easy to use tool and straightforward to implement. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Nothing really. I'm new to Zapier, but found the support documents and website resources enough to get me up and running under my own steam. A great allround tool. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

Allowing us to automate and integrate lots of our systems and workflows together, allowing for a seamless transition of data and processes between a large number of systems we operate. Review collected by and hosted on G2.com.

Open Discussions in Zapier
Dylan S.
DS
Social Media Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zapier?

One of the most significant advantages of using Zapier is its extensive compatibility with a wide range of applications. This interoperability enables seamless integration between different platforms, streamlining workflows and automating tasks that would otherwise be time-consuming or prone to errors. Whether you’re utilizing popular productivity tools, CRM software, marketing automation platforms, or specialized industry applications, Zapier’s versatility makes it an invaluable asset in constructing efficient and streamlined processes. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Starting to use Zapier has a slight learning curve, but it’s less technical to set up compared to other similar programs. However, the pricing can be confusing, especially when you’re charged per Zap or Task. Therefore, it’s crucial to educate yourself about the program. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

Automation allows for automatic sending of emails from Facebook lead ads and messages from Airtable to my team on Microsoft Teams. Review collected by and hosted on G2.com.

Joe M.
JM
Owner- ASAP Credit Repair
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zapier?

I love that you do not have to have developer experience in order to use the app. I also love their support, they are always available and they are very informative. Most apps that grow overtime they get rid of lines of communication and in my opinion they went to chat which has been awesome to get issues resolved immediately.

I also recently had an experience with Lauren Franklin from their Higher up support team on an issue that I needed resolved ASAP, she was very responsive and got the issue resolved in just a couple hours. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Nothing that I can think of, I think like most apps they have growing pains but nothing that causes many concerns. I will also note that Zapier helped me reduce my staff by replacing staff through the automations I set up alone. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

100% authomation, they have literally reduced my staff because the app has replaced the duties. Trust me when I tell you I had zero developer experience when I started using it, it has literally been amazing helping me convert a lengthy process to a simplified automated one. Review collected by and hosted on G2.com.

LC
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Thank You page
What do you like best about Zapier?

Love the ability to utilize custom python or javascript in zap steps to process data. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The jumpy GUI in the listing of My Zaps causes me to click on the wrong things all the time. Very annoying. I loved the interface about 4 years ago, it didn't have as much data displayed, but it also didn't jump around and cause mis-clicks. I've actually deleted zaps because of this! Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

The primary task is to take in leads from various sources (web, facebook, linkedin, sms), process them (heat score, normalize data), distribute to our various databases and CRMs, and send any client notifications (SMS/Email). All in real time.

The secondary task is Zapier has become my bookeeper. It can take in tasks from mulitple sources (email, google sheet, Stripe) and complete the task in Quickbooks! Very few manual tasks are done in Quickbooks anymore. Review collected by and hosted on G2.com.

Michael F.
MF
VPO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zapier?

I've been using Zapier for several years now, and it has become an indispensable tool for my team. The ability to automate tasks and connect different apps without needing any coding knowledge has saved us countless hours of manual work. The user interface is intuitive, and the vast array of integrations available makes it easy to customize workflows to fit our specific needs.

What I appreciate most about Zapier is the reliability and consistency it offers. Once a "Zap" is set up, it just works in the background, allowing us to focus on more critical tasks without worrying about routine processes. Customer support has also been fantastic—prompt, helpful, and always ready to assist with any issues or questions.

Whether you're a small business looking to improve efficiency or a larger organization needing to streamline operations, Zapier is a must-have tool. It's not just about saving time; it's about empowering your team to work smarter, not harder. Highly recommended! Review collected by and hosted on G2.com.

What do you dislike about Zapier?

For very complex or multi-step workflows, setting up Zaps can become challenging. While the interface is user-friendly for basic tasks, more advanced automations might require a deeper understanding or even custom coding solutions.

For users new to automation tools, there can be a learning curve in understanding how to best utilize Zapier. It may take some time to fully grasp how to set up and optimize your workflows. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

Automation and integration Review collected by and hosted on G2.com.

Brinda M.
BM
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zapier?

AS small business owner, Zapier is very helpful for me, it is helping me to connect multiple services and setup automation things, its improve our customer experience as well. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The price of Zapier is bit costly for small business or startups, but anyways it's worth. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

I connect multiple services toghether and setup automations for it. For example I have my ecommerce store, So I have setuped like whenever someone place order, or give feedback everything will be organized in my Google Sheets and at behind the seen other actions also will be performed. Like, we can setup endless flows. Review collected by and hosted on G2.com.

Stacy L.
SL
Client Engagement Team Lead at Kno2
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zapier?

I love how flexible Zapier is. Anytime my team asks me if we can automate a process, I look to Zapier to make it happen. There are only very few instances where it doesn't work, and typically that is due to the other system''s limitation, not Zapier. It is simple to set things up, the support team is helpful when we run into issues, and it automates hundreds of tasks for us throughout the week. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

I wish that the error detail was a little easier to understand. Sometimes it is very vague. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

We need to onboard many users from different customer buckets, and sometimes we need to alert parters who are not in our CRM when this happens. Zapier allows us to easily integrate with Intercom to complete this. We also use it to alert our team when customers have or have not taken an action, and to make sending forms to customers a 1-click task right from Intercom vs a multi-step process in another app. Review collected by and hosted on G2.com.