Zalando is Europe's leading online platform for fashion and lifestyle, offering a vast selection of clothing, footwear, accessories, and beauty products from over 5,800 international and local brands. Founded in Berlin in 2008, Zalando has expanded its reach to 25 European markets, serving more than 50 million active customers. The platform provides a seamless shopping experience, combining inspiration, innovation, and convenience to cater to diverse customer preferences. Key Features and Functionality: - Extensive Assortment: Zalando offers a wide range of products across various categories, including men’s, women’s, and children’s fashion, sportswear, premium brands, and beauty products. The platform continuously updates its inventory, adding approximately 900 new products daily to ensure fashion freshness. - Personalized Shopping Experience: Utilizing advanced artificial intelligence, Zalando enhances customer engagement through features like the Algorithmic Fashion Companion , which provides tailored outfit recommendations based on individual preferences and previous purchases. - Inclusive and Sustainable Fashion: Committed to diversity and sustainability, Zalando's "do.BETTER" strategy focuses on offering an inclusive assortment that caters to various sizes, styles, and price points. The platform also emphasizes environmentally friendly practices, such as reducing carbon emissions and using recyclable materials in packaging. - Innovative Customer Engagement: Zalando introduces interactive features like live shopping events and the "Follow my Style" initiative, allowing customers to engage with fashion influencers and receive curated product recommendations, enhancing the overall shopping experience. Primary Value and Solutions: Zalando addresses the challenges of online fashion shopping by offering a comprehensive and user-friendly platform that combines a vast product selection with personalized recommendations and innovative engagement tools. By integrating advanced technologies and prioritizing inclusivity and sustainability, Zalando ensures that customers have access to a diverse and inspiring fashion experience tailored to their individual needs and values.