Yusp is a cloud-based personalization and recommendation engine powered by machine learning algorithms, designed for small and medium sized eCommerce businesses. Shopify, PrestaShop, WooCommerce, and Magento are supported, alongside custom-built online stores. Recommendations are fully automated and can be generated for store home pages, category pages, product pages, and cart pages. Personalized recommendations can be displayed to returning visitors, and used to upsell products and increase average order values. Additional features include predictive search with product recommendations, and personalized email marketing.