--- title: Yoast Reviews meta_title: 'Yoast Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 205 reviews by the users' company size, role or industry to find out how Yoast works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 205 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Yoast Reviews **Vendor:** Yoast **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.5/5.0 **Total Reviews:** 205 ## About Yoast Yoast is committed to making search engine optimization accessible to all, whether you're part of an in-house marketing team, an entrepreneur, or a content creator who relies on SEO and content-driven channels to grow your brand and attract customers. Trusted by millions of websites worldwide, the Yoast SEO plugin provides real-time content optimization guidance, offering actionable suggestions to help users improve their search visibility, even without deep technical knowledge. We recognize that marketing managers and their teams often find it challenging to keep up with constantly changing SEO best practices and frequent Google algorithm updates. That’s why Yoast takes care of the technical aspects of SEO behind the scenes, including structured data, redirects, and crawl settings. This allows users to focus on strategy and content creation instead of code or complicated setups. Our thoughtful approach ensures long-term quality and sustainability in your SEO efforts. At the core of Yoast’s mission are accessibility and education. The plugin includes built-in guidance, readability checks, and internal linking suggestions that make it easy to learn and apply SEO best practices while optimizing content. This empowers teams to improve website visibility, credibility, and engagement - driving business goals like brand awareness and lead generation. As the nature of search evolves, Yoast is also looking beyond traditional search engines. Our new llms.txt feature helps businesses manage how their content is accessed and represented by large language models, ensuring their brand stays relevant across emerging platforms. Yoast equips marketing teams with the tools, support, and insights they need to grow organically and confidently - no guesswork, just results. We understand that marketing managers and their teams often struggle to keep up with constantly evolving SEO best practices and Google algorithm updates. That is why Yoast handles the complex technical SEO behind the scenes - including structured data, a redirect manager, crawl controls, and more - so users don’t need to write code or deal with complicated setups. Our thoughtful implementation ensures quality and sustainability in SEO, allowing teams to focus on creating great content that connects with their audiences. Accessibility and education are at the heart of Yoast’s approach. The product features clear guidance and internal linking suggestions that make it easy for users to learn SEO best practices while optimizing their content. This empowers teams to improve their website’s visibility, credibility, and engagement to achieve key business goals like brand awareness and lead generation. As search continues to evolve, Yoast is expanding its focus from traditional search engines to include large language models. Our new llms.txt feature enables users to control how their content is accessed and represented by these models, helping businesses maintain a strong presence in emerging search platforms. With Yoast, marketing teams receive expert SEO guidance, smart tools, and dedicated support to confidently drive organic growth without the guesswork. ## Yoast Pros & Cons **What users like:** - Users appreciate the **easy SEO optimization** in WooCommerce, benefiting from helpful automation and excellent user experience. (7 reviews) - Users love the **user-friendly interface** of Yoast, simplifying SEO with easy-to-follow suggestions and real-time analysis. (4 reviews) - Users appreciate the **SEO improvement features** of Yoast, which enhance content visibility and easily optimize web presence. (4 reviews) - Users appreciate the **specific improvement suggestions** from Yoast, streamlining the SEO optimization process effectively. (3 reviews) - Users appreciate the **AI-powered SEO suggestions** of Yoast, praising its efficiency in optimizing titles and descriptions. (2 reviews) - Users love the **automated SEO suggestions** from Yoast, making on-page optimization effortless and efficient. (2 reviews) - Users value the **real-time SEO suggestions** of Yoast, simplifying page optimization with actionable insights and scoring. (2 reviews) - Users value the **SEO knowledge** provided by Yoast, simplifying optimization with actionable insights and automation. (2 reviews) - Users commend Yoast for its **time-saving features** , simplifying SEO with an intuitive interface and real-time analysis. (2 reviews) - Traffic Analysis (2 reviews) **What users dislike:** - Users find the **limited features** of Yoast frustrating, especially in comparison to higher expectations for a paid product. (5 reviews) - Users find the **high costs** of Yoast restrictive, especially for smaller teams and individual users seeking advanced features. (3 reviews) - Users find the **keyword research feature limited** , with outdated suggestions impacting their page scores negatively. (2 reviews) - Users find the **steep learning curve** of Yoast challenging, especially for beginners navigating advanced features and options. (2 reviews) - Users find that **advanced features are limited to premium** , leading to frustration and confusion for newcomers to SEO. (2 reviews) - Users find the **costly upgrades** for essential features in Yoast SEO frustrating, limiting the free version's effectiveness. (2 reviews) - Content Issues (1 reviews) - Users report **incompetence and untrustworthiness** in Yoast, especially regarding support and the premium product's stability. (1 reviews) - Users report **keyword issues** as the tool's guidance may not accurately reflect SEO performance or article quality. (1 reviews) - Outdated/No Updates (1 reviews) ## Yoast Reviews ### 1. Robb's revised Yoast Review **Rating:** 1.5/5.0 stars **Reviewed by:** Robb A. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2021 **What do you like best about Yoast?** Yoast has a lot of easy to read sound basic SEO information. They send out emails on a daily basis that frequently contain useful SEO points. The emails also may include links to longer SEPO articles that in many cases are fairly useful. **What do you dislike about Yoast?** Yoast tries too hard to sell you products that you more than likely don't need. They work very hard at selling you their Premium SEO package or more specific SEO packages that in many cases are redundant or are not as good as their competition. The internal menu structure for their mainstream SEO product is horrendous. It is disorganized and makes finding important items difficult and aggravating beyond anything reasonable. E.g., locating their routine for XML files used for Google Sitemaps took forever. It was hidden in features with absolutely no indications that it lived there. The unfortunate part is their XML routine for Sitemaps happens to be very good and would be used more often if people could find it with less aggravation. **What problems is Yoast solving and how is that benefiting you?** When you compare the free Yoast SEO package to other SEO packages it seems lacking. Other packages give me better guidelines for Google-legal meta-tag titles and descriptions. Yoast still does a good job of inputting Google-legal meta-tag titles and descriptions but others are better. once you find their routine for XML Sitemaps they are very useful but their brutally bad site organization makes that task a lot more difficult than it should be. ### 2. Best Plugin For WordPress SEO In 2022 **Rating:** 2.0/5.0 stars **Reviewed by:** Syed Hassan R. | Assistant Manager SEO , Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Yoast?** One of the best parts of it is the updated version of Yoast. if you add FAQs by using the Yoast widget, you don't need to add FAQs schema. It will add automatically. Also, Yoast suggests the optimal meta tags limit so that you won't forget to optimize. **What do you dislike about Yoast?** Yes, I have one primary concern with Yoast Seo, I see that if I didn't update the plugin for a long time, it has created a breach and allowed bots to publish the bot's website. I request the team, please work on it. **Recommendations to others considering Yoast:** If you are keen on the SEO of your website, I would suggest using Yoast, it's getting better and better. **What problems is Yoast solving and how is that benefiting you?** Yoast helps me to follow the complete SEO optimization checklist, which is usually used to be missed previously; it also, helps to optimize MT and MD while drafting the content, so Yoast is a pretty handy tool. ## Yoast Discussions - [How can we go beyond Yoast?](https://www.g2.com/discussions/how-can-we-go-beyond-yoast) - 4 comments, 1 upvote - [What is Yoast software?](https://www.g2.com/discussions/what-is-yoast-software) - 2 comments - [What can Yoast do?](https://www.g2.com/discussions/what-can-yoast-do) - 2 comments - [View Yoast pricing details and edition comparison](https://www.g2.com/products/yoast-yoast/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+18%3A11%3A02+-0500&secure%5Bsession_id%5D=8841ac34-4516-4916-b4d8-d1885f95813a&secure%5Btoken%5D=8a69a0329d232fb9d762ad5f5f73b0dc57991c4ed256caac63212b60a2570e82&format=llm_user) ## Yoast Integrations - [AIOSEO](https://www.g2.com/products/aioseo/reviews) - [Rank Math](https://www.g2.com/products/rank-math/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Yoast Features **SEO Auditing & Monitoring** - Technical SEO - Engagement Tracking **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language - Social Media Integration - Google Analytics Integration **SEO Content & Rankings** - Keyword Research - SERP Rank Tracking - Localization - Content Insights - Customer Activity Tracking - Click Tracking - Referral Tracking - Visitor Tracking - Mobile Keywords - Keyword Research Tools - Keyword Tracking - ROI Tracking **SEO Reporting** - Data Visualization - Real-Time Data - Trend Analysis - Scheduled/Automated Reports **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Additional Functionality** - Retargeting - API - User Management - Website Analytics - Broken Link Discovery - URL Shortener - Social Media Monitoring - Custom Domains - Visual Analytics - Backlink Management - Collaboration Tools - Customizable Branding - Web Traffic Reporting - For Marketing and Advertising - AI Copilot - Reporting/Analytics - SEO Management - Secure Data Storage - Real-Time Analytics - Activity Dashboard - Campaign Management - Geotargeting - Link Editing - URL Customization - Data Import/Export - Link Analytics - Multi-Channel Marketing - Campaign Scheduling - Access Controls/Permissions - WYSIWYG Editor - Conversion Rate Optimization - A/B Testing - Localization Automation - Multi-Location - Content Management - Alerts/Notifications - Real-Time Notifications - Dashboard - Landing Pages/Web Forms - Link Management - Customizable Templates - Real-Time Updates - Monitoring - Audit Management - Workflow Management - Campaign Analytics - Reporting & Statistics - Multi-Campaign - Email Marketing - Website Management - Performance Management - Backlink Monitoring - Performance Metrics - Advertising Management - Content Personalization - Issue Management - Heatmaps - Problem Area Alerts - Widgets - Multivariate Testing - Behavior Analytics - Audience Targeting - Real-Time Reporting - Customer Segmentation - Product Recommendations - Session Recording - Mobile Friendly Test - Drag & Drop ## Top Yoast Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,921 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 4.5/5.0 (669 reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) - 4.8/5.0 (533 reviews)