--- title: YFret Reviews meta_title: 'YFret Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 10 reviews by the users' company size, role or industry to find out how YFret works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 10 scale: '5' date_modified: '2026-07-12' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # YFret Reviews **Vendor:** YFret **Category:** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) **Average Rating:** 4.2/5.0 **Total Reviews:** 10 ## About YFret YFret is a voice commerce platform with built in "real time" personalization. The unique value proposition is that it profiles the user within 1/5th of a second and responds with the right products on a voice assistant (in-store kiosk or voice app on the phone) . The same personalization APIs are also available for the website or app, and for re-targeting the customer on multiple channels. ## YFret Reviews ### 1. Enhancing Voice Commerce Feature **Rating:** 4.5/5.0 stars **Reviewed by:** Rhaiana S. | Assistente administrativo, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about YFret?** YFret focuses on making conversations more human-like and enhancing their voice commerce feature. Some people have privacy concerns, but I personally have no issues with YFret. YFret is a platform that benefits businesses. **What do you dislike about YFret?** The size of their support team, which occasionally leads to delays in resolving issues. If they address areas for improvement before utilization. **What problems is YFret solving and how is that benefiting you?** With their AI-powered personalization tools, we have seen growth in sales and an increase in cart value. Thanks to Yfrets' contributions, our business is thriving. ### 2. Innovative e-commerce platform **Rating:** 4.5/5.0 stars **Reviewed by:** Ananthi N. | Senior Techical Writer, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2020 **What do you like best about YFret?** The e-commerce platform includes all necessary functionalities such as a catalog, inventory, and order management, meeting market standards. Customizations were completed in a short timeframe. Ultimately, the site launched with excellent features to compete with other platforms. **What do you dislike about YFret?** Deployment and maintenance are difficult. **Recommendations to others considering YFret:** Good e-commerce tool **What problems is YFret solving and how is that benefiting you?** Good e-commerce solution ### 3. Increasing Sales and Cart Value Using Yfret **Rating:** 5.0/5.0 stars **Reviewed by:** Samsheer M. | Senior Marketing Manager, Sporting Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2017 **What do you like best about YFret?** The auto triggered abandon-cart emails and SMSes have helped reduce the abandoned carts by 30% and the web widgets on are doing a great job on cross selling or suggesting alternatives. SMSes with deep linking help with better analysis on conversion via SMS **What do you dislike about YFret?** The number of clicks required to do a particular activity or campaign needs to be reduced. **Recommendations to others considering YFret:** Yfret is a bouquet of marketing automation services with a very dedicated team working on enhancing the utility and usability of the solution on regular roll-outs. The team is very responsive and helpful. **What problems is YFret solving and how is that benefiting you?** Customer Engagement via regular catalogue updates and whats trending at the store and Increasing Cart Value by suggesting what other bought with the product or suggesting alternatives when an item is out of stock. ## YFret Discussions - [What is YFret used for?](https://www.g2.com/discussions/what-is-yfret-used-for) - [How your experience has been using the voicE communication services](https://www.g2.com/discussions/how-your-experience-has-been-using-the-voice-communication-services) - 1 upvote - [View YFret pricing details and edition comparison](https://www.g2.com/products/yfret/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+17%3A50%3A52+-0500&secure%5Bsession_id%5D=9ff2409d-ed73-444f-acbb-ebac0045369e&secure%5Btoken%5D=b7ef37e0c8470f4c79f017a3d050189dcd2c0e901c46bbd7c60ca5212a67b762&format=llm_user) ## YFret Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top YFret Alternatives - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (769 reviews)