Recommendations to others considering Yet Another Mail Merge (YAMM):
I think if you need something simple to onramp, easy to use, and you're willing to read a little bit of documentation, YAMM is fantastic. If you love Google Sheets, especially, this is a no-brainer.
If you need something a little more robust, with more customizable templates, or if you are wanting to manage campaigns with 1000s of customers, I would start with the free version and see what you can do from inside the YAMM portal itself.
Best of all, you get to use the word "yamm" as a verb, and there's something fun and whimsical about that.
It's not necessarily made to be a massive email campaign platform, but it's got lots going for it when it comes to something small, lean, and feasible. Review collected by and hosted on G2.com.
What problems is Yet Another Mail Merge (YAMM) solving and how is that benefiting you?
We receive customer feedback for our product, and we wanted a way to send personalized email responses, yet still in bulk. YAMM allows us to stay organized with Google Sheets, but to email a large number of customers all once with a fairly easy-to-build campaign setup. We've also used it to request reviews and ratings for our product, and once again, it's very easy to personalize -- especially if the email itself will maintain the same text but just a few fields need to be updated (first name, etc.). Review collected by and hosted on G2.com.