It is a good place to be listed --to appear with your competitors. Review collected by and hosted on G2.com.

The sales process is very aggressive. They allow competitors who pay for ads to appear under your free listing thereby making it necessary to run a paid ad. Review collected by and hosted on G2.com.

The advertising builder is a good tool to settle up our campaigns. This is a 3 step creator, keywords will appear automatically and also the finder is very helpful. The reach is high and helps to improve our business activity. Review collected by and hosted on G2.com.

The billing from the provider is without tax but they never changed also as we said it several times, the invoice data (company name). Review collected by and hosted on G2.com.

Yelp Advertising is a wonderful way to get your brand out there in a way that seems authentic and natural to your target demographic. By advertising on Yelp you are using untraditional marketing strategies that your competitors might not be aware of. You are more likely to get a lot out of your advertising with Yelp if you have spent some time and money on getting good reviews from your customers, and also if you are not a food establishment or "typical" retail location. By this, I mean that if you are a wedding dress store, which is a kind of service where most do not have any experience or a relationship with. Then, being placed first on Yelp can help you tremendously. On the other hand, if you are a typical café in a small neighborhood, you are not going to see the same results because many people already have a chosen favorite café and they won't be swayed by just seeing your business name and reviews. They need more advertising to be convinced. For us, being in the wedding industry, Yelp Advertising has been extremely helpful. Review collected by and hosted on G2.com.

There have been some times where we have not had the revenue and profits we were hoping and there are certain times of year where we have to limit our ad budget. During these times, Yelp will call and call and call. They want us "back", even when we explain that we cannot afford it. They keep calling and asking, and they say things like: "you will make the money back in no time". And yes, that has been true during summer months for example, but the amount of people getting married in November is low compared to June. And so, their pressure to buy is uncomfortable. Review collected by and hosted on G2.com.

1. Set up is easy and do-it-yourself.

2. Basic native analytics are built into the platform.

3. Generates lots of "impressions" Review collected by and hosted on G2.com.

1. Ads are placed on competitor Yelp pages bypassing search intent.

2. Ads are charged and billed via credit card and difficult to pause and cancel.

3. Detailed reporting is vague and limited in scope for those who want more "details" Review collected by and hosted on G2.com.

I like how it is currently not as well know in the marketing world so individuals with a specific niche are able to implement ads with minimal competition Review collected by and hosted on G2.com.

I wish there was more support for its users but I understand that comes with time Review collected by and hosted on G2.com.

It is so nice to be able to use this to track and manage clicks on ads to advertise my company. Review collected by and hosted on G2.com.

It isn’t the easiest to get started. Needed to watch videos and trying to train myself. Review collected by and hosted on G2.com.

Yelp already has an established brand and naturally drives traffic to its platform Review collected by and hosted on G2.com.

it still is not the preferred method. Many people still rely on the Google platform as Yelp is still rather new Review collected by and hosted on G2.com.

I like the different components you can choose from. Review collected by and hosted on G2.com.

The pricing is the one sticking point for me, it is quite expensive. Review collected by and hosted on G2.com.

It's a nice way to advertise a restaurant or local service that you need to search for. The platform itself is a great way to view a menu or hours for a restaurant. For the most part, the ratings help you choose a restaurant following all health code rules and regulations. Review collected by and hosted on G2.com.

Yelp bullies you into using their service. The second you register your business on many platforms you get hounded for calls upon calls. It also seems like when you deny their request for their expensive advertising, your good reviews seem to get hidden and your restaurant doesn't rank as high on their search results. The algorithm "happens" to stop working regardless of good reviews and business. The worst part of the advertising platform is that it's only good on Yelp. If someone looks for a Chinese restaurant for example, you will have your ad displayed with your total review rating. That is very useless in the sense that people almost always go with the restaurant they want in the top 10 results underneath the ads. The ads are also extremely expensive per impression. Review collected by and hosted on G2.com.

I like that Yelp’s PPC Campaigns yield tremendous results. Many people have complaints that yelp is dead, but with their search and place, I can get at the fingertips of somewhen when they’re looking for a business. Review collected by and hosted on G2.com.

I dislike how expensive their PPC Campaigns can be, and sometimes feel like they’re ghost clicks. Review collected by and hosted on G2.com.