Yellow Tokens is a customer feedback analytics platform designed for B2C companies, consultants, and agencies that want to transform customer feedback into practical actions. The platform consolidates reviews and comments from multiple channels, including social media, e-commerce, and review sites, and delivers structured insights that support decision-making across marketing, customer experience, operations, and product teams. Companies use Yellow Tokens to understand what customers value, identify critical points of dissatisfaction, and monitor competitors in real time. The platform goes beyond social listening by connecting feedback analysis directly to action planning, helping organizations close the loop between customer voice and business strategy. Key features include: Multi-channel feedback collection (Facebook, Instagram, TikTok, X, YouTube, Google, TripAdvisor, Amazon). Aggregated dashboards for CSAT and NPS metrics. Automated SWOT analysis based on customer comments. Action plans organized by area of the company (marketing, CX, operations, product). Competitor monitoring and benchmarking to capture dissatisfied customers from the market. Multi-language support (English, Portuguese, Spanish). Benefits for users: Reduce time spent analyzing unstructured feedback. Gain visibility into competitor weaknesses and opportunities. Prioritize initiatives based on real customer data. Align leadership teams around the voice of the customer. Yellow Tokens is offered as a self-service SaaS solution, with a free tier available for testing and custom pricing based on the number of assets. The platform is designed to be easy to implement, allowing users to start collecting insights within minutes, without requiring complex integration or consultancy.