--- title: Yandex.Metrica Reviews meta_title: 'Yandex.Metrica Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 37 reviews by the users' company size, role or industry to find out how Yandex.Metrica works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 37 scale: '5' date_modified: '2026-07-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Yandex.Metrica Reviews **Vendor:** Yandex Ads **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 37 ## About Yandex.Metrica Yandex.Metrica is a comprehensive and free web analytics service developed by Yandex, designed to help website owners and marketers gain deep insights into user behavior and site performance. By implementing a simple JavaScript tag on their websites, users can collect detailed data on audience demographics, traffic sources, and user interactions, enabling data-driven decisions to enhance user experience and optimize conversion rates. Key Features and Functionality: - Session Replay: Allows viewing of individual user sessions to understand navigation patterns and identify usability issues. - Heatmaps: Visual representations of user clicks, scrolls, and mouse movements to highlight areas of interest and potential improvement. - Form Analytics: Analyzes user interactions with forms to detect drop-off points and optimize form completion rates. - Real-Time Data: Provides up-to-the-minute reporting on website traffic and user behavior. - Advanced Segmentation: Enables filtering and analysis of specific visitor cohorts based on behavior, traffic sources, device types, and custom parameters. - Integration with Yandex.Direct: Links with Yandex's advertising platform to track ad performance and conversion rates. Primary Value and Solutions Provided: Yandex.Metrica addresses the critical need for detailed behavioral analytics by offering tools that go beyond traditional metrics. It helps businesses identify friction points in user journeys, understand content effectiveness, and test site changes through features like heatmaps and session replays. By providing these insights without traffic volume limitations or usage-based pricing restrictions, Yandex.Metrica empowers organizations to make informed optimizations that enhance user engagement and drive business growth. ## Yandex.Metrica Pros & Cons **What users like:** - Users find Yandex.Metrica to be **incredibly easy to use** , making setup and data access effortless for enhancing UX. (2 reviews) - Users find the **easy setup** of Yandex.Metrica a breeze, allowing quick data flow for better insights. (2 reviews) - Users find Yandex.Metrica's **Session Replay and Heatmaps** invaluable for optimizing user experience and boosting conversions. (1 reviews) - Users find the **easy charts** in Yandex.Metrica helpful for setting up their online business effectively. (1 reviews) - Users value the **insightful Heatmaps** of Yandex.Metrica, enhancing UX by revealing user engagement and areas of confusion. (1 reviews) - Insights (1 reviews) - Installation Ease (1 reviews) - Intuitive (1 reviews) - Powerful Tools (1 reviews) - Recording (1 reviews) **What users dislike:** - Users report **data inaccuracy** with Yandex.Metrica, as metrics are not always up to date. (1 reviews) - Users feel the **cluttered interface** of Yandex.Metrica hampers usability and makes data analysis frustrating. (1 reviews) - Users feel the interface is a **cluttered mess** , making it less intuitive and harder to navigate effectively. (1 reviews) - Users find the interface **not intuitive** , describing it as cluttered and challenging to navigate for data analysis. (1 reviews) - Users find the **interface cluttered and overwhelming** , wishing for a more intuitive and modern design. (1 reviews) - Poor User Experience (1 reviews) - Privacy Concerns (1 reviews) - Usability Issues (1 reviews) - UX Issues (1 reviews) ## Yandex.Metrica Reviews ### 1. Comprehensive Analytics with Free Session Replays **Rating:** 4.0/5.0 stars **Reviewed by:** Vahe T. | Marketing Teams Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Yandex.Metrica?** I use Yandex.Metrica to track website traffic and analyze user behavior. I appreciate the session replays, as they let me watch video recordings of user interactions to identify UX friction, which helps me understand exactly where a user got confused or why they abandoned a cart. The heatmaps are a great feature too because they provide instant visual validation for my design and layout, letting me know if users are clicking on non-link elements or ignoring my primary CTA. The traffic sources feature is helpful as it allows me to break down exactly which channels, like organic search, direct hits, or social media referrals, are bringing in high-quality visitors versus those just bouncing away. I also like that session replays are offered for free. Moreover, the initial setup was surprisingly seamless, taking under 15 minutes to go from account creation to seeing live data. The instructions for custom pages were clear and easy, and it works well with Google Tag Manager, which made it easy to deploy alongside my existing tracking pixels. **What do you dislike about Yandex.Metrica?** The dashboard can feel overwhelming for new users or those who love to work with minimalist design. My main issue is that the interface feels a bit crowded, with reports buried under several layers of menus. A more modern, intuitive UI would make the data feel less like a 'chore' to navigate. **What problems is Yandex.Metrica solving and how is that benefiting you?** I use Yandex.Metrica to track website traffic and analyze user behavior. It helps me understand visitor origins, page engagement, and conversion funnel drop-offs. Session replays, heatmaps, and traffic sources offer insights to improve UX and identify high-quality traffic sources. ### 2. Fast, Accurate Insights with Room for Global Expansion **Rating:** 5.0/5.0 stars **Reviewed by:** Shehbaz K. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2026 **What do you like best about Yandex.Metrica?** I find Yandex.Metrica very helpful for targeting keywords in the Russian web console and quickly analyzing how to target more audience for my product's GEO. I like the fast and accurate results it provides for product listing. The initial setup was super easy, which made getting started a breeze. **What do you dislike about Yandex.Metrica?** I find real-time audience targeting lacking. I think it could expand the audience like Google by adding more languages. Also, it would be helpful if it could synchronize with Google Webmaster, similar to what Bing does. **What problems is Yandex.Metrica solving and how is that benefiting you?** Yandex.Metrica helps me target keywords and analyze audience for my product marketing in the Russian market, with fast and accurate results. ### 3. Hidden Gem for UX Insights, Needs UI Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas Z. **Reviewed Date:** February 04, 2026 **What do you like best about Yandex.Metrica?** Yandex.Metrica is honestly a hidden gem for catching things other tools miss. I mostly lean on the Session Replay to see exactly where people get stuck, using those insights to fix UX bugs and actually improve my conversion rates. I’m a huge fan of the Session Replay because it’s like sitting right next to my visitors. Seeing exactly where they struggle or get confused is way more eye-opening than just staring at a bunch of dry, boring spreadsheets. I really love how Heatmaps show exactly where people are clicking—or what they’re totally ignoring. Paired with Form Analytics, it’s a lifesaver for making sign-ups and checkouts much smoother. These tools basically take the guesswork out of my day. Instead of just seeing high bounce rates, I can watch a Session Replay or check a Heatmap to actually see the confusion, making it way easier to fix things fast. Getting it up and running was actually a breeze. It’s basically just dropping a quick snippet of code onto the site, and the data starts flowing almost immediately. Even if the dashboard looks a bit crowded, the setup is painless. **What do you dislike about Yandex.Metrica?** I find the interface honestly a bit of a mess and it feels super cluttered. Plus, the privacy baggage that comes with it makes it tough to use for every project or recommend to more cautious clients. It’d be great if they simplified the UI and made it more intuitive. A cleaner, more modern look would definitely make diving into the data feel like less of a chore! **What problems is Yandex.Metrica solving and how is that benefiting you?** Yandex.Metrica removes guesswork, showing exactly where users get stuck via Session Replay, helping fix UX bugs and boost conversion. The Heatmaps and Form Analytics pinpoint user interactions, streamlining sign-ups and checkouts. ### 4. Easy Chart Setup for My Online Business **Rating:** 3.5/5.0 stars **Reviewed by:** Giorgi M. | Lecturer/QA Engineer, Gambling & Casinos, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Yandex.Metrica?** easy charts, im setting up for my online bussiness **What do you dislike about Yandex.Metrica?** not always up to date, but overall not many faults **What problems is Yandex.Metrica solving and how is that benefiting you?** metrics for views, analitics ### 5. A powerfull tool if used correctly with great potential. **Rating:** 4.0/5.0 stars **Reviewed by:** Suyog P. | Website Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Yandex.Metrica?** The most thing I personally like is the indepth detailed information with user friendly and easy to understand from the great design, the heatmaps especially. I check the data 1-2 times a week for the general standing of the content I provide. **What do you dislike about Yandex.Metrica?** Nothing to dislike, I always get the data I need, though the customer service responce speed could be little better. One thing I like to mention is the Language, I have been using Google Translate on Yandex Metrica, even after changing language to English, could be issue from my side, but that doesn't affect me that much. **What problems is Yandex.Metrica solving and how is that benefiting you?** The first major problem I had was when I started my website, needed engagements and retention which the Website Optimization feature helped me a little at start and helped me learn many things. Now I generally check traffic sources and the behaviour of users, Yandex Metrica provides this data and is very easy to access/read. ### 6. Web Analytics on steroids! **Rating:** 5.0/5.0 stars **Reviewed by:** Alexis L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Yandex.Metrica?** What I appreciate most about Yandex.Metrica is its intuitive interface, which simplifies the web analytics process. The ease of navigation and clear layout of the control panels make it easy for even less technical users to take full advantage of its features. In addition, advanced event tracking offers a detailed view of user behavior, providing valuable insights for decision making. I find it more versatile than Google Analytics actually. **What do you dislike about Yandex.Metrica?** On the downside, the availability of technical support could be improved. Although online documentation is useful, greater accessibility for real-time troubleshooting would be a notable improvement. Also, I do not find it available in Spanish language like all other Yandex products. **What problems is Yandex.Metrica solving and how is that benefiting you?** First, the tool has significantly improved our understanding of user behavior on our website. This allows us to identify areas of opportunity to optimize the user experience and improve retention. In addition, the ability to track conversions and analyze traffic sources has been essential to adjust our marketing strategies, allowing us to focus our resources more effectively on channels that generate tangible results. ### 7. As a digital marketer, understanding user behavior is crucial&Yandex Metrica proved to be a powerful **Rating:** 4.5/5.0 stars **Reviewed by:** Anurag Avishek D. | Professional Photographer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Yandex.Metrica?** My experience with Yandex Metrica has been overwhelmingly positive. Its powerful features, user-friendly interface, and commitment to security make it a standout choice for anyone seeking in-depth insights into website performance. Whether you're a seasoned marketer or just starting, Yandex Metrica is a valuable asset in the quest for data-driven decision-making **What do you dislike about Yandex.Metrica?** It's important to note that the suitability of Yandex Metrica depends on individual needs, preferences, and the specific requirements of a business. Before choosing any analytics platform, users should carefully evaluate their priorities and consider conducting a trial to ensure it aligns with their expectations. **What problems is Yandex.Metrica solving and how is that benefiting you?** Yandex.Metrica aims to empower businesses with the insights needed to optimize their websites, enhance user experiences, and make informed decisions that positively impact their online presence ### 8. Fantastic website analysis platform. **Rating:** 3.5/5.0 stars **Reviewed by:** Sam H. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Yandex.Metrica?** I appreciate how simple it is to integrate with the website with an API and plugin. You can keep tabs on a lot of data, including demographics like age, gender, and where someone lives. You may enhance your advertising by tracking all of these elements. There are a plethora of additional capabilities that come in handy, like session replay, which captures every respondent's activity on your site. **What do you dislike about Yandex.Metrica?** What I didn't like about Yandex is how complicated it is to start using it. Finding the session start in Metrica was a real pain for me because of all the apps that Yandex has. You need to know the precise URL of Yandex Metrica because AppMetrica is actually different from Yandex Metrica and is on the main page. **What problems is Yandex.Metrica solving and how is that benefiting you?** Optimized and easily analyzed with Yandex Metrica is user activity on various Google-served website versions. While Hotjar worked well for testing purposes, the session recording capabilities of Yandex Metrica were more suitable for long-term use. ### 9. Free and amazing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Aditya B. | Associate Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Yandex.Metrica?** The tool is all-in-one analytics tool and it is completely free of cost. Its a combination of Hotjar, Google Analytics ,Clarity ,etc. The best thing is you need to enter the tracking code once and rest all you can do it yourself. **What do you dislike about Yandex.Metrica?** There is no clear information why the tool is free. I mean there are no free lunches. There must be a catch somewhere. Be it security or data processing rules. Clear-cut communication is required and in-app tutorial as well. **Recommendations to others considering Yandex.Metrica:** go for experiments and keep your reliance on this tool low. **What problems is Yandex.Metrica solving and how is that benefiting you?** Tutorials are less compared to other tools in the market. ### 10. Yandex Metrica REview **Rating:** 4.0/5.0 stars **Reviewed by:** Baurzhan K. | HEAD OF MINING DEPARTMENT, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2024 **What do you like best about Yandex.Metrica?** Great application you can see the trends of your website and so on **What do you dislike about Yandex.Metrica?** Some features is not so easy to understand **What problems is Yandex.Metrica solving and how is that benefiting you?** I could see how many users and from which country registered to my website and so on. ### 11. Data processing **Rating:** 5.0/5.0 stars **Reviewed by:** Nitesh T. | Quality Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Yandex.Metrica?** I use this site for my data processing. I am using this site since 3 months **What do you dislike about Yandex.Metrica?** There is nothing to dislike about the yandex.metrica **What problems is Yandex.Metrica solving and how is that benefiting you?** By this i use to solve my processing of data in my office ### 12. bad **Rating:** 4.0/5.0 stars **Reviewed by:** shaun s. | Entrepreneur in Residence, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Yandex.Metrica?** clear dashboards, better heatmaps, unlimited traffic, good customer support, website is easy to navigate. **What do you dislike about Yandex.Metrica?** The initial setup is a bit harder than clarity but worth the effort. **What problems is Yandex.Metrica solving and how is that benefiting you?** Tracking user behaviour on E-commerce sites ### 13. Yandex.Metrica best tools for data analysis and segmentations **Rating:** 3.5/5.0 stars **Reviewed by:** Deepak M. | SEO Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Yandex.Metrica?** Yandex Metrica tools help track and analyze traffic to your website or web app, understand user behavior, and measure the effectiveness of your marketing campaigns. **What do you dislike about Yandex.Metrica?** The platform has limited customization options for reports and dashboards might be less compared to other platforms. **What problems is Yandex.Metrica solving and how is that benefiting you?** Yandex Metrica platform gives the web analytics we need to identify how we perform for our users. With the heatmap feature, I can see which products my customers prefer. ### 14. Good service **Rating:** 4.0/5.0 stars **Reviewed by:** Sandeep k. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Yandex.Metrica?** information services, e-commerce, transportation, maps and navigation, mobile applications, and online advertising. **What do you dislike about Yandex.Metrica?** Nothing to dislike , and most supportive **What problems is Yandex.Metrica solving and how is that benefiting you?** There is no problem, ### 15. Good analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Saurabh S. | BDA, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2024 **What do you like best about Yandex.Metrica?** It offers in-depth analytics on website traffic, user behavior, conversion rates, personalized user experience, and ensures GDPR compliance. **What do you dislike about Yandex.Metrica?** Initially, I encountered data accuracy issues compared to Google Analytics, but now the interface is faster and the data is consistently accurate. **What problems is Yandex.Metrica solving and how is that benefiting you?** It's basically analyze user behavior on the platform, website traffic, compare traffic indicators for different segments ### 16. It is a fantastic tool for me to quickly do analysis of my sites. **Rating:** 5.0/5.0 stars **Reviewed by:** Emre S. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Yandex.Metrica?** Very easy to use and install. In this way, we can quickly make our analyses and create our marketing strategies. **What do you dislike about Yandex.Metrica?** There is a lot of code running on the backend and this can negatively affect site speed. **What problems is Yandex.Metrica solving and how is that benefiting you?** Thanks to the heatmap feature, I can see which products my customers prefer, so I can make campaigns on these products. ### 17. Easy of analysis data **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam M. | Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Yandex.Metrica?** The concept used in the yandex.metrica is helped me to understand my data **What do you dislike about Yandex.Metrica?** As such nothing is there for dislike as of now **What problems is Yandex.Metrica solving and how is that benefiting you?** It helps me to solve and provide me the clear idea about the analysis ### 18. It gives precise data, doesn't sample like Google analytics and doesn't force you to upgrade to paid **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2024 **What do you like best about Yandex.Metrica?** It's totally free and there are no traffic limitations. **What do you dislike about Yandex.Metrica?** It might reduce page speed but so does the others. **What problems is Yandex.Metrica solving and how is that benefiting you?** It gives attractive and easily understandable reports about performance and key metrics. ### 19. Very helpfull on my Work **Rating:** 5.0/5.0 stars **Reviewed by:** Jb B. | Senior Search Engine Optimization Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2023 **What do you like best about Yandex.Metrica?** Data that I get from competitors and my website **What do you dislike about Yandex.Metrica?** its all good, there nothing I dislike. The data that I receive is 100% **What problems is Yandex.Metrica solving and how is that benefiting you?** The data That I collect from my compitetors ### 20. Easy to use, but need some improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Yandex.Metrica?** User friendly interface and easy to use. **What do you dislike about Yandex.Metrica?** There are some problems about User Experience. Sometimes dashboards language changes English to another language. **What problems is Yandex.Metrica solving and how is that benefiting you?** Its helps to me for reaching Middle Asian countries. ### 21. Yandex Metrica review **Rating:** 3.5/5.0 stars **Reviewed by:** Bhavik N. | Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2023 **What do you like best about Yandex.Metrica?** It's a free tool that tracks the conversion and has some critical analytics that is very useful. The session replay feature is one of the best features available. **What do you dislike about Yandex.Metrica?** It has a very old UI and some stuff is confusing. The website takes more time to load and sometimes only opens in russian language. Lack of graphical reprentation. **What problems is Yandex.Metrica solving and how is that benefiting you?** Heat map feature helped to improve the RFP on our website and session replay features was very helpful while doing A/B testing and understanding user behavior as well. ### 22. Accurate and user friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Kristian N. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Yandex.Metrica?** It's very accurate, compared to other big Analytic tools. It's also straightforward to implement into the website, using a plugin and API. There are many statistics you can track, such as location, age and gender. Tracking all these variables helps you taget better when advertising. There are many other usefull features such as the session replay - the system is recording the movement of each respondent, who vists your site. You can see how easy have been for consumers to find what they were looking for. This in other hand could help you improve the user experience by making changes, based on what you see - the hiccups the users had while navigating across the your website. Another very usefull feature I frequently use are the click and link maps. As example of why this is helpful - if I see that most of the consumers are clicking on certain category, I can take subcategory from another main one, and put it under the one, that is prerred. **What do you dislike about Yandex.Metrica?** What I didn't like about Yandex is that it's very complicated to start using it in the beginning. Personally I had hard time finding the login to Metrica, becouse of the many apps Yandex owns. On the main page there is AppMetrica, which is actually different than Yandex Metrica, so you have to know the exact url for Yandex Metrica. **Recommendations to others considering Yandex.Metrica:** The only thing I'd recommend is add the url to Bookmarks, to easily get access to it. **What problems is Yandex.Metrica solving and how is that benefiting you?** Not so much problem-solving. We are getting beneficial information about the traffic on our website. The information helps us target the correct audience when advertising. ### 23. Must-have because of some features GA still doesn't support (and probably won't ever) **Rating:** 5.0/5.0 stars **Reviewed by:** Iaroslav C. | Product Marketing Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2021 **What do you like best about Yandex.Metrica?** 1. Webvisor. A demonstrative tool for just viewing user / visitor's path from the connection through all actions made and every trace coursor made - till the end of the session. GA doesn't support anything similar, and creating user paths in Amplitude may be more useful but surely more complicated. 2. "Warm map" of clicks which shows what areas of your site or product people click the most. Another killer feature another analytics system don't provide **What do you dislike about Yandex.Metrica?** Sometimes Yandex Metrica counts Google organic / ad traffic incorrectly, especially doesn't track Google keywords. From the other hand, GA sometimes counts Yandex traffic incorrectly too, that's why usually you need to place both containers on your site pages, which slows the speed of page loading **What problems is Yandex.Metrica solving and how is that benefiting you?** Watching users' visits via Webvisors allows us (me as marketing specialist, UI/UX designers, product managers, etc..) to verify hypotheses about some CJM moments, good or not good at all from UX side, etc. Really helpful tool! ### 24. Monitoring Users Behaviour with Yandex Metrica **Rating:** 4.0/5.0 stars **Reviewed by:** Anil C. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Yandex.Metrica?** You can monitor what people looking for on your website and it is easy to navigate between sections. **What do you dislike about Yandex.Metrica?** The dashboard looks quite old, so the dashboard should be re-design for marketers. **Recommendations to others considering Yandex.Metrica:** You can find your users heat map and understand user behaviour **What problems is Yandex.Metrica solving and how is that benefiting you?** I have analyzed my website from users behaviour perspective to have a better marketing plan. ### 25. An analytics tool that needs to be developed **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Yandex.Metrica?** I like that it is a free analytics tool and it has a page where you can see some session recordings of your website. Also, it is good to use with another analytics tool to compare both and verify the numbers. **What do you dislike about Yandex.Metrica?** It is really hard to get service in Turkey, even the sales representative does not have enough information about the tool. I had some data-related problems and crashes in the tool. **Recommendations to others considering Yandex.Metrica:** You need to have one other analytics tool, consider this as your second analytics tool. **What problems is Yandex.Metrica solving and how is that benefiting you?** I can access some of our session recordings and click or scroll through the website map. It is beneficial to see the customer experience from the customer's perspective. ### 26. Yandex Metrica review **Rating:** 5.0/5.0 stars **Reviewed by:** Osama H. | Senior Financial Accountant, Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Yandex.Metrica?** One app has multiple functions which make the life and work easier in addition to minimize the efforts to get the work done **What do you dislike about Yandex.Metrica?** Nothing since you can rely totally on it **What problems is Yandex.Metrica solving and how is that benefiting you?** One app has multiple functions which make the life and work easier in addition to minimize the efforts to get the work done ### 27. Yandex Metrica - The hidden gem for SEO/CRO professionals **Rating:** 4.0/5.0 stars **Reviewed by:** Raghabendra D. | Digital Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2020 **What do you like best about Yandex.Metrica?** - Session capture and replay for the past two weeks visitors and the recent options to integrate with other solutions. - Setting goals in Yandex is more intuitive and the multi-step goal setting is very useful. - No need to connect search console and analytics together for visit keywords, Yandex Metrica simply serves it. **What do you dislike about Yandex.Metrica?** - No default translation for the Yandex Metrica menu was available. - The content translated to Russian again translated back to English gives weird translations sometimes. - Yandex account is difficult to recover if not impossible if you didn't link your phone number. **Recommendations to others considering Yandex.Metrica:** One of the must-try tools when you start attracting visitors to your site. **What problems is Yandex.Metrica solving and how is that benefiting you?** The behavior of users on the different version of pages served by google optimize, that is easy to analyze using Yandex Metrica. Moreover, using Hotjar was a solution during the trial period, but for a long term solution, Yandex Metrica's session recording features served the purpose. The main benefit for SEOs is that, if you are trying to increase the stay time for visitors of a specific country, you can check the number of sessions, total session time for the visitors of your chosen country in the Users tab. Then go forward to view session replay to optimize onsite elements or select the source type and optimize your campaign or visitor acquisition parts. ### 28. A Great Analytical Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Tigran K. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2020 **What do you like best about Yandex.Metrica?** My favorite feature is Session Replay, which pratically shows you a screen recording of users' visits to your webpage. The insights from this feature can help immensely with measuring the effectiveness of the landing page and the general webpage structure. There have been many times that we found out the organization of elements on the website isn't the most optimal by studying the behavior on the website with this tool. The rest of the features are also implemented quite very well. The general user interface is not only pleasant to look at, but is also very clean and intuitive. You don't need a guide to understand where things are, that is if you are familiar with digital marketing analytics and KPIs. **What do you dislike about Yandex.Metrica?** No specific downsides. The tool worked very well, except I do have an impression it works better for traffic coming from Europe and Asia, areas around Russia. It's not always that Session Replays are available, and I think that depends on the privacy laws of the users' countries. **What problems is Yandex.Metrica solving and how is that benefiting you?** Our team was using Metrica to evaluate the effectiveness of our marketing efforts and study user behavior on the website when studying the product. We could easily see if there's a pattern, a specific feature, title, or sentence the users were attracted to first when visiting the page. It was also a very good tool to check which pages the leads checked before filling in the form, so it was quite helpful for the sales team as well. ### 29. Yandex Metrica: the best tool for SEO professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Daniela v. | Marketing Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2021 **What do you like best about Yandex.Metrica?** - Capture and conception of visitor legislatures from the last two weeks and recent solutions to approach with other options. - Establishing goals in Yandex is more intuitive and the dispatch of goals from various havens is largely useful. - It is not mechanical to link the harassment console and the breakdown for tourist key voices, Yandex Metrica simply serves it. **What do you dislike about Yandex.Metrica?** - There was no default interpretation available for the Yandex Metrica menu. - The content translated into Russian and then back into British gives strange interpretations at times. - The pearl of Yandex is difficult to unearth, if not incredible, if you did not link your phone number. **Recommendations to others considering Yandex.Metrica:** One of the best tools you should have when you start attracting visitors to your website **What problems is Yandex.Metrica solving and how is that benefiting you?** The act of the awardees in the unequal interpretations of the pages served by Google optimizes, which can be studied using Yandex Metrica. Additionally, enjoying Hotjar was a possibility during the declaration period, however, for a long-term alternative, the session playback interpretations of Yandex Metrica fulfilled their purpose. The main discount for SEOs is that, if you are trying to increase the stay time for visitors from a specific country, you can test the lodge data, the total session time for visitors from your chosen town in the Users tab. Then, proceed to enjoy the session replay to perfect the insights in isolation or select the type of pool and optimize your campaign or the visitor acquisition parts. ### 30. Heat maps helped me alto and I found it's one of the unparalleled feature of this tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Swati S. | Lead-Online Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Yandex.Metrica?** Heat map feature and insights. E-commerce plugin is also helpful. **What do you dislike about Yandex.Metrica?** When compared with GA, I always got different data, this may be not what I dislike but it creates confusion altogether. **What problems is Yandex.Metrica solving and how is that benefiting you?** Full API access to the data. ### 31. Modern tool for modern insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2021 **What do you like best about Yandex.Metrica?** Session Replay HeatMaps & Form Analytics Intuitive Dashboards Dynamic Reporting **What do you dislike about Yandex.Metrica?** Less integration functionalities & complex reporting mechanism **What problems is Yandex.Metrica solving and how is that benefiting you?** We're creating isolated united for web tracking ### 32. A Analytics Platform for Non-Coders **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2020 **What do you like best about Yandex.Metrica?** It's an easy to use platform that integrates well with shopify, easy to set up. **What do you dislike about Yandex.Metrica?** The navigation of the platform and features are confusing. Set up was easy but actual use took some time. Maybe not as easy as Google analytics **What problems is Yandex.Metrica solving and how is that benefiting you?** Sometimes doesn't record customer interactions logged by Google analytics. Interface can be slow. ### 33. Super easy and clear data for your site or ads **Rating:** 5.0/5.0 stars **Reviewed by:** Nick K. | Junior Content Creator , Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2020 **What do you like best about Yandex.Metrica?** It's exceptionally clear on how you site performs and where it has problems **What do you dislike about Yandex.Metrica?** Sometimes its too bulky, especially when you open segments. **Recommendations to others considering Yandex.Metrica:** Make sure you use it straight from the start of your launch day of the site **What problems is Yandex.Metrica solving and how is that benefiting you?** I track the traffic to my website and it helps to underatdns who visits it and what affinities they have hence allowing me to adjust my site to meet expectations. ### 34. Yandex.Metrica as an analytics system for the site **Rating:** 4.0/5.0 stars **Reviewed by:** Alex D. | Customer Support Professional, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Yandex.Metrica?** In Yandex.Metrica, I like the fact that the interface is very simple. It is much more convenient for me to work with Yandex.Metrica, rather than with other alternative systems. In Yandex.Metrica, I like the fact that data about site visits are not transmitted to Google. In Yandex.Metrica, I like the fact that the system has no problem with sampling, as in Google Analytics. **What do you dislike about Yandex.Metrica?** I do not like in Yandex.Metrica that the interface is not adaptive. I do not like in Yandex.Metrica that the system reduces the speed of loading the site. This happens only if a user from Ukraine comes to the site. Yandex services are blocked in Ukraine. Yandex.Metrica has a solution for this problem, in the settings you should enable the "Alternatives CDN" option. But, to find a solution to this problem, it took me a lot of time. I do not like the fact that the interface does not support different languages. Only three languages ​​are available. My native language is not supported, so I use English, and this is not very convenient. **Recommendations to others considering Yandex.Metrica:** I recommend using the Yandex.Metrica tool as an analytics system for the site. This is a good alternative to Google Analytics. The system is provided free of charge. It is important to note that the interface in the system is only English, Russian or Turkish. **What problems is Yandex.Metrica solving and how is that benefiting you?** I use Yandex.Metrika as the main analytics tool for be1.ru. I use Yandex.Metrika as the main analytics tool for be1.ru. My goals: - Evaluation of the effectiveness of the work performed by search optimizers; - Analysis of the effectiveness of e-mail newsletters. After each mailing, I rate the following metrics: 1) Traffic volume; 2) The time that users spent on the page; 3) The time that users spent on the site. ### 35. a solid analytics system for a website **Rating:** 4.0/5.0 stars **Reviewed by:** Alexander P. | Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2019 **What do you like best about Yandex.Metrica?** - Free - Have WebVisor feature that allows you to see click maps and record visitors' actions, one of the most useful features and it's free as well - Minimalistic interface **What do you dislike about Yandex.Metrica?** - Like Google Analytics, it's stats are anonymous, so we required to use another analytics together with it - Some reports are hard to find **Recommendations to others considering Yandex.Metrica:** Try it yourself as it's free, and see if it has all features you want. **What problems is Yandex.Metrica solving and how is that benefiting you?** Tracking the performance of marketing campaigns, and funnel conversion rates. As well as using recordings of user actions to optimize our apps and websites. ### 36. good Google Analytics alternative **Rating:** 4.0/5.0 stars **Reviewed by:** Alex L. | Marketing Specialist, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2019 **What do you like best about Yandex.Metrica?** Have built-in heatmaps and ability to replay sessions, very clean and simple interface. Alternative to Google (data collected will not influence Google search results). **What do you dislike about Yandex.Metrica?** Some reports are so hidden it is easier to find them by search then via a menu. Tracking custom events is hard because they should be connected to goals(which is limited in number). Ability to collect only anonymous data. **Recommendations to others considering Yandex.Metrica:** If you are looking for a free alternative for Google Analytics, it is the best choice, in my opinion. **What problems is Yandex.Metrica solving and how is that benefiting you?** Identify and monitor sources of traffic, monitor performance of advertisement campaigns, improve usability based on user behavior. ### 37. This is a free Internet service of Yandex, designed to assess website traffic and analyze user behav **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Yandex.Metrica?** 1. The service provides detailed site analytics for each segments and compares them to each other; 2. Allows you to combine sites; 3. Allows you to evaluate the behavior of visitors during the first and last visit. **What do you dislike about Yandex.Metrica?** 1. The system has a limit on the number of segments; 2. Segmentation on one site, allows you to add or hit several parameters of the same type in the segment is impossible; 3. Due to regular system updates, you constantly have to understand new features. **What problems is Yandex.Metrica solving and how is that benefiting you?** Easily integrated sites for tracking, including mobile versions, the turbo pages, Google release amp counted normally. Many analysis systems, web viewer is a strong thing for an inernet shop, you can see all the problem areas of the site design. ## Yandex.Metrica Discussions - [Why leave and not solve the minor glitches?](https://www.g2.com/discussions/35129-why-leave-and-not-solve-the-minor-glitches) - 1 comment, 1 upvote - [Is Yandex Metrica free?](https://www.g2.com/discussions/is-yandex-metrica-free) - 1 comment - [View Yandex.Metrica pricing details and edition comparison](https://www.g2.com/products/yandex-metrica/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-15+17%3A56%3A03+-0500&secure%5Bsession_id%5D=5d2c0377-734f-4cdd-a2ee-9f416ee0225c&secure%5Btoken%5D=8ee9c172f4bbd4ed99617e720e269dafd7a1cf3516b98b19ba07e49596b2df44&format=llm_user) ## Yandex.Metrica Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Visitor Information** - User Identification - Search Box **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Yandex.Metrica Alternatives - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) - 4.3/5.0 (329 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,579 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - 4.6/5.0 (424 reviews)