Yahoo! is a great addition to other marketing efforts "
Installation and deployment are similar to other search platforms, which makes implementation straightforward and accessible.
Reports: Data export is straightforward and granular (or high-level) as desired. Exports to a CSV or XLSX file for manipulation and analysis.
Yahoo! Advertising tends to lag behind other SEM platforms for more sophisticated advertising options (such as display). They are slowly recovering, but do not expect the same high-powered analytics capabilities from Google, shall we say.
Revenue tracking and linking conversions / revenue to advertising spend can be tricky to implement and unsuitable for full funnel tracking.
Great cost-benefit and allows our ads to be viewed by a broad audience
Resolving advertising is straightforward: You set your targeting and budgeting option, make a copy of the ad, and start receiving clicks and traffic.
Cost is less than AdWords
Easy to import AdWords campaigns
ROI is high