the gemini platform allows for niche targeting; oath works closely with teams to ensure everyone is on same page Review collected by and hosted on G2.com.

complicated platform to use initially; have to be patient and invest the time in understanding it Review collected by and hosted on G2.com.

It allows you to show both text and display advertisements to specific locations and audiences around the world. The platform and dashboard in which you operate in is fairly simple to use and understand. Review collected by and hosted on G2.com.

If there were more options to target specific audiences that would be helpful. Review collected by and hosted on G2.com.

I like the massive amount of inventory available with Yahoo and Brightroll across a number of different exchanges. There are also a lot of audience targeting options and other ways to segment the users you are reaching that can be powerful. Review collected by and hosted on G2.com.

There is certainly a wealth of options with Brightroll but as a direct response advertiser, we have found it difficult for our CPAs to back out on their platform. This could be just too high of a rate being taken by the DSP or it could be that they aren't as good at detecting click fraud as other networks. Review collected by and hosted on G2.com.

It is financially viable in terms of spend. It is so streamlined and easier to use. Review collected by and hosted on G2.com.

Not a lot of information with analytics. There is no invoice or receipt. Your credit card is charged using thresholds. Review collected by and hosted on G2.com.

It is easy to understand and use and helpful Review collected by and hosted on G2.com.

Nothing to dislike,love everything on this Review collected by and hosted on G2.com.

Ease of use in using Yahoo has made SEO marketing for some sites I am working on more pleasant, although I have found that there are some glitches that Yahoo needs to work on to make things easier for people trying to utilize free avenues to market. Review collected by and hosted on G2.com.

I don't have any real qualms to gripe about except on something unrelated which is their Yahoo messenger, which did not run smoothly, if at all sometimes. t did not synch well with phone users so when I wanted to view people using my phone to hire, it was not possible. Review collected by and hosted on G2.com.

With yahoo I can get my campaigns to a large amount of people and Yahoo is a great and easy product to use. Review collected by and hosted on G2.com.

The interface can be buggy at times, but overall I am happy with yahoo. Review collected by and hosted on G2.com.

There's no doubt that Yahoo! has a large network of quality online website and app inventory to choose from and the campaigns I did run generated a strong CPA. Review collected by and hosted on G2.com.

My biggest issue with Yahoo! (and this applies primarily to their Yahoo! Gemini native advertising platform) is the lack of transparency. You literally cannot see which websites your ads are appearing on. This was a huge issue for some of the clients I worked with who wanted us to be able to blacklist specifics sites (such as Brietbart) or ensure that their ads didn't appear on controversial placements in general. Not only was this not possible through Yahoo!, but I could not even tell the client what specific websites their ads WERE appearing on. In one phone call with a Yahoo! rep, the individual literally could not even tell me how many websites were in the Yahoo! Gemini inventory network ("probably more than thousands. But I don't know for sure"). I also found the interface itself a little buggy and not as a intuitive as some of the other platforms out there. Review collected by and hosted on G2.com.

Yahoo does everything for you. It enables you to utilize their per click function about information and apply it to your item and industry. It additionally enables you to redo it on the off chance that you know where and what you need to do. Review collected by and hosted on G2.com.

Nothing really. There are no dislikes from me. Review collected by and hosted on G2.com.

The easy to understand how its broken up into 2 main categories.

Search – Ads in Yahoo search results.

Native Advertising – similar to display advertising, ads are placed on sites throughout Yahoo’s partner network. Review collected by and hosted on G2.com.

As of now you can’t import Bing Ads campaigns, but our rep said this was on the list for future improvements. Review collected by and hosted on G2.com.