I like Yahoo advertising because wide selection of advertising medium. Search Ads. Banners (display media), Mobile, etc. Yahoo has a great audience. You are able to reach 55+ audience, which is very important. Review collected by and hosted on G2.com.

Search Ads are much lower in volume than Google. Display media is hard to make work on a pure ROI basis. You need to continually optimize your creative. Review collected by and hosted on G2.com.

The launch speed is fantastic, I give 5 stars Review collected by and hosted on G2.com.

Interface not user-friendly , should be improved Review collected by and hosted on G2.com.

Multiple ad formats, optimized display URL, personalized advertising, ability to tell a visual story through sponsored ads in carousel format. Review collected by and hosted on G2.com.

It covers only 30% of your potential market, according to Yahoo. So, I have to use Google ads along with Yahoo ad to cover the whole market. Review collected by and hosted on G2.com.

Set up is incredibly easy. Managing the campaign post founded is incredibly straightforward in terms of the delivery, pacing, etc. you've got the choice with the optimization tab whether or not you wish to optimize toward CTR or completion rate. Review collected by and hosted on G2.com.

There is no method of breaking out stats specifics, you're terribly restricted in your coverage choices that makes it very onerous to seek out and notice problems. Review collected by and hosted on G2.com.

I normally use Google Adwords to advertise our new project -"office management software". But, Google Adwords is too expensive that's we ware searching for another program like Adwords. Also, we are familiar with Bing Ads. All of them are excellent advertising program. But, We decided to choose the best for us. Then, we have started our journey with Yahoo Gemini. Gemini is a advertising tool as like Google Adwords. But, Gemini is more easier than Google Adwords to use. The user interface is really nice and balanced. You need not have enough knowledge about Gemini to setup and run a successful campaign in Gemini. If you have only the basic knowledge about Search Engine advertising campaign then you are perfect to go with Yahoo Gemini. Yahoo Gemini gives extremely great conversion rate for less money. No need to have a mega budget to advertise your product in Yahoo Gemini. You can set up and run your campaign with less cost than Adwords. There are also lots of ad format like Search Ad, Image Ad, Video Ad etc. All of those features and formates are really excellent! Review collected by and hosted on G2.com.

Targeting and demographic advertising options are week. Need to improve in this section. Otherwise I have no issues with Yahoo Gemini. Review collected by and hosted on G2.com.

We can start our online campaign with a very low budget in Yahoo advertising bids price are always very low. Review collected by and hosted on G2.com.

As compared to Google, Yahoo is not a popular platform so the reach of the audience always less. Review collected by and hosted on G2.com.

Ease of use and aesthetic look of the program. It is very fresh and simple, which is very nice. Review collected by and hosted on G2.com.

It cannot compare to Google's breadth of their DSP. Although it is great, it just doesn't have the same reach. Review collected by and hosted on G2.com.

Yahoo can make it simple to get your message in front of a big audience of engaged clients across products, partners, and properties with confirmed advertising solutions that drive results. It's a great resource for individuals to find you and which the primary goal for me personally. I like being able to reach customers who avoid use Google or Bing. Yahoo advertising is extremely easy to use and follow. The exposure connects you to millions of prospective customers. Review collected by and hosted on G2.com.

It is extremely difficult to control which sites your advertisements are appearing Gemini literally does not show you where your advertisements are. The interface is very buggy and almost as effective as it could become. Constantly select a period longer than a month and this is very annoying. Google is not a popular, so the foot traffic will be very low. I've in no way gotten 1/2 the traffic I can get from Google, but I suppose which why the price will be so low. Review collected by and hosted on G2.com.

The ease of use mostly however there are some options that are not in intuitive places Review collected by and hosted on G2.com.

Some options are not in intuitive places to find them Review collected by and hosted on G2.com.

This is a great DSP to use and the breakout of all the different settings that can be applied are laid out in a great easy to understand way Review collected by and hosted on G2.com.

With all the settings being one after the other it would be nice to have them grouped based on some hierarchy or umbrella they fall under Review collected by and hosted on G2.com.