I like the user experience and believe that the trafficking is made simple Review collected by and hosted on G2.com.

Didn't like the inability to navigate back to campaigns easily in the dashboard Review collected by and hosted on G2.com.

Not much. The only attraction to the platform over the years is direct access to Yahoo properties including Yahoo Email. Review collected by and hosted on G2.com.

Most of the things. Have been using this platform since it was Yahoo Gemini, then Oath then Verizon and at some point hoped there was a light at the end of the tunnel for the UI/UX...alas that is not to be.

I actively ask all the sales in our agency to not use it or promote it to clients in any way. The platform is hard to use, targeting is very meh compared to things like TTD, StackAdapt, and others. The support is non-existent and feels like Verizon either needs to take it seriously or kill this product off already. Review collected by and hosted on G2.com.

easy search function when looking for audiences or inventory Review collected by and hosted on G2.com.

forecasting feature often does not work, making it difficult to understand how much one can spend on an ad campaign Review collected by and hosted on G2.com.

Native is what theyre best at. and there is so much reach across many of their O&O Review collected by and hosted on G2.com.

Not integrated well with Google, which can make tapping into their ad server difficult Review collected by and hosted on G2.com.

Has great customer support/service, its an easy system to work with from a planning/inventory/branding perspective. The interface is different but the end result is good. If you want to make an impression and target your audience, Verizon has done it. Review collected by and hosted on G2.com.

The system was slower than other programs I've worked with, but other than that its great and cant find many things to dislike about it. Review collected by and hosted on G2.com.

The user interface on Yahoo Gemini is relatively similar to Google Ads or Microsoft/Bing ads, which is helpful when advertising across multiple platforms. Review collected by and hosted on G2.com.

Yahoo Gemini has a learning curve and the user interface doesn't operate as efficiently as other online advertising platforms. It is often finicky and confusing. Review collected by and hosted on G2.com.

Yahoo! is a great addition to other marketing efforts "

Installation and deployment are similar to other search platforms, which makes implementation straightforward and accessible.

Reports: Data export is straightforward and granular (or high-level) as desired. Exports to a CSV or XLSX file for manipulation and analysis. Review collected by and hosted on G2.com.

Yahoo! Advertising tends to lag behind other SEM platforms for more sophisticated advertising options (such as display). They are slowly recovering, but do not expect the same high-powered analytics capabilities from Google, shall we say.

Revenue tracking and linking conversions / revenue to advertising spend can be tricky to implement and unsuitable for full funnel tracking. Review collected by and hosted on G2.com.

I like its interface wich is very user friendly and understandable ata first sight, no need to receive a product introduction for starters. also, the planner tool is alway helpful in order to create proposals for the commercial team without having to bid in order to know about the prices on the market.

Reporting almost in real time also gives our clients the ability to Review collected by and hosted on G2.com.

Sometimes loading times even in a good internet conection can be painful, also, the platform sometimes gets stucked at times.

Lastly, I would add a function to forecast inventory availability even with few data making some predictions with previous campaings Review collected by and hosted on G2.com.

Good for Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers Review collected by and hosted on G2.com.

I liked every single option in Verizon Media DSP, so that i honestly have nothing to comment here Review collected by and hosted on G2.com.

Programmatic Advertisers that use Verizon Media and have their account mapped through . Review collected by and hosted on G2.com.

The software is good, I don’t have anything negative to say about it. Review collected by and hosted on G2.com.