SB
Snehal B.
Video Editor
Writing and Editing
Small-Business (50 or fewer emp.)
"Yahoo advertising"
4/5
What do you like best about Yahoo AdTech DSP?

Faster brand building.

Effective targeting.

Real time performance tracking Review collected by and hosted on G2.com.

What do you dislike about Yahoo AdTech DSP?

Limited options from a price standpoint. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Verified User in Hospital & Health Care
Enterprise (> 1000 emp.)
"Yahoo brings clients to your business "
3.5/5
What do you like best about Yahoo AdTech DSP?

Yahoo is seen by millions of people amd it’s everywhere Review collected by and hosted on G2.com.

What do you dislike about Yahoo AdTech DSP?

Google is sometimes more complete and better for advertising than yahoo. Review collected by and hosted on G2.com.

Alexander R.
AR
Alexander R.
Digital Marketing Director
Enterprise (> 1000 emp.)
"Efficient and highly effective"
5/5
What do you like best about Yahoo AdTech DSP?

Love the reach Native ads can attain with the ad marketplace Review collected by and hosted on G2.com.

What do you dislike about Yahoo AdTech DSP?

Platform isn’t as robust as competitor offerings Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"Low priced option to use alongside AdWords"
4/5
What do you like best about Yahoo AdTech DSP?

The support team are a great help to get you up and running and more supportive than Google - possibly because they are playing catch up! Native ads are a good option to have too. Review collected by and hosted on G2.com.

What do you dislike about Yahoo AdTech DSP?

Simply put, there is and never will be as much traffic flow as you get from Google. Review collected by and hosted on G2.com.

Keenan D.
KD
Keenan D.
Senior Director of Marketing
Consumer Electronics
Small-Business (50 or fewer emp.)
"Paid search - Yahoo"
5/5
What do you like best about Yahoo AdTech DSP?

The dashboard mirrors what you find in Google AdWords Review collected by and hosted on G2.com.

What do you dislike about Yahoo AdTech DSP?

Not as robust tools for remarking and product listing ads Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Great but Not the Best"
3.5/5
What do you like best about Yahoo AdTech DSP?

Brightroll has great access to networks and supports a wide variety of ad formats. Integration with third party work seamlessly. Reporting features are some of the best in the industry. Review collected by and hosted on G2.com.

What do you dislike about Yahoo AdTech DSP?

Interface isn't as intuitive as competitors like The Trade Desk or AOL. Review collected by and hosted on G2.com.

Verified User in Restaurants
UR
Verified User in Restaurants
Small-Business (50 or fewer emp.)
"Yahoo advertising"
4/5
What do you like best about Yahoo AdTech DSP?

It is very good at reaching a broader audience with ads online, instant messaging, and mail. Review collected by and hosted on G2.com.

What do you dislike about Yahoo AdTech DSP?

It does cost and the fact thst not everybody uses yahoo regularly Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Enterprise (> 1000 emp.)
"Good advertising tool"
4/5
What do you like best about Yahoo AdTech DSP?

I've noticed there has been increased traffic and more customers. Review collected by and hosted on G2.com.

What do you dislike about Yahoo AdTech DSP?

I don't have anything bad to say about it. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Verified User in Insurance
Enterprise (> 1000 emp.)
"I enjoyed the experience "
5/5
What do you like best about Yahoo AdTech DSP?

For the amount that you buy you get: good traffic Review collected by and hosted on G2.com.

What do you dislike about Yahoo AdTech DSP?

I didn’t understand the queue part waiting to post part Review collected by and hosted on G2.com.

Verified User in Biotechnology
UB
Verified User in Biotechnology
Mid-Market (51-1000 emp.)
"Good Ad Service"
3.5/5
What do you like best about Yahoo AdTech DSP?

Easy to use and accessible for all levels of skill Review collected by and hosted on G2.com.

What do you dislike about Yahoo AdTech DSP?

Not the most features compared to other platforms like Google AdWords Review collected by and hosted on G2.com.