[
Xneeti ... Reviews
](https://www.g2.com/products/xneeti-oneos/reviews)

[
Xneeti ... Reviews
](https://www.g2.com/products/xneeti-oneos/reviews)

# Xneeti OneOS Features

##### 
## Channel Functionality (1)

Display Functionality

Overall product functionality for display advertising.

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##### 
## Campaign Management (15)

Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

Reach

Amount and quality of inventory partner sites on which ads can be placed.

Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

In-App Ads

Allows for ads to be placed in mobile apps.

Mobile Rich Media Capabilities

Supports rich media mobile ads that involve user interaction.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Retargeting Ads

Ads that target individuals who have previously interacted with a brand or visited a specific website

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##### 
## Targeting (5)

Targeting

Able to target desired audiences based on demographics and behavior variables.

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

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##### 
## Platform (25)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Enterprise Scalability

Provides features to allow scaling for large organizations.

Customization

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Notifications

Alerts marketer of the performance of particular campaigns.

Budget Management

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Display Ad Management

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Ad Inventory Management

Manage advertised inventory that is featured and tracked across marketing campaigns

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Document Management

Store, manage, and track all electronic documents in a centralized location

File Management

Create, save, and store files

Workflow Management

Create, design and manage workflows for repetitive tasks

Email Management

Manage, store and organize emails within the system or via third-party apps

Display Ad Management

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Task Management

Create, manage and track all task activities and progression

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Deadline Management

Specify or track the date/time a project, task, etc., is due for completion

Client Management

Manage contact details and communication with clients

Project Management

Plan and coordinate all the resources, costs and time needed to execute assignments

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##### 
## Integration (3)

Import

Provide tools to import data to a third-party marketplace

Export

Provide tools to export data from a third-party marketplace

APIs

Deliver APIs for integration with third-party marketplaces

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##### 
## Store Management (2)

Localization

Ability to manage multiple stores in different languages and currencies

Marketplaces

Allows users to manage multiple stores on third-party marketplaces

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##### 
## Platform Interoperability (1)

Close Ecosystem API

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

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##### 
## Platform Data (3)

Reporting Performance Metrics

Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active.

Data Filtering

Ability to filter data by specific performance data based on preset and customizable timeframes.

Reporting Dashboards

Provides the ability to create a reporting dashboard to give brands insights into key performance indicators (KPIs), like ad impressions, click-through-rate, can campaign-level reports.

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##### 
## Platform Additional Functionality (4)

Offline Ads

Ability to serve ads to bring targeted audiences back to partner retailer sites.

Video Ads

Ability to create and launch video ads on retail media networks.

Team Collaboration

Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads.

Integrations

Ability to integrate with data management platforms (DMPs).

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##### 
## Platform Basics (4)

Ad Serving Rules

Ability to control how many ads and ad types are served to each retailer page.

Sponsored Product Listing Ads

Ability to deliver sponsored product ads that seamlessly blend in with organic content.

Banner Ads

Ability to deliver banner ad that can be configured based on each individual retailers needs.

Display Ads

Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior.

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##### 
## Agentic AI - E-Commerce Tools (3)

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

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##### 
## Agentic AI - Online Marketplace Optimization Tools (2)

Cross-system Integration

Works across multiple software systems or databases

Natural Language Interaction

Engages in human-like conversation for task delegation

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##### 
## Agentic AI - Display Advertising (8)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Task Planning

Project Planning

Organize and schedule projects

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##### 
## Agentic AI - Retail Media Advertising Platforms (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Additional Functionality (70)

Campaign Analytics

Track and interpret campaign performance metrics

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Dynamic Content

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Data Visualization

Graphical representation of data

Project Time Tracking

Measure time to completion or hours worked for projects

Real-Time Updates

Receive system updates as soon as any changes are made

Data Import/Export

Import and export data to and from software applications

Real-Time Data

Receive data and information in real time

Cross Channel Attribution

Track user conversions from all digital sources

Prioritization

Arrange tasks based on the level of priority or urgency

Heatmaps

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Customizable Branding

Add customized logos and colors to align with company branding

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Personalization

Adjust communications based on previous interactions or personal preferences

Real-Time Reporting

Active reporting of data and metrics

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Activity Tracking

Track and document all activities across devices, networks, and other systems

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Behavior Analytics

Track and analyze user behavior within a system or network

Task Progress Tracking

Track the status and progress of tasks

Commenting/Notes

Leave comments and notes on documents for others to view

Task Scheduling

Track and manage the scheduling of tasks

Projections

Estimate or forecast of a future scenario based on the study of present trends

Ad hoc Reporting

Generate one-off reports that meet information requirements

Event Logs

A chronological record of actions or occurrences within a network, software, or process

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Workflow Management

Create, design and manage workflows for repetitive tasks

Debit/Credit Card Processing

Accept and process credit/debit card transactions

Root Cause Analysis

Identify and analyse the reasons behind accidents

Conditional Logic

Capability of a software or system to make decisions and perform actions based on specified conditions

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Response Management

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Prioritization

Arrange tasks based on the level of priority or urgency

Dispute Management

Investigate and resolve disputes/issues using workflow, audit trails, and other system tools

Custom Fraud Rules

Rules that can be customized/created based on business requirements for fraud prevention

Real-time Alerts

Receive notification of issues as soon as they occur

Evidence Management

Administration and control of evidence related to investigations/cases

Rate of Return Analysis

Case Management

Work on a set of tasks related to a particular charge, patient, legal issue or any other complex entity or process

API

Application programming interface that allows for integration with other systems/databases

Task Management

Create, manage and track all task activities and progression

Transaction Monitoring

Monitor or audit historical and current transactions to analyze customer account activities

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Payment Tracking

Track sent and received payments, invoices, and bills.

Payment Fraud Prevention

Tools to prevent payment fraud, such as identity authentication, risk analysis, seller protection, etc.

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Refund Management

Oversee the process of issuing refunds

Data Synchronization

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Business Process Automation

Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes

Risk Scoring

Assess and score risks using risk matrices

Predictive Analytics

Predict future data based on historical data sets

Chargeback Tracking

Track usage and chargeback for disputed transactions/expenses

AML Compliance

Anti-money laundering compliance helps businesses uncover suspicious financial activity

Financial Transaction Approval

Approve legitimate financial transactions after reviewing for fraud or other risks

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Source Tracking

AI/Machine Learning

Software program that continuously adjusts its behavior based on observed data

Claims Tracking

Process of tracking new and submitted claims and the status of submitted claims

Real-Time Reporting

Active reporting of data and metrics

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##### Categories on G2

[
Display Advertising
](https://www.g2.com/categories/display-advertising)[
E-Commerce Tools
](https://www.g2.com/categories/e-commerce-tools)[
Online Marketplace Optimization Tools
](https://www.g2.com/categories/online-marketplace-optimization-tools)

[
Retail Media Advertising Platforms
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