Wynter takes the time and guesswork out of whether your messaging resonates with your users or not. We've conducted user testing and value prop testing to hone our site messaging to our customers. Review collected by and hosted on G2.com.

They used to enable you to customize your target audience by industry, gender, age, etc., but now it's cost-prohibitive for smaller companies to test one or two times a year. It's obvious we are not their target audience, since we rarely need to engage their site but that just means there's an opportunity for another company to fill our need. Review collected by and hosted on G2.com.

The way to get detailed information from your target audience and also have first-hand response from your target audience what they understand or don't from the content which is most important. A must have tool for serious marketeers. Review collected by and hosted on G2.com.

Haven't yet used this in the Dutch market. Other than that all is awesome in this tool. Review collected by and hosted on G2.com.

Rapid, actionable, insightful feedback from a research panel that is, on balance, high quality. Sought out various engineering personas for website copy testing. Results were available within 24 hours.

While not every respondent was within our ideal customer profile, in the aggregate, the panel quality is superior to other sample providers I've tested and the cost per complete was within budget / market norms for my personas.

In summary, they won on quality and price and differentiated on speed. I'm also busy / lazy, and the UI and pre-built forms got me to where I needed to be more quickly than programming a survey tool (i.e., whereas I traded off some fine-grained controls, I got speed, ease of use and comparable insights). Review collected by and hosted on G2.com.

Nothing. I have feature requests as the platform grows (more fine-grained control over sample selection as their panel grows; feedback on experiences beyond sites, etc.) but all nice-to-haves. For copy testing with my personas, I will use them again (and am already a repeat customer). Review collected by and hosted on G2.com.

The quality level of feedback is fantastic. Testers are professionals with the background you pick, and they put in the work. The insights are soo valuable! Review collected by and hosted on G2.com.

I don't dislike anything. Maybe popup testing, which is not yet possible. Review collected by and hosted on G2.com.

The selection of reviewers. I think the reviewers' pool was great and it gave us super valuable and relevant, hyper contextual feedback. Review collected by and hosted on G2.com.

Nothing that I don't like. It is quite expensive but the quality is amazing. Review collected by and hosted on G2.com.

The speed with which results are returned. The level of detail means you're not left guessing what the user meant. Review collected by and hosted on G2.com.

I don't think there's anything I don't like about it Review collected by and hosted on G2.com.

Found customers I did not reach before using it. Review collected by and hosted on G2.com.

Not the easiest way to digest information. Review collected by and hosted on G2.com.

The interface is very intuitive, the results arrive extremely quickly, and there is plenty of opportunities to personalize the scope of the conducted research. Review collected by and hosted on G2.com.

The results are presented slightly hectically so conducting analysis is rather time-consuming in the beginning. However once you figure out a system, it is a lot more straightforward. Review collected by and hosted on G2.com.

Excellent customer service, extremely quick turnaround times, and quality feedback. Review collected by and hosted on G2.com.

Out of 20 respondents, 1-2 seemed to have low effort responses. But besides that I really have no dislikes. Review collected by and hosted on G2.com.

The ability to select your target audience is a huge plus. There's also a wide variety of ages and seniorities you can access in your target audience so you truly get a broad range of opinions to base your learnings off of. The turnaround time is very speedy as well, which is awesome. Review collected by and hosted on G2.com.

The price is a little high for a qualitative test. But I guess that's subjective. The product solves a need in marketing, so they could probably charge more.

The only other negative I've found is that you can only test one thing at a time. For me, the overall user experience from page to page within our marketing funnel (for example) would be awesome to get feedback on. Review collected by and hosted on G2.com.