# Best Retargeting Software ## How Many Retargeting Software Products Does G2 Track? **Total Products under this Category:** 72 ### Category Stats (Jul 2026) - **Average Rating:** 4.29/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Realize (+19.79%) - Among all products in this category, Realize recorded the largest rating increase compared to last month _Last updated: July 28, 2026_ ## How Does G2 Rank Retargeting Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,800+ Authentic Reviews - 72+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Retargeting Software ![G2 Grid® for Retargeting Software plotting products by satisfaction and market presence](https://www.g2.com/categories/retargeting/grids.png?focus%5B%5D=3026&focus%5B%5D=121648&focus%5B%5D=54066&focus%5B%5D=4315&focus%5B%5D=65266&focus%5B%5D=1415362&focus%5B%5D=39376&focus%5B%5D=1615259) Highlighted products: AdRoll, Intuit Mailchimp All-in-One Marketing Platform, AdRoll ABM (Formerly RollWorks), Realize, Customers.ai, Tie, Wunderkind, and DeepClick-Inventor of ReflowLink. Underlying data: [Grid® JSON](https://www.g2.com/categories/retargeting/grids.json?focus%5B%5D=adroll&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=taboola-realize&focus%5B%5D=customers-ai&focus%5B%5D=tie&focus%5B%5D=wunderkind&focus%5B%5D=deepclick-inventor-of-reflowlink) [ AdRoll ](https://www.g2.com/products/adroll/reviews) By [NextRoll](https://www.g2.com/sellers/nextroll) [ 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) What do users say? Users consistently praise AdRoll for its ease of use and effective retargeting capabilities, which streamline campaign management across multiple channels. The platform's intuitive interface and strai Pros and Cons [ Ease of Use (108) ](https://www.g2.com/products/adroll/reviews?qs=pros-and-cons)[ Limited Features (25) ](https://www.g2.com/products/adroll/reviews?qs=pros-and-cons) [ Intuit Mailchimp All-in-One... ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) By [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp) [ 4.4/5(5,428) ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) What do users say? Users consistently praise the ease of use and powerful automation features of Intuit Mailchimp, which streamline email marketing and audience management. The intuitive interface and comprehensive anal Pros and Cons [ Ease of Use (250) ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews?qs=pros-and-cons)[ Expensive (81) ](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews?qs=pros-and-cons) [ AdRoll ABM (Formerly... ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) By [NextRoll](https://www.g2.com/sellers/nextroll) [ 4.3/5(656) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) What do users say? Users consistently praise the platform for its ease of use and effective account targeting, which simplifies campaign management and helps focus on high-value prospects. The integration with CRM syste Pros and Cons [ Ease of Use (168) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?qs=pros-and-cons)[ Learning Curve (66) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?qs=pros-and-cons) [ Realize ](https://www.g2.com/products/taboola-realize/reviews) By [Taboola](https://www.g2.com/sellers/taboola) [ 3.6/5(67) ](https://www.g2.com/products/taboola-realize/reviews) What do users say? Users consistently praise the product for its intuitive interface and excellent support, which make campaign setup and management straightforward. Many appreciate the platform's ability to provide rea Pros and Cons [ Advertising (1) ](https://www.g2.com/products/taboola-realize/reviews?qs=pros-and-cons)[ Bug Issues (1) ](https://www.g2.com/products/taboola-realize/reviews?qs=pros-and-cons) [ Customers.ai ](https://www.g2.com/products/customers-ai/reviews) By [Customers.ai](https://www.g2.com/sellers/customers-ai) [ 4.8/5(429) ](https://www.g2.com/products/customers-ai/reviews) What do users say? Users consistently praise the product for its accurate lead intelligence and exceptional customer support, which significantly enhance their marketing and sales efforts. The platform's ability to prov Pros and Cons [ Features (98) ](https://www.g2.com/products/customers-ai/reviews?qs=pros-and-cons)[ Learning Curve (12) ](https://www.g2.com/products/customers-ai/reviews?qs=pros-and-cons) [ Tie ](https://www.g2.com/products/tie/reviews) By [Tie](https://www.g2.com/sellers/tie) [ 4.8/5(38) ](https://www.g2.com/products/tie/reviews) What do users say? Users consistently praise the responsive support team and the ease of implementation that Tie offers, which significantly enhances their marketing efforts. Many appreciate how it effectively identifie Pros and Cons [ Helpful (19) ](https://www.g2.com/products/tie/reviews?qs=pros-and-cons)[ Cost (2) ](https://www.g2.com/products/tie/reviews?qs=pros-and-cons) [ Wunderkind ](https://www.g2.com/products/wunderkind/reviews) By [Wunderkind](https://www.g2.com/sellers/wunderkind) [ 4.4/5(89) ](https://www.g2.com/products/wunderkind/reviews) What do users say? Users consistently praise the responsive support and effective collaboration provided by Wunderkind's team, which enhances their marketing efforts and drives revenue growth. The platform's ability to Pros and Cons [ Customer Support (32) ](https://www.g2.com/products/wunderkind/reviews?qs=pros-and-cons)[ Limited Features (11) ](https://www.g2.com/products/wunderkind/reviews?qs=pros-and-cons) [ DeepClick-Inventor of... ](https://www.g2.com/products/deepclick-inventor-of-reflowlink/reviews) By [DeepClick](https://www.g2.com/sellers/deepclick) [ 5/5(22) ](https://www.g2.com/products/deepclick-inventor-of-reflowlink/reviews) What do users say? Users consistently praise the platform for its intuitive setup and efficient retargeting capabilities, which simplify campaign management and enhance user engagement. The integration of PWA retargetin Pros and Cons [ Ease of Use (16) ](https://www.g2.com/products/deepclick-inventor-of-reflowlink/reviews?qs=pros-and-cons)[ Difficult Reporting (4) ](https://www.g2.com/products/deepclick-inventor-of-reflowlink/reviews?qs=pros-and-cons) [ RTB House ](https://www.g2.com/products/rtb-house/reviews) By [RTB House](https://www.g2.com/sellers/rtb-house) [ 4.4/5(15) ](https://www.g2.com/products/rtb-house/reviews) What do users say? Users consistently praise the fast communication and great support provided by RTB House, highlighting how account managers are proactive in optimizing campaigns and suggesting improvements. Many appr Pros and Cons [ Customer Support (5) ](https://www.g2.com/products/rtb-house/reviews?qs=pros-and-cons)[ Dashboard Issues (3) ](https://www.g2.com/products/rtb-house/reviews?qs=pros-and-cons) [ Criteo Commerce Growth ](https://www.g2.com/products/criteo-commerce-growth/reviews) By [Criteo](https://www.g2.com/sellers/criteo) [ 3.8/5(242) ](https://www.g2.com/products/criteo-commerce-growth/reviews) What do users say? Users consistently praise the product for its ease of use and effective retargeting capabilities, noting that it simplifies campaign management and drives strong performance. Many appreciate the respo [ CustomerLabs 1PD Ops Platform ](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews) By [CustomerLabs](https://www.g2.com/sellers/customerlabs) [ 4.8/5(31) ](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews) What do users say? Users consistently praise the exceptional support and easy setup of CustomerLabs 1PD Ops Platform, highlighting how the team provides thorough assistance during onboarding and troubleshooting. Many ap Pros and Cons [ Customer Support (9) ](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews?qs=pros-and-cons)[ Expensive (2) ](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews?qs=pros-and-cons) [ OptiMonk ](https://www.g2.com/products/optimonk/reviews) By [OptiMonk](https://www.g2.com/sellers/optimonk) [ 4.8/5(159) ](https://www.g2.com/products/optimonk/reviews) What do users say? Users consistently praise the product for its ease of use and excellent customer support, highlighting how intuitive the interface is for setting up campaigns. Many appreciate the diverse range of tem Pros and Cons [ Campaign Creation (1) ](https://www.g2.com/products/optimonk/reviews?qs=pros-and-cons)[ Difficult Setup (1) ](https://www.g2.com/products/optimonk/reviews?qs=pros-and-cons) [ Convertful ](https://www.g2.com/products/convertful/reviews) By [Convertful](https://www.g2.com/sellers/convertful) [ 4.9/5(69) ](https://www.g2.com/products/convertful/reviews) What do users say? Users consistently praise the ease of use and customization options of Convertful, highlighting its intuitive interface that allows for quick setup and effective lead generation. Many appreciate the v Pros and Cons [ Affordable (1) ](https://www.g2.com/products/convertful/reviews?qs=pros-and-cons)[ Expensive (2) ](https://www.g2.com/products/convertful/reviews?qs=pros-and-cons) [ N.Rich ](https://www.g2.com/products/n-rich/reviews) By [N.Rich](https://www.g2.com/sellers/n-rich) [ 4.7/5(115) ](https://www.g2.com/products/n-rich/reviews) What do users say? Users consistently praise the ease of use and excellent customer support provided by N.Rich, highlighting how quickly they can set up campaigns and access valuable analytics. The platform's intuitive Pros and Cons [ Ease of Use (20) ](https://www.g2.com/products/n-rich/reviews?qs=pros-and-cons)[ Learning Curve (5) ](https://www.g2.com/products/n-rich/reviews?qs=pros-and-cons) [ Outbrain Direct Response by... ](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) By [Teads](https://www.g2.com/sellers/teads) [ 3.4/5(91) ](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) What do users say? Users consistently praise the product for its ease of use and wide reach, allowing for quick campaign setup and access to a large audience. Many appreciate the intuitive interface and the ability to g Pros and Cons [ Insufficient Training (1) ](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews?qs=pros-and-cons) - ‹ Prev‹ Prev - 1 - [2](/categories/retargeting?order=g2_score&page=2#product-list) - [3](/categories/retargeting?order=g2_score&page=3#product-list) - [4](/categories/retargeting?order=g2_score&page=4#product-list) - [5](/categories/retargeting?order=g2_score&page=5#product-list) - [Next ›Next ›](/categories/retargeting?order=g2_score&page=2#product-list) Spotlight Categories [Contract Lifecycle Management (CLM) Software](https://www.g2.com/categories/contract-lifecycle-management-clm) [Product Analytics Software](https://www.g2.com/categories/product-analytics) [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) [Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm) [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) [Browse Retargeting Themes](/categories/retargeting/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Retargeting software helps companies serve display ads across the internet to users who have previously visited their website. Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance. Once the visitor leaves the website, these pixels notify retargeting platforms to serve certain ads based on the pages that person visited on the original website. These tools help marketers focused their advertising budget on people who are already familiar with their brand and have engaged in some way. To qualify for inclusion in the Retargeting category, a product must: - Attach pixels or identifiers to website visitors - Use cookies to serve a company’s ads to those website visitors across other sites online Show More