# Wunderkind Reviews **Vendor:** Wunderkind **Category:** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution) **Average Rating:** 4.4/5.0 **Total Reviews:** 89 ## About Wunderkind Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing. ## Wunderkind Pros & Cons **What users like:** - Users commend the **responsive and caring customer support** of Wunderkind, enhancing their overall experience and success. (32 reviews) - Users appreciate the **helpfulness** of the Wunderkind team, noting their quick responses and effective strategies. (30 reviews) - Users recognize Wunderkind for its **significant business growth** capabilities, enhancing email acquisition and driving revenue effectively. (29 reviews) - Users commend the **helpfulness of the Wunderkind team** , noting their responsiveness and dedication to client success. (24 reviews) - Users praise Wunderkind for its **exceptional email acquisition results** and significant revenue generation through effective strategies. (22 reviews) - Customer Engagement (20 reviews) - Users highlight the **exceptional customer support** and proactive team at Wunderkind, enhancing overall experience and campaign success. (18 reviews) - Results Performance (17 reviews) - Revenue Increase (17 reviews) - Email Marketing (16 reviews) **What users dislike:** - Users find Wunderkind has **limited features** for customization and hands-on use without assistance, preferring more self-service options. (11 reviews) - Users note the **limited functionality** of Wunderkind, expressing a need for more customization and advanced analytics. (8 reviews) - Users express frustration over **missing features** , wishing for enhanced functionality and customization options in Wunderkind. (8 reviews) - Users find **insufficient support** from Wunderkind, requiring close collaboration for successful integration and limited self-help options. (7 reviews) - Users express frustration over **poor customer support** , highlighting ongoing issues despite changes in account management personnel. (7 reviews) - Users face **SMS integration issues** with Wunderkind, affecting deliverability and subscriber engagement negatively. (7 reviews) - Users frequently experience **delays** in execution and creative revisions, impacting deadline adherence and overall satisfaction. (6 reviews) - Users feel limited by the **lack of customization** options in Wunderkind, hindering adaptability for unique business needs. (6 reviews) - Users find Wunderkind's **poor usability** frustrating, calling for a more efficient and flexible user experience. (6 reviews) - Users find Wunderkind to be **expensive** , which might not fit every budget despite its potential ROI. (5 reviews) ## Wunderkind Reviews ### 1. Effective Email Retargeting but Internal Turnover Issues **Rating:** 3.5/5.0 stars **Reviewed by:** Samantha S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Wunderkind?** I like that Wunderkind helps me reach subscribers across devices that my ESP, Klaviyo, might miss. The team is responsive and they bring a wealth of know-how and best-in-class practices from extensive AB testing across thousands of clients. These strong AB testing ideas lead to consistent incremental revenue gains. Another positive is their integration with Klaviyo, giving me more control over my account. The initial setup was easy and mostly managed by the Wunderkind team. **What do you dislike about Wunderkind?** There's been high turnover of Wunderkind team members over time, which led to lapses in service and the feeling of constantly needing to start over again. **What problems is Wunderkind solving and how is that benefiting you?** I use Wunderkind to scale my email retargeting and reach subscribers on devices that my ESP might miss. ### 2. Great Features, But Some Drawbacks **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Wunderkind?** The team at Wunderkind are excellent to work with. They are responsive to ideas and suggestions and partner with you to find a strategy that works for your brand. The platform itself has made significant improvements in the past couple of years and works well with our existing ESP. **What do you dislike about Wunderkind?** Although their platform has made significant progress in allowing users to manage their own content, there are still some limitations when compared to the user-friendliness typically offered by most ESP platforms. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind assists with identify resolution on our ecommerce site, allowing us to remarket to more consumers than our standalone ESP. They also assist with creation of the content and strategy when bandwidth is spread thin across my team. ### 3. Everything was good - until it wasn't **Rating:** 0.0/5.0 stars **Reviewed by:** Reggy L. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2025 **What do you like best about Wunderkind?** - Their support was good until it wasn't. **What do you dislike about Wunderkind?** We have been a Wunderkind client for over a year and have paid substantial fees during this period. While the platform itself functions, it requires significantly higher spend than comparable solutions in the market. Unfortunately, during our engagement, the mishandling of our Black Friday/Cyber Monday flows resulted in direct revenue losses of more than USD 15,000. Under the termination provisions of our agreement, we are within our rights to exit the contract. Despite this, Wunderkind has declined to honor the clause, which we view as unacceptable. And keep sending invoices, even now. What's more, at the beginning of the engagement we were getting on calls with the AM multiple times a quarter, but this decreased to once a quarter. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind can identify users that aren't logged in but are in their database and send them emails. ### 4. An Extension to Our Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Wunderkind?** Wunderkind truly feels like an extension of our internal team. With a small CRM and retention group working in a fast-paced, pop culture-driven environment, we need to stay agile and adaptable in our planning. Wunderkind has proven to be an excellent partner in this setting, always showing understanding and flexibility, especially when we need to make last-minute changes. Our account partner and their team have taken the time to get to know our business and customer profiles, tailoring their recommendations accordingly. Each month, our account team manages tests and optimizations for us, continually building on their suggestions. They are also very open to our feedback, considering new test ideas and evaluating them against industry best practices. We rely on Wunderkind for onsite capture, email automations, and our SMS program, and we receive strong account support across all these areas—from reporting and troubleshooting to quick-turn design updates. The platform itself is user-friendly and intuitive for our team, no matter their experience level. I also want to mention that everyone I’ve interacted with at Wunderkind has been genuinely friendly and enthusiastic about strengthening and personalizing our partnership. We are very satisfied with Wunderkind and look forward to continuing our collaboration! **What do you dislike about Wunderkind?** Since we started using Wunderkind, we've expanded our mar-tech stack by adding a new ESP and CDP. Our goal is to integrate Wunderkind data so that our various programs can communicate with each other, ultimately creating a smoother user experience and journey. However, this integration has been challenging because each program operates differently. Despite this, when we brought these concerns to our account team, they took the time to thoroughly explore the situation and identify possible integration points to help us build a more connected digital marketing ecosystem. We truly appreciate their efforts, as this process has required significant digital investigation and time, but it promises to strengthen our partnership and foster better collaboration across our business. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind provides identity resolution and tracking, which helps create a personalized user experience through email or SMS based on the customer's search and add-to-cart history. ### 5. Wunderkind has been great **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel H. | Vice President of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Wunderkind?** Wunderkind is always there to help bring new ideas and opportunities to ensure the business continues to grow. The team's service is far beyond my expectations, and they are a pleasure to work with. **What do you dislike about Wunderkind?** The one downside we had with Wunderkind was when we first launched; we ran into some deliverability issues for email. However, they were there the entire time to ensure and help us get our deliverability score back up to where we could expect. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind has solved the decrease in email and SMS signups. They have also significantly impacted our overall email strategy, ensuring email continues to be one of our best marketing drivers. We have recently switched to their SMS program, which solved our performance downturn in that channel and have added more than double of SMS signups than our previous provider. Not only did we see an uptick in ROAS, but we are also seeing massive growth in the channel. ### 6. Sr. eCommerce & Marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley W. | Sr. eCommerce & Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Wunderkind?** The customer service is always top tier. They are always thinking ahead and applying best practices to recommendations. If we ever have emergency updates, they are happy to jump in and work through them in an efficient and effective manner. I love the reporting dashboard, which I use on a regular basis. **What do you dislike about Wunderkind?** There isn't much to dislike about them. They have been great partners. **What problems is Wunderkind solving and how is that benefiting you?** They have managed our email lead generation tactics, exit intent and abandoned cart communications. They are so easy to work with - they manage the creative through execution and reporting. ### 7. Wunderkind Supercharges Reach and Performance for Challenger Brands **Rating:** 4.5/5.0 stars **Reviewed by:** Darryl C. | Director of Customer Engagement, Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2025 **What do you like best about Wunderkind?** It drives results. As a challenger brand, we don't have the reach of some of our larger competitors. Wunderkind's identity tech allows us to grow that reach while driving performance. **What do you dislike about Wunderkind?** We would like to be able to disintermediate identity tech from some of the operational mechanisms (e.g. integrate with our own ESP, SMS platform) **What problems is Wunderkind solving and how is that benefiting you?** We use Wunderkind for identity resolution, cart abandon, and ad hoc SMS marketing. We have grown our relationship over time as each segment has proven useful. ### 8. High-Performing Partner for Lifecycle Revenue & Thoughtful Collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Wunderkind?** Wunderkind has been an impactful partner in driving incremental revenue through personalized triggered journeys. Their ability to identify anonymous traffic and convert it through well-timed email has meaningfully outperformed other expectations. Beyond performance, the team has been exceptional to work with - strategic, proactive, and solutions-oriented. They’ve made integration easy and continuously bring ideas to optimize our customer journey which is hugely appreciated. **What do you dislike about Wunderkind?** Not a lot comes to mind but as a luxury consumer brand that deeply values creative excellence, we see an opportunity to push further on visual and copy experimentation. While Wunderkind’s templates are optimized for performance, we’d love more flexibility to test different creative approaches - especially as we think about reinforcing our brand identity through every touchpoint. With more proactive iteration and collaboration on visuals and messaging, we believe we can unlock even greater results. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind helps us turn more anonymous traffic into revenue by powering personalized, high-performing triggered emails. They have filled key gaps in our lifecycle journey, especially around abandonment and post-view, with minimal lift from our internal team. It has helped us scale faster and drive measurable incremental revenue. ### 9. Strong ROI and Exceptional Team Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Wunderkind?** Wunderkind has proven to be a valuable partner in generating incremental revenue through behavioral triggers and SMS campaigns. With its best-in-class ID resolution technology, Wunderkind has consistently transformed anonymous site traffic into strong performance. In addition, the team is a real pleasure to collaborate with—strategic, responsive, and knowledgeable, making the partnership smooth and efficient. They have also assisted us in deploying numerous A/B tests and optimizations to further enhance the customer journey. **What do you dislike about Wunderkind?** Wunderkind has been a great partner, and we’ve had no complaints working with them. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind provides identity resolution and tracking, enabling personalized, data-driven marketing at scale. Additionally, they drive list growth by effectively capturing email addresses from anonymous traffic. ### 10. Great platform, great partnership **Rating:** 4.5/5.0 stars **Reviewed by:** Charles F. | Freelance Writer and Blogger, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Wunderkind?** The platform functionality is sophisitcated and allows us to capture a wide range of people and enter them into a very customizable funnel to help drive conversions aligned to our business goals. The partnership team we have in place is very knowledgebable and hands on, they truly understand our business, our objectives, opportunities, etc. Also, I feel the price is reasonable, often providing a more efficient CPA. **What do you dislike about Wunderkind?** The biggest challenge I see is ensuring we are not providing the Wunderkind experience to people who should not receive it. Validating we are hitting the right people isn't always very clear. **What problems is Wunderkind solving and how is that benefiting you?** Our primary focus is to acquire new customers/members into our organization. Wunderkind is helping us provide a solution to reach those that engage with us on our website but utlimately leave and don't immediately convert. Through this retargeting and customized series of communications through the Wunderkind platform, we're confident we're now reaching people we may have let fall off previously. ### 11. Impactful Digital Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Amy A. | Director of Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Wunderkind?** Working with Wunderkind has enabled us to take full advantage of the traffic driven to our site by our marketing campaigns. Through their technology we are able to identify this traffic and then take action by executing retargeting campaigns. As a result, we drive additional and meaningful conversions month after month. We greatly value both the service and relationship and plan to continue to use it as an effective digital marketing tactic. **What do you dislike about Wunderkind?** There are not any downsides to working with Wunderkind. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind aids us in identifying website traffic and then enables an intuitive workflow for retargeting that traffic into conversions. ### 12. Best-in-class site retargeting with good people on their team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2025 **What do you like best about Wunderkind?** Wunderkind is still seen as the best ID resolution partner for site retargeting emails (cart/browse abandon) even as tech changes. Their people are good to work with and they're making strides in providing a user-friendly platform to give clients more autonomy over their campaigns without abandoning their hands-on service model. **What do you dislike about Wunderkind?** Their ID graph solution is a black box and I am not certain that the changes in online security measures and changes to cookie rules are not hurting their match rate. The question is always "our match rate is down, but is this a symptom of a broader ID deterioration on the internet or is Wunderkind's supremacy slipping?" **What problems is Wunderkind solving and how is that benefiting you?** Retargeting customers who are in the sales funnel with email triggers ### 13. Flexible, Complete and Helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Rose P. | CRM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Wunderkind?** I love Katherine with whom I work, she answers very quietly, her reports are complete and clear. She is very flexible, when I ask about changing an asset or ask for more details or feedback or I notice something that is not working. **What do you dislike about Wunderkind?** Maybe more help on creating asset - etc GIF or adding timer on an asset. Also, it would be great if Wunderkind can help making birthday triggers or something more deep about customers loyalty. **What problems is Wunderkind solving and how is that benefiting you?** Emails & SMS triggers **Official Response from Brice Myers:** > Thank you so much for your thoughtful review! We're thrilled to hear that you've had such a positive experience working with Katherine — we’re lucky to have her on the team, and we’ll be sure to share your kind words with her. We truly appreciate your feedback around creative asset support and loyalty-based triggers. Expanding our capabilities in these areas is something we're actively exploring, and your insights help us better understand how we can continue to improve our platform and service. It's great to know that our email and SMS trigger solutions are making a meaningful impact for you. We're excited to keep building on that success together! Thanks again for being a valued partner. ### 14. A+ Performance and Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Greg L. | Omni Channel Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Wunderkind?** Performance is back where we need it to be for our retargeting flows in both Email and SMS. Team at WK is super responsive and a pleasure to work with. **What do you dislike about Wunderkind?** No complaints about WK, everything is going according to plan. **What problems is Wunderkind solving and how is that benefiting you?** WK is helping us to identify and retarget site users and turn them into revenue producing customers. ### 15. Wunderkind Veteran - 3 Brands and Counting **Rating:** 4.0/5.0 stars **Reviewed by:** Brian B. | Senior CRM Lead, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2025 **What do you like best about Wunderkind?** It's traffic de-anonymization and prospecting works just like magic. We're constantly developing new ways to unlock new opportunities that leverages retargeting as a practice and Wunderkind has been at the heart of this maneuverability. **What do you dislike about Wunderkind?** Data granularity can be a challenge, but it's systems weren't built for sku-level management. Of course, we've found a way to work around that. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind solves our identity resolution problems as traffic issues become more complex as ever. Their real-time personalization offers, ups the ante with product recall and closing the conversion loop. ### 16. Outstanding Support and Partnership **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Wunderkind?** Our working relationship is very positive. Seth and team are responsive and show that they care about the success of our company. **What do you dislike about Wunderkind?** We haven't seen Abandon results improve at all in years. **What problems is Wunderkind solving and how is that benefiting you?** Abandon cart and email capture ### 17. Great Results and Great Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2025 **What do you like best about Wunderkind?** We've had great success working with Wunderkind to run our abandonment flows and the new customers we've acquired have proven to be loyal, repeat customers. They are stretegic, responsive and all around great partners. I would highly recoommend them to E-commerce businesses looking to drive additional revenue and acquire new customers. **What do you dislike about Wunderkind?** We have not had any complaints working with Wunderkind. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind is helping us to identify and retarget anonymous site users and turn them into revenue producing customers. ### 18. Simply the Best **Rating:** 5.0/5.0 stars **Reviewed by:** Ian R. | Journeys & Automations Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Wunderkind?** Wunderkind does an excellent job helping us execute our campaigns and walking us through the next steps and presenting the data. **What do you dislike about Wunderkind?** I've not experienced anything I've ever disliked about Wunderkind. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind captures our customers upon their intent to exit our site and captures prospective customers turning them into a customer. **Official Response from Brice Myers:** > Thanks so much for the awesome review! We're really glad to hear that our team and tech are making a difference for you. Helping you hit your goals and making the process smooth is what we're all about. We truly value the partnership and appreciate the trust you've put in us—we’re excited to keep growing together! ### 19. Wunderkind Believer **Rating:** 5.0/5.0 stars **Reviewed by:** Nate P. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2025 **What do you like best about Wunderkind?** Not only is this a phenomenal email/SMS capture and conversion solution, the customer service is elite. Everyone we work with at Wunderkind is knowledgeable and customer focused. **What do you dislike about Wunderkind?** Honestly, the customer support team is so helpful that and speedbumps we hit were easily resolved. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind has greatly improved our purchase funnel, leading to more online sales. ### 20. Best tutorship **Rating:** 3.5/5.0 stars **Reviewed by:** Gianandrea M. | CRM Campaign Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Wunderkind?** The quick answers you provide The great assistance you offer **What do you dislike about Wunderkind?** Demanding in terms of timing. Time consuming for change requests **What problems is Wunderkind solving and how is that benefiting you?** It provides great retargeting emails managed directly by your team. **Official Response from Brice Myers:** > Thanks so much for the kind words! We're glad to hear our team’s responsiveness and support have stood out—that’s something we take a lot of pride in. We also appreciate your honesty about the time demands. We know speed matters, and we’re always working to streamline processes and make change requests easier on your end. We're grateful for the partnership and love helping you get results with your retargeting efforts! ### 21. Extension of Our Team **Rating:** 4.5/5.0 stars **Reviewed by:** Edward L. | Manager, CRM, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Wunderkind?** Our ability to capture onsite behaviors and send retargeted emails via ID resolution helps our business create a more personalized shopping experience. We have over 15 campaigns in the market. We work closely with our CSM(s) to review campaign performance and optimize as needed. Over the past several years as a partner, we've completed A/B testing of links, email content, subject lines, timing, and frequency. We've incorporated and introduced various on-site email capture forms to increase our subscriber list during our most pivotal sale periods. The Wunderkind Client Success team is extremely responsive and professional. We built a wonderful working relationship and valued their insights, feedback, and support to our organization - thus viewing them as an extension of our nimble team. **What do you dislike about Wunderkind?** It can take longer than anticipated for our team to go live with a new campaign or make edits/optimizations. Similarly, there are complexities in the reporting between Wunderkind and Audiences platforms. I'm hopeful the new Autonomous Marketing Platform will resolve some of the pitfalls. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind is helping us build our email subscriber list and retarget consumers at select points within their purchase journey - for both prospects and existing customers. **Official Response from Brice Myers:** > Well Edward, the feeling is mutual! We've truly enjoyed our partnership with your company. It has been nothing short of incredible. It's our pleasure (and mission) to provide your team with impeccable service that delivers measurable results! And, you are right! Our newly launched Autonomous Marketing Platform along with the addition of Studio, our in-platform self-serve tool for creating, managing, and editing campaign creative will both ease the complexities of reporting and allow your team to speed up editing and optimizing campaigns. Y ou can learn more about both here: https://www.wunderkind.co/platform/ and https://www.wunderkind.co/platform/studio/ ### 22. Marketing Manager **Rating:** 3.0/5.0 stars **Reviewed by:** Hunter S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Wunderkind?** The technology is great and it helps us make sales, which, at the end of the day is what we want. **What do you dislike about Wunderkind?** 1. The restructuring and account team is not great. We don't get the support we need in a timely manner 2. They over promise and under deliver on when products will actually be available. We have been waiting on Studio for months now. 3. There's no way for us to create custom campaigns per product category. For instance, creating custom abandonment sends for barbells, or benches, or racks. **What problems is Wunderkind solving and how is that benefiting you?** identifying customers that we cannot ### 23. C Suite Marketing and Operations Executive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Wunderkind?** The teams get our business objectives, design simple and impactful solutions and share real time data allowing us to make smart next step decisions **What do you dislike about Wunderkind?** No downsides at all other than I wish I had more time to spend with them to explore more ways they can drive positive results for the business! **What problems is Wunderkind solving and how is that benefiting you?** Identifying fall out areas, capturing the leads, managing comms and retargeting and tracking reliable data results ### 24. Wunderkind is a great capture and convert solution **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer W. | Director Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Wunderkind?** Wunderkind is easy to implement and starts returning meaningful new customers numbers immediately! **What do you dislike about Wunderkind?** Wish the dashboard was more flexible to use. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind is identifying anonymous site traffic and enabling tailored journeys based on what is known about them. **Official Response from Brice Myers:** > Thanks for the great feedback! We love hearing that Wunderkind helped you start seeing results right out of the gate—that’s exactly what we aim for. Identifying anonymous traffic and turning that into real customer journeys is where we shine, and it's awesome to hear it's working for you. We also really appreciate your note about the dashboard—feedback like that helps us keep improving. Thanks for being a great partner! ### 25. Review of Wunderkind Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about Wunderkind?** Our experience with Wunderkind has been largely positive, particularly in terms of the collaborative nature and proactiveness of their team. From day one, our account partners have been engaged, responsive, and attentive to our needs. They consistently bring fresh ideas to the table and work diligently to help us maximize the impact of our campaigns. The team's proactive approach and dedication to our success are what set Wunderkind apart as a partner. **What do you dislike about Wunderkind?** However, there are areas for growth, especially when it comes to the flexibility of the software and the depth of data insights provided. The platform itself, while effective, could benefit from greater adaptability to meet evolving business requirements. For instance, more customization options and easier integration with our existing systems would enhance its functionality and better support our unique business goals. Additionally, while the data insights are useful, there is potential for more advanced analytics and reporting capabilities to allow us to make more informed strategic decisions. **What problems is Wunderkind solving and how is that benefiting you?** Speed to market. Filling gaps that exist on our current platform today. Low/no code solutions ### 26. Account team is great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about Wunderkind?** My account team is super helpful. Great at making strategy and testing recommendations and following up. I appreciate all of the quick changes and documentation they provide for us, and they're quick to respond to questions. **What do you dislike about Wunderkind?** I find that there's a lot of selling, and sometimes I'm unsure if recommendations are truly helpful to our business or they benefit WKND more. I wish there was a way to edit sign up units in the UI. I don't find the self service platform particularly useful. **What problems is Wunderkind solving and how is that benefiting you?** They allow us to identify people on our site that we wouldn't otherwise be able to identify. ### 27. Wunderkind user for the last 3 years **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Wunderkind?** Their toolbox is great, and their service is white glove. **What do you dislike about Wunderkind?** Their turnover of account reps is very high. I find it hard to develop a relationship with one as they seem to be replaced every few months. **What problems is Wunderkind solving and how is that benefiting you?** Their identity resolution tool is great. **Official Response from Brice Myers:** > Thanks so much for sticking with us over the last three years—and for the kind words about our toolbox and white-glove service. We’re really glad to hear our identity resolution tools are making an impact. That said, we hear your feedback on account rep turnover and totally understand how frustrating that can be. Building strong, consistent relationships is something we truly value, and we’re actively working on improving that experience. Your partnership means a lot to us, and we’re committed to making it even better moving forward. ### 28. Come for the software, stay for the VIP service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about Wunderkind?** My account representative and I have developed a fantastic rapport. He fully understands our business and has become an extension of my team. For each monthly meeting he comes fully prepared with the most recent data and ideas based on that data. **What do you dislike about Wunderkind?** I really can't say I dislike anything about Wunderkind. The closest I can land to that mark is that because it is a concierge service we're not permitted to do anything... sometimes that slows things down or requests get lost in translation. Those examples are typical growing pains and we no longer experience them. **What problems is Wunderkind solving and how is that benefiting you?** Wuderkind allows us to reach our audience on their terms where they are, doing what they were originally doing. ### 29. My experience with Wunderkind has been above average. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Wunderkind?** Wunderkind allows the business to reach and communicate with customers and prospects who otherwise wouldn't receive marketing from the brand. **What do you dislike about Wunderkind?** Wunderkind can cause deliverability issues and increase unsubscribe rates because you are reaching subscribers who did not exactly subscribe to receive marketing communication from you. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind is allowing us to generate more revenue from email marketing flows and increase email marketing subscribers in a very competitive time where revenue from email marketing has slowly declined. ### 30. Helped us significantly grow our email channel! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Wunderkind?** Customer identification made easy, a great team to work with, and a huge boost to email subscriber numbers and revenue. Commitments are delivered upon and the team is always working with their clients to identify opportunities and improvements. **What do you dislike about Wunderkind?** Integration and onboarding takes time and you only get out of Wunderkind what you're willing to put in; resources and attention to detail are still necessary, as is a good and close working relationship with the Wunderkind team to maximize success. These are not "dislikes" per say, just things to be conscious of! **What problems is Wunderkind solving and how is that benefiting you?** Diversifying our channel distribution to dramatically grow email and reduce reliance on other channels. **Official Response from Brice Myers:** > It's true! Identifying new customers is what we do best! We're thrilled that our partnership has allowed you to cast a wider net and in turn bring in more customers and more revenue! It's also true that integrating with a new partner's systems and onboarding can take time. But, that's because we owe it to our clients to get it right! The good news is, our newly launched Autonomous Marketing Platform [https://www.wunderkind.co/platform/] along with the addition of Studio [https://www.wunderkind.co/platform/studio/], our in-platform self-serve tool for creating, managing, and editing campaign creative will both allow your team to speed up editing and optimizing campaigns, and ensure that once onboarded, you can hit the ground running!. You can learn more about both here: https://www.wunderkind.co/platform/ ### 31. Great way to drive more email and sms revenue **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Wunderkind?** $$$. Using Wunderkind is all about driving more revenue through behavioral email and SMS flows. Their identification tech leads to more send volume on our highest converting flows. We've also been lucky to work with awesome account managers that know our business well which is a plus. I've utilized Wunderkind at my last 3 brands so that tells you something. I've used Wunderkind mostly while being on Salesforce Commerce Cloud but we are now migrating to Shopify Plus and have a new Shopify app that greatly reduces the level of integration effort. **What do you dislike about Wunderkind?** The biggest objection is always price as it is priced of the revenue they are driving versus a flat fee. There are many low priced solutions on the market that do some of what Wunderkind does, but doing a true A/B test is very difficult. Beyond that, we've had some minor issues in the past with the ability to exclude items or make certain customization. Because their service is white glove, they've never had the greatest customer facing portal but they are currently improving those things and adding more self-serve features. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind allows us to identify a much higher percentage of our website visitors that we'd be able to with an OOTB Klaviyo integration. By identifying more users and their actions, we're able to deploy a higher volume of high-converting emails and SMS. **Official Response from Joyce Kremer:** > Thank you for sharing your experiences with Wunderkind, and great to hear our partnership allows you to identify more customers, scale your behavioural marketing efforts and drive more revenue! We're proud to announce our AI-powered Autonomous Marketing Platform and the launch of Studio, the platform’s first self-service application. Studio is purpose-built to give you greater creative control of their experiences and streamline the creative process. The client-friendly application within the Wunderkind Platform empowers you to facilitate faster edits to creatives. During our public roadmap virtual event on June 26th we'll tell you more about Studio and upcoming applications within Wunderkind's Autonomous Marketing Platform. Register below to join and learn more about our AI-powered Autonomous Marketing Platform. ### 32. Great Support and Features, but Expensive and Difficult to Measure Incrementality **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Wunderkind?** The support from Wunderkind has been exceptional. Their team is responsive and helpful, making the overall experience very positive. The platform offers robust features for email and SMS marketing, which have been beneficial for our campaigns. **What do you dislike about Wunderkind?** Wunderkind is on the expensive side, which may not be ideal for all budgets. Additionally, their identify graph feature, while promising, is challenging to measure in terms of its true incrementality, making it hard to gauge its full impact. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind helps us track and personalize customer interactions, making our marketing more targeted. Their email and SMS features, especially for cart and browse abandonments, boost engagement and conversions, and their support is top-notch. Overall, they've significantly improved our marketing efforts. **Official Response from Joyce Kremer:** > Thank you for sharing your experiences with Wunderkind, and great to hear our partnership has improved your marketing efforts. We're proud to announce our AI-powered Autonomous Marketing Platform and the launch of Studio, the platform’s first application. Studio brings self-service tools to the creative workflow for marketers and services teams alike. Wunderkind’s roadmap includes additional AI-powered applications to further optimize the creation of bespoke customer experiences, robust audience development and deep analytics on engagement and revenue attribution. During our public roadmap virtual event on June 26th we'll tell you more about upcoming applications within the Wunderkind Platform. Incremental performance measurement and identity resolution / audiences will definitely be covered during the webinar. ### 33. Wildly Increased our Flow Sales **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Wunderkind?** Wunderkind is an exceptional service for e-mail acquisition. They're happy to A/B test various options to ensure maximum conversion on site. We saw massive gains to our flow sales through e-mail as well with various forms of retargeting that Wunderkind has mastery over. **What do you dislike about Wunderkind?** Wunderkind is an expensive service. The trade-off for the white glove service is a 60k annual bill to handle email and sms flows for us. It's a net positive return on investment, but it doesn't come cheap. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind helps us identify users on site that we otherwise might miss completely. Being able to retarget these anonymous users helps drive more successful flows via email and SMS to ensure less carts are left abandoned and more customers convert. ### 34. Wunderkind is A Great Partner with Great Value for Media Programs **Rating:** 5.0/5.0 stars **Reviewed by:** Crystal W. | Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2024 **What do you like best about Wunderkind?** Wunderkind has the most helpful reps that assist every step of the way without being pushy. The Wunderkind team is super collaborative and thoughtful. They will stick with you from campaign planning to launch and post-campaign, ensuring all goes well. In addition to that, their capabilities are strong and there are clear differentitators for other partners. The upside is that their engagement is proven to surpass benchmarks due to post-click content and high impact ad types, the reps are helpful and responsive, the process is easy and light on the agency/client, and the publishers are premium. **What do you dislike about Wunderkind?** The downside of using Wunderkind is getting client alignment on high impact campaign designs. We need to improve ways to get the client to think more creatively. A checklist or automated tool where the client can input their goals/ideas and then receiving automatic ideas or examples would be nice to have as some of our clients are not creative savvy and don't have creative teams that understand how to utilize the high impact space. **What problems is Wunderkind solving and how is that benefiting you?** Driving qualified awareness and engagement to build brand demand. ### 35. Great service & support **Rating:** 5.0/5.0 stars **Reviewed by:** Erin P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Wunderkind?** Reliable ROAS, inovative ideas and great support team. **What do you dislike about Wunderkind?** On site email capture isn't as high as it has been in past years. **What problems is Wunderkind solving and how is that benefiting you?** Helping the brand make updates on client capture on the site and allowing flex and faster turnaround times than our platform would otherwise be able to accomodate. **Official Response from Joyce Kremer:** > Hi Erin, Thank you for sharing your review! Great to hear our partnership drives performance, innovation and quick support. We're proud to announce our AI-powered Autonomous Marketing Platform and the launch of Studio, the platform’s first application. Studio brings self-service tools to the creative workflow for marketers and services teams alike. Wunderkind’s roadmap includes additional AI-powered applications to further optimize the creation of bespoke customer experiences for improved e-cap, robust audience development and deep analytics on engagement and revenue attribution. During our public roadmap virtual event on June 26th we'll tell you more about upcoming applications within the Wunderkind Platform. Expanding creative support for on-site email capture will definitely be covered during the webinar. Register below to join and learn more about our AI-powered Autonomous Marketing Platform ### 36. Great Product For Driving Sales **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2024 **What do you like best about Wunderkind?** Wunderkind takes care of our behavioral automations and we have had great success with them helping us scale. Working along side their team has been wonderful! **What do you dislike about Wunderkind?** SMS platform is a bit dated. Overall UX could be improved to be more efficient. **What problems is Wunderkind solving and how is that benefiting you?** Incresed user identification. **Official Response from Joyce Kremer:** > Thank you for sharing your experiences with Wunderkind, and great to hear our partnership helps you to identify more customers and scale your behavioural marketing efforts. We're proud to announce our AI-powered Autonomous Marketing Platform and the launch of Studio, the platform’s first application. Studio brings self-service tools to the creative workflow for marketers and services teams alike. Wunderkind’s roadmap includes additional AI-powered applications to further optimize the creation of bespoke customer experiences across channels (email, SMS, onsite), robust audience development and deep analytics on engagement and revenue attribution. During our public roadmap virtual event on June 26th we'll tell you more about upcoming applications within the Wunderkind Platform, SMS platform improvements will definitely also be covered during the webinar. Register below to join and learn more about our AI-powered Autonomous Marketing Platform. ### 37. Impactful and Efficient Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2024 **What do you like best about Wunderkind?** Wunderkind provides a level of service that is unmatched by other ad exchanges. Additionally, their inventory continually out-performs other inventory. **What do you dislike about Wunderkind?** Wunderkind requires manual bidding, while other exchanges are able to facilitate optimized bidding, which can cause some trouble in getting campaigns set up. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind's user-centric ad exchange, which only shows ads to users after they're finished consuming content, has proven to garner higher engagement and more efficient on-site actions after they click. It can be easy for other ad inventory to get lost in the page as users are consuming content, but Wunderkind knows how to stand out and provide value to advertisers. ### 38. Partnership not strong and lacking innovation **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2024 **What do you like best about Wunderkind?** It was easy for my team to update Wunderkind, prior to the new SOW terms. It was also nice to be able to keep things steady-state when my team was strapped. **What do you dislike about Wunderkind?** I don't feel like the service or partnership is as professional or helpful as it could be. **What problems is Wunderkind solving and how is that benefiting you?** They're just serving as a base-level for our trigger and SMS programs. **Official Response from Joyce Kremer:** > Thank you for sharing your experience with Wunderkind. We've listened to your feedback and are proud to announce our AI-powered Autonomous Marketing Platform and the launch of Studio, the platform’s first application. Studio represents a watershed moment for Wunderkind and marks a significant evolution in our AI-driven product vision, which centers on providing adaptive learning and decisioning to proactively elevate your marketing performance. Wunderkind’s roadmap includes additional AI-powered applications to further optimize the creation of bespoke customer experiences, robust audience development and deep analytics on engagement and revenue attribution. We'd like to invite you to learn more about our trailblazing vision during the public roadmap virtual event on June 26th. Register below to join and learn more about our AI-powered Autonomous Marketing Platform. ### 39. First Party Data Usage Leader **Rating:** 5.0/5.0 stars **Reviewed by:** JAY N. | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Wunderkind?** They are best in breed for collecting customer info (email and mobile #) and levergaging their ID graph to market to more customers than the competition. **What do you dislike about Wunderkind?** They are full survice, which is great, but sometimes resource bottlenecks can cause a delay in execution. **What problems is Wunderkind solving and how is that benefiting you?** With higher upper funnel CPCs, and less targeting available on platfroms like FB and IG, it is critical to be able to identify visitors to your website and remark to them/ optimize conversion rate. Wunderkind is the best in the industry in doing just that. ### 40. Quality Ad Product with Superior Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Catherine B. | Director, Programmatic, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Wunderkind?** I have worked with Wunderkind at a past company and my current company, and in both cases I have had excellent customer support. They offer products that are additive inventory to what I'm currently using - and the exit intent overlay in particular is a solid option for a positive user experience. The brands that they sell into the ad products are top tier and good quality. It has also been very easy to implement for my dev teams. **What do you dislike about Wunderkind?** I haven't experienced downsides to working with Wunderkind. **What problems is Wunderkind solving and how is that benefiting you?** They're bringing incremental revenue to our website, in additive placements that do not impede the user experience. ### 41. Wunderkind is Pretty Wonderful **Rating:** 5.0/5.0 stars **Reviewed by:** Christine S. | Lifecycle Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Wunderkind?** I really love working with our team at Wunderkind. They have done a great job learning and understanding our business and our challenges. Our success manager is well-versed in marketing trends and I trust her to lead us in the right direction. The results speak for themselves! **What do you dislike about Wunderkind?** There have been a few things we'd like to try, but we've been told the product isn't built to do. It's not a huge deal, and I'm sure Wunderkind is considering adding to the product's functionality. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind helps us capture data on prospective customers and allows us to target them effectively through email and SMS. We are very pleased with the amount of prospects we've been able to convert with Wunderkind's help. ### 42. High investment, high profits **Rating:** 4.0/5.0 stars **Reviewed by:** Bryanna A. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Wunderkind?** The team is wonderful (shout out to Sami and Olivia!) and very helpful, even when immediate responses are needed. They are also just extremely effective. The bottom line is, they work and they deliver. **What do you dislike about Wunderkind?** It is very costly. that is the biggest qualm i have with the service. also, would love to use them for sms but it seems apparent to me that it is not yet fully developed. will be keeping an eye on that offering as time goes on. **What problems is Wunderkind solving and how is that benefiting you?** wunderkind has been able to reach far more prospective and current customers then we previously were able to with their email flows. they also collect our sign ups and set up display banners for us on our website. ### 43. Great email conversion **Rating:** 5.0/5.0 stars **Reviewed by:** Peter Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Wunderkind?** Wunderkind has been one of our best-converting channels since we started with them. Their staff is accommodating and proactive, always coming up with new ideas. **What do you dislike about Wunderkind?** Their analytics platform is a little confusing to navigate. **What problems is Wunderkind solving and how is that benefiting you?** We primarily use Wunderkind to send out automated emails to interested users, and they power the popup that offers users a promo code for email submission. ### 44. Good experience with Social Unit **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Defense & Space | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Wunderkind?** We have used the social unit from Wunderkind as it allows us to use creative from other teams and pushes our messaging further down the funnel as it is received well by our audience. **What do you dislike about Wunderkind?** We've encountered better performance and pricing from other vendors on the same type of units we like to use **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind is helping us integrate our social efforts digitally, it helps engare our young core audience ### 45. Love my wunderkind team! So friendly and getting things done efficiently! **Rating:** 5.0/5.0 stars **Reviewed by:** Peter E. | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Wunderkind?** Teamwork and ability to flex to get the best work done for our clients! **What do you dislike about Wunderkind?** Could use some more creative formats and or CPM discounts for scalability of campaigns. **What problems is Wunderkind solving and how is that benefiting you?** custom creative ### 46. Such great partners to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Wunderkind?** I love their high impact products and I really appreciate my Wunderkind Account & Sales team as they are always there to support and make sure activation and implementation goes smoothly! I also really appreciate their short turnaround time on the creative support! **What do you dislike about Wunderkind?** Nothing I could add here as my team at Wunderkind is really helpful! **What problems is Wunderkind solving and how is that benefiting you?** Creative services and ease of implementation & response time ### 47. Business Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Jeni H. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Wunderkind?** The technology that Wunderkind has to help identify traffic has really impacted our business in a positive way. We got so many more ppl signed up for both our email and SMS lists. On top of that it's the team behind the tech that really keeps the business growing. They're smart and always looking for new testing opportunitiy. **What do you dislike about Wunderkind?** Some approvements to the SMS side of business to get closer to an attentive capability would be useful. **What problems is Wunderkind solving and how is that benefiting you?** We brought Wunderkind on to help define traffic to the site as prospects vs customers. ### 48. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse A. | SVP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Wunderkind?** Wunderkind is more of a data product than a marketing product. The marketing product is an excellent utilization of the data part. Regarding where identity is headed and the rules regarding what companies can and cannot see, 1st party data is critical to future success. And wunderkind is a crucial component for us. **What do you dislike about Wunderkind?** They over-promise on time to deliver their product and services to meet go-to-market needs. But the performance once live makes up for this. **What problems is Wunderkind solving and how is that benefiting you?** Connecting the thread that binds our customers across channels and making them known to us. ### 49. Wunderkind **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Wunderkind?** Working with the Wunderkind team has been great. They are very friendly and knowledgeable. **What do you dislike about Wunderkind?** Showing the value of the tool has been a challenge and Wunderkind didn't do a great job of explaining to leadership. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind manages our abandonment emails as well as our onsite email captures. ### 50. Hands on service with strong ROI **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Wunderkind?** Wunderkind has been a great asset to our lead growth and CRM communications, both in email and SMS. The team is quick to turn new requests around and troubleshoots any bugs or technical issues in a timely manner. **What do you dislike about Wunderkind?** While the team does a great job of making tweaks and turning around new creative for lead capture assets on the site, it would be great to be able to make some of these changes ourselves for even faster results. The ability to A/B test within the platform would also be useful. The reporting functionality is ok for high level performance metrics but could be more robust. **What problems is Wunderkind solving and how is that benefiting you?** Wunderkind has helped us grow our email and SMS audience lists and incentivize upper funnel subscribers to convert. They continue to help identify new areas of opportunity for both our lead capture and SMS programs. ## Wunderkind Discussions - [Where is wunderkind located?](https://www.g2.com/discussions/where-is-wunderkind-located) - [What is wunderkind formerly BounceX?](https://www.g2.com/discussions/what-is-wunderkind-formerly-bouncex) - [What does BounceX do?](https://www.g2.com/discussions/what-does-bouncex-do) - [What does Wunderkind do?](https://www.g2.com/discussions/what-does-wunderkind-do) - [View Wunderkind pricing details and edition comparison](https://www.g2.com/products/wunderkind/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-11+22%3A26%3A20+-0500&secure%5Bsession_id%5D=d64bbb31-fe8e-4380-aa39-3b6327198a7b&secure%5Btoken%5D=7ea1c6d14f3c704ab75f9c4603e3a897912047fcba8a46ca41684f45e24766f6&format=llm_user) ## Wunderkind Integrations - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) ## Wunderkind Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Channel Functionality** - Display Functionality **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Video Functionality** - Video Functionality **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Mobile Functionality** - Mobile Functionality **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization ## Top Wunderkind Alternatives - [Bluecore](https://www.g2.com/products/bluecore/reviews) - 4.3/5.0 (91 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 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