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WRITER Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find WRITER to be exceptionally easy to use, making it accessible for everyone, regardless of AI experience. (15 mentions)
Users value the constant evolution and improvement of Writer, which enhances their writing experience and utility. (11 mentions)
Users love how Writer's writing improvement features enhance their content quality and provide seamless editing across platforms. (10 mentions)
Users find Writer extremely useful for diverse writing tasks, enjoying its evolving features and seamless integration. (8 mentions)
Users admire the evolving content creation capabilities of Writer, enhancing their writing processes for various formats. (7 mentions)
Users value the ease of implementation with Writer, appreciating its straightforward setup and seamless integration. (7 mentions)
Users value the AI integration in WRITER for maintaining company voice and enhancing collaboration effortlessly. (1 mentions)
Users find the learning curve steep, often feeling confused by the interface and requiring more guidance initially. (5 mentions)
Users find the AI quality lacking, with outputs feeling robotic and generation credits depleting too quickly. (4 mentions)
Users feel the lack of creativity in Writer's outputs makes it less appealing compared to alternatives like ChatGPT. (4 mentions)
Users experience a learning difficulty with Writer, wishing for more intuitive guidance and training during initial use. (4 mentions)
Users note that the AI performance often misaligns with prescribed writing rules, leading to excessive editing needs. (3 mentions)
Users find the poor writing quality of WRITER lacking in originality and often producing robotic outputs. (3 mentions)

Top Pros or Advantages of WRITER

1. Ease of Use
Users find WRITER to be exceptionally easy to use, making it accessible for everyone, regardless of AI experience.
See 15 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Very useful for content creation"

What do you like about WRITER?

It's very easy to use. You jump right in and ask your question and you'll get your answer. There are the prebuilt templates but I rarely use them and

Candice L.
CL

Candice L.

Mid-Market (51-1000 emp.)

5.0/5

"Great time saver"

What do you like about WRITER?

I use it to write marketing emails based on longer form content I've published, as well as converting webinars into blog posts or articles. Super easy

2. AI Writing Assistance
Users value the constant evolution and improvement of Writer, which enhances their writing experience and utility.
See 11 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Great AI for small teams"

What do you like about WRITER?

I like that Writer is an evolving platform, constantly improving its offerings. It's really useful for writing up blogs - even more technical ones - a

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"One of the best writing AI co-pilots"

What do you like about WRITER?

The ability to store the voice of the company in the settings so the AI will maintain our voice. Other AI's can do it, but they need to be re-taught,

3. Writing Improvement
Users love how Writer's writing improvement features enhance their content quality and provide seamless editing across platforms.
See 10 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Great AI for small teams"

What do you like about WRITER?

I like that Writer is an evolving platform, constantly improving its offerings. It's really useful for writing up blogs - even more technical ones - a

John R.
JR

John R.

Small-Business (50 or fewer emp.)

4.0/5

"I love customizing Writer’s rules to fit our brand’s wiring style."

What do you like about WRITER?

Writer's integration across my other tools, like Google Docs and Chrome, make it easy to edit and improve my writing—no matter what tool I'm using. It

4. Useful
Users find Writer extremely useful for diverse writing tasks, enjoying its evolving features and seamless integration.
See 8 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Great AI for small teams"

What do you like about WRITER?

I like that Writer is an evolving platform, constantly improving its offerings. It's really useful for writing up blogs - even more technical ones - a

Candice L.
CL

Candice L.

Mid-Market (51-1000 emp.)

5.0/5

"Great time saver"

What do you like about WRITER?

I use it to write marketing emails based on longer form content I've published, as well as converting webinars into blog posts or articles. Super easy

5. Content Creation
Users admire the evolving content creation capabilities of Writer, enhancing their writing processes for various formats.
See 7 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Great AI for small teams"

What do you like about WRITER?

I like that Writer is an evolving platform, constantly improving its offerings. It's really useful for writing up blogs - even more technical ones - a

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Love writer's templates for writing content but would love to see more options"

What do you like about WRITER?

The templates - blog builder, recap builder, etc.

6. Simple
Users value the ease of implementation with Writer, appreciating its straightforward setup and seamless integration.
See 7 mentions

See Related User Reviews

John R.
JR

John R.

Small-Business (50 or fewer emp.)

4.0/5

"I love customizing Writer’s rules to fit our brand’s wiring style."

What do you like about WRITER?

Writer's integration across my other tools, like Google Docs and Chrome, make it easy to edit and improve my writing—no matter what tool I'm using. It

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

1.5/5

"A good start to an AI writing tool"

What do you like about WRITER?

The updated Figma plug-in shows some promise in helping streamline a product designer's workflow. I like the simple command buttons to quickly generat

7. AI Integration
Users value the AI integration in WRITER for maintaining company voice and enhancing collaboration effortlessly.
See 1 mentions

See Related User Reviews

Verified User
T

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Writer is great! I'm glad we bought it"

What do you like about WRITER?

The browser extension is easy to toggle on and off. We use Writer this way frequently, less so in their writing tool. Using their tool would probably

Top Cons or Disadvantages of WRITER

1. Learning Curve
Users find the learning curve steep, often feeling confused by the interface and requiring more guidance initially.
See 5 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

1.5/5

"A good start to an AI writing tool"

What do you dislike about WRITER?

I find myself often confused by the interface. The terms and snippets management can be confusing with the "tray" overlapping the right side of the sc

Joel B.
JB

Joel B.

Small-Business (50 or fewer emp.)

5.0/5

"The absolute best B2B content development tool around!"

What do you dislike about WRITER?

I've been using Writer since launch and it has taken a little while to train. And I'm referring to training me on how to best use the tools. A little

2. AI Quality
Users find the AI quality lacking, with outputs feeling robotic and generation credits depleting too quickly.
See 4 mentions

See Related User Reviews

Dan P.
DP

Dan P.

Small-Business (50 or fewer emp.)

4.0/5

"Has high security protocols without significant impact to AI generation quality."

What do you dislike about WRITER?

Generation credits got used up very quickly working with moderately sized documents. Hard to get any large amount of work done, which is what I would

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Limits Limit the Appeal"

What do you dislike about WRITER?

There's an arbitrary cap of 5 users for anything that's not an enterprise plan (no option to pay for additional users) and the plugins are only really

3. Lack of Creativity
Users feel the lack of creativity in Writer's outputs makes it less appealing compared to alternatives like ChatGPT.
See 4 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Very useful for content creation"

What do you dislike about WRITER?

I sometimes find the outputs to be a little less "sharp" than the ones I get from ChatGPT. ChatGPT comes off like a very smart and funny friend. Write

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Limits Limit the Appeal"

What do you dislike about WRITER?

There's an arbitrary cap of 5 users for anything that's not an enterprise plan (no option to pay for additional users) and the plugins are only really

4. Learning Difficulty
Users experience a learning difficulty with Writer, wishing for more intuitive guidance and training during initial use.
See 4 mentions

See Related User Reviews

Joel B.
JB

Joel B.

Small-Business (50 or fewer emp.)

5.0/5

"The absolute best B2B content development tool around!"

What do you dislike about WRITER?

I've been using Writer since launch and it has taken a little while to train. And I'm referring to training me on how to best use the tools. A little

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Easy to use AI tool with a lot of features"

What do you dislike about WRITER?

Information is not saved and learned in my account type. Some things within the tool are not easy to use.

5. AI Performance
Users note that the AI performance often misaligns with prescribed writing rules, leading to excessive editing needs.
See 3 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Limits Limit the Appeal"

What do you dislike about WRITER?

There's an arbitrary cap of 5 users for anything that's not an enterprise plan (no option to pay for additional users) and the plugins are only really

Brandy A.
BA

Brandy A.

Small-Business (50 or fewer emp.)

5.0/5

"Really useful, really easy"

What do you dislike about WRITER?

When I use the blog writer to build a blog post it uses a lot of language that it subsequently flags as not fitting my prescribed writing rules. It wo

6. Poor Writing Quality
Users find the poor writing quality of WRITER lacking in originality and often producing robotic outputs.
See 3 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

1.5/5

"A good start to an AI writing tool"

What do you dislike about WRITER?

I find myself often confused by the interface. The terms and snippets management can be confusing with the "tray" overlapping the right side of the sc

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Seamless Corporate Style Guide Compliance"

What do you dislike about WRITER?

The text generation often results in robotic outputs, but it's getting better as we learn how to use the platform. Starting from something is better t

WRITER Reviews (103)

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WRITER Reviews (103)

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4.3
103 reviews
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Jinay S.
JS
Senior Software Tester
Small-Business (50 or fewer emp.)
"Empowers Teams with Consistent Voice and Custom Style"
What do you like best about WRITER?

The way it allows a team or organization to encode its own voice, terminology, and style guide so everyone writes consistently. For example, it supports custom term banks, preferred/banned words, and style-rules. Review collected by and hosted on G2.com.

What do you dislike about WRITER?

Setup and onboarding: Because there are many configurable aspects (style guides, terminology, snippets, integrations), one review notes there is a learning curve and initial config takes time. Review collected by and hosted on G2.com.

Verified User in Financial Services
GF
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Boosts Consistency and Efficiency with Seamless Collaboration"
What do you like best about WRITER?

WRITER is extremely helpful for maintaining consistency in tone, style, and terminology across all written content. Its real-time suggestions and grammar checks make writing faster and more accurate. The ability to customize brand guidelines ensures that every piece of content aligns with organizational standards.Improved Efficiency: It reduces editing time by catching errors and suggesting improvements instantly.

Consistency: Ensures uniformity in language and tone across different teams and documents.

Customization: Allows integration of brand-specific rules, making content more professional and on-brand.

Collaboration: Multiple users can work seamlessly while adhering to the same guidelines.

Accessibility: Easy-to-use interface and helpful integrations with other tools make it convenient for everyday use. Review collected by and hosted on G2.com.

What do you dislike about WRITER?

Sometimes WRITER can feel restrictive when applying brand rules too rigidly, which may limit creative flexibility. Additionally, the suggestions can occasionally be repetitive or not contextually relevant for nuanced content.

What are the downsides of using WRITER?

Over-Reliance on Automation: It may discourage original phrasing if users depend too much on suggestions.

Context Limitations: Complex or industry-specific language may not always be interpreted correctly.

Learning Curve: New users might need time to understand customization features and settings.

Performance Issues: Occasionally, it can slow down workflows if integrated with multiple platforms. Review collected by and hosted on G2.com.

Anees S.
AS
Information Technology Help Desk Analyst
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Effortless Content Management with Intuitive Organization"
What do you like best about WRITER?

The platform allows for easy rearrangement and provides a well-organized structure, making it simple to manage and adjust content as needed. Review collected by and hosted on G2.com.

What do you dislike about WRITER?

There are a few drawbacks, such as issues with syncing and collaboration. Review collected by and hosted on G2.com.

Aftab M.
AM
US IT Recruiter
Small-Business (50 or fewer emp.)
"Centralizes Content Creation with Speed and Consistency"
What do you like best about WRITER?

I like that Writer goes beyond being just an AI tool—it centralizes content rules, brand voice, and team collaboration. It makes content creation faster, more accurate, and far more consistent. Review collected by and hosted on G2.com.

What do you dislike about WRITER?

One challenge with Writer is that it can feel restrictive at times, especially when creative flexibility is needed. Review collected by and hosted on G2.com.

George G.
GG
Arts Teacher
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Versatile Adviser for Finance and Health Solutions"
What do you like best about WRITER?

Writer serves as both a solution and an adviser across various fields, including finance and health. Review collected by and hosted on G2.com.

What do you dislike about WRITER?

I always need to start with a free trial, but I find that the experience improves as I seek advice. Review collected by and hosted on G2.com.

Akheel A.
AA
Support Advocate
Enterprise (> 1000 emp.)
"Perfect for Organizing Long-Form Writing Projects"
What do you like best about WRITER?

These features allow writers to structure their projects effectively, keeping notes, research, and drafts all in one place. This is particularly beneficial for long-form writing projects, such as novels or academic papers. Review collected by and hosted on G2.com.

What do you dislike about WRITER?

Nothing as of now, we shall provide feedback in future. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market (51-1000 emp.)
"Helpful for checking the quality of content"
What do you like best about WRITER?

These days I am frequent user of Writer to do things which takes hours earlier. Its now helping me in generating everything content and marketing from production to launch Review collected by and hosted on G2.com.

What do you dislike about WRITER?

I don't this is faced by everyone but I faced some issues in between and the support team was not really helpful to solve my concern Review collected by and hosted on G2.com.

Edward F.
EF
Director of Marketing And Public Relations
Small-Business (50 or fewer emp.)
"I've tried the competition - Writer is the best value for your brand."
What do you like best about WRITER?

Writer's LLM feels genuinely responsive to the brand identity we've built for the company - which means the articles, posts, and recaps are all free of the things that normally feel uncanny about the AI reading and writing experience. It has a number of useful built-in apps, but the chat function is also great for prompts that fall outside of those.

The look is sleek, professional, and clean - it is an easy-to-use app with multiple different entry points (extensions, web app, desktop). It integrates well with the marketing systems we use, and was easy to implement.

Plus, it does grammar as well as genAI. So it replaces 2 costly subscriptions with one affordable one.

I use Writer all the time, but I've never had an issue that I've had to use customer support to. That's a great sign, but it does mean I can't comment on how their customer support is. Review collected by and hosted on G2.com.

What do you dislike about WRITER?

I like most things about Writer. I would like to see the prompt library expanded to help more marketing-only clients. It has a lot of stuff that is good for product marketing and creation, but there is less for demand gen, ABM, etc. I use the chat function for these, which is fine, but it would be great to see more of the built-in prompts / apps. Review collected by and hosted on G2.com.

Sanyam A.
SA
Lead Specialist
Mid-Market (51-1000 emp.)
"Easy to Use with Helpful Content for Client Solutions"
What do you like best about WRITER?

Easy to use and good content help solve client problems Review collected by and hosted on G2.com.

What do you dislike about WRITER?

You need to check accurate content and define objective Review collected by and hosted on G2.com.

Luzuko  J.
LJ
Acting Validation Officer
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Effortless Content Creation and Research"
What do you like best about WRITER?

It makes creating content and conducting research much easier. Review collected by and hosted on G2.com.

What do you dislike about WRITER?

There is nothing about Writer that I dislike. Review collected by and hosted on G2.com.

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