Workfront Reviews & Product Details

I really value Workfront's robust options for customization. These options are a huge help as they let us solve unique circumstances effectively. I also appreciate that Workfront allows us to say 'yes' to solutions most of the time, and if not, there's a space to provide feedback for future improvements. Review collected by and hosted on G2.com.

Reviewing the Release notes through several links to get to the content is not ideal. I wish Workfront would better prepare their customers with best practices for areas of review to consider when introducing new features, so it doesn't shift that burden to the customer. Maybe create a Workfront project to walk the system admin through the Release Review so that the information is actionable and easily surfaced for review, documentation of validation, and offer best practice for any governance or instance considerations as a result of the change. With AI, there's also an opportunity for growth to prompt, with analysis, to inform System Admins about the actionable areas of their choosing. (Great advancements in AI are coming!) Setup isn't difficult, but you will need to make sure that you have taken training and read documentation to determine governance and best practices before introducing technical debt you didn't intend. Review collected by and hosted on G2.com.

I find the kanban board feature in Workfront nice and easy to use for specific projects. It's critical for our daily scrum and for me personally as a daily task tracker. It helps me keep my commitments in check, complete my leadership goals, and still take on new opportunities to help peers and customers. With the kanban board and project tracker, I can see a realistic view of my committed and free time to avoid overcommitting. I can also track and generate reports on barriers to completion, specifically items blocked by others, and escalate as needed. Review collected by and hosted on G2.com.

The UX is not great. It is very hard to find anything. The taxonomy and nomenclature is not easy to follow. It feels like a lot of assumptions were made that people already know what they are doing when this was built rather than assuming people need assistance. Creates a longer than should be required onboarding experience and even after using Workfront for many years it is hard to find a lot of things or tell what items belong to which project. Additionally, the notification emails are excessive and don't "say" anything. Use some of this fancy AI to give me a summary or filter out if this email is really an email I need. Yes, I understand you can set notification options, but still... it's frustrating. Labored. Significant learning curve. Review collected by and hosted on G2.com.

I love how easy it is to configure in Workfront. As a former developer, one of the challenges we experienced was supporting teams with in-house-built tools. The development timeframe was inconsistent and frustrated the users. Workfront makes this so much easier and is very usable out-of-the-box. Workfront organizes my work with a centralized intake for enhancement requests, project tasks for the configuration team, and oversight of team-related work. Workfront had better project management and proofing capabilities at the time. There was better support and now the benefits to it tying to the Adobe ecosystem made Workfront a logical choice. Review collected by and hosted on G2.com.

I really wish boards were better integrated with the entire platform. It has so much promise, especially for teams looking to migrate from Jira and those adopting agile methodology. Better integration with Workfront projects, better grouping and filters, and consistent performance are needed. We tried more with Fusion integration, but it was hard to support, and users didn't see it as a viable Jira replacement. Review collected by and hosted on G2.com.

I like Workfront for its ability to organize and centralize marketing, product, and compliance work into a single tool. The flexibility to adapt to a variety of processes and keep things organized across many teams is a huge plus. I also appreciate that communication generally works well and I can track task and project status efficiently. Workfront provides a single entry point for process management, which simplifies operations. Review collected by and hosted on G2.com.

Administratively, business rules need to be expanded to allow for multiple rules on a single object. This has been a great feature but an administrative nightmare that has led to many formulation issues. It needs to allow for more than one object and trigger function, like task edit, and not just one for the whole enterprise. Review collected by and hosted on G2.com.

I find Workfront valuable for managing incoming work requests for our Marketing creative team. It offers better visibility to our entire body of work and ease of access through custom dashboards. I appreciate how it creates more efficient workflows, saving us time. I like the ease of access for our users and how it helps get work moving forward within our team. Leadership enforcement to ensure everything flows through Workfront is also critical to our success. Review collected by and hosted on G2.com.

Adoption to using Workfront to submit work has been a huge challenge. Additionally, with a recent bug we encountered, Adobe Support was very slow to respond and resolve, even though we understand the issue affected multiple clients. The initial setup took about 6 months, requiring the help of a Workfront engineer who was critical to our launch. Review collected by and hosted on G2.com.

I really like Workfront because it allows the integration of different tools, which optimizes my team's work and improves the final result. The visibility of projects from start to finish allows me to see the status of each delivery in one place, including who has the deliverable, what stage of approval it is in, and how long it has been. The automated approval flows and integrated proofing have eliminated endless email threads. Additionally, the customizable dashboards allow me to track progress without having to ask each collaborator for updates. The integration with Adobe Creative Cloud has also been very valuable, especially when working with design teams. Review collected by and hosted on G2.com.

Regarding the aspects of Workfront that I believe could be improved, I would say that its usability could still be enhanced because I feel that the interface is a bit cluttered. I also think that the learning curve is steep, and new users often get lost among so many views and options. Additionally, I have noticed that sometimes the platform becomes slow, especially when managing large projects or complex reports. The mobile experience also falls short compared to the desktop version, as the app does not allow for all the necessary functions in the field. Reports require knowledge of text mode for advanced customizations, which is not intuitive for the average user. Integrations with Credit Cloud could be more seamless and bidirectional. Lastly, I find that notifications can be too numerous or not configurable enough, which creates noise in our work. Review collected by and hosted on G2.com.

I like how customizable Workfront is and how it can seamlessly integrate with other systems across my organization through Fusion and AI collaborators, cutting down the time between execution and alignment. I love the UX; it sets the standard across the industry. The platform provides me with the flexibility to adapt to changes in our tech stack, allowing seamless integration with financial systems, CRM, sales workflows, and internal proprietary platforms. I appreciate the interface and the flexibility to build it to suit my business. Review collected by and hosted on G2.com.

Greater financial capabilities - ability to track allocations on accounts at a higher level for annual agency resource planning. The initial setup was not easy and requires quite an investment. Review collected by and hosted on G2.com.

What I Like: High-Level Control and Creative Sync

What stands out most to me is how Workfront creates a single source of truth across the entire marketing lifecycle. As a marketer, the native integration with Adobe Creative Cloud is a real game-changer: designers can stay in Photoshop while I manage their tasks and timelines in Workfront. It keeps everyone working in the tools they prefer, without losing context or data along the way.

The Request Queue system is another highlight. It standardizes how work enters the department by requiring stakeholders to complete specific forms before a project even begins. That structure cuts down on the “drive-by” requests that pop up in Slack or email, and it helps ensure the right creative briefs and assets are in place so the team can start with clarity.

The Proofing and Approval tools are, in my view, among the best in the industry. I can leave precise, pin-point comments on videos, PDFs, and landing pages directly within the platform. This avoids the “v2_final_final_v3” file-naming chaos and maintains a clear audit trail of who approved what and when, which is essential for brand compliance. Review collected by and hosted on G2.com.

What I Dislike: Complexity and Learning Curves

My biggest frustration is the steep learning curve. Workfront is extremely powerful, but that power comes with a complex user interface that can feel “clunky” or “heavy” compared with more modern, nimble apps. As a result, new users may end up clicking through multiple layers of menus just to complete a simple task, which can create real “tool fatigue” if the setup and workflows aren’t streamlined.

There’s also a notable administrative overhead. Because the platform is so customizable, it often requires a dedicated “System Admin” to keep everything running smoothly and consistently. If an organization doesn’t invest in a solid rollout or an internal expert, the system can quickly turn into a messy “digital junk drawer,” where tasks and projects get buried in outdated folders and are harder to find.

Finally, the pricing and overall resource requirements are high. It’s an expensive tool built for large teams (usually 50+ users). For smaller marketing teams, the cost—along with the time needed to set up sophisticated automation, sometimes with the help of an external consultant—can end up outweighing the benefits of the features provided. Review collected by and hosted on G2.com.

I find Workfront's extensibility and flexibility really beneficial because it allows me to set up granular custom requirements and organization-level governance simultaneously. It's powerful in creating custom forms tailored for different suppliers, which helps in standardizing while catering to their specific needs. The ability to maintain organizational governance while meeting specific supplier requirements is a key advantage. Additionally, the setup of Workfront was easy and took less than a couple of months after we figured out the standard processes. Review collected by and hosted on G2.com.

The integration tool we use with Workfront, called Workfront Fusion, isn't developer friendly. It's difficult to troubleshoot, and we don't get adequate logging. These are problems we're facing, and it could be improved. Review collected by and hosted on G2.com.

I like that the user interface of Workfront is easy to navigate, which makes using it straightforward. The response time matches how quickly users can navigate, which is efficient. I also appreciate how Workfront integrates with Adobe Assets and CrossCap, making it more versatile. Additionally, when we switched to Workfront from our outdated home-grown FileMaker-based system, the setup was very easy once we had defined our business process. Review collected by and hosted on G2.com.

I don't like the out of cycle product and bug fixes that are not announced ahead of time. Also, I want Workfront to stop putting legal sign off for AI and trials into the UI. Those need to go through our legal department that does not use Workfront. Review collected by and hosted on G2.com.