1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) 4. [Appier AIRIS (formerly Woopra) Discussions](https://www.g2.com/products/appier-airis-formerly-woopra/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_edd1fab694093a02625a82371e936db2/appier-airis-formerly-woopra.png "Product Avatar Image") ](/products/appier-airis-formerly-woopra/reviews) [ Appier AIRIS (formerly Woopra) ](/products/appier-airis-formerly-woopra/reviews) (207)4.4/5 Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data. Show More * * * ### 64.0 Nps Score Already have Appier AIRIS (formerly Woopra)? ### All Appier AIRIS (formerly Woopra) Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![HARNARAYAN Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HARNARAYAN Y.") HY Loading... [HARNARAYAN Y.](https://www.g2.com/users/56f98999-1d63-40b9-8986-ed2ec2896418 "HARNARAYAN Y.") • almost 7 years ago Student at Christ University, Bangalore Student at Christ University, Bangalore More Options - [ # New customizable dashboard could be improved in terms of layout and customization. ](/discussions/13248-new-customizable-dashboard-could-be-improved-in-terms-of-layout-and-customization) ? 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Get answers from real users and experts [Start A Discussion](/products/appier-airis-formerly-woopra/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/5012c9868eb87153b54eadf23ead4fff/appier-airis-formerly-woopra.png "Product Avatar Image") ### Have you used Appier AIRIS (formerly Woopra) before? Answer a few questions to help the Appier AIRIS (formerly Woopra) community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fwoopra%2Fdiscuss%3Fpage%3D2%26small_ask%3Dappier-airis-formerly-woopra) No ## Top Contributors in Appier AIRIS (formerly Woopra) 1 ![HARNARAYAN Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HARNARAYAN Y.") HY Loading... ### [HARNARAYAN Y.](https://www.g2.com/users/56f98999-1d63-40b9-8986-ed2ec2896418 "HARNARAYAN Y.") 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