# Best Digital Experience Platforms (DXP) ## How Many Digital Experience Platforms (DXP) Products Does G2 Track? **Total Products under this Category:** 99 ### Category Stats (Aug 2026) - **Average Rating:** 4.38/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** DevHub (+1.32%) - Among all products in this category, DevHub recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank Digital Experience Platforms (DXP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,400+ Authentic Reviews - 99+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Digital Experience Platforms (DXP) ![G2 Grid® for Digital Experience Platforms (DXP) plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-experience-platforms-dxp/grids.png?focus%5B%5D=1288&focus%5B%5D=2518&focus%5B%5D=41770&focus%5B%5D=406&focus%5B%5D=16536&focus%5B%5D=1689&focus%5B%5D=3191&focus%5B%5D=54403) Highlighted products: Adobe Experience Manager, Sitecore Digital Experience Platform, Jahia DXP, Liferay Digital Experience Platform, Webflow, Umbraco, Kentico, and Storyblok. Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-experience-platforms-dxp/grids.json?focus%5B%5D=adobe-experience-manager&focus%5B%5D=sitecore-digital-experience-platform&focus%5B%5D=jahia-dxp&focus%5B%5D=liferay-liferay-digital-experience-platform&focus%5B%5D=webflow&focus%5B%5D=umbraco&focus%5B%5D=kentico&focus%5B%5D=storyblok) **Sponsored** ### Invoiced Invoiced by Flywire is an AI-native accounts receivable and invoice-to-cash automation platform designed to help B2B finance teams automate billing, collections, payment processing, and cash reconciliation. Built for mid-market and enterprise businesses managing high-volume receivables, Invoiced eliminates manual A/R work so finance teams can scale operations without adding proportional headcount. Acquired by Flywire (NASDAQ: FLYW) in 2024, Invoiced combines accounts receivable software, AI-powered automation, integrated payment processing, and deep ERP integrations into a single connected platform. Unlike point solutions or freelance invoicing tools, Invoiced is purpose-built for complex B2B finance operations where invoice volume is high, payment methods are diverse, and reconciliation is time-consuming. Core Capabilities & Features: -Automated Collections Workflows — Customizable dunning sequences, payment reminders, and escalation rules that trigger based on payment status and customer behavior, reducing manual follow-up work -AI-Powered Cash Application — CashMatch AI automates payment matching and reconciliation to invoices, even with incomplete remittance data, minimizing exceptions and month-end reconciliation time -Subscription & Recurring Billing — Supports usage-based, recurring, and hybrid billing models with automated invoice generation, proration, and customer billing portals -Global Payment Processing — Accepts 1,200+ payment methods across 140+ currencies with automatic FX handling, enabling domestic and cross-border collections without adding banking complexity -Deep ERP Integrations — Native connectors to NetSuite, Sage Intacct, Microsoft Dynamics 365, Salesforce, and others ensure real-time data sync and eliminate duplicate data entry Finance teams use Invoiced to accelerate cash collection, reduce days sales outstanding (DSO), and regain visibility into the full receivables lifecycle. The platform eliminates data silos between AR, payments, and ERP systems by automating payment reconciliation and posting. Routine manual tasks—invoice delivery, payment chasing, cash matching, exception handling—are shifted to AI-driven workflows, freeing finance professionals to focus on strategy, forecasting, and relationship management rather than execution. The platform is particularly valuable for organizations scaling transaction volume without scaling headcount, companies operating internationally with multi-currency and multi-payment-method requirements, and finance teams struggling with legacy systems that lack automation and integration. Invoiced serves mid-market and enterprise finance teams across industries including SaaS, healthcare, education, financial services, insurance, professional services, staffing, and nonprofits. Thousands of global customers rely on Invoiced to process billions in receivables annually, and the platform is recognized as a category leader in A/R automation. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1414&secure%5Bchosen_at%5D=2026-08-05T22%3A34%3A36Z&secure%5Bdisplayable_resource_id%5D=1361&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=5873&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5873&secure%5Bresource_id%5D=1414&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-experience-platforms-dxp&secure%5Btoken%5D=7a076ad105797ee73273e2f6f9d43d430ec0e7de16100f036e37234cc72a6d53&secure%5Burl%5D=https%3A%2F%2Fwww.invoiced.com%2Faccounts-receivable%3Futm_source%3Dg2%26utm_medium%3Dreferral%26utm_campaign%3Dcompetitor%2Bad%2Bplacement%2B%26utm_id%3D082025%26utm_content%3Dbilling&secure%5Burl_type%5D=book_demo) ### [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM's agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets: A digital asset management system to govern and activate assets, with native AI trained on a brand's data, voice, and creative DNA across regions and geographies. Experience Manager Forms: End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer: Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer: Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services: Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides and Learning Manager: Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop: AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow: Adobe Firefly and generative content capabilities are embedded inside AEM's authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale: Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe's optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility. **Average Rating:** 4.2/5.0 **Total Reviews:** 663 #### How Do G2 Users Rate Adobe Experience Manager? - **Web Analytics:** 8.5/10 (Category avg: 8.1/10) - **Audience Insights:** 8.1/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.2/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) #### Who Is the Company Behind Adobe Experience Manager? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Consultant - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 48% Large, 25% Small #### What Do G2 Reviewers Say About Adobe Experience Manager? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Adobe Experience Manager, streamlining content management and enhancing overall efficiency. - Users value the **efficient content management** capabilities of Adobe Experience Manager, enhancing productivity and user experience significantly. - Users value the **efficiency and seamless integration** of Adobe Experience Manager, enhancing content management across channels. - Users value the **customization capabilities** of Adobe Experience Manager, enabling tailored solutions for diverse marketing needs. - Users value the **seamless integrations** of Adobe Experience Manager, enhancing efficiency and personalization across channels. ##### Cons - Users struggle with the **steep learning curve** , making it difficult for new authors to quickly adapt and setup. - Users find the **complex usability** of Adobe Experience Manager challenging, particularly for non-technical individuals and new authors. - Users find the **learning curve too steep** , making the initial setup and mastery of Adobe Experience Manager challenging. - Users find the **high costs** and steep learning curve of Adobe Experience Manager challenging, especially for beginners. - Users find the **steep learning curve** daunting, making initial setup and customization challenging for non-technical individuals. #### What Are Recent G2 Reviews of Adobe Experience Manager? **["Adobe Experience Manager Makes Content and Digital Asset Management Easy"](https://www.g2.com/survey_responses/adobe-experience-manager-review-12821930)** **Rating:** 5.0/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/survey_responses/adobe-experience-manager-review-12821930) **["Powerful, All-in-One Dashboard for Managing Multiple Projects"](https://www.g2.com/survey_responses/adobe-experience-manager-review-12754863)** **Rating:** 4.0/5.0 stars _— Himanshu J._ [Read full review](https://www.g2.com/survey_responses/adobe-experience-manager-review-12754863) #### What Are G2 Users Discussing About Adobe Experience Manager? - [What is Adobe Experience Manager used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-used-for) - 1 comment - [What is Adobe Experience Manager Assets used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-assets-used-for) - [Who uses Adobe Experience Manager?](https://www.g2.com/discussions/who-uses-adobe-experience-manager) - 1 comment - [What is the Adobe Experience platform?](https://www.g2.com/discussions/what-is-the-adobe-experience-platform) - [What is Adobe Experience Manager assets?](https://www.g2.com/discussions/what-is-adobe-experience-manager-assets) ### [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively. Trusted by thousands of global brands and supported by one of the world’s largest digital experience communities, Sitecore helps organizations design experiences for the world beyond the website, with the flexibility of customizable SaaS and the scale of a global ecosystem. Discover more at www.sitecore.com. Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names, or trademarks belong to their respective holders. **Average Rating:** 4.1/5.0 **Total Reviews:** 580 #### How Do G2 Users Rate Sitecore Digital Experience Platform? - **Web Analytics:** 8.0/10 (Category avg: 8.1/10) - **Audience Insights:** 7.9/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.0/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.1/10) #### Who Is the Company Behind Sitecore Digital Experience Platform? - **Seller:** [Sitecore](https://www.g2.com/sellers/sitecore) - **Company Website:** www.sitecore.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Sitecore 19,466 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d5077dec53f088c8a52cc5fcc6f00ca268ddd49418c56642f4b9adaa2a6a2897&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsitecore%2F&secure%5Burl_type%5D=linkedin_company_website) 1,737 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Sitecore Developer, Web Developer - **Top Industries:** Information Technology and Services, Hospital & Health Care - **Company Size:** 48% Large, 35% Medium #### What Do G2 Reviewers Say About Sitecore Digital Experience Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **balance of power and simplicity** in Sitecore DXP, enhancing both authoring and integration experiences. - Users appreciate the **ease of use** of Sitecore DXP, enhancing content management and authoring experiences significantly. - Users value the **flexibility** of Sitecore Digital Experience Platform, enabling tailored solutions and easy maintenance across implementations. - Users highlight the **flexibility and ease of content management** in Sitecore, enhancing their digital experience effortlessly. - Users value the **exceptional customizability** of Sitecore DXP, enabling tailored digital experiences and empowering creative implementation. ##### Cons - Users find the **learning curve steep** , making it challenging for newcomers to effectively utilize Sitecore DXP's capabilities. - Users find the **cost** of Sitecore Digital Experience Platform to be high, especially for larger organizations and custom solutions. - Users find the **complexity** of Sitecore DXP overwhelming, often leading to longer onboarding and steeper learning curves. - Users note a **steep learning curve** for Sitecore DXP, requiring significant expertise and time for onboarding new team members. - Users find **difficult usability** in Sitecore, noting lack of documentation and intuitive navigation, leading to frustration. #### What Are Recent G2 Reviews of Sitecore Digital Experience Platform? **["Robust Content Management and Personalization in One Powerful Platform"](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-13159235)** **Rating:** 4.5/5.0 stars _— Darshan J._ [Read full review](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-13159235) **["Delivering Consistent and Personalized Customer Experiences"](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-13201280)** **Rating:** 5.0/5.0 stars _— Malhar P._ [Read full review](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-13201280) #### What Are G2 Users Discussing About Sitecore Digital Experience Platform? - [How much does Sitecore cost?](https://www.g2.com/discussions/how-much-does-sitecore-cost) - [Is sitecore a Microsoft product?](https://www.g2.com/discussions/is-sitecore-a-microsoft-product) - [What is Sitecore used for?](https://www.g2.com/discussions/what-is-sitecore-used-for) - [What is Sitecore experience platform?](https://www.g2.com/discussions/what-is-sitecore-experience-platform) ### [Jahia DXP](https://www.g2.com/it/products/jahia-dxp/reviews) Jahia è una piattaforma digitale che combina un CMS ibrido e un DXP, costruita per organizzazioni che gestiscono ambienti di contenuti complessi e richiedono un forte controllo sui loro dati, architettura e operazioni digitali. Un CMS ibrido per flessibilità editoriale e agilità di distribuzione: Jahia CMS supporta approcci sia tradizionali che headless. I team di contenuti lavorano attraverso interfacce editoriali ricche, mentre gli sviluppatori distribuiscono contenuti tramite API a qualsiasi esperienza front-end, inclusi siti web, applicazioni mobili, portali e sistemi di terze parti. Questa architettura è particolarmente adatta a implementazioni multi-sito, multi-brand e di portali dove la governance dei contenuti e la velocità di distribuzione sono ugualmente critiche. Un DXP con capacità CDP native: Sul lato dell'esperienza, Jahia raccoglie, unifica e attiva i dati dei clienti attraverso capacità CDP integrate, consentendo la personalizzazione in tempo reale senza richiedere un CDP separato. Le organizzazioni mantengono la proprietà dei loro dati dei clienti all'interno di un ambiente controllato, senza aggiungere silos di dati non necessari. Produttività assistita dall'AI: Le funzionalità AI integrate, tra cui traduzione automatica, assistenza alla scrittura e classificazione automatizzata dei contenuti, riducono lo sforzo manuale e accelerano il time to market sia per i team editoriali che tecnici, aiutando gli utenti aziendali a muoversi più velocemente mentre gli sviluppatori rimangono concentrati su lavori di alto valore. Architettura aperta, costruita per ecosistemi complessi: Jahia è costruita su un'architettura modulare, API-first che si integra con sistemi esistenti come CRM, analisi, DAM e piattaforme di e-commerce. Si implementa nel cloud o on-premises, dando alle organizzazioni il controllo sulla loro infrastruttura, postura di sicurezza e requisiti di conformità senza vincolare i team a uno stack tecnologico rigido. Progettata per la collaborazione: Jahia colma il divario tra team aziendali e tecnici. Ruoli granulari, permessi e flussi di lavoro danno a ciascun team l'autonomia di cui ha bisogno senza creare lacune di governance. Gli editor di contenuti, i marketer e gli sviluppatori lavorano nello stesso ambiente, con confini chiari e visibilità condivisa. Fidata da NASA, Marriott Vacations Worldwide, Ben & Jerry’s e il Parlamento Europeo, Jahia è progettata per team che considerano il controllo dei dati, la flessibilità architettonica e le prestazioni dell'esperienza digitale non come opzioni, ma come requisiti. **Average Rating:** 4.4/5.0 **Total Reviews:** 597 #### How Do G2 Users Rate Jahia DXP? - **Analisi Web:** 8.4/10 (Category avg: 8.1/10) - **Approfondimenti sul pubblico:** 8.5/10 (Category avg: 8.1/10) - **Monitoraggio delle campagne:** 8.4/10 (Category avg: 8.1/10) - **Ritiene che the product sia stato un valido partner commerciale?:** 8.9/10 (Category avg: 9.1/10) #### Who Is the Company Behind Jahia DXP? - **Venditore:** [Jahia](https://www.g2.com/it/sellers/jahia) - **Sito web dell'azienda:** www.jahia.com - **Anno di Fondazione:** 2002 - **Sede centrale:** Geneva, CH - **Twitter:** @jahia 5,723 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=badc4385b11839d69cf844cf4f24e841e1af1d45c0d34e4da6982ae5ecd0aa2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F103891%2F&secure%5Burl_type%5D=linkedin_company_website) 68 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Owner, Business Analyst - **Top Industries:** Assicurazioni, Tecnologia dell'informazione e servizi - **Company Size:** 33% Large, 33% Small #### What Do G2 Reviewers Say About Jahia DXP? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti elogiano Jahia DXP per la sua **interfaccia intuitiva e facile da usare** , rendendo la gestione dell'esperienza digitale piacevole ed efficiente. - Gli utenti apprezzano la **gestione dei contenuti flessibile e intuitiva** di Jahia DXP, migliorando la collaborazione e la fornitura di esperienze digitali. - Gli utenti apprezzano la **flessibilità** di Jahia DXP, che consente sia la gestione non tecnica che un'ampia personalizzazione per gli sviluppatori. - Gli utenti apprezzano il **design integrativo** di Jahia DXP, che consente connessioni senza soluzione di continuità e una collaborazione efficace tra i team. - Gli utenti apprezzano l' **architettura flessibile e modulare** di Jahia DXP, migliorando la gestione dei contenuti su più canali. ##### Cons - Gli utenti trovano la **curva di apprendimento ripida** , poiché l'interfaccia e le funzionalità di Jahia DXP possono essere impegnative per i principianti. - Gli utenti trovano la **ripida curva di apprendimento** di Jahia DXP impegnativa, richiedendo competenze tecniche per le funzionalità avanzate e la personalizzazione. - Gli utenti spesso affrontano una **difficile curva di apprendimento** con Jahia DXP, in particolare quelli senza background tecnico, ostacolando un uso efficace. - Gli utenti spesso trovano che la **complessità** di Jahia DXP porti a una curva di apprendimento ripida per i team nuovi o non tecnici. - Gli utenti trovano che la **competenza tecnica richiesta** di Jahia DXP possa portare a una curva di apprendimento impegnativa per i nuovi arrivati. #### What Are Recent G2 Reviews of Jahia DXP? **["Flessibilità e Scalabilità Impressionanti"](https://www.g2.com/it/survey_responses/jahia-dxp-review-12186392)** **Rating:** 5.0/5.0 stars _— Anhao M._ [Read full review](https://www.g2.com/it/survey_responses/jahia-dxp-review-12186392) **["Indispensabile per una Gestione Clienti di Successo"](https://www.g2.com/it/survey_responses/jahia-dxp-review-12136476)** **Rating:** 4.5/5.0 stars _— Lucas M._ [Read full review](https://www.g2.com/it/survey_responses/jahia-dxp-review-12136476) #### What Are G2 Users Discussing About Jahia DXP? - [What are the benefits and challenges of using Jahia DXP for digital experience management?](https://www.g2.com/it/discussions/what-are-the-benefits-and-challenges-of-using-jahia-dxp-for-digital-experience-management) ### [Liferay Digital Experience Platform](https://www.g2.com/it/products/liferay-liferay-digital-experience-platform/reviews) Liferay DXP aiuta le aziende a offrire esperienze digitali personalizzate e connesse su una vasta gamma di canali, inclusi portali clienti, siti web, intranet, app mobili e dispositivi connessi. Offriamo una piattaforma flessibile progettata per integrarsi perfettamente con le vostre applicazioni aziendali esistenti (es. CRM, ERP, MAP), in modo da poter creare un'esperienza unificata per i vostri utenti, preservando al contempo l'investimento nelle tecnologie esistenti. E forniamo ai vostri utenti aziendali il CMS intuitivo, gli strumenti di analisi degli utenti e di gestione del sito di cui hanno bisogno per lanciare, testare e ottimizzare rapidamente le esperienze digitali per un più rapido time-to-market. **Average Rating:** 4.4/5.0 **Total Reviews:** 118 #### How Do G2 Users Rate Liferay Digital Experience Platform? - **Analisi Web:** 5.6/10 (Category avg: 8.1/10) - **Approfondimenti sul pubblico:** 7.5/10 (Category avg: 8.1/10) - **Monitoraggio delle campagne:** 5.0/10 (Category avg: 8.1/10) - **Ritiene che the product sia stato un valido partner commerciale?:** 8.6/10 (Category avg: 9.1/10) #### Who Is the Company Behind Liferay Digital Experience Platform? - **Venditore:** [Liferay](https://www.g2.com/it/sellers/liferay) - **Sito web dell'azienda:** www.liferay.com - **Anno di Fondazione:** 2004 - **Sede centrale:** Diamond Bar, CA - **Twitter:** @Liferay 9,177 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8cef6b4e201fa87a364299879ebdf4cbc294b4ec8970fdc20657e713f951d47d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F83609%2F&secure%5Burl_type%5D=linkedin_company_website) 1,100 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer - **Top Industries:** Tecnologia dell'informazione e servizi, Software per computer - **Company Size:** 39% Medium, 35% Large #### What Do G2 Reviewers Say About Liferay Digital Experience Platform? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti apprezzano la **vasta personalizzazione** della Liferay Digital Experience Platform, che consente soluzioni su misura con facilità ed efficienza. - Gli utenti apprezzano le **capacità di personalizzazione flessibile** di Liferay, che consentono rapide adattamenti per soddisfare requisiti complessi. - Gli utenti apprezzano le **opzioni di personalizzazione** della Liferay Digital Experience Platform, che consentono rapide adattamenti per soddisfare requisiti complessi. - Gli utenti apprezzano la **flessibilità** della Liferay Digital Experience Platform, che consente rapide personalizzazioni per soddisfare esigenze diverse senza sforzo. - Gli utenti apprezzano la **scalabilità** della Liferay Digital Experience Platform, che consente uno sviluppo rapido e una personalizzazione per soddisfare esigenze complesse. ##### Cons - Gli utenti trovano **problemi di errore** frustranti a causa di messaggi confusi e link non funzionanti, complicando il supporto per la piattaforma. - Gli utenti trovano la **documentazione obsoleta** frustrante, complicando il supporto e aumentando la confusione riguardo alle patch e agli aggiornamenti. - Gli utenti affrontano **un supporto clienti scadente** a causa di messaggi confusi e numerosi link non funzionanti nelle risorse di aiuto. - Gli utenti trovano che la **scarsa documentazione** di Liferay Digital Experience Platform renda il supporto e la navigazione inutilmente difficili. - Gli utenti segnalano che **problemi di etichettatura** creano confusione, rendendo il supporto e la navigazione più difficili sulla piattaforma. #### What Are Recent G2 Reviews of Liferay Digital Experience Platform? **["Piattaforma completa per esperienze digitali aziendali"](https://www.g2.com/it/survey_responses/liferay-digital-experience-platform-review-12638745)** **Rating:** 5.0/5.0 stars _— walisson p._ [Read full review](https://www.g2.com/it/survey_responses/liferay-digital-experience-platform-review-12638745) **["Liferay DXP: Esperienze digitali moderne con distribuzione flessibile e intelligenza artificiale."](https://www.g2.com/it/survey_responses/liferay-digital-experience-platform-review-12804081)** **Rating:** 5.0/5.0 stars _— Gorka S._ [Read full review](https://www.g2.com/it/survey_responses/liferay-digital-experience-platform-review-12804081) #### What Are G2 Users Discussing About Liferay Digital Experience Platform? - [Which is the technology used in Liferay?](https://www.g2.com/it/discussions/which-is-the-technology-used-in-liferay) - [What is digital platform experience?](https://www.g2.com/it/discussions/what-is-digital-platform-experience) - [What are the new features available in Liferay 7?](https://www.g2.com/it/discussions/what-are-the-new-features-available-in-liferay-7) - [A cosa serve il software Liferay?](https://www.g2.com/it/discussions/what-is-liferay-software-used-for) - 1 comment ### [Umbraco](https://www.g2.com/it/products/umbraco/reviews) Umbraco è un CMS open-source .NET Core leader con oltre 700.000 installazioni attive in tutto il mondo e una comunità vivace di oltre 220.000 membri. Dalla sua nascita il 16 febbraio 2005, Umbraco è rimasto un progetto open-source supportato da un'azienda commerciale dedicata. In Umbraco, ci vantiamo di rimanere all'avanguardia della tecnologia. Il nostro allineamento con il programma di rilascio di .NET di Microsoft garantisce che Umbraco sia sempre aggiornato con l'ultima versione di .NET. Umbraco CMS offre una flessibilità senza pari, dandoti il pieno controllo sul tuo sito web e sulle sue funzionalità. Oltre al CMS principale, forniamo due prodotti unici per soddisfare le tue esigenze specifiche: Umbraco Cloud: L'ambiente ideale per i tuoi progetti Umbraco, con hosting su Azure Cloud, aggiornamenti automatici e flussi di lavoro semplificati per massimizzare la tua produttività e il potenziale del progetto. Umbraco Heartcore: La nostra opzione CMS headless, dotata di API completamente gestite, supporto GraphQL, capacità CDN e altro ancora, fornendo una soluzione robusta per la distribuzione di contenuti omnicanale. Perché scegliere Umbraco? Gli sviluppatori apprezzano Umbraco per la sua flessibilità e scalabilità. Si integra perfettamente con il tuo codice, permettendoti di creare un sito web che appare, si sente e funziona esattamente come lo immagini. Con codice open-source e API, Umbraco è facilmente estendibile e adattabile per soddisfare esigenze diverse. Per gli editor di contenuti e i marketer, Umbraco offre un'esperienza di editing eccezionale. Il nostro CMS include funzionalità e flussi di lavoro intuitivi progettati per migliorare la creazione e la gestione dei contenuti. Se hai esigenze specifiche, il backend di Umbraco può essere personalizzato dagli sviluppatori per adattarsi perfettamente. La nostra missione è fornire una piattaforma che ti permetta di gestire i tuoi progetti a modo tuo. Mantenendo il nostro sistema aperto e adattabile, garantiamo che Umbraco rimanga rilevante ed efficiente per una vasta gamma di requisiti di progetto. **Average Rating:** 4.5/5.0 **Total Reviews:** 969 #### How Do G2 Users Rate Umbraco? - **Analisi Web:** 7.9/10 (Category avg: 8.1/10) - **Approfondimenti sul pubblico:** 7.3/10 (Category avg: 8.1/10) - **Monitoraggio delle campagne:** 7.4/10 (Category avg: 8.1/10) - **Ritiene che the product sia stato un valido partner commerciale?:** 8.8/10 (Category avg: 9.1/10) #### Who Is the Company Behind Umbraco? - **Venditore:** [Umbraco](https://www.g2.com/it/sellers/umbraco) - **Sito web dell'azienda:** umbraco.com - **Anno di Fondazione:** 2005 - **Sede centrale:** Odense - **Twitter:** @umbraco 3,526 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=100eae242b02f7c14f30517337655949e9ec8c69522fe16944191a5e4987e9d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F804354%2F&secure%5Burl_type%5D=linkedin_company_website) 191 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Developer - **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi - **Company Size:** 52% Small, 35% Medium #### What Do G2 Reviewers Say About Umbraco? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti trovano l' **facilità d'uso** di Umbraco eccezionale, facilitando aggiornamenti di contenuti semplici e un'organizzazione efficiente. - Gli utenti apprezzano le **capacità di gestione dei contenuti efficaci** di Umbraco, migliorando l'usabilità e le prestazioni su tutta la piattaforma. - Gli utenti apprezzano il **design intuitivo** di Umbraco, rendendolo facile ed efficace sia per gli sviluppatori che per gli editori. - Gli utenti lodano Umbraco per le sue **funzionalità intuitive del backend** , semplificando lo sviluppo e migliorando l'esperienza complessiva dell'utente. - Gli utenti amano la **personalizzazione** di Umbraco, che consente soluzioni su misura che soddisfano facilmente le diverse esigenze aziendali. ##### Cons - Gli utenti trovano la **curva di apprendimento ripida** con Umbraco, necessitando di più tempo e conoscenze tecniche per adattarsi efficacemente. - Gli utenti trovano il **supporto limitato del database** di Umbraco restrittivo, desiderando più opzioni come Postgres. - Gli utenti trovano **frustrante il design poco usabile** di Umbraco, specialmente i nuovi arrivati che affrontano una ripida curva di apprendimento e una documentazione poco chiara. - Gli utenti trovano la **difficile usabilità** di Umbraco frustrante, preferendo alternative più user-friendly come WordPress. - Gli utenti spesso affrontano **limitazioni dell'editor** , lottando con la formattazione, i controlli di accessibilità e il controllo sull'aspetto dei moduli. #### What Are Recent G2 Reviews of Umbraco? **["Un CMS flessibile che si adatta alle esigenze aziendali"](https://www.g2.com/it/survey_responses/umbraco-review-10731071)** **Rating:** 5.0/5.0 stars _— JERIN J._ [Read full review](https://www.g2.com/it/survey_responses/umbraco-review-10731071) **["API di Consegna Strutturata con JSON Pulito per lo Sviluppo Headless"](https://www.g2.com/it/survey_responses/umbraco-review-12341706)** **Rating:** 4.5/5.0 stars _— Abhishek K._ [Read full review](https://www.g2.com/it/survey_responses/umbraco-review-12341706) #### What Are G2 Users Discussing About Umbraco? - [A cosa serve Umbraco?](https://www.g2.com/it/discussions/umbraco-what-is-umbraco-used-for) - 1 comment - [Quanto costa Umbraco?](https://www.g2.com/it/discussions/how-much-does-umbraco-cost) - 2 comments - [Umbraco è migliore di WordPress?](https://www.g2.com/it/discussions/is-umbraco-better-than-wordpress) - 2 comments - [Umbraco è buono?](https://www.g2.com/it/discussions/is-umbraco-any-good) - 2 comments - [A cosa serve umbraco?](https://www.g2.com/it/discussions/what-is-umbraco-used-for) - 1 comment ### [Webflow](https://www.g2.com/it/products/webflow/reviews) Webflow è la piattaforma di marketing web agentica per team ad alte prestazioni. I marketer, i designer e gli sviluppatori collaborano in Webflow per creare esperienze web distintive che fanno crescere il loro marchio, si posizionano nella ricerca AI e generano entrate reali, tutto senza la complessità di un Frankenstack o il costo di un continuo riposizionamento. L'AI integrata accelera la creazione, l'ottimizzazione e l'automazione, mentre le tracce di controllo e le autorizzazioni garantiscono che i team mantengano il controllo. Oltre 300.000 aziende e più di 2.000 partner certificati si affidano a Webflow per alimentare esperienze web di livello enterprise in tutto il mondo. **Average Rating:** 4.4/5.0 **Total Reviews:** 981 #### How Do G2 Users Rate Webflow? - **Analisi Web:** 8.0/10 (Category avg: 8.1/10) - **Approfondimenti sul pubblico:** 7.7/10 (Category avg: 8.1/10) - **Monitoraggio delle campagne:** 7.6/10 (Category avg: 8.1/10) - **Ritiene che the product sia stato un valido partner commerciale?:** 8.9/10 (Category avg: 9.1/10) #### Who Is the Company Behind Webflow? - **Venditore:** [Webflow](https://www.g2.com/it/sellers/webflow) - **Anno di Fondazione:** 2012 - **Sede centrale:** San Francisco, California - **Twitter:** @webflowapp 1 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bffcbe8d6fdc31a1521950b82fb2f27d4919889aff696abdf3c423dd533996e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3502352%2F&secure%5Burl_type%5D=linkedin_company_website) 1,628 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Web Developer - **Top Industries:** Design, Marketing e pubblicità - **Company Size:** 69% Small, 22% Medium #### What Do G2 Reviewers Say About Webflow? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti apprezzano la **facilità d'uso** di Webflow, apprezzando la sua interfaccia intuitiva e le capacità di costruzione rapida di siti web. - Gli utenti apprezzano il **controllo visivo intuitivo** di Webflow, che li abilita a creare siti reattivi senza sforzo. - Gli utenti apprezzano la **flessibilità del design** di Webflow, che consente una rapida creazione di siti reattivi con potenti opzioni di personalizzazione. - Gli utenti amano i **controlli visivi intuitivi** di Webflow, che semplificano la creazione di siti web senza bisogno di programmare. - Gli utenti amano la **flessibilità** di Webflow, che consente una rapida creazione di siti con opzioni per la codifica avanzata per la personalizzazione. ##### Cons - Gli utenti trovano la **curva di apprendimento impegnativa** a causa di un'interfaccia opprimente e configurazioni CMS complesse. - Gli utenti trovano **funzionalità limitate** in Webflow, specialmente per quanto riguarda le capacità CMS e le funzionalità di e-commerce. - Gli utenti trovano il **prezzo troppo alto** , soprattutto quando vengono offerte funzionalità limitate rispetto alla creazione di un sito web da zero. - Gli utenti hanno notato **funzionalità mancanti** in Webflow, come la gestione multilingue e la gestione flessibile del codice. - Gli utenti trovano la **ripida curva di apprendimento** scoraggiante, soprattutto quando passano da altre piattaforme e affrontano configurazioni complesse. #### What Are Recent G2 Reviews of Webflow? **["Miglior piattaforma per la creazione di web design"](https://www.g2.com/it/survey_responses/webflow-review-7038852)** **Rating:** 4.5/5.0 stars _— Richard D._ [Read full review](https://www.g2.com/it/survey_responses/webflow-review-7038852) **["Supporto tecnico eccezionale e approfondito e una piattaforma di architettura visiva altamente robusta"](https://www.g2.com/it/survey_responses/webflow-review-13066113)** **Rating:** 5.0/5.0 stars _— Mario B._ [Read full review](https://www.g2.com/it/survey_responses/webflow-review-13066113) #### What Are G2 Users Discussing About Webflow? - [A cosa serve Webflow?](https://www.g2.com/it/discussions/what-is-webflow-used-for) - 1 comment - [A cosa serve Intellimize?](https://www.g2.com/it/discussions/what-is-intellimize-used-for) - 1 comment - [Webflow è buono per gli sviluppatori?](https://www.g2.com/it/discussions/is-webflow-good-for-developers) - 2 comments - [What framework does Webflow use?](https://www.g2.com/it/discussions/what-framework-does-webflow-use) - 2 comments - [A cosa serve Webflow?](https://www.g2.com/it/discussions/what-is-webflow-good-for) - 2 comments ### [Kentico](https://www.g2.com/it/products/kentico/reviews) Una piattaforma, infinite possibilità. Kentico è un sistema di gestione dei contenuti e una piattaforma di commercio, con funzionalità di marketing digitale e intelligenza artificiale integrate che aiutano a offrire esperienze personalizzate ai clienti attraverso siti web, micrositi, email e altri canali digitali. Consolida gli strumenti di marketing per migliorare l'efficienza, aumentare l'engagement dei clienti e raggiungere più rapidamente gli obiettivi aziendali. Riduci la complessità delle tue tecnologie di marketing e prendi il controllo dei tuoi contenuti sui tuoi siti web, micrositi, email e altri canali digitali. **Average Rating:** 4.4/5.0 **Total Reviews:** 329 #### How Do G2 Users Rate Kentico? - **Analisi Web:** 8.8/10 (Category avg: 8.1/10) - **Approfondimenti sul pubblico:** 8.9/10 (Category avg: 8.1/10) - **Monitoraggio delle campagne:** 8.7/10 (Category avg: 8.1/10) - **Ritiene che the product sia stato un valido partner commerciale?:** 8.5/10 (Category avg: 9.1/10) #### Who Is the Company Behind Kentico? - **Venditore:** [Kentico](https://www.g2.com/it/sellers/kentico-2026-07-08) - **Sito web dell'azienda:** www.kentico.com - **Anno di Fondazione:** 2004 - **Sede centrale:** Brno - **Twitter:** @Kentico 12,397 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d26cb36cc842ac6aba226d662c5250f90ce78bfc10f65849b4605221421fa09a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F373060%2F&secure%5Burl_type%5D=linkedin_company_website) 194 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Software Developer - **Top Industries:** Tecnologia dell'informazione e servizi, Marketing e pubblicità - **Company Size:** 41% Medium, 33% Small #### What Do G2 Reviewers Say About Kentico? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti apprezzano la **semplicità e l'efficienza** della gestione dei contenuti di Kentico, migliorando il coinvolgimento del pubblico e la collaborazione del team. - Gli utenti elogiano la **facilità d'uso** di Kentico, con funzionalità intuitive di trascinamento che migliorano la creazione di contenuti e la collaborazione. - Gli utenti apprezzano le **funzionalità robuste** di Kentico, lodando la sua facilità d'uso e gli strumenti di collaborazione efficaci. - Gli utenti apprezzano la **vasta personalizzazione** di Kentico, migliorando la loro capacità di soddisfare efficacemente le diverse esigenze aziendali. - Gli utenti apprezzano la **facilità di creazione** con l'editor WYSIWYG intuitivo di Kentico, facilitando una gestione dei contenuti efficiente e un coinvolgimento. ##### Cons - Gli utenti trovano Kentico **costoso** , rendendolo una barriera per i nuovi arrivati e le piccole imprese. - Gli utenti spesso lottano con una **ripida curva di apprendimento** , richiedendo un tempo significativo per padroneggiare l'interfaccia e le funzionalità di Kentico. - Gli utenti affrontano **opzioni di personalizzazione limitate** in Kentico, spesso necessitando di costose consulenze per esigenze di sviluppo complesse. - Gli utenti notano le **funzionalità limitate** di Kentico, in particolare per quanto riguarda la gestione dei domini e le incertezze con le transizioni dei prodotti. - Gli utenti trovano le **personalizzazioni complesse** in Kentico impegnative, richiedendo uno sforzo di sviluppo aggiuntivo per integrazioni e flussi di lavoro. #### What Are Recent G2 Reviews of Kentico? **["Flessibilità tutto-in-uno con una curva di apprendimento"](https://www.g2.com/it/survey_responses/kentico-review-12673121)** **Rating:** 4.5/5.0 stars _— Ashish K._ [Read full review](https://www.g2.com/it/survey_responses/kentico-review-12673121) **["flessibile, CMS con un forte supporto per l'autonomia del marketing e la distribuzione di contenuti su più canali"](https://www.g2.com/it/survey_responses/kentico-review-11421870)** **Rating:** 4.5/5.0 stars _— hari S._ [Read full review](https://www.g2.com/it/survey_responses/kentico-review-11421870) #### What Are G2 Users Discussing About Kentico? - [Chi usa Kentico?](https://www.g2.com/it/discussions/kentico-who-uses-kentico) - 2 comments - [What does Kentico do?](https://www.g2.com/it/discussions/what-does-kentico-do) - [Kentico è gratuito?](https://www.g2.com/it/discussions/is-kentico-free) - 1 comment - [Kentico è un buon CMS?](https://www.g2.com/it/discussions/is-kentico-a-good-cms) - 1 comment ### [Experro](https://www.g2.com/it/products/experro/reviews) Experro è una piattaforma unica nel suo genere per la scoperta e la personalizzazione dei prodotti, progettata per ottimizzare le esperienze di eCommerce. Alimentata dall'AI Generativa, sta ridefinendo il modo in cui i marchi offrono ricerca, scoperta e contenuti — iper-personalizzati per ogni acquirente e automaticamente ottimizzati per guidare i principali KPI aziendali. Fidata dai principali marchi B2C, B2B e DTC, Experro crea percorsi intelligenti e guidati dall'intento analizzando il comportamento degli acquirenti in tempo reale e mettendo in evidenza i prodotti ad alte prestazioni attraverso la ricerca avanzata di testo e immagini. Progettata per massimizzare AOV, redditività e soddisfazione del cliente, Experro potenzia i team di eCommerce con strumenti e automazione guidati dall'AI, eliminando il lavoro ripetitivo e accelerando la crescita. **Average Rating:** 4.8/5.0 **Total Reviews:** 48 #### How Do G2 Users Rate Experro? - **Analisi Web:** 9.9/10 (Category avg: 8.1/10) - **Approfondimenti sul pubblico:** 10.0/10 (Category avg: 8.1/10) - **Monitoraggio delle campagne:** 9.9/10 (Category avg: 8.1/10) - **Ritiene che the product sia stato un valido partner commerciale?:** 10.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind Experro? - **Venditore:** [RapidOps, Inc.](https://www.g2.com/it/sellers/rapidops-inc) - **Anno di Fondazione:** 2008 - **Sede centrale:** Charlotte, North Carolina - **Twitter:** @rapid\_ops 992 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27283808bac873709cdfe6e1bc13f90668f986b788876b8555355e3bb4554440&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frapidops-inc&secure%5Burl_type%5D=linkedin_company_website) 282 dipendenti su LinkedIn® #### Who Uses This Product? - **Top Industries:** Tecnologia dell'informazione e servizi, Abbigliamento e moda - **Company Size:** 60% Medium, 23% Small #### What Do G2 Reviewers Say About Experro? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti apprezzano la **facilità d'uso** di Experro, che consolida le attività e semplifica i flussi di lavoro per i team. - Gli utenti apprezzano lo **spazio di lavoro centralizzato** di Experro, migliorando l'efficienza e la chiarezza nella gestione efficace dei compiti di conformità. - Gli utenti apprezzano la **funzionalità di ricerca potenziata dall'IA** di Experro, che consente una scoperta dei prodotti più rapida e accurata. - Gli utenti apprezzano le **funzionalità di analisi complete** di Experro, che semplificano i compiti di conformità e migliorano la produttività complessiva. - Gli utenti apprezzano l' **efficienza e l'accuratezza** di Experro, trasformando l'analisi dei dati e la scoperta dei prodotti senza soluzione di continuità. ##### Cons - Gli utenti trovano la **curva di apprendimento ripida** , indicando che la complessità della piattaforma potrebbe ostacolare gli utenti meno esperti. - Gli utenti trovano la **difficoltà di apprendimento** di Experro impegnativa, soprattutto a causa della sua natura tecnica e delle funzionalità avanzate. - Gli utenti trovano la **documentazione carente** , desiderando più guide e tutorial per migliorare la loro esperienza. - Gli utenti notano una **ripida curva di apprendimento** con Experro, rendendo difficile per i nuovi membri del team adattarsi rapidamente. - Gli utenti trovano la **ripida curva di apprendimento** di Experro impegnativa, soprattutto quando navigano tra le funzionalità avanzate e le configurazioni. #### What Are Recent G2 Reviews of Experro? **["Trasforma le esperienze digitali con velocità e precisione"](https://www.g2.com/it/survey_responses/experro-review-12434068)** **Rating:** 5.0/5.0 stars _— Abdulwahab i._ [Read full review](https://www.g2.com/it/survey_responses/experro-review-12434068) **["Personalizzazione eccezionale dell'e-commerce con supporto stellare"](https://www.g2.com/it/survey_responses/experro-review-12880783)** **Rating:** 5.0/5.0 stars _— Utente verificato_ [Read full review](https://www.g2.com/it/survey_responses/experro-review-12880783) ### [Storyblok](https://www.g2.com/it/products/storyblok/reviews) Storyblok è un CMS headless che consente a marketer e sviluppatori di creare con gioia e avere successo nell'era dei contenuti guidata dall'IA. Ti permette di fornire contenuti strutturati e coerenti ovunque: siti web, app, ricerca AI e oltre. Marchi leggendari come Virgin Media O2, Oatly e TomTom utilizzano Storyblok per avere un impatto di mercato più grande e veloce. È Joyful Headless™ e cambia tutto. **Average Rating:** 4.5/5.0 **Total Reviews:** 582 #### How Do G2 Users Rate Storyblok? - **Analisi Web:** 8.1/10 (Category avg: 8.1/10) - **Approfondimenti sul pubblico:** 8.0/10 (Category avg: 8.1/10) - **Monitoraggio delle campagne:** 8.1/10 (Category avg: 8.1/10) - **Ritiene che the product sia stato un valido partner commerciale?:** 8.9/10 (Category avg: 9.1/10) #### Who Is the Company Behind Storyblok? - **Venditore:** [Storyblok](https://www.g2.com/it/sellers/storyblok) - **Sito web dell'azienda:** www.storyblok.com - **Anno di Fondazione:** 2017 - **Sede centrale:** Linz, Oberösterreich - **Twitter:** @storyblok 9,265 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba3c9b1a0f08bec1a86e583cbe495adc56b7dac6ac98e7a6a05f2ac171a27330&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17989065%2F&secure%5Burl_type%5D=linkedin_company_website) 318 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Frontend Developer - **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi - **Company Size:** 56% Small, 29% Medium #### What Do G2 Reviewers Say About Storyblok? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti trovano **l'uso facile** di Storyblok notevole, grazie al suo editor visivo intuitivo e alle sue caratteristiche flessibili di gestione dei contenuti. - Gli utenti trovano Storyblok **intuitivo e facile da usare** , migliorando la gestione dei progetti su varie piattaforme senza problemi. - Gli utenti apprezzano l' **editor visivo intuitivo e l'anteprima dal vivo** , rendendo la creazione di contenuti efficiente e collaborativa. - Gli utenti apprezzano il **editor visivo in tempo reale** di Storyblok, migliorando la loro produttività con aggiornamenti senza interruzioni e una gestione dei contenuti facile. - Gli utenti trovano che la **facile configurazione** di Storyblok consente un'integrazione rapida e una gestione efficiente del sito web. ##### Cons - Gli utenti trovano la **curva di apprendimento ripida** , richiedendo tempo per comprendere efficacemente i componenti e gli schemi. - Gli utenti trovano la **struttura dei prezzi di Storyblok sempre più costosa** , rendendo difficile giustificarla per i team attenti al budget. - Gli utenti spesso sentono che la mancanza di **funzionalità mancanti** limita le loro opzioni di design e complica la creazione di contenuti. - Gli utenti esprimono il desiderio di **funzionalità aggiuntive** in Storyblok per migliorare le opzioni di design e la facilità d'uso. - Gli utenti trovano la **struttura dei prezzi impegnativa** , specialmente le aziende più piccole che lottano con l'aumento dei costi per utente. #### What Are Recent G2 Reviews of Storyblok? **["Modifica veloce e amichevole per il cliente con un assistente AI veramente utile"](https://www.g2.com/it/survey_responses/storyblok-review-12932384)** **Rating:** 4.5/5.0 stars _— Chloe R._ [Read full review](https://www.g2.com/it/survey_responses/storyblok-review-12932384) **["Sistema stabile, deve prepararsi per esigenze più complesse."](https://www.g2.com/it/survey_responses/storyblok-review-7061256)** **Rating:** 4.0/5.0 stars _— Carolin R._ [Read full review](https://www.g2.com/it/survey_responses/storyblok-review-7061256) #### What Are G2 Users Discussing About Storyblok? - [A cosa serve Storyblok?](https://www.g2.com/it/discussions/what-is-storyblok-used-for) - 2 comments ### [Progress Sitefinity](https://www.g2.com/it/products/progress-sitefinity/reviews) Progress Sitefinity è un sistema di gestione dei contenuti (CMS) e una piattaforma di esperienza digitale (DXP) orientata al cloud, utilizzata per costruire, gestire e personalizzare siti web, portali e altre proprietà digitali. È adottato da organizzazioni di medie dimensioni e grandi imprese che operano in contesti digitali multi-sito, multilingue o regolamentati e che necessitano di bilanciare l'autonomia del marketing con la governance IT e la flessibilità degli sviluppatori. I casi d'uso principali includono siti web aziendali, portali per membri e clienti, esperienze autenticate, flussi di lavoro con molte integrazioni e consolidamento di implementazioni CMS frammentate. Sitefinity supporta i team di marketing, sviluppo e IT attraverso un modello di piattaforma condivisa con strumenti e permessi adeguati al ruolo. Le capacità chiave includono: - Gestione multisito, multilingue e multi-brand con controlli di governance e flussi di lavoro - Piattaforma dati cliente nativa (Sitefinity Insight) per segmentazione, analisi e personalizzazione - Integrazione con sistemi CRM, ERP, di analisi e MarTech - Estensibilità utilizzando .NET e ASP.NET Core per sviluppo personalizzato e architetture componibili Sitefinity incorpora anche capacità generative e di recupero aumentato attraverso Progress® Agentic RAG, consentendo l'assemblaggio dinamico di esperienze da contenuti approvati per ridurre il lavoro manuale di produzione mantenendo accuratezza, conformità e standard di marca. Ulteriori benefici operativi e considerazioni di implementazione: - Standardizzazione e consolidamento degli ambienti CMS tra unità aziendali o regioni - Supporto per flussi di lavoro di marketing, sviluppo e IT senza richiedere un approccio esclusivamente headless - Contenuti strutturati per ambienti di pubblicazione regolamentati o ad alto volume - Implementazione on-premises o come servizio cloud gestito su Microsoft Azure, riducendo la manutenzione e fornendo sicurezza, scalabilità e conformità **Average Rating:** 4.0/5.0 **Total Reviews:** 494 #### How Do G2 Users Rate Progress Sitefinity? - **Analisi Web:** 8.1/10 (Category avg: 8.1/10) - **Approfondimenti sul pubblico:** 8.1/10 (Category avg: 8.1/10) - **Monitoraggio delle campagne:** 7.7/10 (Category avg: 8.1/10) - **Ritiene che the product sia stato un valido partner commerciale?:** 8.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind Progress Sitefinity? - **Venditore:** [Progress Software](https://www.g2.com/it/sellers/progress-software) - **Sito web dell'azienda:** www.progress.com - **Anno di Fondazione:** 1981 - **Sede centrale:** Burlington, MA. - **Twitter:** @ProgressSW 48,773 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab257d11ab0255eaaae8c28635f37e0e64277d81eae954d5985edfd545cd2d69&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprogress-software%2F&secure%5Burl_type%5D=linkedin_company_website) 4,205 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Web Developer, Marketing Manager - **Top Industries:** Tecnologia dell'informazione e servizi, Gestione delle organizzazioni non profit - **Company Size:** 47% Medium, 29% Small #### What Do G2 Reviewers Say About Progress Sitefinity? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti elogiano la **gestione dei contenuti intuitiva** di Sitefinity, migliorando la collaborazione e l'efficienza tra i team. - Gli utenti apprezzano la **facilità d'uso** di Sitefinity, che consente aggiornamenti rapidi e una gestione efficiente da parte del personale non tecnico. - Gli utenti apprezzano la **personalizzazione** di Progress Sitefinity, che consente aggiornamenti rapidi e una gestione efficiente per piccoli team. - Gli utenti trovano **la facilità d'uso e la personalizzazione di Sitefinity** essenziali per potenziare il personale non tecnico e migliorare la produttività. - Gli utenti elogiano il **supporto clienti utile** di Progress Sitefinity, garantendo risoluzioni rapide e operazioni fluide. ##### Cons - Gli utenti notano che Sitefinity è **costoso** , con alti costi di licenza e costi per sviluppatori specializzati che incidono significativamente sui budget. - Gli utenti esprimono preoccupazioni riguardo ai **problemi di prezzi elevati** di Progress Sitefinity, rendendolo meno accessibile per budget più piccoli. - Gli utenti affrontano **funzionalità limitate** in Progress Sitefinity, ostacolando la gestione dei contenuti e rendendo necessarie soluzioni di terze parti costose. - Gli utenti trovano **capacità limitate di gestione dei contenuti** in Progress Sitefinity, portando a fare affidamento su strumenti di terze parti per compiti di base. - Gli utenti affrontano **difficoltà con la migrazione dei dati** , trovando il processo rigido e privo di funzionalità essenziali per una gestione facile. #### What Are Recent G2 Reviews of Progress Sitefinity? **["Il team di marketing ha finalmente smesso di rompere il sito web"](https://www.g2.com/it/survey_responses/progress-sitefinity-review-12869758)** **Rating:** 4.5/5.0 stars _— Gina P._ [Read full review](https://www.g2.com/it/survey_responses/progress-sitefinity-review-12869758) **["Gestione semplificata di più marchi con una personalizzazione robusta grazie alla potenza di Progress Sitefinity"](https://www.g2.com/it/survey_responses/progress-sitefinity-review-12869821)** **Rating:** 4.5/5.0 stars _— Arikas Z._ [Read full review](https://www.g2.com/it/survey_responses/progress-sitefinity-review-12869821) #### What Are G2 Users Discussing About Progress Sitefinity? - [A cosa serve Progress Sitefinity?](https://www.g2.com/it/discussions/what-is-progress-sitefinity-used-for) - 1 comment - [Is sitefinity open source?](https://www.g2.com/it/discussions/is-sitefinity-open-source) - [How much does sitefinity cost?](https://www.g2.com/it/discussions/how-much-does-sitefinity-cost) - [How do I update sitefinity?](https://www.g2.com/it/discussions/how-do-i-update-sitefinity) - 1 upvote - [Sitefinity è un CMS?](https://www.g2.com/it/discussions/is-sitefinity-a-cms) - 3 comments ### [Contentstack](https://www.g2.com/it/products/contentstack/reviews) Contentstack sta ridefinendo il modo in cui le esperienze digitali moderne vengono costruite e gestite. Come pioniere della Piattaforma di Esperienza Agentica (AXP), Contentstack unisce contenuti strutturati e governance del marchio (Content Cloud), dati dei clienti in tempo reale, personalizzazione omnicanale (Data Cloud) e orchestrazione autonoma dell'IA (Agent OS) in un unico sistema unificato. Mentre molte organizzazioni hanno adottato CMS headless o strumenti di IA autonomi aspettandosi una trasformazione, spesso si sono trovate a gestire sistemi disconnessi e flussi di lavoro manuali. Contentstack aiuta le imprese a superare questa complessità collegando contenuti, dati e IA in un modo che rende le esperienze digitali più veloci da lanciare, più facili da gestire e più adattive in tempo reale. Marchi leader tra cui Steve Madden, LG Electronics, Subaru of America, Dolce & Gabbana, 1-800-Flowers, Decathlon e Caesars Entertainment si affidano a Contentstack per ridurre l'attrito operativo e offrire esperienze digitali personalizzate e scalabili con fiducia. L'azienda è nota per la sua cultura orientata al cliente e l'impegno verso le comunità che serve attraverso il programma Contentstack Cares. Scopri di più su https://www.contentstack.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 335 #### How Do G2 Users Rate Contentstack? - **Analisi Web:** 6.7/10 (Category avg: 8.1/10) - **Approfondimenti sul pubblico:** 6.3/10 (Category avg: 8.1/10) - **Monitoraggio delle campagne:** 6.5/10 (Category avg: 8.1/10) - **Ritiene che the product sia stato un valido partner commerciale?:** 9.3/10 (Category avg: 9.1/10) #### Who Is the Company Behind Contentstack? - **Venditore:** [Contentstack](https://www.g2.com/it/sellers/contentstack-0aa0d25e-6949-4e56-897b-9403491128f0) - **Sito web dell'azienda:** www.contentstack.com - **Anno di Fondazione:** 2018 - **Sede centrale:** Austin, TX - **Twitter:** @Contentstack 2,395 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97af3b4dd45fc09d1f0ac34e4cd084dba4222c6ef5854f77c8415d5921da858d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18395537%2F&secure%5Burl_type%5D=linkedin_company_website) 649 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Software Engineer - **Top Industries:** Vendita al dettaglio, Software per computer - **Company Size:** 43% Medium, 38% Large #### What Do G2 Reviewers Say About Contentstack? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti elogiano l' **interfaccia intuitiva** di Contentstack, facilitando un facile onboarding e una gestione efficiente dei contenuti per i team non tecnici. - Gli utenti apprezzano l' **interfaccia intuitiva e la flessibilità** di Contentstack, rendendo le operazioni sui contenuti fluide ed efficienti. - Gli utenti apprezzano il **design intuitivo** di Contentstack, che consente una facile navigazione e una gestione efficiente dei contenuti senza interruzioni. - Gli utenti elogiano la **flessibilità** di Contentstack, che consente una gestione efficiente dei contenuti su più piattaforme e flussi di lavoro. - Gli utenti apprezzano la **modellazione flessibile dei contenuti** di Contentstack, che consente implementazioni efficienti su più superfici e flussi di lavoro semplificati con processi automatizzati. ##### Cons - Gli utenti trovano il **sistema di gestione dei contenuti ingombrante** , citando problemi di usabilità, bug e aggiornamenti frequenti che interrompono i flussi di lavoro. - Gli utenti trovano che le **funzionalità limitate** dello strumento Personalize di Contentstack ostacolino l'usabilità e la flessibilità nei test A/B. - Gli utenti trovano **personalizzazione limitata** in Contentstack, mancando di flessibilità per layout avanzati e richiedendo l'assistenza di sviluppatori per aggiornamenti HTML. - Gli utenti affrontano **difficoltà di modifica** con una gestione degli asset ingombrante e problemi di formattazione che rallentano la creazione di contenuti. - Gli utenti affrontano **problemi di modifica** con la navigazione tra la creazione di pagine e la gestione delle risorse, il che interrompe il loro flusso di lavoro. #### What Are Recent G2 Reviews of Contentstack? **["Facilità d'uso e scalabilità con integrazione headless: una grande combinazione di funzionalità"](https://www.g2.com/it/survey_responses/contentstack-review-13115995)** **Rating:** 4.5/5.0 stars _— Dilsher S._ [Read full review](https://www.g2.com/it/survey_responses/contentstack-review-13115995) **["Potente CMS Headless per Esperienze Digitali Moderne"](https://www.g2.com/it/survey_responses/contentstack-review-12999989)** **Rating:** 5.0/5.0 stars _— Ganapathi E._ [Read full review](https://www.g2.com/it/survey_responses/contentstack-review-12999989) #### What Are G2 Users Discussing About Contentstack? - [Cosa ti piace di più di Contentstack per la gestione dei contenuti e quali miglioramenti potrebbero essere apportati?](https://www.g2.com/it/discussions/what-do-you-like-most-about-contentstack-for-content-management-and-what-improvements-could-be-made) - 2 comments - [Chi possiede Contentstack?](https://www.g2.com/it/discussions/who-owns-contentstack) - 1 comment - [Come uso Contentstack?](https://www.g2.com/it/discussions/how-do-i-use-contentstack) - 1 comment - [Che cos'è Contentstack?](https://www.g2.com/it/discussions/what-is-contentstack) - 1 comment - [Is Contentstack a CMS?](https://www.g2.com/it/discussions/is-contentstack-a-cms) - 1 comment ### [Sanity](https://www.g2.com/it/products/sanity/reviews) Il Content Operating System—un backend completamente personalizzabile e basato su codice per siti web e app orientati ai contenuti. Gestisci tutte le tue operazioni sui contenuti da una singola piattaforma con uno spazio di lavoro ricco di funzionalità, editing visivo interattivo, funzioni serverless, agente AI e un database ottimizzato per i contenuti. Scopri di più: https://www.sanity.io/ Provalo: https://www.sanity.io/get-started Unisciti alla comunità: https://snty.link/community Preparati per il lavoro: https://www.sanity.io/learn Domande? hello@sanity.io **Average Rating:** 4.7/5.0 **Total Reviews:** 911 #### How Do G2 Users Rate Sanity? - **Analisi Web:** 7.0/10 (Category avg: 8.1/10) - **Approfondimenti sul pubblico:** 6.1/10 (Category avg: 8.1/10) - **Monitoraggio delle campagne:** 6.3/10 (Category avg: 8.1/10) - **Ritiene che the product sia stato un valido partner commerciale?:** 9.2/10 (Category avg: 9.1/10) #### Who Is the Company Behind Sanity? - **Venditore:** [Sanity.io](https://www.g2.com/it/sellers/sanity-io) - **Sito web dell'azienda:** www.sanity.io - **Anno di Fondazione:** 2018 - **Sede centrale:** San Francisco, California - **Twitter:** @sanity\_io 15,030 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ce272dde7d68750a2a5c7604ec0edd54c8e78d3d880d6840e6d824b689d2e5b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18400536%2F&secure%5Burl_type%5D=linkedin_company_website) 301 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Senior Software Engineer - **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi - **Company Size:** 72% Small, 18% Medium #### What Do G2 Reviewers Say About Sanity? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti amano la **personalizzazione** di Sanity, che consente esperienze di gestione dei contenuti su misura per le diverse esigenze dei progetti. - Gli utenti apprezzano il **schema flessibile e il potente linguaggio di query GROQ** , che consente flussi di lavoro fluidi per la creazione di contenuti diversificati. - Gli utenti apprezzano la **flessibilità** di Sanity, che consente una gestione senza problemi dei dati strutturati in vari progetti. - Gli utenti trovano Sanity **incredibilmente facile da usare** , con un'interfaccia personalizzabile che si adatta al loro flusso di lavoro senza problemi. - Gli utenti amano le **opzioni di personalizzazione** in Sanity, che consentono soluzioni su misura per soddisfare esigenze diverse. ##### Cons - Gli utenti affrontano una **ripida curva di apprendimento** con Sanity, in particolare nella configurazione iniziale e nella comprensione delle configurazioni. - Gli utenti affrontano una **ripida curva di apprendimento** con Sanity, rendendo l'impostazione iniziale lunga e impegnativa. - Gli utenti hanno difficoltà con **documentazione scarsa** , trovando difficile individuare le funzionalità avanzate e i dettagli essenziali. - Gli utenti trovano la **mancanza di tutorial** impegnativa, soprattutto per coloro che non hanno familiarità con GROQ e configurazioni personalizzate. - Gli utenti trovano le **funzionalità principali mancanti** di Sanity frustranti, influenzando le prestazioni e l'usabilità durante la gestione dei documenti. #### What Are Recent G2 Reviews of Sanity? **["Sanity: CMS headless flessibile, altamente personalizzabile con integrazioni senza soluzione di continuità"](https://www.g2.com/it/survey_responses/sanity-review-13182328)** **Rating:** 4.0/5.0 stars _— Bri S._ [Read full review](https://www.g2.com/it/survey_responses/sanity-review-13182328) **["Navigazione Intuitiva dei Contenuti con Potente Test delle Query e Prestazioni Affidabili"](https://www.g2.com/it/survey_responses/sanity-review-13179768)** **Rating:** 4.5/5.0 stars _— Maksim V._ [Read full review](https://www.g2.com/it/survey_responses/sanity-review-13179768) #### What Are G2 Users Discussing About Sanity? - [What is sanity framework?](https://www.g2.com/it/discussions/what-is-sanity-framework) - [A cosa serve Sanity IO?](https://www.g2.com/it/discussions/what-is-sanity-io-used-for) - 4 comments - [Che cos'è il software di sanità mentale?](https://www.g2.com/it/discussions/what-is-sanity-software) - 3 comments - [Quali sono le caratteristiche del test di sanità?](https://www.g2.com/it/discussions/what-are-the-features-of-sanity-testing) - 1 comment ### [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. **Average Rating:** 4.2/5.0 **Total Reviews:** 615 #### How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)? - **Web Analytics:** 8.8/10 (Category avg: 8.1/10) - **Audience Insights:** 9.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.8/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) #### Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)? - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Company Website:** www.sap.com - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP 297,052 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website) 141,955 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 49% Medium, 22% Small #### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management. - Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch. - Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies. - Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. - Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively. ##### Cons - Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality. - The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users. - Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform. - Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process. - Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging. #### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)? **["Effortless Campaign Management, But Needs More Integrations"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092)** **Rating:** 5.0/5.0 stars _— Ayush b._ [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092) **["Powerful Marketing Automation with strong personalization capabilities"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288)** **Rating:** 5.0/5.0 stars _— Supraja B._ [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288) #### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)? - [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for) ### [Magnolia](https://www.g2.com/products/magnolia/reviews) Magnolia combines the power of composable DXP with emerging AI to help enterprises move faster, adapt with ease, and drive long-term success. With its open, flexible, and intuitive CMS, global organizations can bring all their digital experiences—websites, portals, intranets, and applications—together on one centralized platform. Magnolia gives developers the freedom to build, marketers the tools to create, and businesses the confidence to grow. With over 450 enterprise customers and more than 200 certified Magnolia Partners globally, Magnolia is the CMS of choice for leading companies worldwide, including American Express, JetBlue, T-Mobile, Sanofi, and Generali. **Average Rating:** 4.3/5.0 **Total Reviews:** 55 #### How Do G2 Users Rate Magnolia? - **Web Analytics:** 8.3/10 (Category avg: 8.1/10) - **Audience Insights:** 7.5/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.5/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.1/10) #### Who Is the Company Behind Magnolia? - **Seller:** [Magnolia](https://www.g2.com/sellers/magnolia) - **Year Founded:** 1997 - **HQ Location:** Münchenstein (Basel), CH - **Twitter:** @magnolia\_cms 4,478 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=665ad19910d9709f353fa4c2c775025f59df4350c0c516305ab1406fd5b84948&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F479370%2F&secure%5Burl_type%5D=linkedin_company_website) 255 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 40% Large, 33% Medium #### What Are Recent G2 Reviews of Magnolia? **["Magnolia: The Right Balance Between Governance and Flexibility"](https://www.g2.com/survey_responses/magnolia-review-13016711)** **Rating:** 5.0/5.0 stars _— Giacomo C._ [Read full review](https://www.g2.com/survey_responses/magnolia-review-13016711) **["Quick and Efficient for Multiple Markets"](https://www.g2.com/survey_responses/magnolia-review-13016689)** **Rating:** 5.0/5.0 stars _— Ivan D._ [Read full review](https://www.g2.com/survey_responses/magnolia-review-13016689) #### What Are G2 Users Discussing About Magnolia? - [Who uses Magnolia CMS?](https://www.g2.com/discussions/who-uses-magnolia-cms) - [How good is Magnolia CMS?](https://www.g2.com/discussions/how-good-is-magnolia-cms) - 1 upvote - [What is Magnolia technology?](https://www.g2.com/discussions/what-is-magnolia-technology) - 1 comment, 2 upvotes - [What is Magnolia CMS used for?](https://www.g2.com/discussions/what-is-magnolia-cms-used-for) - 1 comment, 2 upvotes ### [Hygraph](https://www.g2.com/products/hygraph/reviews) Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the leading headless CMS for enterprises building content-rich websites, apps, and digital products. It gives teams the tools to create, manage, and deliver structured content anywhere – across web, mobile, or any other platform. With a powerful GraphQL API, flexible content modeling, and fine-grained permissions, both developers and content teams can move faster and work better together. Hygraph is built to handle complex content needs while staying easy to use, so your team can focus on delivering great digital experiences. **Average Rating:** 4.4/5.0 **Total Reviews:** 730 #### How Do G2 Users Rate Hygraph? - **Web Analytics:** 8.2/10 (Category avg: 8.1/10) - **Audience Insights:** 8.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.8/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind Hygraph? - **Seller:** [Hygraph](https://www.g2.com/sellers/hygraph) - **Company Website:** hygraph.com - **Year Founded:** 2017 - **HQ Location:** Berlin - **Twitter:** @hygraph 5,094 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2bdb49f78d9109151a7e63158fcad09899833bc76518b72dbcbf98e04a598f82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18152461%2F&secure%5Burl_type%5D=linkedin_company_website) 66 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 64% Small, 29% Medium #### What Do G2 Reviewers Say About Hygraph? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **ease of use** in Hygraph to be intuitive and perfectly suited for their content organization needs. - Users value the **flexible and intuitive content management system** of Hygraph, enhancing their overall experience. - Users highlight the **fast and easy API integration** of Hygraph, enhancing workflow and boosting productivity for teams. - Users value the **seamless integrations** with GraphQL, enhancing workflow and boosting productivity across teams. - Users value the **flexibility** of Hygraph, enjoying a developer-friendly environment and streamlined content organization. ##### Cons - Users experience a notable **learning curve** , particularly affecting newcomers lacking a technical background in CMS platforms. - Users find **learning difficulty** in navigating Hygraph, especially for non-tech individuals and newcomers to content management. - Users find the **expensive pricing structure** of Hygraph restrictive, especially for smaller teams and projects. - Users find the **difficult usability** of Hygraph challenging, especially for non-technical team members needing guidance. - Users find **pricing issues** challenging, especially with higher costs for advanced features and limits on free plans. #### What Are Recent G2 Reviews of Hygraph? **["Fast, Familiar CMS Editor with Useful AI and Amazing Hygraph Support"](https://www.g2.com/survey_responses/hygraph-review-12998721)** **Rating:** 4.0/5.0 stars _— Becky L._ [Read full review](https://www.g2.com/survey_responses/hygraph-review-12998721) **["Great CMS but can get even better"](https://www.g2.com/survey_responses/hygraph-review-8914469)** **Rating:** 4.0/5.0 stars _— Veronica G._ [Read full review](https://www.g2.com/survey_responses/hygraph-review-8914469) - ‹ Prev‹ Prev - 1 - [2](/categories/digital-experience-platforms-dxp?order=g2_score&page=2#product-list) - [3](/categories/digital-experience-platforms-dxp?order=g2_score&page=3#product-list) - [4](/categories/digital-experience-platforms-dxp?order=g2_score&page=4#product-list) - [5](/categories/digital-experience-platforms-dxp?order=g2_score&page=5#product-list) - [6](/categories/digital-experience-platforms-dxp?order=g2_score&page=6#product-list) - [7](/categories/digital-experience-platforms-dxp?order=g2_score&page=7#product-list) - [Next ›Next ›](/categories/digital-experience-platforms-dxp?order=g2_score&page=2#product-list) Spotlight Categories [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant) [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) Similar Categories - [Brand Asset Management](/categories/brand-asset-management) - [Client Portal](/categories/client-portal) - [Cloud Content Collaboration](/categories/cloud-content-collaboration) - [CMS Tools](/categories/cms-tools) - [Commenting Systems](/categories/commenting-systems) - [Component Content Management Systems](/categories/component-content-management-systems) - [Content Moderation Tools](/categories/content-moderation-tools) - [Design Systems](/categories/design-systems) - [Desktop Search](/categories/desktop-search) - [Digital Asset Management](/categories/digital-asset-management) - [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms) - [Digital Rights Management (DRM)](/categories/digital-rights-management-drm) - [Document Management](/categories/document-management) - [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm) - [File Migration](/categories/file-migration) [Browse Digital Experience Platforms (DXP) Themes](/categories/digital-experience-platforms-dxp/themes) ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash") NP Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash) Updated October 3, 2024 Digital experience platforms (DXPs) are composed of an integrated set of core technologies that support the creation, management, and delivery of omnichannel digital experiences. DXPs help organizations leverage customer data in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on. DXPs are primarily used by marketers to incorporate customer data into multiple steps of the customer journey. The deep feature set of DXPs allows marketers to orchestrate personalized experiences across multiple channels and touchpoints. Having evolved from traditional content management systems (CMSs), DXPs share some similarities with [web content management software](https://www.g2.com/categories/web-content-management) and [digital asset management software](https://www.g2.com/categories/digital-asset-management). However, DXPs do much more; in addition to content management and asset tracking, these platforms facilitate much of the development for a company’s final product, website, or portal. While there are certain foundational components that DXPs must have to accomplish its core purpose of delivering omnichannel experiences, they can also cover a lot of additional ground in terms of the functionality they provide. These pieces include, but aren’t limited to, hybrid or [headless CMS software](https://www.g2.com/categories/headless-cms), [personalization software](https://www.g2.com/categories/personalization), [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [data management platforms (DMP) software](https://www.g2.com/categories/data-management-platform-dmp), [digital analytics software](https://www.g2.com/categories/digital-analytics), various translation and [localization tools](https://www.g2.com/categories/localization), and other assorted [content management software](https://www.g2.com/categories/content-management). To qualify for inclusion in the Digital Experience Platform (DXP) category, a product must: - Provide content management and media storage capabilities - Facilitate the rapid development of websites, portals, or applications - Connect customer data with digital media through the use of APIs - Allow for personalization of digital content through the use of customer data - Provide analytics tool to measure content performance and user experience Top Tools at a Glance | Product | Best for | User Review | | --- | --- | --- | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image")](https://www.g2.com/products/adobe-experience-manager/reviews)[Adobe](https://www.g2.com/products/adobe-experience-manager/reviews)[4.2/5(691)](https://www.g2.com/products/adobe-experience-manager/reviews) | Omnichannel content authoring with Adobe ecosystem integration | "Adobe Experience Manager Makes Content and Digital Asset Management Easy" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9d4475b56a0a42a2492638eba5a81bcd/sitecore-digital-experience-platform.png "Product Avatar Image")](https://www.g2.com/products/sitecore-digital-experience-platform/reviews)[Sitecore Digital Experience...](https://www.g2.com/products/sitecore-digital-experience-platform/reviews)[4.1/5(650)](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) | Composable multi-site personalization with enterprise governance | "Robust Content Management and Personalization in One Powerful Platform" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a2da78b752e9f71b23fab546a1099dee/jahia-dxp.png "Product Avatar Image")](https://www.g2.com/products/jahia-dxp/reviews)[Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews)[4.4/5(603)](https://www.g2.com/products/jahia-dxp/reviews) | Multisite content delivery with native personalization | "Impressive Flexibility and Scalability" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fbdebc9bfa1eb2015be7c8195562935a/liferay-liferay-digital-experience-platform%282%29.png "Product Avatar Image")](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews)[Liferay](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews)[4.4/5(148)](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) | Unified multi-site portals with low-code composability | "Complete platform for corporate digital experiences" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_146a5f97b2588bde0535e0d81a050a0e/umbraco.png "Product Avatar Image")](https://www.g2.com/products/umbraco/reviews)[Umbraco](https://www.g2.com/products/umbraco/reviews)[4.5/5(1,011)](https://www.g2.com/products/umbraco/reviews) | Flexible .NET-native CMS content delivery | "A Flexible CMS That Scales with Business Needs" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a79e0bea037b36a96faacb6bbb560b6/webflow.png "Product Avatar Image")](https://www.g2.com/products/webflow/reviews)[Webflow](https://www.g2.com/products/webflow/reviews)[4.4/5(995)](https://www.g2.com/products/webflow/reviews) | Visual no-code web experience delivery | "Best webdesign building platform" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_86486175beb393914df6adfd77085a72/kentico.png "Product Avatar Image")](https://www.g2.com/products/kentico/reviews)[Kentico](https://www.g2.com/products/kentico/reviews)[4.4/5(365)](https://www.g2.com/products/kentico/reviews) | Unified CMS, marketing, and e-commerce delivery | "All-in-One Flexibility with a Learning Curve" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2cb81ab2f9a943ec1bb9eb4ed3ae0e94/experro.jpg "Product Avatar Image")](https://www.g2.com/products/experro/reviews)[Experro](https://www.g2.com/products/experro/reviews)[4.8/5(48)](https://www.g2.com/products/experro/reviews) | AI-powered search, merchandising, and headless DXP | "Transforms Digital Experiences with Speed and Precision" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e1997c6eb5dd7410b28992f03a1dfdcb/storyblok.png "Product Avatar Image")](https://www.g2.com/products/storyblok/reviews)[Storyblok](https://www.g2.com/products/storyblok/reviews)[4.5/5(592)](https://www.g2.com/products/storyblok/reviews) | Headless CMS with visual-editor content delivery | "Fast, Client-Friendly Editing with a Truly Helpful AI Assistant" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dc58057905e28f2a7612bc8139486b67/progress-sitefinity.png "Product Avatar Image")](https://www.g2.com/products/progress-sitefinity/reviews)[Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews)[4/5(546)](https://www.g2.com/products/progress-sitefinity/reviews) | Personalized multi-site content delivery with .NET extensibility | "Marketing team finally stopped breaking the website" | * * * Show More ### Digital Experience Platforms (DXP) Topics - [What Does DXP Stand For?](#what-does-dxp-stand-for) - [DXP Platform Features ](#dxp-platform-features) - [Platform Benefits](#platform-benefits) - [Professional & Industry Cases](#professional-industry-cases) - [What’s the best digital experience platform for small businesses?](#what-s-the-best-digital-experience-platform-for-small-businesses) - [What’s the best digital experience platform for medium-sized companies?](#what-s-the-best-digital-experience-platform-for-medium-sized-companies) - [What's the best DXP provider for interactive apps?](#what-s-the-best-dxp-provider-for-interactive-apps) - [Alternatives](#alternatives) - [Platform Challenges](#platform-challenges) - [How to Buy](#how-to-buy) - [Digital Experience Platforms (DXP) Trends](#digital-experience-platforms-dxp-trends) [ ### Digital Experience Platforms (DXP) Topics Expand/Collapse ](#) - [What Does DXP Stand For?](#what-does-dxp-stand-for) - [DXP Platform Features ](#dxp-platform-features) - [Platform Benefits](#platform-benefits) - [Professional & Industry Cases](#professional-industry-cases) - [What’s the best digital experience platform for small businesses?](#what-s-the-best-digital-experience-platform-for-small-businesses) - [What’s the best digital experience platform for medium-sized companies?](#what-s-the-best-digital-experience-platform-for-medium-sized-companies) - [What's the best DXP provider for interactive apps?](#what-s-the-best-dxp-provider-for-interactive-apps) - [Alternatives](#alternatives) - [Platform Challenges](#platform-challenges) - [How to Buy](#how-to-buy) - [Digital Experience Platforms (DXP) Trends](#digital-experience-platforms-dxp-trends) ## Learn More About Digital Experience Platforms (DXP) ### **What Does DXP Stand For?** DXP stands for digital experience platform. DXPs are truly an all-encompassing software system that connects data and content with customers to create a seamless personalized digital customer experience. DXPs have tools that interact with all customer touchpoints, so they have components such as content hubs, CRM, UX and UI design tools, DevOps, digital asset management, data security, and more. The development of DXPs arose out of a disconnect between customer data and how it can be leveraged in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on.  DXPs cover a lot of ground in terms of the functionality they provide, and each of the component pieces of a DXP are often full-fledged software themselves. These pieces include, but aren’t limited to, hybrid or headless CMS software, personalization software, marketing automation software, CRM software, data management platforms (DMP), digital analytics software, various translation and localization tools, and other assorted content management systems. DXPs are relatively new, and most major competitors in the market arose in the past decade. There is room for fluctuation as the market settles, and market experts are watching the space closely as DXP vendors prioritize specific features, acquire other software solutions to fold into their product, and settle on definitions of the category. #### What Types of Digital Experience Platforms (DXP) Exist? DXPs must provide extensive feature coverage to achieve the cross-channel customer experience optimization they are intended for. As a result, vendors leverage one of two models to include all the necessary features in their solution. Both models have advantages and disadvantages depending on what software the business is already using, so buyers need to ensure their desired DXP fits with their existing software stack. **Open DXPs** Open DXPs may be thought of as connective tissue that integrates multiple best-of-breed solutions, allowing users to orchestrate their marketing strategy with the best available point solutions. Leveraging an open DXP is especially attractive to businesses that are already using some of the software components integrated into a given offering. The main appeal of an open DXP is the ability to use the best-of-breed solutions for the individual components needed for a DXP. However, that strength can also be a drawback for some companies. Since open DXPs consist of multiple, integrated point solutions, users must have a strong understanding of each to get the most out of the larger DXP ecosystem. If a business hasn’t leveraged many marketing tools or content management systems in the past, jumping right into an open DXP may be challenging. Businesses considering an open DXP should ensure their workforce is either already familiar with the individual component pieces of software, or be prepared to offer comprehensive training on each solution. **Closed DXPs** Closed DXPs are all-in-one platforms that include all the individual pieces of a DXP in a single, unified system offered by one provider. While open DXPs integrate multiple solutions to achieve all the functionality needed for a full DXP, closed DXP providers offer a one-stop shop where buyers find all the features they need in one platform. Since all-in-one DXPs are a closed ecosystem, these types of solutions are helpful to companies that thus far haven’t invested much in their marketing stack or those looking to consolidate their stack. As is the case with open DXPs, all-in-one solutions aren’t without potential issues. Since all the components of a closed DXP are developed and maintained by one provider, there isn’t a guarantee that the individual pieces are of best-in-class quality. Closed DXPs also host far fewer integrations with other software (ultimately, to incentivize users to utilize as much of the platform as possible). This is particularly disruptive for companies with an established marketing software stack. ### **DXP Platform Features ** As mentioned previously, DXPs are made up of an integrated set of technologies, each with its own granular feature set, meaning they have dozens of features. Listed below are the component software within DXPs and their role within the DXP ecosystem. 1. **Hybrid or headless CMS** : Hybrid or headless CMS is a foundational component that DXPs are built on. With headless CMS, users are not required to create bespoke front ends for applications when planning and designing content delivery. This streamlined, device-agnostic content delivery allows businesses to focus their effort on the content itself and how it can be personalized and optimized. 2. **Personalization** : Efficient digital experience personalization is the overall goal of DXPs. The personalization tools within DXPs are effective because they provide direct access to multiple repositories of customer and user data. Since businesses often keep that kind of information in many disparate, disconnected silos, other personalization solutions can struggle with effectiveness. DXPs streamline personalization by integrating all these data repositories into the systems that deliver content. 3. **Marketing automation** : The digital marketing automation arm of DXPs handles broad-reaching marketing orchestration by pulling customer and user data from CRMs and data management platforms, delivering experiences across multiple channels, and pulling content from various content storage repositories. 4. **Digital asset management (DAM)**: DAM tools are content management systems that specifically handle the storage and delivery of marketing collateral. DAMs are a pivotal component within DXPs since other pieces, like marketing automation tools, pull content from them when orchestrating content campaigns. 5. **Data management platform (DMP)**: DXPs include a DMP within their offering to house customer and user data. DMPs sometimes integrate with customer relationship management (CRM) solutions to intake more customer data. DXPs are heavily reliant on the data housed within this component to create personalized content in real-time. 6. **Translation and localization** : DXPs include translation and localization tools, which are useful when businesses attempt to personalize digital experiences based on a user’s preferred location or language. 7. **E-commerce platforms** : Many DXPs also provide all the functions of an e-commerce platform, allowing businesses to run an online store within the same platform that maintains the rest of their digital presence. E-commerce websites provide many features that regular web content management software does not, like integrations with inventory management, search and navigation, and payment gateways. 8. **Digital analytics** : Gathering and applying analytics are key components within DXPs. Businesses leverage digital analytics to measure content performance and user experience, which are then used to further refine their digital experiences. ### Platform Benefits **Potential consolidation of the marketing software stack** : Depending on solution type, industry, and size of the business, a DXP can eliminate the need for some of its individual marketing technologies. A DXP has multiple functionalities, so these platforms offer all the features of the necessary individual software, but on a unified system, making this type of solution helpful for companies that haven’t invested a lot into their marketing technology stack or for those that want to consolidate their stack. **Optimal content usage** : Businesses strive for repeat customers, and one method of accomplishing this is via personalized content that keeps bringing customers back. Once businesses have a deeper understanding of who their customers are, what content they’re looking for, and where they are in the buying process, they can use a DXP to leverage this data to provide personalized content across numerous channels based on context, interaction history, preferences, and several other factors. In this way, DXPs ensure that the entire customer lifecycle is consistent.  **Single control center** : DXPs allow for the control of all related business processes on a single platform, eliminating the need to switch between multiple software to perform different tasks. This makes it easier to track user behavior across various touchpoints, analyze this data, and deliver relevant content, allowing for time optimization, cost savings, and improved customer satisfaction. ### Professional & Industry Cases The solutions offered by DXPs are particularly pertinent to two departments within a business: product or development teams and marketing teams. The components in a DXP may be separated into those that create and maintain websites, apps, portals, etc., and those that create, house, deliver and analyze marketing materials. There is a significant overlap between these pieces in terms of relevancy to specific teams. While other departments like sales or customer service leverage parts of a DXP (e.g., a CRM component), developers and marketing professionals are the most likely users to leverage a DXP with a major hands-on approach. **Developers** : One of the core components of a DXP is the hybrid or headless CMS which allows developers to create and maintain digital experiences that are device agnostic. Headless CMS are called such because they don’t provide a static front-end delivery, allowing the delivery of content to websites, desktop apps, mobile apps, and more without requiring the development of unique front ends for each. Within a DXP, developers are often tasked with creating the channels through which content will be delivered, and since DXPs utilize headless CMS, they don’t have to worry about tailor-making front-end outputs for each. **Marketers** : The majority of components inside DXPs are primarily used by marketing professionals. Key pieces include marketing automation, digital asset management software, and personalization and segmentation. While developers handle creating marketing channels like websites and apps, marketers are tasked with creating and delivering a steady stream of personalized content through those channels. DXPs offer marketers a full suite of tools for the endeavor, including a centralized hub for customer and user data, repositories for content and assets, and myriad tools to ensure experiences are timely and personalized. ### What’s the best digital experience platform for small businesses? For SMBs aiming to deliver engaging digital experiences without complex infrastructure, [top-rated small business digital experience platforms](https://www.g2.com/categories/digital-experience-platforms-dxp/small-business) include: - [Webflow](https://www.g2.com/products/webflow/reviews) offers a visual web development platform that empowers marketing teams to build, manage, and optimize websites without coding. Its intuitive interface and responsive design capabilities make it ideal for small businesses seeking agility and control. - [Sanity](https://www.g2.com/products/sanity/reviews) provides a headless CMS that enables real-time collaboration and structured content delivery across channels. Its flexibility and developer-friendly approach cater to small businesses looking to scale their digital presence. - [Kentico](https://www.g2.com/products/kentico/reviews) delivers an integrated marketing platform with content management, digital marketing, and commerce tools. Its scalability and user-friendly interface help small businesses create personalized customer journeys. ### What’s the best digital experience platform for medium-sized companies? For medium-sized businesses aiming to unify content, commerce, and customer engagement, top digital experience platforms on G2 include: - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) offers a composable, enterprise-grade solution that integrates content management, personalization, commerce, and analytics. Its AI-driven features and headless capabilities are ideal for medium-sized companies scaling across multiple channels. - [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) combines content management and customer data management. It supports headless and traditional delivery, empowering medium-sized businesses to create personalized digital experiences with easy integration into existing tech stacks. - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) focuses on commerce-driven digital experiences, offering AI-powered search, merchandising, and content management. Its intuitive interface and integration-friendly design help medium-sized companies drive personalized shopping and content experiences at scale. ### What's the best DXP provider for interactive apps? For organizations developing interactive applications that require seamless integration, real-time personalization, and robust content management, leading DXPs based on G2 reviews include: - [Adobe Experience Manager (AEM)](https://www.g2.com/products/adobe-experience-manager/reviews) offers a comprehensive suite that combines content management, digital asset management, and personalization tools. With its robust APIs and integration capabilities, AEM enables developers to create dynamic, interactive applications.[ ](https://business.adobe.com/resources/reports/gartner-mq-digital-experience-platforms-2025.html?utm_source=chatgpt.com) - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) is known for its flexibility and scalability. It offers a modular architecture suitable for developing interactive applications. With features like user segmentation, content targeting, and integration with various backend systems, Liferay supports the creation of personalized and engaging user experiences. - [Optimizely One](https://www.g2.com/products/optimizely-one/reviews) focuses on experimentation and optimization, providing tools for A/B testing, personalization, and content management. Its capabilities allow developers to build interactive applications that can be continuously tested and refined to enhance user engagement. ### Alternatives Alternatives to DXPs can replace this type of software, either partially or completely: [WebOps platforms:](https://www.g2.com/categories/webops-platforms) WebOps platforms hone in on the rapid development capabilities found in DXPs, but remove some of the bulkier aspects of DXPs. Development-focused businesses are more likely to leverage WebOps platforms over DXPs since the former provides all of the comprehensive web and application development tools without the marketing-focused solutions in the latter. [Web content management systems (WCMS):](https://www.g2.com/categories/web-content-management) DXPs were born out of the limitations posed by traditional web content management systems (WCMS). A WCMS is used to create and manage content and uses API-first architecture to deploy content through multiple channels. A DXP does everything a WCMS does, just on a larger scale. With a DXP, businesses can sync, manage and push content across channels, such as web, mobile, customer portals, IoT devices, billboards, and more. Further, a DXP can establish intranets and manage microsites.  ### Platform Challenges **Onboarding and implementation** : DXPs are packed full of features, and fully understanding how to effectively leverage all the pieces of one may be a challenge. Without comprehensive cross-team training, businesses could find themselves paying a lot of money for a tool their team doesn’t use to its full potential. All teams utilizing a DXP should be given training on their specific components, and how all these pieces affect and interact with one another. Efficient cross-team communication and collaboration are essential to get the most out of a DXP. **Buyer's remorse** : If a business decides it wants to move away from a DXP once it is already implemented, this can be complicated. Since the DXP manages so many of the business’s workflow processes and links within and between teams, eliminating a DXP once it's in place can be time-consuming and costly. ### How to Buy #### Requirements Gathering (RFI/RFP) for Digital Experience Platforms (DXP) Purchasing a DXP is a significant decision that needs to be made carefully as the chosen product is likely to be a costly investment and a long-term decision. Once it is decided that an organization needs a DXP, here are additional areas to evaluate: **Business goals to be achieved** : A DXP shouldn’t be leading the conversation. A DXP should underpin the business objectives, with specific attention to marketing goals, and should aid in executing the strategies put in place by the business. Businesses should think about the foundational capabilities needed to meet their specific goals, which will help when searching for a DXP. **Understanding marketing needs** : Each business has their unique way of curating digital experiences for their customers—types of marketing campaigns, content creation, publishing environment, etc. Understanding the nuances of the business’s workflows will help in choosing a DXP that integrates well with the existing ways of working. **Current marketing technology stack** : Doing a thorough audit of the business’s current martech stack is integral before purchasing a digital experience platform as a DXP will come integrated with a lot of martech functionality. It’s important to make note of what software is in the stack, who uses various parts of the stack, and existing integrations within the stack. Having this holistic view of the current martech situation will also help with the deployment and adoption of the DXP. #### Compare Digital Experience Platforms (DXP) Products (Long List vs. Short List) **Create a long list** There is a good amount of options when it comes to digital experience platform software. Once buyers understand the requirements, they should search for DXP vendors by browsing the internet. Most product websites will have a ‘Features’ page that will provide a high-level picture of what the software encompasses. G2.com is a good place to start. **Create a shortlist** Next, buyers should research further into the long list of solutions to create a shortlist. There is lots of research (articles and videos) that explain and review different products from different perspectives. Buyers should find research that caters to their industry. G2.com’s ‘Compare’ feature will help to stack software up side by side to compare specific features and learn how real users rate them. **Conduct demos** Demos are a great way to get a first-hand look at potential solutions and ask the right questions to determine which product is right for the organization. Demos are a great opportunity to ask the vendor to do a walkthrough of how the product addresses different use cases—how would a marketer get used out of the product versus a developer? Buyers should prepare for each demo by having a standard list of questions and clarifications to ask each vendor.   #### Selection of Digital Experience Platforms (DXP) **Choose a selection team** Members of both the development team and the marketing team should be part of the selection process since these teams will be interacting with the DXP the most.  **Negotiation** At this stage, it is important to discuss pricing and ask if any discounts are available, whether it be for purchasing a larger number of licenses or for a longer duration. Buyers should explore payment options and implementation and onboarding services at this time as well.  **Final decision** Now that buyers know which DXP solution they want to purchase, they should ask for a trial run of the product to test how it will be implemented and adopted by their teams. If it can be well integrated with existing technology and the teams receive it well, the buyer can be confident that the purchase will be successful. ### Digital Experience Platforms (DXP) Trends **Transparent customer data management:** To deliver seamless personalized digital experiences, businesses rely heavily on customer data, whether it be geolocation, personal preferences, past purchases, or other factors. However, there has been concern over customer data collection in recent years because businesses failed to use this data responsibly. Research shows that customers hesitate to share personal data if they do not trust a company. Responsible data collection and usage practices are integral to building customer trust and loyalty, and consequently integral to providing customers with seamless digital experiences. [**Personalization in digital experiences is a must**](https://www.g2.com/articles/2021-digital-transformation-dx-trends) **:** Personalization is no longer just nice to have when it comes to content and online shopping experiences. Customers expect personalization in each part of their shopping journeys, from receiving marketing emails to browsing online to post-purchase periods. Personalization leads to higher rates of conversion and repeat purchases.