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WooCommerce

By Automattic Inc.

4.4 out of 5 stars

How would you rate your experience with WooCommerce?

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WooCommerce Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find WooCommerce's ease of use exceptional, enabling seamless management of their online stores without complexity. (24 mentions)
Users appreciate the easy integration of WooCommerce with WordPress, enhancing their e-commerce experience effortlessly. (21 mentions)
Users celebrate the flexibility and ease of use of WooCommerce, enhancing their e-commerce experience significantly. (16 mentions)
Users value the plugin flexibility of WooCommerce, enjoying easy customization and extensive options for their online stores. (15 mentions)
Users love the high customizability of WooCommerce, enabling tailored solutions for unique business needs and design preferences. (12 mentions)
Users praise the outstanding customer support of WooCommerce, ensuring quick resolutions and enhancing overall satisfaction. (8 mentions)
Users note that WooCommerce can become expensive due to costly plugins and the need for professional help. (11 mentions)
Users experience slow performance with WooCommerce as stores grow, often needing costly plugins for optimization. (10 mentions)
Users find WooCommerce's limited features require costly extensions and extensive management, impacting their overall experience. (9 mentions)
Users find the learning curve steep with WooCommerce, feeling overwhelmed by its many modules and configuration options. (5 mentions)
Users find WooCommerce not user-friendly, citing complexities that overwhelm and require advanced technical knowledge for proper setup. (5 mentions)
Users often face update issues with WooCommerce, leading to functionality problems and requiring careful maintenance. (5 mentions)
Users find integration issues frustrating, as it often takes considerable time and may lead to conflicts with plugins. (4 mentions)
Users find limited scalability in WooCommerce, making it challenging for larger setups and complicating product management. (4 mentions)
Users express frustration with poor customer support from WooCommerce, leading to delays in issue resolution and customization challenges. (3 mentions)

Top Pros or Advantages of WooCommerce

1. Ease of Use
Users find WooCommerce's ease of use exceptional, enabling seamless management of their online stores without complexity.
See 24 mentions

See Related User Reviews

Vanessa W.
VW

Vanessa W.

Small-Business (50 or fewer emp.)

2.5/5

"Easy Product Import, But Payment Process Needs Improvement"

What do you like about WooCommerce?

The platform is user-friendly, making it simple to add products and import items from various dropshipping sites. Customer service is good though.

Uday G.
UG

Uday G.

Small-Business (50 or fewer emp.)

5.0/5

"Smooth Integration & Simple Configuration"

What do you like about WooCommerce?

Woocommerce scalability and flexibility are what I like the most about it. It offers thousands of commercial and free extensions, integrates flawless

2. Easy Integration
Users appreciate the easy integration of WooCommerce with WordPress, enhancing their e-commerce experience effortlessly.
See 21 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"“WooCommerce + VidShop = Next-Level Shopping Experience”"

What do you like about WooCommerce?

WooCommerce is highly customizable, integrates with almost every payment method, and has a massive plugin ecosystem. With VidShop, I can create engagi

josefina s.
JS

josefina s.

Small-Business (50 or fewer emp.)

4.5/5

"WooCommerce Review – Running AndlessBags.com"

What do you like about WooCommerce?

WooCommerce has been the backbone of Andless Bags since creation, and it’s a solid choice if you want flexibility and control over your online store.

3. E-commerce Services
Users celebrate the flexibility and ease of use of WooCommerce, enhancing their e-commerce experience significantly.
See 16 mentions

See Related User Reviews

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"The CMS based e-comm extension tool for online store"

What do you like about WooCommerce?

What I like best about WooCommerce is its flexibility and seamless integration with WordPress. It gives us full control over the online store, from pr

Patrick T.
PT

Patrick T.

Small-Business (50 or fewer emp.)

4.0/5

"WooCommerce Can Increase your Promotional Revenue by a Factor of 100"

What do you like about WooCommerce?

WooCommerce is the most popular e-commerce solution for the Wordpress website builder. WooCommerce is great for small businesses that seek to sell the

4. Plugin Flexibility
Users value the plugin flexibility of WooCommerce, enjoying easy customization and extensive options for their online stores.
See 15 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"“WooCommerce + VidShop = Next-Level Shopping Experience”"

What do you like about WooCommerce?

WooCommerce is highly customizable, integrates with almost every payment method, and has a massive plugin ecosystem. With VidShop, I can create engagi

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Best e-commerce shop system for selling products online"

What do you like about WooCommerce?

It is best for merchants who don't have the basic coding knowledge. Easy to build and maintain. Most of the required custom plugins are available in t

5. Customizability
Users love the high customizability of WooCommerce, enabling tailored solutions for unique business needs and design preferences.
See 12 mentions

See Related User Reviews

Vidya M.
VM

Vidya M.

Small-Business (50 or fewer emp.)

4.0/5

"Solid and Customizable E-commerce Solution for WordPress"

What do you like about WooCommerce?

I like how deeply it integrates with WordPress, giving me full control over my store’s design and functionality. It’s highly customizable, and there a

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"“WooCommerce + VidShop = Next-Level Shopping Experience”"

What do you like about WooCommerce?

WooCommerce is highly customizable, integrates with almost every payment method, and has a massive plugin ecosystem. With VidShop, I can create engagi

6. Customer Support
Users praise the outstanding customer support of WooCommerce, ensuring quick resolutions and enhancing overall satisfaction.
See 8 mentions

See Related User Reviews

Vincenzo Bernardino R.
VR

Vincenzo Bernardino R.

Small-Business (50 or fewer emp.)

4.5/5

"The first place to start with your Ecommerce"

What do you like about WooCommerce?

I like the endless possibilities of customization and flexibility and full integration with a lot of other plugins and builders for WordPress website,

Aditya A.
AA

Aditya A.

Mid-Market (51-1000 emp.)

4.5/5

"Cost Effective E-Commerce Platform - Best for Integrations and Niche Use Cases"

What do you like about WooCommerce?

WooCommerce is massively advantageous for selling anything and everything. I work in an education institute and we use WooCommerce to offer live and r

Top Cons or Disadvantages of WooCommerce

1. Expensive
Users note that WooCommerce can become expensive due to costly plugins and the need for professional help.
See 11 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"A flexible and powerful eCommerce solution for WordPress"

What do you dislike about WooCommerce?

your store grows in size and complexity, WooCommerce can become resource-intensive and may slow down without proper optimization. Some essential plugi

josefina s.
JS

josefina s.

Small-Business (50 or fewer emp.)

4.5/5

"WooCommerce Review – Running AndlessBags.com"

What do you dislike about WooCommerce?

Can get costly once you add essential paid extensions Performance depends heavily on hosting and optimization Requires more setup/maintenance co

2. Slow Performance
Users experience slow performance with WooCommerce as stores grow, often needing costly plugins for optimization.
See 10 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"A flexible and powerful eCommerce solution for WordPress"

What do you dislike about WooCommerce?

your store grows in size and complexity, WooCommerce can become resource-intensive and may slow down without proper optimization. Some essential plugi

Uday G.
UG

Uday G.

Small-Business (50 or fewer emp.)

5.0/5

"Smooth Integration & Simple Configuration"

What do you dislike about WooCommerce?

The primary issue I've observed is that Woocommerce may lag if you need to install several other plugins in order to activate certain fundamental feat

3. Limited Features
Users find WooCommerce's limited features require costly extensions and extensive management, impacting their overall experience.
See 9 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Best e-commerce shop system for selling products online"

What do you dislike about WooCommerce?

The shop system require self hosting which makes merchants to manage and fix by their own (or) by the third party providers. The core functionality is

josefina s.
JS

josefina s.

Small-Business (50 or fewer emp.)

4.5/5

"WooCommerce Review – Running AndlessBags.com"

What do you dislike about WooCommerce?

Can get costly once you add essential paid extensions Performance depends heavily on hosting and optimization Requires more setup/maintenance co

4. Learning Curve
Users find the learning curve steep with WooCommerce, feeling overwhelmed by its many modules and configuration options.
See 5 mentions

See Related User Reviews

SAMIA Q.
SQ

SAMIA Q.

Small-Business (50 or fewer emp.)

3.5/5

"Hard to use"

What do you dislike about WooCommerce?

Since I am not an expert that is why I think this is hard to implement in my business page. There are many modules and extensions, which can be overwh

AO

Arjan O.

Small-Business (50 or fewer emp.)

5.0/5

"The best tool for Wordpress Webshops"

What do you dislike about WooCommerce?

It takes some getting used to and sometimes options can be hard to locate.

5. Not User-Friendly
Users find WooCommerce not user-friendly, citing complexities that overwhelm and require advanced technical knowledge for proper setup.
See 5 mentions

See Related User Reviews

Patrick T.
PT

Patrick T.

Small-Business (50 or fewer emp.)

4.0/5

"WooCommerce Can Increase your Promotional Revenue by a Factor of 100"

What do you dislike about WooCommerce?

The WooCommerce interface may seem outdated. One recurrent issue is Wordpress' customer support's inability to keep up with its latest updates. The Cl

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"The CMS based e-comm extension tool for online store"

What do you dislike about WooCommerce?

While WooCommerce is incredibly flexible, that flexibility can come with complexity. As your store grows, managing performance and ensuring compatibil

6. Update Issues
Users often face update issues with WooCommerce, leading to functionality problems and requiring careful maintenance.
See 5 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"A flexible and powerful eCommerce solution for WordPress"

What do you dislike about WooCommerce?

your store grows in size and complexity, WooCommerce can become resource-intensive and may slow down without proper optimization. Some essential plugi

Patrick T.
PT

Patrick T.

Small-Business (50 or fewer emp.)

4.0/5

"WooCommerce Can Increase your Promotional Revenue by a Factor of 100"

What do you dislike about WooCommerce?

The WooCommerce interface may seem outdated. One recurrent issue is Wordpress' customer support's inability to keep up with its latest updates. The Cl

7. Integration Issues
Users find integration issues frustrating, as it often takes considerable time and may lead to conflicts with plugins.
See 4 mentions

See Related User Reviews

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"The CMS based e-comm extension tool for online store"

What do you dislike about WooCommerce?

While WooCommerce is incredibly flexible, that flexibility can come with complexity. As your store grows, managing performance and ensuring compatibil

josefina s.
JS

josefina s.

Small-Business (50 or fewer emp.)

4.5/5

"WooCommerce Review – Running AndlessBags.com"

What do you dislike about WooCommerce?

Can get costly once you add essential paid extensions Performance depends heavily on hosting and optimization Requires more setup/maintenance co

8. Limitations
Users find limited scalability in WooCommerce, making it challenging for larger setups and complicating product management.
See 4 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Best e-commerce shop system for selling products online"

What do you dislike about WooCommerce?

The shop system require self hosting which makes merchants to manage and fix by their own (or) by the third party providers. The core functionality is

Jack C.
JC

Jack C.

Small-Business (50 or fewer emp.)

5.0/5

"WooCommerce is a perfect solution for e-commerce brands"

What do you dislike about WooCommerce?

There are some limitations to the features which are offered at standard, but there are a multitude of free plugins available to solve these problems.

9. Poor Customer Support
Users express frustration with poor customer support from WooCommerce, leading to delays in issue resolution and customization challenges.
See 3 mentions

See Related User Reviews

Patrick T.
PT

Patrick T.

Small-Business (50 or fewer emp.)

4.0/5

"WooCommerce Can Increase your Promotional Revenue by a Factor of 100"

What do you dislike about WooCommerce?

The WooCommerce interface may seem outdated. One recurrent issue is Wordpress' customer support's inability to keep up with its latest updates. The Cl

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Customizable e-commerce plugin for online store creation and management"

What do you dislike about WooCommerce?

There’s no official customer support unless you're using paid extensions from WooCommerce, which means you often have to rely on community forums or t

WooCommerce Reviews (1,209)

View 3 Video Reviews
Reviews

WooCommerce Reviews (1,209)

View 3 Video Reviews
4.4
1,209 reviews
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G2 reviews are authentic and verified.
German N.
GN
CEO - Co-Founder
Small-Business (50 or fewer emp.)
"an ecommerce at your fingertips"
What do you like best about WooCommerce?

I love the integration of woocommerce with wordpress, it allows stores to be made very quickly and can be easily managed Review collected by and hosted on G2.com.

What do you dislike about WooCommerce?

I dislike a little that most woocommerce plugins have high costs and subscriptions have to be paid. Review collected by and hosted on G2.com.

ML
Owner
Design
Small-Business (50 or fewer emp.)
"Great affordable webhosting!"
What do you like best about WooCommerce?

There is no monthly fee to use WooCommerce! I love it! It's stable and has been aroound for years- I have no issues with this platform Review collected by and hosted on G2.com.

What do you dislike about WooCommerce?

If you do pod not all suppliers link to Woocommerce. Review collected by and hosted on G2.com.

Sergio A.
SA
IT & Ecommerce Manager
Small-Business (50 or fewer emp.)
"You can do what you want, fast and cheap"
What do you like best about WooCommerce?

Woocommerce is very easy an intuitive to manage.

Loads very fast by default, no need big servers until you have a very large list of products, categories, tags, customers, orders, but the most can affect to the loads times, are the third party plugins adding features to woocommerce.

Have a very large community so you can get support from many ways.

How is based on wordpress, the plugin development is very easy and cheap, so in the plugin market place you can finde solutions between hundreds of thousands of plugins. Probably the missing feature in the woocomerce is solved with some plugins. Review collected by and hosted on G2.com.

What do you dislike about WooCommerce?

Doesn't include B2B options by default, like price tiers, prices by role, for example for whosalers, etc. These kind of options are in default in the competence like Magento from many years ago. Review collected by and hosted on G2.com.

Juan M.
JM
Diseñador Gráfico y Web .Freelance
Small-Business (50 or fewer emp.)
"The best ecommerce manager on the internet"
What do you like best about WooCommerce?

All the functionalities it has are unlimited. You can do almost anything related to online sales. Review collected by and hosted on G2.com.

What do you dislike about WooCommerce?

It has become a bit outdated in terms of administration and user interface. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Small-Business (50 or fewer emp.)
"Solid As A Rock"
What do you like best about WooCommerce?

It's consistent and I know how to use it. Review collected by and hosted on G2.com.

What do you dislike about WooCommerce?

There are multiple steps needed for certain tasks. Review collected by and hosted on G2.com.

Jim N.
JN
Chief Administrator
Internet
Small-Business (50 or fewer emp.)
"Woocommerce makes e-commerce simple!"
What do you like best about WooCommerce?

WooCommerce has become the standard go-to ecommerce plugin for WordPress. Simple setup with an automated wizard process, and an intuitive interface, with massive expansion capability make WooCommerce my preferred solution for quickly creating and managing online storefronts. Importing and or duplicating digital or physical products are quick ways to populate store inventory. I especially like the ability to automate the sales process and seamlessly deliver digital products to my ebook customers without any manual intervention whatsoever. The vast array of free and premium add ons available for WooCommerce allow me to quickly deploy ecommerce sites for myself and customers. As a web designer, I really appreciate the easy learning curve my less technically adept website customers have when I'm teaching them how to add products, fulfill orders, and manage their new online store using WooCommerce. I wish I would have tried WooCoomerce sooner! Review collected by and hosted on G2.com.

What do you dislike about WooCommerce?

Support is sometimes lacking. While live chat has been implemented, expertise and responsiveness is not top-notch. Thankfully, the product documentation is extensive. The inability to export all store settings makes deploying a live store from a development site more time consuming than necessary. Review collected by and hosted on G2.com.

Joshua D.
JD
Director of Marketing, Partnerships, and Website Logistics
E-Learning
Small-Business (50 or fewer emp.)
"WooCommerce makes it easy to edit"
What do you like best about WooCommerce?

I am familiar with building and editing websites in many formats and woocommerce makes it super easy to edit and adjust settings, edit pages, products, coupons etc, all on the back end with an easy to use graphic user interface. I have shown people with no coding experience whatsoever how to edit pages and products and have had them successfully do so with ease. I use woocommerce everyday and the ease of use and integration made transistioning easy. The ease of implementing new plugins. It has many positive features, I have even shown my customer support staff how to edit products so they may implement updates to descriptions as needed to clarify for customers. Review collected by and hosted on G2.com.

What do you dislike about WooCommerce?

When pulling the analytics, there are sometimes that it is easier to use a plugin for particular organizations or multiple products etc. rather than relying on only the native analytics feature. But this is an easy fix and many analytics plugins exist to easily implement to improve the options for reports if needed. Review collected by and hosted on G2.com.

Jaydeep R.
JR
Software Engineer
Small-Business (50 or fewer emp.)
"Best E-commerce solution"
What do you like best about WooCommerce?

It is the most beautiful package top of the WordPress that we can use for e-commerce. Review collected by and hosted on G2.com.

What do you dislike about WooCommerce?

Combursome product management and order management Review collected by and hosted on G2.com.

GG
CEO
E-Learning
Small-Business (50 or fewer emp.)
"WooCommerce is one of the easiest ways to manage a site."
What do you like best about WooCommerce?

WooCommerce was so easy to implement for our site, we use it everyday to manage the site and make it easy to keep up with. It has some of the best features we have had on a site manager and its integration has been necessary for success at this point. Any issues we have had, their customer service has always been willing to lend a hand to help fix as well. In my opinion, its the easiest software to use for the site. Review collected by and hosted on G2.com.

What do you dislike about WooCommerce?

The customer service has taken a bit to respond a time or two but addressed our issues once they did. Review collected by and hosted on G2.com.

Kaushik G.
KG
Digital marketing manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Woocommerce review by 5+ year experienced digital marketer"
What do you like best about WooCommerce?

Woocommerce is free compared to shopify and we get all the features for free and it's easy to customise and Design, so I suggest all the ecommerce owner to prefer woocommerce Review collected by and hosted on G2.com.

What do you dislike about WooCommerce?

Nothing why would I dislike woocommerce when they provide all the features for free Review collected by and hosted on G2.com.