--- title: Wix Reviews meta\_title: 'Wix Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1889 reviews by the users' company size, role or industry to find out how Wix works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 1889 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management ---

### Wix Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the **ease of use** of Wix, highlighting its intuitive setup and user-friendly features for creating websites. [(99 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559953&qs=pros-and-cons#reviews)

Users appreciate the **responsive customer support** at Wix, consistently resolving issues and enhancing the overall experience. [(50 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1563371&qs=pros-and-cons#reviews)

Users love the **customization options** of Wix, allowing for easy, intuitive website design with numerous flexible tools. [(38 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559846&qs=pros-and-cons#reviews)

Users admire the **intuitive design and templates** of Wix, making website creation easy and accessible for everyone. [(38 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=2180846&qs=pros-and-cons#reviews)

Users value Wix for its **user-friendly interface** , making website development accessible and intuitive even for beginners. [(37 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=2181463&qs=pros-and-cons#reviews)

Users find Wix **expensive** , noting unexpected charges and a need for better pricing options. [(28 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559911&qs=pros-and-cons#reviews)

Users find the **limited customization** options frustrating, impacting the ability to effectively tailor their sites. [(28 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1561002&qs=pros-and-cons#reviews)

Users find **pricing issues** with Wix, including high domain renewals and costs for accessing advanced features. [(20 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559814&qs=pros-and-cons#reviews)

Users express frustration with Wix's **poor customer support** , feeling ignored and unsupported in resolving critical SEO issues. [(17 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1563582&qs=pros-and-cons#reviews)

Users often experience **slow loading** times with Wix, which negatively impacts overall site performance and user experience. [(16 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559776&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Wix

##### 1. Ease of Use

Users love the **ease of use** of Wix, highlighting its intuitive setup and user-friendly features for creating websites.
[
See 99 mentions
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559953&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Tiffany L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiffany L.")
TL

Tiffany L.

Small-Business (50 or fewer emp.)

5.0/5

"Intuitive Design Meets Exceptional Support"

What do you like about Wix?

I love using Wix for creating beautiful, simple interactive websites for my clients and myself. The platform is very simple and intuitive, and it's ea

 ![Vinay V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vinay V.")
VV

Vinay V.

Small-Business (50 or fewer emp.)

5.0/5

"Easy Website Building with WIX"

What do you like about Wix?

The most helpful feature is the Templates option for creating a website: you can simply pick a template and customize it to match your requirements. T

##### 2. Customer Support

Users appreciate the **responsive customer support** at Wix, consistently resolving issues and enhancing the overall experience.
[
See 50 mentions
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1563371&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Tiffany L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiffany L.")
TL

Tiffany L.

Small-Business (50 or fewer emp.)

5.0/5

"Intuitive Design Meets Exceptional Support"

What do you like about Wix?

I love using Wix for creating beautiful, simple interactive websites for my clients and myself. The platform is very simple and intuitive, and it's ea

 ![Ariel G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ariel G.")
AG

Ariel G.

Small-Business (50 or fewer emp.)

2.5/5

"Easy setup and lots of features, but overall experience needs improvement."

What do you like about Wix?

They seem to be getting slightly better at customer support. I have received some responses from them. Previously they were ignoring my emails.

##### 3. Customization

Users love the **customization options** of Wix, allowing for easy, intuitive website design with numerous flexible tools.
[
See 38 mentions
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559846&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Vinay V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vinay V.")
VV

Vinay V.

Small-Business (50 or fewer emp.)

5.0/5

"Easy Website Building with WIX"

What do you like about Wix?

The most helpful feature is the Templates option for creating a website: you can simply pick a template and customize it to match your requirements. T

 ![VALERIE S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "VALERIE S.")
VS

VALERIE S.

5.0/5

"Effortlessly Beautiful Websites with Top-Notch Support"

What do you like about Wix?

I love Wix because it's awesome and makes it easy for me to learn how to develop a website. Their customer service is top notch and always helps me tr

##### 4. Design Appreciation

Users admire the **intuitive design and templates** of Wix, making website creation easy and accessible for everyone.
[
See 38 mentions
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=2180846&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Tiffany L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiffany L.")
TL

Tiffany L.

Small-Business (50 or fewer emp.)

5.0/5

"Intuitive Design Meets Exceptional Support"

What do you like about Wix?

I love using Wix for creating beautiful, simple interactive websites for my clients and myself. The platform is very simple and intuitive, and it's ea

 ![Vinay V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vinay V.")
VV

Vinay V.

Small-Business (50 or fewer emp.)

5.0/5

"Easy Website Building with WIX"

What do you like about Wix?

The most helpful feature is the Templates option for creating a website: you can simply pick a template and customize it to match your requirements. T

##### 5. User-Friendly

Users value Wix for its **user-friendly interface** , making website development accessible and intuitive even for beginners.
[
See 37 mentions
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=2181463&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Rashina S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rashina S.")
RS

Rashina S.

Small-Business (50 or fewer emp.)

4.0/5

"Great website generator"

What do you like about Wix?

It’s easy to setup and good for small businesses

 ![Tiffany L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiffany L.")
TL

Tiffany L.

Small-Business (50 or fewer emp.)

5.0/5

"Intuitive Design Meets Exceptional Support"

What do you like about Wix?

I love using Wix for creating beautiful, simple interactive websites for my clients and myself. The platform is very simple and intuitive, and it's ea

### 5 Cons or Disadvantages of Wix

##### 1. Expensive

Users find Wix **expensive** , noting unexpected charges and a need for better pricing options.
[
See 28 mentions
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559911&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Micha S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micha S.")
MS

Micha S.

Small-Business (50 or fewer emp.)

5.0/5

"how WIX saved my life"

What do you dislike about Wix?

the price charged for all products... just to have some thing live costs a lot with you, but that is a price i am willing to pay to get all i do from

 ![Anand C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anand C.")
AC

Anand C.

Small-Business (50 or fewer emp.)

4.0/5

"An All-in-One Platform for Efficient Website Design"

What do you dislike about Wix?

Wix has limitations when it comes to deeper, code-level customization, which can be restrictive for complex or highly specific business requirements.

##### 2. Limited Customization

Users find the **limited customization** options frustrating, impacting the ability to effectively tailor their sites.
[
See 28 mentions
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1561002&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Robert .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert .")
R

Robert .

5.0/5

"Beginner-Friendly and Intuitive with Excellent Templates"

What do you dislike about Wix?

I don't like the AI feature yet. Personally, I'd rather have a lot of templates to choose from and make tweaks.

 ![Anand C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anand C.")
AC

Anand C.

Small-Business (50 or fewer emp.)

4.0/5

"An All-in-One Platform for Efficient Website Design"

What do you dislike about Wix?

Wix has limitations when it comes to deeper, code-level customization, which can be restrictive for complex or highly specific business requirements.

##### 3. Pricing Issues

Users find **pricing issues** with Wix, including high domain renewals and costs for accessing advanced features.
[
See 20 mentions
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559814&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Micha S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micha S.")
MS

Micha S.

Small-Business (50 or fewer emp.)

5.0/5

"how WIX saved my life"

What do you dislike about Wix?

the price charged for all products... just to have some thing live costs a lot with you, but that is a price i am willing to pay to get all i do from

 ![Anand C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anand C.")
AC

Anand C.

Small-Business (50 or fewer emp.)

4.0/5

"An All-in-One Platform for Efficient Website Design"

What do you dislike about Wix?

Wix has limitations when it comes to deeper, code-level customization, which can be restrictive for complex or highly specific business requirements.

##### 4. Poor Customer Support

Users express frustration with Wix's **poor customer support** , feeling ignored and unsupported in resolving critical SEO issues.
[
See 17 mentions
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1563582&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Ariel G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ariel G.")
AG

Ariel G.

Small-Business (50 or fewer emp.)

2.5/5

"Easy setup and lots of features, but overall experience needs improvement."

What do you dislike about Wix?

They have a history of not being good at customer support, and I have experienced this as well, however I have finally received some response from the

 ![Karl C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karl C.")
KC

Karl C.

Small-Business (50 or fewer emp.)

5.0/5

"Great Customer Service Experience"

What do you dislike about Wix?

Your offshore customer care staff is very weak.

##### 5. Slow Loading

Users often experience **slow loading** times with Wix, which negatively impacts overall site performance and user experience.
[
See 16 mentions
](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559776&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Vinay V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vinay V.")
VV

Vinay V.

Small-Business (50 or fewer emp.)

5.0/5

"Easy Website Building with WIX"

What do you dislike about Wix?

The main thing I dislike is that it sometimes lags in between while performing tasks like customizing your website. Other than that, there’s nothing e

 ![Shahbaz A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shahbaz A.")
SA

Shahbaz A.

Small-Business (50 or fewer emp.)

4.0/5

"Seamless Website Building with Room for Improvement"

What do you dislike about Wix?

I've noticed that sometimes, when making changes to the website, the Wix editor is not lag-free or very smooth. It's jittery and laggy, which hampers

  

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
G

Verified User

1/8/2026

"AI-Powered Builder Transforms Website Creation"

4/5

What do you like best about Wix?

I love how Wix is an "all-in-one" choice for local businesses like plumbers or salons because of built-in tools like Wix Bookings and Wix CRM. The flexibility with its "unstructured" editor is a big plus for creatives like artists and photographers who want more unique layouts. The AI Builder is a standout feature for me; in 2026, it helps rapidly prototype a website by generating a full site draft in under 30 minutes just by describing the business. This is a game changer when starting from scratch, as it moves you from 0 to 80% complete quickly. I appreciate how Wix respects where you are in your journey, offering an AI Builder for those who need a site fast and a Standard Editor for those who want to customize every detail. Separating design from content with Dynamic Page layouts is genius, especially when managing lots of data, as it creates pages automatically without messing up the layout. Review collected by and hosted on G2.com.

What do you dislike about Wix?

Wix uses absolute positioning, which means it doesn't always scale down perfectly to mobile on its own. You have to design the site twice because things can overlap or be hidden in the mobile editor. And for most Wix sites, if a user tilts their phone to landscape, the site often looks stretched or broken because you can't customize a separate landscape breakpoint. Review collected by and hosted on G2.com.

What problems is Wix solving and how is that benefiting you?

Wix simplifies website creation with its AI Builder, building a site from a conversation in minutes. It handles scheduling and CRM for businesses. Its unstructured editor provides creative freedom, and Dynamic Pages streamline content management for large portfolios without disrupting design. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

  

 ![Himanshi H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Himanshi H.")
HH

Himanshi H.

Software Engineer

Information Technology and Services

Enterprise (\> 1000 emp.)

1/6/2026

"Effortless Website Building with Intuitive Tools and Templates"

4/5

What do you like best about Wix?

What I like best about Wix is how easy and intuitive it is to use. I can quickly build and customize a professional-looking website without needing any coding knowledge, and the drag-and-drop editor makes changes fast and flexible. I also appreciate the wide range of templates and built-in tools, which let me manage design, content, and basic functionality all in one place. Review collected by and hosted on G2.com.

What do you dislike about Wix?

What I dislike about Wix is that it can feel a bit restrictive once the website grows or needs more advanced customization. Some design elements and layouts are hard to change later, and performance can sometimes slow down as more features are added. I also find that moving a site away from Wix or making deep technical changes isn’t very flexible compared to more open platforms. Review collected by and hosted on G2.com.

What problems is Wix solving and how is that benefiting you?

Wix addresses the challenge of building and maintaining a website without requiring technical or coding expertise. It streamlines the website creation process by offering pre-designed templates, an intuitive drag-and-drop editor, and integrated features such as hosting, forms, and basic SEO tools. For me, this means I can save time and reduce expenses, while concentrating on the content and design aspects instead of dealing with technical setup or ongoing maintenance. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

  

 ![Chalice W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chalice W.")
CW

Chalice W.

Deputy Admin Clerk

Small-Business (50 or fewer emp.)

4/28/2026

Guest users or non-business users of the software, not included in G2 scores.

"Bright and Easy to Use - A Little "Pre-Made""

3.5/5

What do you like best about Wix?

It was bright, fun, and easy to use. I am not a programmer, but I have a little experience with certain computer things, and I could have recommended this to someone much less adept than myself. Review collected by and hosted on G2.com.

What do you dislike about Wix?

I found it too pre-made. I wasn't able to use the features exactly the way I wanted to, but I am picky. Someone looking for a great, fast, easy way to set up a website without getting finicky would enjoy it. Review collected by and hosted on G2.com.

What problems is Wix solving and how is that benefiting you?

It made a way for me to put my content online without using the paid options. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

  

 ![sebin s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "sebin s.")
SS

sebin s.

Video Editing/Motion Graphics

Media Production

Small-Business (50 or fewer emp.)

1/2/2026

"AI-Driven Easy Website Builder"

4/5

What do you like best about Wix?

I use Wix for building websites for my clients, and it solves the need for coding with easy drag and drop options to edit and modify over 1000 templates that Wix provides. I like how the AI understands our true needs and offers the best template options. Wix provides a bug-free experience for our clients, which means we never need to look back to fix anything. The initial setup of Wix was pretty easy. Review collected by and hosted on G2.com.

What do you dislike about Wix?

I don't like that Wix could reduce the hosting prices. The hosting prices are sometimes misleading, giving an offer for the first year without clearly stating that they will increase the next year, which gives a false price hope for customers. They should be really transparent about how much they will charge us the next year too, not only the first year. Review collected by and hosted on G2.com.

What problems is Wix solving and how is that benefiting you?

I use Wix to build websites without needing to code, thanks to its easy drag-and-drop options and over 1000 templates. Wix's AI helps choose the right templates, ensuring a bug-free, client-ready output. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

  

 ![Caleb M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caleb M.")
CM

Caleb M.

12/30/2025

"Effortless Website Design with Exceptional Support"

5/5

What do you like best about Wix?

I use Wix for website design and to scale my business because it solves the problem of un-complicating website design. I like their simple features and their customer service. Chris was great, and he helped me restore my site right before a partnership launch. It's hard to design with restrictions, but when I use Wix, I don't feel restricted. Furthermore, when I need help, I prefer real assistants, not AI, and they have just that. This is why I was able to save a site with the help of my buddy Chris! Review collected by and hosted on G2.com.

What do you dislike about Wix?

I think Wix should develop their own YouTube channel for commonly asked questions with videos for easy access. This would save us as designers countless hours. The website gives open reign to the design. Since it's so open - which is a good thing - sometimes it's hard to know the full capability of what I could be doing with my site. Review collected by and hosted on G2.com.

What problems is Wix solving and how is that benefiting you?

Wix solves the problem of un-complicating website design, making it easy for me to scale my business without feeling restricted. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Seller invite

  

 ![Karim A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karim A.")
KA

Karim A.

Consultant

Small-Business (50 or fewer emp.)

1/27/2026

"AI-Powered Web Building, Quick and Feature-Rich"

4/5

What do you like best about Wix?

I use Wix to build my own website using AI. I really appreciate a lot of features it offers. The AI builder is impressive and can create a website in less than 20 minutes, which is incredibly convenient. Additionally, the many apps available help with SEO, which I find very useful. The initial setup is also very easy, making the experience smooth and pleasant. Review collected by and hosted on G2.com.

What do you dislike about Wix?

I find the Wix app on the Play Store not good enough. Review collected by and hosted on G2.com.

What problems is Wix solving and how is that benefiting you?

I use Wix's AI builder to quickly create my website in less than 20 minutes, and the apps help with SEO. Review collected by and hosted on G2.com.

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1/28/2026
Current UserValidated ReviewerSource: Organic

  

 ![Hope d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hope d.")
HD

Hope d.

12/27/2025

"Easy to Use with Fantastic Support"

5/5

What do you like best about Wix?

I find Wix easy to use with functions that are not hard to figure out. The menus are straightforward, and the team is very helpful. The updates are good and make the platform better over time. Even though I'm probably not using it to its full potential, I'm getting there. The initial setup was very easy, which made starting my website a smooth experience. The customer support, especially Juan, was absolutely amazing, super helpful, and quick. Review collected by and hosted on G2.com.

What do you dislike about Wix?

I find it challenging to make global changes to the whole site in one go, like adjusting the entire site's background or fonts with a single click, because I don't see a button for global settings. Review collected by and hosted on G2.com.

What problems is Wix solving and how is that benefiting you?

I use Wix to build my website. It helps with updates that were long overdue. It's easy to use with clear menus, and the team is helpful. However, I need to find a way to make global changes more easily, like adjusting the site background or fonts all at once. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Seller invite

  

 ![Priyanshu S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Priyanshu S.")
PS

Priyanshu S.

Admin

Small-Business (50 or fewer emp.)

12/25/2025

"Effortless Website Creation with Wix, Room for Improvement"

3.5/5

What do you like best about Wix?

I use Wix to create and manage websites, designing pages and publishing content easily without needing advanced technical skills. I appreciate the drag-and-drop builder that simplifies website setup and maintenance, saving time and reducing the need for technical expertise. What I like most about Wix is the ease of designing and updating a professional-looking website using its drag-and-drop editor, combined with built-in hosting and features that simplify management. I also really like Wix’s wide selection of templates, which help me launch a site quickly. The built-in SEO tools guide me in optimizing pages for better search visibility, and the app integrations allow me to add features like contact forms, analytics, and marketing tools effortlessly. The initial setup was easy and intuitive, with guided steps and templates making it quick to get a site up and running. Review collected by and hosted on G2.com.

What do you dislike about Wix?

Some advanced customization options are limited unless you use Velo, site performance can slow down with heavy apps, and switching templates after publishing isn’t flexible. More control over design and performance optimization would improve the experience. Review collected by and hosted on G2.com.

What problems is Wix solving and how is that benefiting you?

Wix solves complex website setup by providing an easy drag-and-drop builder and hosting. The templates, SEO tools, and app integrations help me quickly launch and optimize sites, saving time and effort in managing my online presence without needing technical skills. Review collected by and hosted on G2.com.

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12/27/2025
Validated ReviewerSource: Organic

  

 ![Nitis P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nitis P.")
NP

Nitis P.

12/19/2025

"Easy Website Creation, Powerful Yet Limiting"

5/5

What do you like best about Wix?

I love how Wix lets you spin up a polished site in minutes—no coding needed, just drag-and-drop. The templates look great right out of the box. The all-in-one hosting with built-in SSL and automatic updates takes the tech headache off my plate, so I can focus on the content or the business instead of server maintenance. Review collected by and hosted on G2.com.

What do you dislike about Wix?

- Customization limits – the drag-and-drop editor is great for quick sites, but once you start tweaking the underlying code or trying really specific layouts, you hit a wall. A more flexible CSS/HTML editor (or at least a 'custom code' block that works everywhere) would help power users. - E-commerce pricing – the transaction fees on the lower-tier plans can add up, especially for small businesses just starting out. Offering a flat-rate or lower-cost add-on for payment processing could make it more attractive. - Template switching – if you’ve already built a site and later want to switch to a different template, you often lose content or formatting. A 'template migration assistant' that preserves your pages and styles would be a big win. - App marketplace – some of the third-party apps are a bit pricey or have limited functionality. Expanding the native integrations and giving developers a way to offer free-tier options could improve the ecosystem. Review collected by and hosted on G2.com.

What problems is Wix solving and how is that benefiting you?

Wix removes coding, hosting, and design hassles with a drag-and-drop builder, allows quick site launches, provides all-in-one hosting and security, offers diverse templates, includes built-in SEO and marketing tools, and has scalable plans from personal sites to full e-commerce. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

  

 ![kristen s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "kristen s.")
KS

kristen s.

12/19/2025

"Intuitive Design with Pricing Hurdles"

4/5

What do you like best about Wix?

I love that I could make a website using Wix effortlessly without knowing tech. The user interface and ease of accessing things are great. It was difficult to begin as a beginner, but I got the hang of it slowly, and it was fun using it. The drag-and-drop feature is incredible. The user interface, management, ease of building, exploration, and awesome templates were the first things that drew me towards Wix. Review collected by and hosted on G2.com.

What do you dislike about Wix?

Firstly, the pricing is on the high side, making it harder to justify the cost, especially with the annual fee of $50-$60. Secondly, their customer management and the retention of new features and integrations are lacking. I find it difficult to explore more effects and do stuff beyond my limits. It's also very painful to transfer the whole web app because it's proprietary and behind a paywall, and the vendor lock is really bothersome. Review collected by and hosted on G2.com.

What problems is Wix solving and how is that benefiting you?

I made a website using Wix effortlessly without knowing tech and hosted it to publish my daily blogs. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

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