--- title: Wix Reviews meta\_title: 'Wix Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1889 reviews by the users' company size, role or industry to find out how Wix works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 1889 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- ### Wix Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **ease of use** of Wix, highlighting its intuitive setup and user-friendly features for creating websites. [(99 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559953&qs=pros-and-cons#reviews) Users appreciate the **responsive customer support** at Wix, consistently resolving issues and enhancing the overall experience. [(50 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1563371&qs=pros-and-cons#reviews) Users love the **customization options** of Wix, allowing for easy, intuitive website design with numerous flexible tools. [(38 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559846&qs=pros-and-cons#reviews) Users admire the **intuitive design and templates** of Wix, making website creation easy and accessible for everyone. [(38 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=2180846&qs=pros-and-cons#reviews) Users value Wix for its **user-friendly interface** , making website development accessible and intuitive even for beginners. [(37 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=2181463&qs=pros-and-cons#reviews) Users find Wix **expensive** , noting unexpected charges and a need for better pricing options. [(28 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559911&qs=pros-and-cons#reviews) Users find the **limited customization** options frustrating, impacting the ability to effectively tailor their sites. [(28 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1561002&qs=pros-and-cons#reviews) Users find **pricing issues** with Wix, including high domain renewals and costs for accessing advanced features. [(20 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559814&qs=pros-and-cons#reviews) Users express frustration with Wix's **poor customer support** , feeling ignored and unsupported in resolving critical SEO issues. [(17 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1563582&qs=pros-and-cons#reviews) Users often experience **slow loading** times with Wix, which negatively impacts overall site performance and user experience. [(16 mentions)](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559776&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Wix ##### 1. Ease of Use Users love the **ease of use** of Wix, highlighting its intuitive setup and user-friendly features for creating websites. [ See 99 mentions ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559953&qs=pros-and-cons#reviews) See Related User Reviews ![Tiffany L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiffany L.") TL Tiffany L. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Design Meets Exceptional Support" What do you like about Wix? I love using Wix for creating beautiful, simple interactive websites for my clients and myself. The platform is very simple and intuitive, and it's ea ![Vinay V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vinay V.") VV Vinay V. Small-Business (50 or fewer emp.) 5.0/5 "Easy Website Building with WIX" What do you like about Wix? The most helpful feature is the Templates option for creating a website: you can simply pick a template and customize it to match your requirements. T ##### 2. Customer Support Users appreciate the **responsive customer support** at Wix, consistently resolving issues and enhancing the overall experience. [ See 50 mentions ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1563371&qs=pros-and-cons#reviews) See Related User Reviews ![Tiffany L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiffany L.") TL Tiffany L. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Design Meets Exceptional Support" What do you like about Wix? I love using Wix for creating beautiful, simple interactive websites for my clients and myself. The platform is very simple and intuitive, and it's ea ![Ariel G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ariel G.") AG Ariel G. Small-Business (50 or fewer emp.) 2.5/5 "Easy setup and lots of features, but overall experience needs improvement." What do you like about Wix? They seem to be getting slightly better at customer support. I have received some responses from them. Previously they were ignoring my emails. ##### 3. Customization Users love the **customization options** of Wix, allowing for easy, intuitive website design with numerous flexible tools. [ See 38 mentions ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559846&qs=pros-and-cons#reviews) See Related User Reviews ![Vinay V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vinay V.") VV Vinay V. Small-Business (50 or fewer emp.) 5.0/5 "Easy Website Building with WIX" What do you like about Wix? The most helpful feature is the Templates option for creating a website: you can simply pick a template and customize it to match your requirements. T ![VALERIE S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "VALERIE S.") VS VALERIE S. 5.0/5 "Effortlessly Beautiful Websites with Top-Notch Support" What do you like about Wix? I love Wix because it's awesome and makes it easy for me to learn how to develop a website. Their customer service is top notch and always helps me tr ##### 4. Design Appreciation Users admire the **intuitive design and templates** of Wix, making website creation easy and accessible for everyone. [ See 38 mentions ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=2180846&qs=pros-and-cons#reviews) See Related User Reviews ![Tiffany L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiffany L.") TL Tiffany L. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Design Meets Exceptional Support" What do you like about Wix? I love using Wix for creating beautiful, simple interactive websites for my clients and myself. The platform is very simple and intuitive, and it's ea ![Vinay V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vinay V.") VV Vinay V. Small-Business (50 or fewer emp.) 5.0/5 "Easy Website Building with WIX" What do you like about Wix? The most helpful feature is the Templates option for creating a website: you can simply pick a template and customize it to match your requirements. T ##### 5. User-Friendly Users value Wix for its **user-friendly interface** , making website development accessible and intuitive even for beginners. [ See 37 mentions ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=2181463&qs=pros-and-cons#reviews) See Related User Reviews ![Rashina S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rashina S.") RS Rashina S. Small-Business (50 or fewer emp.) 4.0/5 "Great website generator" What do you like about Wix? It’s easy to setup and good for small businesses ![Tiffany L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiffany L.") TL Tiffany L. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Design Meets Exceptional Support" What do you like about Wix? I love using Wix for creating beautiful, simple interactive websites for my clients and myself. The platform is very simple and intuitive, and it's ea ### 5 Cons or Disadvantages of Wix ##### 1. Expensive Users find Wix **expensive** , noting unexpected charges and a need for better pricing options. [ See 28 mentions ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559911&qs=pros-and-cons#reviews) See Related User Reviews ![Micha S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micha S.") MS Micha S. Small-Business (50 or fewer emp.) 5.0/5 "how WIX saved my life" What do you dislike about Wix? the price charged for all products... just to have some thing live costs a lot with you, but that is a price i am willing to pay to get all i do from ![Anand C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anand C.") AC Anand C. Small-Business (50 or fewer emp.) 4.0/5 "An All-in-One Platform for Efficient Website Design" What do you dislike about Wix? Wix has limitations when it comes to deeper, code-level customization, which can be restrictive for complex or highly specific business requirements. ##### 2. Limited Customization Users find the **limited customization** options frustrating, impacting the ability to effectively tailor their sites. [ See 28 mentions ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1561002&qs=pros-and-cons#reviews) See Related User Reviews ![Robert .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert .") R Robert . 5.0/5 "Beginner-Friendly and Intuitive with Excellent Templates" What do you dislike about Wix? I don't like the AI feature yet. Personally, I'd rather have a lot of templates to choose from and make tweaks. ![Anand C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anand C.") AC Anand C. Small-Business (50 or fewer emp.) 4.0/5 "An All-in-One Platform for Efficient Website Design" What do you dislike about Wix? Wix has limitations when it comes to deeper, code-level customization, which can be restrictive for complex or highly specific business requirements. ##### 3. Pricing Issues Users find **pricing issues** with Wix, including high domain renewals and costs for accessing advanced features. [ See 20 mentions ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559814&qs=pros-and-cons#reviews) See Related User Reviews ![Micha S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micha S.") MS Micha S. Small-Business (50 or fewer emp.) 5.0/5 "how WIX saved my life" What do you dislike about Wix? the price charged for all products... just to have some thing live costs a lot with you, but that is a price i am willing to pay to get all i do from ![Anand C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anand C.") AC Anand C. Small-Business (50 or fewer emp.) 4.0/5 "An All-in-One Platform for Efficient Website Design" What do you dislike about Wix? Wix has limitations when it comes to deeper, code-level customization, which can be restrictive for complex or highly specific business requirements. ##### 4. Poor Customer Support Users express frustration with Wix's **poor customer support** , feeling ignored and unsupported in resolving critical SEO issues. [ See 17 mentions ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1563582&qs=pros-and-cons#reviews) See Related User Reviews ![Ariel G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ariel G.") AG Ariel G. Small-Business (50 or fewer emp.) 2.5/5 "Easy setup and lots of features, but overall experience needs improvement." What do you dislike about Wix? They have a history of not being good at customer support, and I have experienced this as well, however I have finally received some response from the ![Karl C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karl C.") KC Karl C. Small-Business (50 or fewer emp.) 5.0/5 "Great Customer Service Experience" What do you dislike about Wix? Your offshore customer care staff is very weak. ##### 5. Slow Loading Users often experience **slow loading** times with Wix, which negatively impacts overall site performance and user experience. [ See 16 mentions ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559776&qs=pros-and-cons#reviews) See Related User Reviews ![Vinay V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vinay V.") VV Vinay V. Small-Business (50 or fewer emp.) 5.0/5 "Easy Website Building with WIX" What do you dislike about Wix? The main thing I dislike is that it sometimes lags in between while performing tasks like customizing your website. Other than that, there’s nothing e ![Shahbaz A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shahbaz A.") SA Shahbaz A. Small-Business (50 or fewer emp.) 4.0/5 "Seamless Website Building with Room for Improvement" What do you dislike about Wix? I've noticed that sometimes, when making changes to the website, the Wix editor is not lag-free or very smooth. It's jittery and laggy, which hampers ![Jeni J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeni J.") JJ Jeni J. Software Dev , Ai Agents Builder Information Technology and Services Enterprise (\> 1000 emp.) 4/3/2026 Guest users or non-business users of the software, not included in G2 scores. "Effortless Web Building with Room for Improvement" 4/5 What do you like best about Wix? I use Wix to build personal and portfolio websites quickly. I like that it lets me create professional websites without learning to code. I appreciate that it solves problems like hosting, templates, and design tools all in one platform. I enjoy its drag and drop editor, which makes designing easy and fast, and I also like the wide variety of templates and customization options. The initial setup of Wix was very easy. Review collected by and hosted on G2.com. What do you dislike about Wix? Sometimes the websites can load slowly if they have many elements. Also, advanced customization is limited compared to fully coded websites. Review collected by and hosted on G2.com. What problems is Wix solving and how is that benefiting you? Wix lets me create professional websites without learning to code. It solves problems like hosting, templates, and design tools all in one platform. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 4/6/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Liz K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Liz K.") LK Liz K. Sales and Marketing Marketing and Advertising Small-Business (50 or fewer emp.) 4/9/2026 "User-Friendly and Cost-Effective for Beginners" 3.5/5 What do you like best about Wix? I use Wix for launching, creating, maintaining, and updating websites for people. I find it somewhat user-friendly and appreciate the customization it allows for my customers. Wix is great because it has a low cost to entry, making it perfect for first-time users wanting to launch a website. It offers a lot of basic features necessary for website building and getting found online and is much less frustrating to work on compared to WordPress. The initial setup of Wix was rather simple. Review collected by and hosted on G2.com. What do you dislike about Wix? I've had clients have 2 and 3 menus, have items off in left field, had huge blank spaces, all because the system allows you to do that. The system should constrain users a bit so that this type of thing doesn't happen. Having custom menus and the ability to place things where you want is great AND when you can just put things all over with no constraints makes for horrible looking websites that take a lot of work to clean up and confuses users that have little to no knowledge on how websites work. Review collected by and hosted on G2.com. What problems is Wix solving and how is that benefiting you? Wix provides me a place to have all my website components in one place, making it easier to complete a simple website for a customer. It's user-friendly, allows customization, has a low cost to entry, and avoids the frustration I face with platforms like WordPress. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") GC Verified User in Computer Software Small-Business (50 or fewer emp.) 4/10/2026 Guest users or non-business users of the software, not included in G2 scores. "Easy to Start, Great for Small Businesses" 3/5 What do you like best about Wix? What I like best about Wix is how easy it is to get started and see something come together quickly. The drag & drop editor is honestly the biggest advantage because I don’t need to think too much about structure or coding, I can just place things however needed and then probably tweak visually. I am technically sound but for someone who’s not very technical, it would be a nice tool. I also like that it comes with a lot of features already without needing 3rd party integrations for forms, basic SEO settings, integrations. I don’t feel like I have to install a bunch of plugins just to make a simple website. I also want to point out about the variety of templates. They’re not all great but there are many good ones to get a base setup ready faster especially for personal sites.. Overall, it feels very beginner friendly and easy to work with which is I think is its biggest strength. Review collected by and hosted on G2.com. What do you dislike about Wix? Once I start building more seriously, I mean larger websites, I feel a bit limiting with the features. Like mainly, I have issues and difficulty with data migration. Webflow and wordpress offers beeter data migration, this is one of the things I would like Wix to improve Another thing is performance, when the websites become a bit larger, it starts to feel a bit heavy or slower than expected. I think it could be optimized better. Review collected by and hosted on G2.com. What problems is Wix solving and how is that benefiting you? Mainly it is making website creation accessible without needing much technical knowledge. For many of my newbie contractors, it's easy to start building basic sites. Then, I don’t have to worry about setting up hosting, installing anything or managing backend stuff separately. Everything is kind of inside Wix which saves time. It’s also useful when I just want to test something and build a quick site without overthinking structure or scalability. So overall, it benefits me in terms of speed and simplicity especially for smaller use cases when I don’t want to spend too much of my time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Tarun K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tarun K.") TK Tarun K. IT Consultant Information Technology and Services Small-Business (50 or fewer emp.) 12/13/2025 "A website builder I use daily to manage client websites" 3.5/5 What do you like best about Wix? I use Wix daily in my professional work as a website builder for client projects. I manage multiple active client websites from my Wix account, including business websites, blogs, landing pages and small online stores. I’m logged into the Wix dashboard throughout the day to update content, adjust layouts, manage settings and respond to client requests. Getting started on new projects is fast. I usually begin with a pre-built template or, for some projects, the AI website builder to generate an initial structure. From there, I customize the design, pages and sections based on client requirements. This approach saves time while still allowing full creative control. Day-to-day tasks like editing content, rearranging sections in the editor, checking site settings and managing multiple sites from one dashboard are straightforward. Everything is organized clearly, which is important when I’m switching between several client websites in one day. For e-commerce or paid services, I also set up payments for clients. Wix’s PayPal integration works reliably, which is essential since many of my international clients specifically request PayPal. When I need help, Wix’s help articles and support resources are easy to access and helpful while I’m actively working inside the platform. Review collected by and hosted on G2.com. What do you dislike about Wix? One downside I’ve noticed when managing client websites long-term is that domain renewal costs can be higher compared to some standalone domain providers. Additionally, very advanced custom functionality sometimes requires third-party apps or workarounds rather than being handled directly within the editor. Review collected by and hosted on G2.com. What problems is Wix solving and how is that benefiting you? Wix solves the problem of having to manage separate tools for website building, hosting, domains and payments. From my Wix account, I can handle everything in one place for my clients, which simplifies my workflow significantly. Starting new projects is quick and ongoing maintenance is easy because all sites are accessible from a single dashboard. The templates and AI builder help me launch sites faster, while the editor allows enough flexibility to customize each project to fit different client needs. Because everything is centralized and easy to manage, I can respond to updates or client requests quickly, even when handling multiple websites at the same time. This saves time, reduces stress and keeps my work organized. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 1/21/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite UK Umesh K. IT Team Mid-Market (51-1000 emp.) 1/16/2026 "Easy Website Building with WIX’s Simple Drag-and-Drop Editor" 4/5 What do you like best about Wix? WIX is a platform that help us in building our website for our company. This software made sure that we were able to update all the details related to our company on a online platform and also create a website without the professional knowledge of coding. Working with this tool is much easier you just need to do some drag and drops with the basic knowledge of it's user interface. Review collected by and hosted on G2.com. What do you dislike about Wix? You will have to create the design of the website with limited templates available on this software. Also after selecting a template it becomes very difficult to change it later on. You will have to design your website according to the available templates only. This is the major disadvantage of this tool according to my experience Review collected by and hosted on G2.com. What problems is Wix solving and how is that benefiting you? Wix gives us strong online presence just in few months also this platform helped in gaining the trust of our customers and showcase them our latest upcoming products. After creating a good website we are able to reach audience of pan India and also able to cater them in much better way. This software made sure that we have better revenue increment every month. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Laraja .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laraja .") L Laraja . Small-Business (50 or fewer emp.) 6/29/2026 "Unmatched Flexibility and Stellar Customer Service" 5/5 What do you like best about Wix? I love the phenomenal customer service from Wix. It made it easy to navigate concerns, find the appropriate solution, and maintain site continuity. The initial setup was super simple, and I use most of the Wix suite and connected apps. Compared to other platforms like Shopify, Wix offers unmatched flexibility, excellent customer service, and site-building tools suitable for any level of webmaster. Review collected by and hosted on G2.com. What do you dislike about Wix? The creative design freedom and customer service are second to none. Review collected by and hosted on G2.com. What problems is Wix solving and how is that benefiting you? Wix solves my domain pointing concerns and provides much better customer service than a third party. Its phenomenal customer service helps navigate concerns, find the right solution, and maintain site continuity. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Samantha A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samantha A.") SA Samantha A. Book Author Small-Business (50 or fewer emp.) 1/1/2026 "Comprehensive Platform with a Steep Learning Curve" 5/5 What do you like best about Wix? I like that Wix has everything you need all under one roof. I also value their customer services because if I've got any problems, they're very quick to help and resolve them. The apps make things easier, like for drop shipping and SEO, to support my website. Review collected by and hosted on G2.com. What do you dislike about Wix? I'm the one-man band, and sometimes I feel so overwhelmed with everything that needs doing, such as all the accessibility, the SEOs. Everything. I just feel sometimes I'm overwhelmed by everything and that I'm drowning in everything that needs doing. Also, it was very difficult for me to set up initially because I didn't know what I was doing. I've never had a website before, so I was blind, and there was little to help. Finding how to actually set up the layout of your website and how Wix can help you to do that wasn't immediately visible. You have to actually hunt for it. Some of the apps are very expensive. Review collected by and hosted on G2.com. What problems is Wix solving and how is that benefiting you? I use Wix because it gives me a platform to reach out to people I wouldn't have the chance to connect with otherwise. Review collected by and hosted on G2.com. Show More 1/10/2026 Current UserValidated ReviewerSource: Seller invite ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") GM Verified User in Market Research Small-Business (50 or fewer emp.) 6/8/2026 Guest users or non-business users of the software, not included in G2 scores. "Intuitive, Reliable Wix E-commerce Management with No Coding Needed" 5/5 What do you like best about Wix? Having managed a Wix e-commerce store for a business owner, what I like best is how intuitive and streamlined the daily operations are. The backend dashboard makes it incredibly easy to upload new product variations, track inventory, process orders, and handle customer data. I don't need any coding or technical skills to keep the site updated, which means I can quickly refresh the homepage layout or add promotional banners using the drag-and-drop editor without having to wait on a developer. Review collected by and hosted on G2.com. What do you dislike about Wix? Honestly, I don’t dislike anything about it. From an operational standpoint, it does exactly what our team needs to run the online store smoothly. It is reliable, intuitive to navigate, and hasn't given us any technical headaches or downtime while processing orders. Review collected by and hosted on G2.com. What problems is Wix solving and how is that benefiting you? Wix solves the problem of operational fragmentation and reliance on web developers for minor site updates. Before using Wix, simple tasks like updating stock, changing product descriptions, or changing homepage banners required technical help or juggling multiple disconnected apps.Having everything unified in Wix benefits me by saving hours of administrative work every week. I can manage inventory, process orders, and update customer details directly from one clean dashboard. It gives me the independence to keep the store running smoothly and react quickly to business needs without any technical bottlenecks. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Andrew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew B.") AB Andrew B. Co-Founder Small-Business (50 or fewer emp.) 12/27/2021 "Frustrating Setup and Costly Add-Ons" 0.5/5 What do you like best about Wix? Creating an account with Wix was easy, and it wasn't outrageously expensive to get started. The initial account opening wasn't expensive. Review collected by and hosted on G2.com. What do you dislike about Wix? Creating the website was difficult and the new AI platform made it more challenging than ever. It was a very frustrating and difficult experience that I eventually had to abandon. Customer service acknowledged there was a problem with the AI but didn't have a fix for it. The refund policy wouldn't allow me to get my money back because I was outside the fourteen-day window. The premium pricing and payments made the costs well over $400. I found the initial setup to be a nightmare. Review collected by and hosted on G2.com. What problems is Wix solving and how is that benefiting you? n/a Review collected by and hosted on G2.com. Show More 3/30/2026 Current UserValidated ReviewerSource: Organic ![ZG M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ZG M.") ZM ZG M. E-commerce Small-Business (50 or fewer emp.) 12/29/2025 "Effortless Website Building for Beginners" 4.5/5 What do you like best about Wix? I love Wix because it allowed me to build my first website without needing any coding background. It's great for beginners and offers customizable professional websites. The platform helped me create amazing websites with all the features I needed, like linked images and web support. I really appreciate the wide range of templates they offer for different categories. Whether you're building an e-commerce or a support website, they have different templates that offer various designs, themes, images, and functionalities. The initial setup was really very easy for us. Review collected by and hosted on G2.com. What do you dislike about Wix? I think most of the features are already included in the free version but if you want some features you must have to purchase the premium version. Like custom domain we can only get at on a premium option and storage options. Review collected by and hosted on G2.com. What problems is Wix solving and how is that benefiting you? I use Wix to build websites without any coding skills, making it perfect for beginners. It offers thousands of customizable templates for different categories, allowing me to design sites that fit exactly what I need. Review collected by and hosted on G2.com. 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