--- title: Winning by Design Reviews meta\_title: 'Winning by Design Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 765 reviews by the users' company size, role or industry to find out how Winning by Design works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 765 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Winning by Design Reviews & Provider Details Claimed ###### Profile Status This profile is currently managed by Winning by Design but has limited features. Are you part of the Winning by Design team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Winning by Design is the leading growth advisory firm for scaling businesses. From diagnostic insights to system design and deployment, we work with the world’s most prominent brands to architect compounding growth. WbD advisors have mastered the Bowtie Data Model™, the SPICED™ Operating Model, and the GTM Model, having deployed revenue architecture across companies like Canva, Dropbox, Instructure, DocuSign, One Stream, and Five9. These advisors work with your team to help them avoid mistakes, see around corners, and build with confidence while operating at speed. Forward-thinking investors and executive teams work with Winning by Design to assure scalable, sustainable, and durable growth. * * * Seller [Winning by Design](https://www.g2.com/sellers/winning-by-design) Discussions [Winning by Design Community](https://www.g2.com/products/winning-by-design/discuss) Languages Supported German, English, French, Hindi, Japanese, Dutch, Portuguese, Russian, Spanish, Chinese (Simplified), Chinese (Traditional) Services Offered Sales Consulting, Go-to-Market Consulting, Sales Training, Customer Success Training, Go-to-Market Advisory Locations Serviced Australia, Belgium, Brazil, Canada, + 13 more Overview by Rus Ackner Show More ## Top-Rated Alternatives [ ![SuccessCOACHING](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SuccessCOACHING") SuccessCOACHING 4.6/5(942) ](https://www.g2.com/products/successcoaching/reviews) [ ![JB Sales](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "JB Sales") JB Sales 4.8/5(414) ](https://www.g2.com/products/jb-sales/reviews) [ ![Skaled](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Skaled") Skaled 4.7/5(134) ](https://www.g2.com/products/skaled/reviews) [ View All Alternatives ](https://www.g2.com/products/winning-by-design/competitors/alternatives) ## User Insights Average based on 765 real user reviews. [Log in to unlock pricing and user insights](/login) ![Marra S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marra S.") MS Marra S. Financial Services Consultant - CMFAS Enterprise (\> 1000 emp.) 7/7/2026 "Structured, Effective, and Scalable Sales Execution" 5/5 What do you like best about Winning by Design? As a Sales Manager, I particularly value how it creates consistency across the team. Everyone operates from the same playbook, making coaching, performance management, and book reviews more effective. The framework also helps sellers move beyond transactional selling by focusing on customer outcomes, retention, and long-term growth opportunities. I particularly enjoyed learning from Shane and Selena, whose expertise, engaging delivery, and ability to connect the concepts to real-world sales scenarios made the sessions both valuable and enjoyable. They created an interactive learning environment that encouraged participation and helped translate the frameworks into practical actions that can be applied in day-to-day sales management and coaching. Review collected by and hosted on G2.com. What do you dislike about Winning by Design? Not every account or sales motion fits neatly into a standardized process, so sellers sometimes need to adapt the methodology to real-world situations. Review collected by and hosted on G2.com. Recommendations to others considering Winning by Design: I would highly recommend Winning by Design to sales leaders, managers, and customer-facing teams looking to build a more structured, scalable, and customer-centric approach to revenue growth. The frameworks provide practical guidance for account management, pipeline management, customer engagement, and coaching, helping teams create consistency and improve execution. Review collected by and hosted on G2.com. What problems is Winning by Design solving and how is that benefiting you? The biggest benefit for me as a Sales Manager is that it creates a common language and operating model across the team. Sellers have clearer expectations around account segmentation, pipeline management, customer outreach, and revenue planning. This improves accountability, makes coaching conversations more data-driven, and helps identify risks and opportunities earlier in the sales cycle. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Samuel R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samuel R.") SR Samuel R. Mid-Market Customer Success Manager Small-Business (50 or fewer emp.) 7/1/2026 "Highly Recommend Winning by Design!" 5/5 What do you like best about Winning by Design? The biggest benefit was getting a clear, structured picture of how to run a sales process end-to-end. The SPICED framework (Situation, Pain, Impact, Critical Event, Decision) gave me a practical, repeatable way to qualify deals and guide conversations with prospects, rather than winging it call to call. It's made my approach much more consistent and confident. Also, huge shout out to Antoine! He is a fantastic instructor! Review collected by and hosted on G2.com. What do you dislike about Winning by Design? Honestly, I don't have any major complaints. T the course delivered what I needed and I came away with a genuinely useful framework I can apply right away. Review collected by and hosted on G2.com. Recommendations to others considering Winning by Design: Don't think twice, sign up for this course! It is a game changer! Review collected by and hosted on G2.com. What problems is Winning by Design solving and how is that benefiting you? As an Account Manager, I needed a clearer, more structured way to run my sales process. Winning by Design gave me the SPICED framework, which has helped me qualify opportunities more consistently and understand exactly where a deal stands at any given stage. This is benefiting me by making my conversations with prospects more focused and giving me a repeatable process instead of relying on gut feel. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Mateo U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mateo U.") MU Mateo U. UX Designer Small-Business (50 or fewer emp.) 7/1/2026 "High-Impact Sales Coaching with Exceptional Facilitation" 5/5 What do you like best about Winning by Design? I joined Winning by Design's 'Selling for Impact' course with Antoine, and it was very well structured, with a great combination of theory and hands-on practice of the Winning by Design methodologies. Antoine is one of the best facilitators I've had across any courses or online workshops, consistently bringing great energy and an excellent balance of engagement, theory, and curiosity to the classroom. Learning how to run sales conversations and demos has been a big value, especially in the early stages of building a startup. I find the methodology genuinely aligned with how I usually communicate with customers, so it was good to see what best practices are around it. Their frameworks and playbooks will be valuable as I plan my sales conversations. I like the very clear and pragmatic approach to learning about their methods. I would be interested in going through some other courses they provide or even getting direct team coaching in the future. Review collected by and hosted on G2.com. What do you dislike about Winning by Design? There was nothing I disliked about WbD Review collected by and hosted on G2.com. What problems is Winning by Design solving and how is that benefiting you? Winning by Design helped me learn to run sales conversations and demos, which is valuable in the early stages of building a startup. Their methodologies align with my customer communication, and their frameworks and playbooks assist in planning sales conversations effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Alton M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alton M.") AM Alton M. Bartender/Server at Husk Mid-Market (51-1000 emp.) 5/27/2026 "Highly Effective for Targeted Sales Outreach" 5/5 What do you like best about Winning by Design? I appreciate Winning by Design for helping us get in touch with prospects and conduct targeted outreach using frameworks like the RRR and WWW. This approach has increased our email response rates and open rates. It's also a good way to bring on new SDRs and EDRs. Additionally, I think it's great and wouldn't change a thing about it. Antoine from Winning by Design is very helpful and knowledgeable. Review collected by and hosted on G2.com. What do you dislike about Winning by Design? Too much homework Review collected by and hosted on G2.com. What problems is Winning by Design solving and how is that benefiting you? Winning by Design helps us get in touch with prospects and conduct targeted outreach using the RRR and WWW frameworks, boosting our email response and open rates. It's great for bringing on new SDRs and EDRs. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic CV Carolyn V. Mid-Market (51-1000 emp.) 3/3/2026 "Helpful Videos and Role-Plays Made Learning Enjoyable" 4/5 What do you like best about Winning by Design? The videos and and role plays were most helpful in the learning process. Review collected by and hosted on G2.com. What do you dislike about Winning by Design? I didn't feel like there was a downside. I enjoyed the class. The only thing I might suggest is some practice quizzes or a practice exam before the certification exam. Review collected by and hosted on G2.com. Recommendations to others considering Winning by Design: If you are looking for a course on enterprise selling you won't be disappointed with Selling into Enterprise Accounts. The course material was easy to follow along with and the blueprints and video sessions were engaging and helpful. The two hour class each week was very interactive and went by quick. Antoine made the material fun and was great at explaining different sales call scenarios and answering questions. Review collected by and hosted on G2.com. What problems is Winning by Design solving and how is that benefiting you? It provided me with a clear framework on how to effectively manage my stakeholder meeting calls and to think differently on how to interact with the professionals in those meetings and with customers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Sulayman M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sulayman M.") SM Sulayman M. Sales Manager Education & Healthcare Mid-Market (51-1000 emp.) 5/26/2026 "Antoine | Gamechanger |Practical Course with Plenty of Useful Information" 5/5 What do you like best about Winning by Design? It’s practical and provides a good amount of information. Review collected by and hosted on G2.com. What do you dislike about Winning by Design? This course was only available online for me, since I’m based in an EMEA country. Review collected by and hosted on G2.com. Recommendations to others considering Winning by Design: This is a really helpful course if you’re looking for extensive material to help you get started coaching with the Winning by Design material. Review collected by and hosted on G2.com. What problems is Winning by Design solving and how is that benefiting you? Good, practical coaching skills and a real deep dive into how you can combine results and behaviour to achieve the greatest impact. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Liz D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Liz D.") LD Liz D. 11/21/2025 "Exceptional Training for Customer Success Growth" 5/5 What do you like best about Winning by Design? I found the trainer, Alia Pirani, to be absolutely amazing. She was engaging, knowledgeable, and had significant expertise in both the training delivery and the broader field of customer success. Aliyah made the material feel incredibly applicable, even for those of us without direct situations to apply it to immediately, showing that she was adept at ensuring the content resonated with a diverse range of experiences. I particularly appreciated how the training helped me draw parallels between my previous coaching background, which was primarily in higher education, and the customer success processes in SaaS. This helped bridge the gap between my past experiences and what I'm aiming to achieve in the SaaS industry. The structured approach of the training, including the blueprints and activities, was fantastic and offered concrete, tangible support. The activities were not only engaging but also very useful, providing practical tools and insights. Although I haven't completed all the reflections and challenges, I am definitely planning to revisit them because the initial encounter was so substantial. The ability to fit content into my existing skills and develop my understanding of communication, impact, and value was invaluable. The recommendation to use a platform like Bomb Bomb or Vidyard was appreciated, and I found using video in communication quite beneficial. Overall, the program is deeply enriching, and it has provided me a significant boost in confidence and competence as I aim to make my mark in the SaaS customer success arena. Review collected by and hosted on G2.com. What do you dislike about Winning by Design? I wouldn't say there is anything I specifically dislike - though I think you have opportunity to have a specific I focus on helping individuals in career transitions, especially those transitioning into SaaS customer success roles. Additionally, it would be beneficial if the training incorporated more AI-focused content. I am also trying to better understand what organizations use the Winning by Design training, to help tailor my job search accordingly, and I wonder if there’s a way to partner more closely with organizations to facilitate job placements for training graduates. Review collected by and hosted on G2.com. What problems is Winning by Design solving and how is that benefiting you? I use Winning by Design to enhance my SaaS sales and customer success skills, bridging my past experience with new industry practices and building confidence in my contributions to the SaaS world. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Udeme E. E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Udeme E. E.") UE Udeme E. E. Cloud Migration Lead– Oracle EBS & ERP Solutions Enterprise (\> 1000 emp.) 7/22/2026 "Interactive, Relatable Sessions I Love" 5/5 What do you like best about Winning by Design? I love how interactive and relatable the sessions are. Review collected by and hosted on G2.com. What do you dislike about Winning by Design? Nothing I can think of. I am thoroughly satisfied. Review collected by and hosted on G2.com. What problems is Winning by Design solving and how is that benefiting you? Training Facilitation Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic BF Barbara F. Enterprise (\> 1000 emp.) 5/22/2026 "Great Class with Practical Tips" 4.5/5 What do you like best about Winning by Design? Great class, learned some good tips. Antoine kept it entertaining and engaging. Review collected by and hosted on G2.com. What do you dislike about Winning by Design? Wish there were examples specific to my function in pre-sales Review collected by and hosted on G2.com. Recommendations to others considering Winning by Design: These primary roles don't fit at all. Review collected by and hosted on G2.com. What problems is Winning by Design solving and how is that benefiting you? Giving ideas on coaching when there's no time for it Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Massimiliano V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Massimiliano V.") MV Massimiliano V. Manager Pre Sales Enterprise (\> 1000 emp.) 5/21/2026 "Loved the Instructor’s Approach" 5/5 What do you like best about Winning by Design? The instructor's approach is amazing, stimulating Review collected by and hosted on G2.com. What do you dislike about Winning by Design? nothing specifically, probably some applicable schemas about the lessons would be better Review collected by and hosted on G2.com. Recommendations to others considering Winning by Design: Learn how to manage and change your behaviour Review collected by and hosted on G2.com. What problems is Winning by Design solving and how is that benefiting you? How to manage a team and their “reactions” during confrontations. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Winning by Design? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Winning by Design ](https://www.g2.com/products/winning-by-design/discussions/new) GU Guest User What is Winning by Design used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-winning-by-design-used-for) [ View all Discussions ](https://www.g2.com/products/winning-by-design/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/winning-by-design/pricing) Winning by Design Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1c2a25e39ada75f47ae9723257f245a1/force-management.jpg "Product Avatar Image") Force Management 4.7/5(93) [ Compare Now ](https://www.g2.com/compare/force-management-vs-winning-by-design) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_bd0d14756d4218ab0da6348dbc9b91eb/jb-sales.png "Product Avatar Image") JB Sales 4.8/5(414) [ Compare Now ](https://www.g2.com/compare/jb-sales-vs-winning-by-design) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_bbd87ed69f240d4908f1e053fb06609a/sandler.png "Product Avatar Image") Sandler 4.8/5(111) [ Compare Now ](https://www.g2.com/compare/sandler-vs-winning-by-design) ##### Categories on G2 [Sales Training](https://www.g2.com/categories/sales-training)[Sales Consulting](https://www.g2.com/categories/sales-consulting)[Revenue Operations Services](https://www.g2.com/categories/revenue-operations-services) [Sales Training](https://www.g2.com/categories/sales-training)[Sales Consulting](https://www.g2.com/categories/sales-consulting)[Revenue Operations Services](https://www.g2.com/categories/revenue-operations-services)[Customer Success Training](https://www.g2.com/categories/customer-success-training)[Account-Based Marketing Agencies](https://www.g2.com/categories/account-based-marketing-agencies) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What is the most affordable PDF editor for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-pdf-editor-for-smbs)[Top tools for visualizing big data](https://www.g2.com/discussions/what-are-the-top-tools-for-visualizing-big-data)[What platform provides analytics on payment cycle times?](https://www.g2.com/discussions/what-platform-provides-analytics-on-payment-cycle-times) [Which incident response platform offers the fastest containment capabilities?](https://www.g2.com/discussions/which-incident-response-platform-offers-the-fastest-containment-capabilities)[What mobile app debugging platforms work best for iOS developers who need to test without constant context switching between tools?](https://www.g2.com/discussions/what-mobile-app-debugging-platforms-work-best-for-ios-developers-who-need-to-test-without-constant-context-switching-between-tools)[Pros and Cons Details](https://www.g2.com/products/winning-by-design/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)