Winmo's curated articles were always super helpful for prospecting for new business. Their writers were able to perfectly infuse spend insights into articles about new campaigns or brands hiring new marketing executives that could lead to an increase in spending. For us, that's where the value was, having a team proactively thinking about what brands spend money and when they typically spend it. The platform is fine and intuitive enough, especially with their partnerships with GumGum and Kantar, but if they offered a plan with just the WinmoEdge articles, I'd take it over the entire package. We've gone away from them recently for the reasons below but their staff has always been fantastic and responsive. Review collected by and hosted on G2.com.

On the news articles, as great at they are, so many other people see them as well so it's not a significant differentiator. Also, if you read a lot of marketing news, you could make the same inferences. Beyond that, they do have contact info for the majority of major companies (definitely all Fortune 500 I would say) but they are not agile enough to add new companies in a timely manner. Most startups, even those that have reached unicorn status, were not in the tool and those were the companies we were most interested in. If you want contacts found, I believe they ask for up to 3 days lead time which is a bit extreme. We opted to not renew because we wanted to look at tools that do a better job uncovering new leads and prospects. Review collected by and hosted on G2.com.

Winmo provides a great platform for Business Development folks to understand what a company does, who works for that company, news surrounding that company, and a means to be able to contact people within that company. Review collected by and hosted on G2.com.

Some companies are so new and their revenue is so small that there isn't enough information captured. For SMB accounts there could be a gap there. I would suggest running a scrape of the internet to find all companies SMB and Enterprise Review collected by and hosted on G2.com.

It's easy to search for US leads through their filters since it's super targeted, you'll be able to filter what you're looking for. The other features such as articles, press releases, and media spending data are super helpful too. Review collected by and hosted on G2.com.

The fact that only America-based leads are only accessible makes the targeting limited. We'll need to consider a different database for international leads that we're trying to target. Review collected by and hosted on G2.com.

I love the breadth of information on companies/agencies the ability to quickly link to a contact's linked-in profile, see the brands handled at each agency and immediate link to recent articles on the brand you're researching Review collected by and hosted on G2.com.

Sometimes missing certain contacts or emails of key contacts- might not have updated information on agency assignments Review collected by and hosted on G2.com.

Their UI is very easy to navigate, the contacts listed are relevant, media spend information and agency relationships are readily available, and Winmo Edge publishes interesting, timely news stories. Review collected by and hosted on G2.com.

Contacts aren't kept up and verified as often as they should be. A contact will be listed as working at Company A and they've really moved on 8 months ago and now work at Company B, or their title/department has changed, etc. Review collected by and hosted on G2.com.

I have used WinMo in the past with great success, then another competing tool over the last two years, and am now once again back using WinMo - and it is a relief because it is far superior to other products out there. Review collected by and hosted on G2.com.

Like any sales database, it is difficult to have 100% accurate data at all times, especially as things are changing so rapidly in the marketplace. Review collected by and hosted on G2.com.

I like that you can search for any agency, company or brand and get recent information regarding account activity, personnel changes and media spend trends. Review collected by and hosted on G2.com.

Sometimes the contacts listed for the agency can be outdated. And this is likely due to high turnover at some agencies, and across the industry in general. Review collected by and hosted on G2.com.

A combination of the people & resources. The prospecting data is easy to filter & our contact Whitney Hanauer is the best at helping us utilize all their tools. Review collected by and hosted on G2.com.

A common challenge for everyone is keeping current with prospects moving from job to job, but seeing more frequent data updates would be great. Review collected by and hosted on G2.com.

WInmo is a robust tool providing a wealth of information to help me and my team with their sales propsecting, sourcing, research, and knowledge gap all in one easy-to-use platform. I use this tool everyday! Review collected by and hosted on G2.com.

One slight deficiency would be a quirk of my industry that most contacts listed are not relevant, but that doesn't mean they cannot be parsed to suit our needs. Review collected by and hosted on G2.com.

I like that I can find key contacts for business development. I also appreciate that I can determine where and how much a client is spending on their media to see if they are a good fit for our offerings. Review collected by and hosted on G2.com.

Sometimes I cannot find a particular client if they are not as widely known or sometimes the media dollars are not represented. Review collected by and hosted on G2.com.