--- title: VWO Testing Reviews meta\_title: 'VWO Testing Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 929 reviews by the users' company size, role or industry to find out how VWO Testing works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 929 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### VWO Testing Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users highlight the **user-friendly interface** of VWO Testing, allowing for easy management and quick access to support. [(180 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1475685&qs=pros-and-cons#reviews) Users appreciate the **responsive customer support** of VWO Testing, ensuring quick assistance during A/B testing processes. [(146 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476727&qs=pros-and-cons#reviews) Users appreciate the **intuitive interface and visual editor** of VWO, making A/B testing seamless and efficient. [(138 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1477607&qs=pros-and-cons#reviews) Users find VWO Testing's **easy setup** helpful, facilitating quick and efficient A/B testing for all skill levels. [(111 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1475830&qs=pros-and-cons#reviews) Users value the **intuitive interface and seamless integration** of VWO Testing, enhancing efficient A/B testing for teams. [(92 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476946&qs=pros-and-cons#reviews) Users feel VWO Testing has **limited features** , lacking comprehensive analytics and ease of data sharing for greater usability. [(50 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476117&qs=pros-and-cons#reviews) Users feel that VWO Testing lacks **essential features** like complete traffic analytics and easy data sharing options. [(47 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476004&qs=pros-and-cons#reviews) Users note the **limitations in reporting and integration** with other analytics tools hinder data accessibility and usability. [(45 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476324&qs=pros-and-cons#reviews) Users find the **learning curve steep** with VWO Testing, which can be overwhelming for newcomers to navigate effectively. [(34 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1477294&qs=pros-and-cons#reviews) Users experience **slow performance** with VWO Testing, particularly when working with complex experiments or large datasets. [(34 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476530&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of VWO Testing ##### 1. Ease of Use Users highlight the **user-friendly interface** of VWO Testing, allowing for easy management and quick access to support. [ See 180 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1475685&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you like about VWO Testing? I find VWO Testing to be an excellent A/B testing platform that is easy to use and reliable. Setting up A/B tests is straightforward, and the insights ![Amritesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amritesh S.") AS Amritesh S. 4.0/5 "Effortless Setup, Insightful Testing" What do you like about VWO Testing? I appreciate VWO Testing for its ease of use and straightforward setup process, making it simple to test web pages and landing pages effectively. The ##### 2. Customer Support Users appreciate the **responsive customer support** of VWO Testing, ensuring quick assistance during A/B testing processes. [ See 146 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476727&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you like about VWO Testing? I find VWO Testing to be an excellent A/B testing platform that is easy to use and reliable. Setting up A/B tests is straightforward, and the insights ![Benjamin G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Benjamin G.") BG Benjamin G. 4.5/5 "Robust Features with Great Price and Support" What do you like about VWO Testing? I really like that VWO Testing has allowed us to run 20 experiments in just three months, which is perfect for driving a culture of experimentation. T ##### 3. A/B Testing Users appreciate the **intuitive interface and visual editor** of VWO, making A/B testing seamless and efficient. [ See 138 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1477607&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you like about VWO Testing? I find VWO Testing to be an excellent A/B testing platform that is easy to use and reliable. Setting up A/B tests is straightforward, and the insights ![Amritesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amritesh S.") AS Amritesh S. 4.0/5 "Effortless Setup, Insightful Testing" What do you like about VWO Testing? I appreciate VWO Testing for its ease of use and straightforward setup process, making it simple to test web pages and landing pages effectively. The ##### 4. Easy Setup Users find VWO Testing's **easy setup** helpful, facilitating quick and efficient A/B testing for all skill levels. [ See 111 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1475830&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you like about VWO Testing? I find VWO Testing to be an excellent A/B testing platform that is easy to use and reliable. Setting up A/B tests is straightforward, and the insights ![Amritesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amritesh S.") AS Amritesh S. 4.0/5 "Effortless Setup, Insightful Testing" What do you like about VWO Testing? I appreciate VWO Testing for its ease of use and straightforward setup process, making it simple to test web pages and landing pages effectively. The ##### 5. Analytics Users value the **intuitive interface and seamless integration** of VWO Testing, enhancing efficient A/B testing for teams. [ See 92 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476946&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "User-Friendly A/B Testing with Clear Reports" What do you like about VWO Testing? The visual editor makes creating A/B tests really straightforward, even for people who don’t know how to code. It also gives clear and easy-to-underst ![Benjamin G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Benjamin G.") BG Benjamin G. 4.5/5 "Robust Features with Great Price and Support" What do you like about VWO Testing? I really like that VWO Testing has allowed us to run 20 experiments in just three months, which is perfect for driving a culture of experimentation. T ### 5 Cons or Disadvantages of VWO Testing ##### 1. Limited Features Users feel VWO Testing has **limited features** , lacking comprehensive analytics and ease of data sharing for greater usability. [ See 50 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476117&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you dislike about VWO Testing? I would like Mobile testing in the free plan. We are not able to make updates on mobile and desktop separately in a free plan while setting split URL ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Mid-Market (51-1000 emp.) 4.0/5 "Streamlined A/B testing with user-friendly tools" What do you dislike about VWO Testing? Loading time for reports can be slow with larger sample sizes. Every features even separate device reporting whcih should be standard has extra fee. ##### 2. Missing Features Users feel that VWO Testing lacks **essential features** like complete traffic analytics and easy data sharing options. [ See 47 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476004&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you dislike about VWO Testing? I would like Mobile testing in the free plan. We are not able to make updates on mobile and desktop separately in a free plan while setting split URL ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "VWO review from platform product manager" What do you dislike about VWO Testing? 100% sampling feature was not working as we expected, but whatever active users session that was recorded still provided good metrics ##### 3. Limitations Users note the **limitations in reporting and integration** with other analytics tools hinder data accessibility and usability. [ See 45 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476324&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you dislike about VWO Testing? I would like Mobile testing in the free plan. We are not able to make updates on mobile and desktop separately in a free plan while setting split URL SK Shivam K. Mid-Market (51-1000 emp.) 5.0/5 "VWO Made Our Testing Easy and Effective" What do you dislike about VWO Testing? VWO Testing is feature-rich, the interface can sometimes feel a bit sluggish, especially when handling complex experiments or large datasets. The visu ##### 4. Learning Curve Users find the **learning curve steep** with VWO Testing, which can be overwhelming for newcomers to navigate effectively. [ See 34 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1477294&qs=pros-and-cons#reviews) See Related User Reviews ![Benjamin G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Benjamin G.") BG Benjamin G. 4.5/5 "Robust Features with Great Price and Support" What do you dislike about VWO Testing? We have faced some challenges with tracking monthly active users (MAUs), which impacts how we deal with quotas. Although there are options to set a sa MU Marinette U. Mid-Market (51-1000 emp.) 4.5/5 "User friendly and responsive customer support" What do you dislike about VWO Testing? Need slight learning curve on using the feature ##### 5. Slow Performance Users experience **slow performance** with VWO Testing, particularly when working with complex experiments or large datasets. [ See 34 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476530&qs=pros-and-cons#reviews) See Related User Reviews ![Amritesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amritesh S.") AS Amritesh S. 4.0/5 "Effortless Setup, Insightful Testing" What do you dislike about VWO Testing? I find that when trying to add more goals in VWO Testing, the application tends to become slow. Other than this issue, I haven't encountered any major ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "User-Friendly A/B Testing with Clear Reports" What do you dislike about VWO Testing? 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Very reactive customer support team, regular updates on new capabilities of the VWO tool. The CSM team is always trying to help as quickly as possible to fix an issue, they are very quick to jump on a call with the relevant VWO stakeholders on the call to understand and find a fix to the issue. They are always very helpful and trying to help find solutions to make our work easier as CRO experts. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? I think involving all the relevant stakeholders at the start would have avoided lots of internal confusion and back and forth between our team and the VWO team. This tool requires several internal teams to do tasks in order to get VWO set up, and this VWO onboarding require lots of project management in order to be completed quickly and smoothly. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? VWO allows us to launch lots of tests across our whole website, but also launching qui fix without dev effort needed (web rollouts) when our dev team don't have the capacity to help, as well as getting insights on our website users behavior. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Oil & Energy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Oil & Energy") AO Verified User in Oil & Energy Mid-Market (51-1000 emp.) 5/19/2025 "Powerful and Easy-to-Use Tool for A/B Testing and Conversion Optimization" 4.5/5 What do you like best about VWO Testing? After 3 years of using VWO, what stands out most is its ease of use and the clean, intuitive interface. Setting up tests is incredibly straightforward, especially with the VWO visual editor, which lets us make changes directly without depending on developers. The platform handles A/B tests, URL split tests, and segmentation really well. The performance review dashboards are clear and insightful, and the ability to do deep analysis on different visitor segments has been invaluable. I also appreciate the AI-generated testing ideas based on our own website—they often spark new hypotheses and experiments. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? The main issue we’ve run into is with the editor and preview features, which sometimes fail to load properly or lag. This can slow down the test creation process. While it doesn’t happen constantly, it’s noticeable enough to mention. Aside from that, the platform is solid and consistently reliable. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? VWO Testing helps us continuously improve our website's performance by allowing us to experiment with different designs, content, and user flows in a structured way. We primarily use it to identify which versions of a page perform better in terms of conversion rate, which has led to measurable increases in customer acquisition. The segmentation features allow us to target specific user groups and tailor our experiments accordingly, while the integration with GA4 provides even deeper insights. Overall, it enables data-driven decision-making and faster iteration, which helps us stay agile and user-focused. Review collected by and hosted on G2.com. Show More 8/8/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite MK Mohammed Firose K. System Engineer Enterprise (\> 1000 emp.) 5/20/2025 "Neatly arranged and easy to understand." 5/5 What do you like best about VWO Testing? For a recently migrated user like me, the VWO app is incredibly simple to understand. All the features and menus are neatly arranged on the left side, which makes them easy to locate and hard to forget. For starters, there is a tooltip near the heading for most features. Clicking on this tool-tip takes us to a very detailed documentation which though lengthy, details the feature with step-by-step instructions. The tool-tip also contains videos by professionals explaining the feature with live demonstration for people who doesn't prefer reading the lengthy documentation. The videos are spoken in a slow and clear manner and hence, one can easily follow their instructions regardless of their geography. Recently, I also got early access to the AI ideas feature, and very much liked how it explains the hypotheses, actionable and the principle on which each generated idea is based on. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? So far, I haven't found any aspect considerable to be seen as a downside for VWO. Everything seems to work fine except for the chatbot. When I access the chatbot, it asks how it can help me and then straight away shows that the chatbot left after requesting an agent transfer. But I am fine with it since it does not affect my work, even though it gives an impression that some features are not fully baked yet despite in production environment. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? VWO helps us make informed decisions on the upcoming updates to our websites. It eliminates the need for us to guess what works and what does not, and instead enables us to test different versions simultaneously and back the findings with real data. Thus, we are able to provide key metrics to the relevant stakeholders faster, thereby making our operations more efficient. Review collected by and hosted on G2.com. Show More 5/23/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") UC Verified User in Cosmetics Mid-Market (51-1000 emp.) 8/7/2025 "Great Experience! Few Suggestions for App" 4/5 What do you like best about VWO Testing? I appreciate how easy it is to impement small change tests on the website (for example color changes, text, etc.) Our rep, Siddhant, has been a great help on any questions we have. Always quick to respond and offers great suggestions. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? As we grow our site, we are looking to test more old modules vs newly developed ones. For example, in our product page optimization project, we are doing a full overhaul based on testing. We would love to have the ability to test our old modules vs new ones without coding. I find the AI feature not responsive to more in depth changes. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? It has helped us immensly in optimizing our website to meet the needs of our customers. Whenever we have a questions about how an aspect of our site is performing, it takes 5 minutes to go onto the app and set up a test to get reliable answers fast. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 11/6/2024 "Great customer support experience through bugs and frustrations" 5/5 What do you like best about VWO Testing? Monali has been a great part of the VWO testing- in our weekly calls, she has been a huge help in fixing bugs, coordinating communication between Nestle and VWO, and being flexible. While the platform is easy enough once you get to learn, the tests still have some inconsistencies and bugs that are frustrating; however, it is comfortable and helpful that Monali is always ready to help despite a sizeable time difference. Additionally, the initial support sessions with Hetal were helpful. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? Sometimes it takes a while to load or throws errors, which is frustrating as I will get incorrect error messages about the SmartCode or other tests. I wish there were more VWO-native metrics tracking, instead of having to integrate it with other platforms or installing new code. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? It helps bridges gaps in customer experience as the tests are effective in understanding different areas of the website, whether it be driving users, engaging users, with copy, pop-ups, etc. Review collected by and hosted on G2.com. Show More 8/7/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Olga M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olga M.") OM Olga M. Digital Optimization Manager Enterprise (\> 1000 emp.) 8/8/2022 "Great tool for A/B testing and Personalization" 5/5 What do you like best about VWO Testing? I've been using VWO for almost five years now, and it's been an excellent tool for running experiments seamlessly —often without requiring developer involvement. It offers extensive customer segmentation, straightforward metric setup, various targeting capabilities, and highly detailed reporting. One standout feature is the ability to create mutually exclusive groups, allowing multiple experiments to run on a single page simultaneously without compromising results. VWO consistently introduces new features and integrates AI heavily into its product, ensuring continuous innovation. Additionally, the platform provides outstanding 24/7 customer support, with a team that is always helpful and responsive. The implementation process was quick and easy, and I highly recommend VWO! Review collected by and hosted on G2.com. What do you dislike about VWO Testing? While I don’t have any dislikes, when we first started using the tool, we did experience some page flickering/flashing issues. Fortunately, we found a workaround at the time, and with the newly introduced Smartcode 2.1 version, this issue will now be fully resolved. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? As we use VWO Testing in tandem with VWO Insights, every Campaign is based on metrics and observations specific to our website. This allows us to come up with better testing hypotheses and run more successful experiments which result in higher CVR. Review collected by and hosted on G2.com. Show More Response from VWO Reviews of VWO Testing [Editedit](https://www.g2.com/survey_responses/vwo-testing-review-6954659/official_response/edit) Hi Olga, thank you so much for your detailed feedback. Elated to know that you love the tool and the support services! Regarding your concern related to coding, we acknowledge that some basic knowledge of JS would be required to create complex tests. However, most of the use cases can still be implemented via the Editor operations. Also, we provide implementation services as well in case you need help with a complex campaign. ~Neha from VWO 5/23/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Brielle C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brielle C.") BC Brielle C. Digital Coordinator Enterprise (\> 1000 emp.) 11/20/2024 "VWO helps us understand our clients better" 5/5 What do you like best about VWO Testing? As a novice to experimentation, VWO provides a user-friendly approach to A/B testing and site insights. The editor is easy to use, and we're able to implement tests fairly quickly, without the need for advanced developer knowledge. VWO is also always improving, by introducing deeper reporting options and Copilot capabilities for idea generation and mockup creation. Shilpa has been an invaluable resource as our Customer Success Manager, going beyond answering questions and proactively sharing her expertise to elevate our testing program. Her commitment to our A/B testing success is clear, as she is always willing to explore our ideas, answer ad-hoc questions and make concrete suggestions that are relevant to our business goals. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? AI suggestions can be generic and the Copilot tool that mocks up test variations is reserved for small element changes. There's no way to consider multiple priority "primary metrics" or receive suggestions for multiple metrics. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? We better understand user engagement across pages, and are using those insights to improve our website. Review collected by and hosted on G2.com. Show More 5/23/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Daniel C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel C.") DC Daniel C. CRO and Web Designer Mid-Market (51-1000 emp.) 5/22/2025 "Utilization of the VWO platform to run A/B tests aimed at increasing conversions." 5/5 What do you like best about VWO Testing? For me and the SUNO team, VWO is a perfect fit. It's a well-trusted platform that provides all the tools we need to track and achieve our conversion rate improvement goals. It offers features that speed up the testing process, such as AI-powered idea generation tools, a Visual Editor that simplifies landing page changes, and a user-friendly interface that makes our work easier. In addition, their support team is excellent—quick to respond and effective in solving any issues. We also have regular meetings with the VWO team, which keep us updated and informed about everything important. In short, we use VWO daily to run tests that deliver real results. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? We usually don’t have anything negative to say about the platform, but occasionally we encounter small bugs that prevent some tests from performing as expected. However, every time something like this has happened, the VWO team was quick to resolve the issues and provided us with the best solutions. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? They came to make A/B testing easier for us. We had a struggle to make those tests and make them valid. With VWO, is easier to implement, adjust, keep track and analyse the data that are crucial for our improviment. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 8/6/2025 "A solid partner in improving our website experimentation" 4.5/5 What do you like best about VWO Testing? The platform makes it easy to set up, run, and analyze experiments, helping us continuously improve our user experience and conversion rates. What truly sets VWO apart is their exceptional customer support. Kevin Matthew, in particular, has been instrumental in our success with the tool. He proactively initiates new experiments based on our business goals, consistently looks for areas of improvement, and ensures we're making the most out of VWO's features. Kevin and his team also provided comprehensive training and hands-on guidance—from technical setups to data interpretation. He even introduced us to VWO’s insights tools, such as heatmaps and form analysis, which gave us a clearer understanding of user behavior on our site. Highly recommend VWO not just for the robust experimentation tools, but also for the dedicated support that truly acts as a partner in growth. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? There’s not much to dislike, but if I had to mention something, it would be that the learning curve can be a bit steep for first-time users. Thankfully, their support team more than makes up for it. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? VWO Testing helps us validate ideas before investing in full development. In the past, making changes to our website—especially revamps—would require a lot of development time and resources, without any guarantee of improved results. With VWO, we can test new ideas, layouts, or messaging first and analyze the impact based on real user behavior. This allows us to make data-driven decisions and move forward with confidence, knowing that any permanent change we implement has already been tested and proven effective. It saves time, reduces risk, and ensures our efforts are focused on what truly works. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Diana G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diana G.") DG Diana G. Digital Marketing Lead Mid-Market (51-1000 emp.) 5/22/2025 "Great tool, simple to use and solid support" 4/5 What do you like best about VWO Testing? I really like how intuitive VWO is. It’s easy to set up tests without needing to know how to code, but it also gives you the flexibility to run more complex experiments when needed. The interface is clean and straightforward, and the support from my account manager has been great — always helpful and quick to respond. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? It would be great to have smoother integrations with Shopify's ecommerce funnel, especially for tracking events. I’ve had some trouble setting up funnel tracking using GTM and Shopify, and it’s taken extra effort to get everything working as expected. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? VWO Testing has helped me detect incremental sales improvements through controlled experiments such as coupon and chatbot tests. Its features allow me to run A/B tests on different wordings, visuals, and key messages to identify which versions truly impact conversion. This enables me to make data-driven decisions, optimize marketing strategies, and effectively maximize business results. Review collected by and hosted on G2.com. 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