--- title: VWO Testing Reviews meta\_title: 'VWO Testing Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 929 reviews by the users' company size, role or industry to find out how VWO Testing works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 929 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### VWO Testing Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users highlight the **user-friendly interface** of VWO Testing, allowing for easy management and quick access to support. [(180 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1475685&qs=pros-and-cons#reviews) Users appreciate the **responsive customer support** of VWO Testing, ensuring quick assistance during A/B testing processes. [(146 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476727&qs=pros-and-cons#reviews) Users appreciate the **intuitive interface and visual editor** of VWO, making A/B testing seamless and efficient. [(138 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1477607&qs=pros-and-cons#reviews) Users find VWO Testing's **easy setup** helpful, facilitating quick and efficient A/B testing for all skill levels. [(111 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1475830&qs=pros-and-cons#reviews) Users value the **intuitive interface and seamless integration** of VWO Testing, enhancing efficient A/B testing for teams. [(92 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476946&qs=pros-and-cons#reviews) Users feel VWO Testing has **limited features** , lacking comprehensive analytics and ease of data sharing for greater usability. [(50 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476117&qs=pros-and-cons#reviews) Users feel that VWO Testing lacks **essential features** like complete traffic analytics and easy data sharing options. [(47 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476004&qs=pros-and-cons#reviews) Users note the **limitations in reporting and integration** with other analytics tools hinder data accessibility and usability. [(45 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476324&qs=pros-and-cons#reviews) Users find the **learning curve steep** with VWO Testing, which can be overwhelming for newcomers to navigate effectively. [(34 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1477294&qs=pros-and-cons#reviews) Users experience **slow performance** with VWO Testing, particularly when working with complex experiments or large datasets. [(34 mentions)](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476530&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of VWO Testing ##### 1. Ease of Use Users highlight the **user-friendly interface** of VWO Testing, allowing for easy management and quick access to support. [ See 180 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1475685&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you like about VWO Testing? I find VWO Testing to be an excellent A/B testing platform that is easy to use and reliable. Setting up A/B tests is straightforward, and the insights ![Amritesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amritesh S.") AS Amritesh S. 4.0/5 "Effortless Setup, Insightful Testing" What do you like about VWO Testing? I appreciate VWO Testing for its ease of use and straightforward setup process, making it simple to test web pages and landing pages effectively. The ##### 2. Customer Support Users appreciate the **responsive customer support** of VWO Testing, ensuring quick assistance during A/B testing processes. [ See 146 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476727&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you like about VWO Testing? I find VWO Testing to be an excellent A/B testing platform that is easy to use and reliable. Setting up A/B tests is straightforward, and the insights ![Benjamin G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Benjamin G.") BG Benjamin G. 4.5/5 "Robust Features with Great Price and Support" What do you like about VWO Testing? I really like that VWO Testing has allowed us to run 20 experiments in just three months, which is perfect for driving a culture of experimentation. T ##### 3. A/B Testing Users appreciate the **intuitive interface and visual editor** of VWO, making A/B testing seamless and efficient. [ See 138 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1477607&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you like about VWO Testing? I find VWO Testing to be an excellent A/B testing platform that is easy to use and reliable. Setting up A/B tests is straightforward, and the insights ![Amritesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amritesh S.") AS Amritesh S. 4.0/5 "Effortless Setup, Insightful Testing" What do you like about VWO Testing? I appreciate VWO Testing for its ease of use and straightforward setup process, making it simple to test web pages and landing pages effectively. The ##### 4. Easy Setup Users find VWO Testing's **easy setup** helpful, facilitating quick and efficient A/B testing for all skill levels. [ See 111 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1475830&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you like about VWO Testing? I find VWO Testing to be an excellent A/B testing platform that is easy to use and reliable. Setting up A/B tests is straightforward, and the insights ![Amritesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amritesh S.") AS Amritesh S. 4.0/5 "Effortless Setup, Insightful Testing" What do you like about VWO Testing? I appreciate VWO Testing for its ease of use and straightforward setup process, making it simple to test web pages and landing pages effectively. The ##### 5. Analytics Users value the **intuitive interface and seamless integration** of VWO Testing, enhancing efficient A/B testing for teams. [ See 92 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476946&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "User-Friendly A/B Testing with Clear Reports" What do you like about VWO Testing? The visual editor makes creating A/B tests really straightforward, even for people who don’t know how to code. It also gives clear and easy-to-underst ![Benjamin G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Benjamin G.") BG Benjamin G. 4.5/5 "Robust Features with Great Price and Support" What do you like about VWO Testing? I really like that VWO Testing has allowed us to run 20 experiments in just three months, which is perfect for driving a culture of experimentation. T ### 5 Cons or Disadvantages of VWO Testing ##### 1. Limited Features Users feel VWO Testing has **limited features** , lacking comprehensive analytics and ease of data sharing for greater usability. [ See 50 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476117&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you dislike about VWO Testing? I would like Mobile testing in the free plan. We are not able to make updates on mobile and desktop separately in a free plan while setting split URL ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Mid-Market (51-1000 emp.) 4.0/5 "Streamlined A/B testing with user-friendly tools" What do you dislike about VWO Testing? Loading time for reports can be slow with larger sample sizes. Every features even separate device reporting whcih should be standard has extra fee. ##### 2. Missing Features Users feel that VWO Testing lacks **essential features** like complete traffic analytics and easy data sharing options. [ See 47 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476004&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you dislike about VWO Testing? I would like Mobile testing in the free plan. We are not able to make updates on mobile and desktop separately in a free plan while setting split URL ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "VWO review from platform product manager" What do you dislike about VWO Testing? 100% sampling feature was not working as we expected, but whatever active users session that was recorded still provided good metrics ##### 3. Limitations Users note the **limitations in reporting and integration** with other analytics tools hinder data accessibility and usability. [ See 45 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476324&qs=pros-and-cons#reviews) See Related User Reviews ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 4.0/5 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" What do you dislike about VWO Testing? I would like Mobile testing in the free plan. We are not able to make updates on mobile and desktop separately in a free plan while setting split URL SK Shivam K. Mid-Market (51-1000 emp.) 5.0/5 "VWO Made Our Testing Easy and Effective" What do you dislike about VWO Testing? VWO Testing is feature-rich, the interface can sometimes feel a bit sluggish, especially when handling complex experiments or large datasets. The visu ##### 4. Learning Curve Users find the **learning curve steep** with VWO Testing, which can be overwhelming for newcomers to navigate effectively. [ See 34 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1477294&qs=pros-and-cons#reviews) See Related User Reviews ![Benjamin G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Benjamin G.") BG Benjamin G. 4.5/5 "Robust Features with Great Price and Support" What do you dislike about VWO Testing? We have faced some challenges with tracking monthly active users (MAUs), which impacts how we deal with quotas. Although there are options to set a sa MU Marinette U. Mid-Market (51-1000 emp.) 4.5/5 "User friendly and responsive customer support" What do you dislike about VWO Testing? Need slight learning curve on using the feature ##### 5. Slow Performance Users experience **slow performance** with VWO Testing, particularly when working with complex experiments or large datasets. [ See 34 mentions ](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476530&qs=pros-and-cons#reviews) See Related User Reviews ![Amritesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amritesh S.") AS Amritesh S. 4.0/5 "Effortless Setup, Insightful Testing" What do you dislike about VWO Testing? I find that when trying to add more goals in VWO Testing, the application tends to become slow. Other than this issue, I haven't encountered any major ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "User-Friendly A/B Testing with Clear Reports" What do you dislike about VWO Testing? 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OG Ole G. Specialist i konverteringsoptimering og UX/usability Mid-Market (51-1000 emp.) 8/5/2025 "Great tool and great support" 4.5/5 What do you like best about VWO Testing? To me the power of VWO is the support. Always fast, skilled and helpful. The tool is great, offer the features I need to run a global CRO test track. We mostly use the A/B testing part and the setup, review and reporting features work the way I expect them to. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? There are some reporting wishes I have that differ from the way VWO has chosen to do it. And handling large account can be a little messy. A slight tendency to "bloat" with too many metrics, but I understand its also about how the options are used. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? We are running a global A/B testing track and use VWO to do all testing (but only testing). Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Karl D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karl D.") KD Karl D. Marketing & Partnerships Mid-Market (51-1000 emp.) 8/12/2025 "Great Testing Tool with Outstanding Support" 4.5/5 What do you like best about VWO Testing? The tool itself is very intuitive and easy to set up. We have used both Web and Fullstack (client-side) products and found that they're great tools to support our testing needs. The Web element empowers any team to run tests in a streamlined manner, while Fullstack empowers our Dev team to run more comprehensive tests and to personalize aspects of our cart using feature flags. We use it across multiple brands, so we nearly always have tests running through the tool and could separate out different brand profiles to keep things organized. One of the strongest parts of VWO is the support you get from the team, much more than other tools we use with dedicated meetings with reps to help your testing program be successful (helps with ideation, troubleshooting, planning, understanding data, etc.) and a dev/support team that are readily available to help with any set up or integration issues. I find the VWO team is very receptive to product feedback and acts more like testing partners rather than the typical vendor-client relationship. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? There are some improvements we have suggested to the VWO team over the years we've used the product, however they're great about helping us find solutions to any issues we have. For some of our testing we're trying to move beyond conversion rate lift which means we've had to do some back-end analysis and write the VWO test group to our App DB to see the impact on different metrics such as upsell attach, AOV, etc. due to the custom nature of our cart flow. Our rep is looking into ways they can support this in platform moving forward. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? VWO is supporting our testing program and helping us with our CRO efforts to improve the performance of our business. We use it for landing page and cart testing mainly, with certain elements of cart personalization base don feature flags being another use case. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 8/12/2025 "A Powerful and User-Friendly Platform for A/B Testing" 4.5/5 What do you like best about VWO Testing? The best thing about VWO is its incredible ease of use, particularly the visual editor. We can quickly create and launch tests without needing to involve our development team for every single change. This has drastically sped up our testing cycle. The analytics and reporting are also very clear and provide actionable insights into how our experiments are performing. I also appreciate the quality of their customer support, which has been very responsive and helpful whenever we've had questions about advanced features or implementation. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? While the platform is generally intuitive, there can be a slight learning curve when you want to use some of the more advanced features, such as custom code or integrating with other platforms. The pricing structure can also be a bit steep for smaller businesses, though the value you get for the cost is significant. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? As an e-commerce team, we use VWO to tackle various conversion rate optimization challenges. Our main objective is to boost critical metrics on our store, such as conversion rates, the add-to-cart rate, and average order value. VWO enables us to easily run A/B tests and split tests to find the most effective product layouts, promotions, and messaging for our customers. This helps us make decisions based on solid data rather than guesswork. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Gambling & Casinos](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Gambling & Casinos") UG Verified User in Gambling & Casinos Mid-Market (51-1000 emp.) 8/9/2023 "Flimmering on site above the fold when accepting cookies" 4.5/5 What do you like best about VWO Testing? Test calculator is easy to understand. A/B test feature is easy to use Review collected by and hosted on G2.com. What do you dislike about VWO Testing? Flimmering on websise when changes apear above the fold Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? See what effect changes have on conversionrate Review collected by and hosted on G2.com. Show More 4/14/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 8/11/2025 "Easy to use and a responsive support team" 4/5 What do you like best about VWO Testing? My team has used VWO Testing for user-friendly A/B testing for years. The interface is intuitive which makes it easy for our team to set up and run tests. I really like the visual data reporting and segmentation abilities which makes it easy to dive deeper into the data. Also, the support team is responsive, knowledgeable, and always willing to go the extra mile to help troubleshoot issues or suggest best practices. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? While the platform works very well overall, we’ve occasionally experienced slow load times. There have also been technical setup challenges which required extra coordination between our development team and VWO support. These challenges sometimes prevent us from being able to run a test. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? VWO Testing helps us make better decisions by letting us quickly and easily run experiments on our website. We can test different versions of content, design, or features to see what works best for our audience. This has improved our conversion rates, engagement, and overall site performance. The platform makes the testing process simple, so our team can make decisions based on quantitive data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Diego P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diego P.") DP Diego P. Analytics & CRO Senior Consultant Mid-Market (51-1000 emp.) 5/27/2025 "Easy to use and frequently updating" 5/5 What do you like best about VWO Testing? How easy it is to use. Anyone can build a basic test within a few minutes and it is very simple and structured. In part thanks to its friendly visual editor. And with each tool update, which are frequent, the tool becomes even more powerful but always easy to use. Also the customer support now is quicker as they came to chat, no only email support. I have been using it on a weekly (and sometimes daily) basis for almost 3 years and implementing it has always been easy. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? The fact that even after getting the Growth or Pro plan, some key features are not included so we have to pay an extra fee to get them. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? We were looking for an easy to use and implement tool that would enable us to test new features and versions to make sure they were valuable for our clients and target. VWO has been the answer as we are benefiting from it in terms of time and resources and it has a very friendly interface that can run test and personalizations in a few minutes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Kaif K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kaif K.") KK Kaif K. 8/11/2025 "Reliable A/B Testing with Outstanding Support" 4.5/5 What do you like best about VWO Testing? I appreciate VWO Testing's extensive suite of tools and insights, which significantly enhance our AB testing and conversion rate tracking. The customer support is exceptional, consistently providing assistance when needed. Features like data 360, AI, heat mapping, and funnel reporting are integral to our operations, making VWO one of the best-rated tools in the market. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? I find the AI features in VWO not so beneficial at the moment because the ideas provided are too basic and need more enhancement to give better responses. Also, if I could change one thing about VWO Testing, I would like to integrate heat maps directly into the testing tool instead of having it separate in the insights tool. This integration would help correlate A/B testing data with heat map data for better analysis. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? I use VWO Testing for A/B testing and tracking conversion rates, which provides valuable insights and benefits. The tool's features, like events, triggers, matrices, heat mapping and funnel reporting, enhance our analysis, and customer support is excellent. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Gambling & Casinos](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Gambling & Casinos") UG Verified User in Gambling & Casinos Mid-Market (51-1000 emp.) 8/11/2025 "Perfect for A/B testing" 4/5 What do you like best about VWO Testing? Brilliant tool for A/B testing, honestly. What I love most is how dead simple it is to set up experiments - you don't need to be a coding genius to get started. The visual editor is ace for making quick changes to test different versions of pages. Plus, the reporting dashboard gives you proper insights without drowning you in data. Really helps us make decisions based on actual user behaviour rather than just guessing what might work. The heatmaps are particularly handy for spotting where visitors are actually clicking. Saves us loads of time and faff compared to doing this stuff manually. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? The interface can be a tad clunky at times, especially when you're trying to set up more complex tests. Sometimes the visual editor doesn't play nicely with certain elements on our site, which is frustrating. Also noticed it can slow down page load times a bit, which isn't ideal when you're trying to improve user experience. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? It allows are business analysts to work on the A/B tests themselves without the input of us developers, which is massive for time saving. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tanzeel Ahmed S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tanzeel Ahmed S.") TS Tanzeel Ahmed S. Senior Inbound Product Acquisition Executive Mid-Market (51-1000 emp.) 8/11/2025 "Exceptional CRO Tool with Outstanding Support" 4.5/5 What do you like best about VWO Testing? VWO Testing has been instrumental in shaping our CRO strategy at PureVPN. Its intuitive interface makes setting up and managing experiments incredibly smooth, even for complex test scenarios. The usability is top-notch, and the reporting dashboard offers actionable insights that help us make data-driven decisions quickly. Most importantly, the exceptional support from the VWO team ensures we’re never stuck, they’re responsive, knowledgeable, and always willing to go the extra mile to help us get the most out of the platform. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? While the platform covers almost everything we need, the initial learning curve for advanced features can be a bit steep for new users. However, the support team and extensive documentation quickly bridge that gap, making it a minor concern in the long run. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? VWO Testing helps us identify and implement the most effective website changes through structured A/B and multivariate testing. At PureVPN, it has streamlined our CRO process by allowing us to validate ideas with real user data before making permanent changes. This has led to higher conversion rates, improved user experiences, and more confident decision-making across our marketing and product teams. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite LV Linda V. Web Analyst Enterprise (\> 1000 emp.) 8/11/2025 "Simple and organized with many possibilities" 4.5/5 What do you like best about VWO Testing? I like how it's very organized. It's very intuitive, yet has many possibilities. Very good for A/B testing! Review collected by and hosted on G2.com. What do you dislike about VWO Testing? I don't like that I can not define myself who categorizes as 'email' or 'referral' traffic. The way VWO does it, is very different than we do it and that part is completely useless for us. Customer support is very helpful. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? We want to keep optimizing our funnel and website experience for our users. VWO testing really helps us to see if our 'improvements' are really improvements. Moreover, sometimes webdevelopment takes a long time and VWO helps us to to quickly make the changes and just assign 100% of traffic to the new version. Review collected by and hosted on G2.com. 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